& cplSiteName &

Spirent Passes the Coffee Test

Ray Le Maistre
2/28/2018
50%
50%

BARCELONA -- MWC 2018 -- As with any major trade show or conference, access to quality coffee is almost as important as access to a wireless broadband connection.

Actually, scrap that. It's more important.

Fortunately at MWC, test and measurement systems specialist Spirent Technologies has for years realized the business and marketing benefits of installing a top quality barista team (this year, Katy and Ellie) that attracts show attendees to its booth.

Katy and Ellie may have had too much of their own fine espresso... that, or they're just incredibly happy to be here.
Katy and Ellie may have had too much of their own fine espresso... that, or they're just incredibly happy to be here.

To get people coming back, of course, the quality of the coffee has to be "top drawer," as us Brits would say. I can attest to the quality -- and it tastes as good as it looks (see below).

Other coffee stations are available, of course, and there have been some splendid efforts this year in the Ericsson village and at the NetScout stand, where the Light Reading team has been using the Orb TV studio facilities to interview industry experts.

But for sheer, consistent quality, Spirent retains the MWC coffee crown. Bravo!

— Ray 'the Grinder' Le Maistre, Resident Caffeine Addict, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Shades of Ray
The challenge facing network operators with long-term 5G ambitions is enormous from a technology, skills and financial perspective – sharing the load will be essential.
Ericsson's 5G transport partnership picks are telling.
Or are we into FUD territory?
What isn't a security risk these days?
There's a helluva lot to talk about in terms of the key role that transport networks will play in a 5G world, says Heavy Reading's Sterling Perrin.
Featured Video
Flash Poll
Upcoming Live Events
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 6, 2018, London, United Kingdom
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
March 12-14, 2019, Denver, Colorado
All Upcoming Live Events
Partner Perspectives - content from our sponsors
One Size Doesn't Fit All – Another Look at Automation for 5G
By Stawan Kadepurkar, Business Head & EVP, Hi-Tech, L&T Technology Services
Prepare Now for the 5G Monetization Opportunity
By Yathish Nagavalli, Chief Enterprise Architect, Huawei Software
Huawei Mobile Money: Improving Lives and Accelerating Economic Growth
By Ian Martin Ravenscroft, Vice President of BSS Solutions, Huawei
Dealer Agent Cloud – Empower Your Dealer & Agent to Excel
By Natalie Dorothy Scopelitis, Director of Digital Transformation, Huawei Software
All Partner Perspectives