& cplSiteName &

Telcos & TV: Will Going Everywhere Take Us Somewhere?

Aditya Kishore
11/3/2010
50%
50%

Today, tens of millions of households around the world receive pay-TV services from their telco – an accomplishment on which service providers can congratulate themselves.

IPTV is projected to grow steadily over the next few years, largely at the expense of cable operators. However, in order to do so, service providers must find ways to pull customers away from their existing pay-TV operators. This means finding the right services, features, and packages that can tempt customers to switch providers.

The annual TelcoTV event is coming up next week, and US service providers will have an opportunity to review their progress so far and look to what comes next. The theme of this year's show – "Profiting in a Multi-Screen World" – offers some insight into current pay-TV trends.

US cable operators' efforts to offer video content over the Internet have garnered plenty of press of late. In fact, these efforts have been motivated by over-the-top (OTT) providers such as Hulu LLC , taking over what pay-TV operators see as their role. Service providers around the world now offer some quantity of video content online (and where they have mobile arms, on mobile devices as well). In a recent Heavy Reading survey of service providers, nearly 80 percent saw it as important to their business to offer video across multiple devices.

OTT video isn't just a competitive challenge for pay-TV operators. Given that most are also Internet service providers, it's also a network management challenge. Video traffic on the Internet is exploding, and forecast to grow fivefold. Network operators are watching the dramatic increases in network traffic with a wary eye. They are also seeing an impact on their operational costs in many cases, as well as potential deterioration in end-user QoE. Creating new online video distribution services of their own will only adds to this challenge. Operators are looking for ways to manage and potentially monetize OTT video. They are also looking for ways to integrate these OTT services into their pay-TV experience for their customers.

Another challenge is protecting content as its leash becomes increasingly longer. Content owner negotiations are difficult enough without concerns about content security. New mechanisms that protect content across devices are required, coupled with authentication and authorization capabilities across devices.

The increasing complexity of the home is another issue. Apart from the issues involved with provisioning, activating, and setting up a new IPTV home, now operators must contend with multiple devices and networks – MoCA, WiFi, HPNA, 3G/4G, etc. – that may be involved with video delivery. The technological requirements are complex, but service assurance and support will be a challenge in itself.

But perhaps the biggest challenge operators confront is figuring out what comes next. What will be the next big thing, the next "killer app" that will drive adoption and revenue? What new service or functionality will consumers look for from their provider that could define success or failure in the coming years?

We at Heavy Reading will be offering some insights via our annual TelcoTV pay-TV subscriber survey, presented on Wednesday, November 10 at noon in the Titian Room. As in previous years, the survey explores consumer attitudes toward their pay-TV providers, their satisfaction levels, additional services they are getting from their pay-TV operator, and their potential for churn. This year, we will also be looking multi-screen issues, examining consumption of online video, mobile video, interest in 3DTV, multi-screen video services, place-shifting, and targeted advertising.

— Aditya Kishore, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
A dedicated cloud-hosted core is important to making the mobile network commercially attractive to Internet of Things (IoT) service providers.
Huawei has announced a new approach to measuring the quality of a user's gaming experience.
Heavy Reading has identified four use cases that are key to cable virtualization and that prove cable is ready to turn concepts into action.
The next iteration of cloud deployment will deliver considerable benefit, but also impose new requirements and create new challenges for even existing virtualized products.
Separating fact and fiction in the brave new world of NFV.
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BTís Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
ITU: The Broadband Is Our Future

11|29|16   |     |   (0) comments


At Ultra-broadband Forum, Houlin Zhao, Secretary General of ITU, discussed how important it is for countries, companies and everybody to be working together to help to build the broadband and digital economies (UBBF2016).
LRTV Custom TV
Tackling 5G in Dallas

11|28|16   |     |   (0) comments


Here are our highlights of the 5G North America show in Dallas, Texas with Light Reading's Dan Jones.
LRTV Interviews
Cox Prepping for Virtualization Trials

11|14|16   |     |   (0) comments


In this video interview, Cox's Jeff Finkelstein discusses MSO's plans to test managed business services in early 2017 and tackle Distributed Access Architectures.
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
WiCipedia: After-School Coding, Salary Probing & Pro-Parenthood Companies
Eryn Leavens, Special Features & Copy Editor, 12/2/2016
Altice FTTH Bill Could Hit Almost $9.6B in US
Iain Morris, News Editor, 12/1/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.