& cplSiteName &

Telefónica Creates 'Big Data' Unit

Light Reading
News Wire Feed
Light Reading
10/9/2012
50%
50%

MADRID -- Telefónica Digital today announced the establishment of Telefónica Dynamic Insights, a new global business unit, dedicated to identifying and unlocking the potential opportunities for creating value from 'big data'.

Telefónica Dynamic Insights will provide companies and public sector organisations around the world with analytical insights that enable them to become more effective. It will develop a range of products and services using different data sets, including machine to machine data, and anonymised and aggregated mobile network data.

The first product, 'Smart Steps', will use fully anonymised and aggregated mobile network data to enable companies and public sector organisations to measure, compare, and understand what factors influence the number of people visiting a location at any time.

These insights will help retailers tailor local offerings for existing stores and determine the best locations and most appropriate formats for new stores. A number of retailers are already helping with product development by providing user feedback. Smart Steps will also be able to help town councils measure how many more people visit their high street after the introduction of free car parking, farmers markets, or late night shopping.

To expand its capability and extend its market reach Telefónica has also entered into a global strategic partnership with GfK, one of the world’s leading market research companies. GfK will work closely with Telefónica Dynamic Insights on product development – initially in Germany, UK and Brazil - bringing marketing science expertise and a proven track record of providing business critical research and analytics services to a broad range of clients across multiple industry sectors.

Telefónica SA (NYSE: TEF)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Featured Video
From The Founder
Light Reading founder Steve Saunders talks with VMware's Shekar Ayyar, who explains why cloud architectures are becoming more distributed, what that means for workloads, and why telcos can still be significant cloud services players.
Flash Poll
Upcoming Live Events
May 14-16, 2018, Austin Convention Center
May 14, 2018, Brazos Hall, Austin, Texas
September 24-26, 2018, Westin Westminster, Denver
October 9, 2018, The Westin Times Square, New York
October 23, 2018, Georgia World Congress Centre, Atlanta, GA
November 7-8, 2018, London, United Kingdom
November 8, 2018, The Montcalm by Marble Arch, London
November 15, 2018, The Westin Times Square, New York
December 4-6, 2018, Lisbon, Portugal
All Upcoming Live Events
Hot Topics
I'm Back for the Future of Communications
Phil Harvey, US News Editor, 4/20/2018
AT&T Exec Dishes That He's Not So Hot on Rival-Partner Comcast
Mari Silbey, Senior Editor, Cable/Video, 4/19/2018
Facebook Hearings Were the TIP of the Data Iceberg
Dan Jones, Mobile Editor, 4/20/2018
Telco Journey to Cloud-Native: We Want What They've Got
Roz Roseboro, Principal Analyst – Cloud Infrastructure & Management, Heavy Reading, 4/24/2018
Live Digital Audio

A CSP's digital transformation involves so much more than technology. Crucial – and often most challenging – is the cultural transformation that goes along with it. As Sigma's Chief Technology Officer, Catherine Michel has extensive experience with technology as she leads the company's entire product portfolio and strategy. But she's also no stranger to merging technology and culture, having taken a company — Tribold — from inception to acquisition (by Sigma in 2013), and she continues to advise service providers on how to drive their own transformations. This impressive female leader and vocal advocate for other women in the industry will join Women in Comms for a live radio show to discuss all things digital transformation, including the cultural transformation that goes along with it.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
What's in the Box?
By Huawei
Beginning With the End In Mind
By Kevin Taylor, for Huawei
All Partner Perspectives