& cplSiteName &

Spirent Passes the Coffee Test

Ray Le Maistre
2/28/2018
50%
50%

BARCELONA -- MWC 2018 -- As with any major trade show or conference, access to quality coffee is almost as important as access to a wireless broadband connection.

Actually, scrap that. It's more important.

Fortunately at MWC, test and measurement systems specialist Spirent Technologies has for years realized the business and marketing benefits of installing a top quality barista team (this year, Katy and Ellie) that attracts show attendees to its booth.

Katy and Ellie may have had too much of their own fine espresso... that, or they're just incredibly happy to be here.
Katy and Ellie may have had too much of their own fine espresso... that, or they're just incredibly happy to be here.

To get people coming back, of course, the quality of the coffee has to be "top drawer," as us Brits would say. I can attest to the quality -- and it tastes as good as it looks (see below).

Other coffee stations are available, of course, and there have been some splendid efforts this year in the Ericsson village and at the NetScout stand, where the Light Reading team has been using the Orb TV studio facilities to interview industry experts.

But for sheer, consistent quality, Spirent retains the MWC coffee crown. Bravo!

— Ray 'the Grinder' Le Maistre, Resident Caffeine Addict, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Shades of Ray
Local branch of Australian service provider causes s**tstorm with advert stating preference for white staff.
The European region, including Russia, has experienced two years of 20%+ growth in FTTH/B connections but many markets still haven't really woken up.
Israeli hybrid network management specialist has a new customer to go with its new strategy – now will it sink or swim?
Chinese giant was hoping to seal a smartphone distribution deal with AT&T but higher powers are still wary of Huawei, it seems.
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
Huawei, ZTE in the Eye of a Trade Storm
Robert Clark, 4/26/2018
US Investigating Huawei for Sanctions Violations – Report
Phil Harvey, US News Editor, 4/25/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
What's in the Box?
By Huawei
Beginning With the End In Mind
By Kevin Taylor, for Huawei
All Partner Perspectives