Light Reading
US service providers will explore how to profit in a multi-screen world at next week's annual TelcoTV event

Telcos & TV: Will Going Everywhere Take Us Somewhere?

Aditya Kishore
Heavy Lifting Analyst Notes
Aditya Kishore
11/3/2010
50%
50%

Today, tens of millions of households around the world receive pay-TV services from their telco – an accomplishment on which service providers can congratulate themselves.

IPTV is projected to grow steadily over the next few years, largely at the expense of cable operators. However, in order to do so, service providers must find ways to pull customers away from their existing pay-TV operators. This means finding the right services, features, and packages that can tempt customers to switch providers.

The annual TelcoTV event is coming up next week, and US service providers will have an opportunity to review their progress so far and look to what comes next. The theme of this year's show – "Profiting in a Multi-Screen World" – offers some insight into current pay-TV trends.

US cable operators' efforts to offer video content over the Internet have garnered plenty of press of late. In fact, these efforts have been motivated by over-the-top (OTT) providers such as Hulu LLC , taking over what pay-TV operators see as their role. Service providers around the world now offer some quantity of video content online (and where they have mobile arms, on mobile devices as well). In a recent Heavy Reading survey of service providers, nearly 80 percent saw it as important to their business to offer video across multiple devices.

OTT video isn't just a competitive challenge for pay-TV operators. Given that most are also Internet service providers, it's also a network management challenge. Video traffic on the Internet is exploding, and forecast to grow fivefold. Network operators are watching the dramatic increases in network traffic with a wary eye. They are also seeing an impact on their operational costs in many cases, as well as potential deterioration in end-user QoE. Creating new online video distribution services of their own will only adds to this challenge. Operators are looking for ways to manage and potentially monetize OTT video. They are also looking for ways to integrate these OTT services into their pay-TV experience for their customers.

Another challenge is protecting content as its leash becomes increasingly longer. Content owner negotiations are difficult enough without concerns about content security. New mechanisms that protect content across devices are required, coupled with authentication and authorization capabilities across devices.

The increasing complexity of the home is another issue. Apart from the issues involved with provisioning, activating, and setting up a new IPTV home, now operators must contend with multiple devices and networks – MoCA, WiFi, HPNA, 3G/4G, etc. – that may be involved with video delivery. The technological requirements are complex, but service assurance and support will be a challenge in itself.

But perhaps the biggest challenge operators confront is figuring out what comes next. What will be the next big thing, the next "killer app" that will drive adoption and revenue? What new service or functionality will consumers look for from their provider that could define success or failure in the coming years?

We at Heavy Reading will be offering some insights via our annual TelcoTV pay-TV subscriber survey, presented on Wednesday, November 10 at noon in the Titian Room. As in previous years, the survey explores consumer attitudes toward their pay-TV providers, their satisfaction levels, additional services they are getting from their pay-TV operator, and their potential for churn. This year, we will also be looking multi-screen issues, examining consumption of online video, mobile video, interest in 3DTV, multi-screen video services, place-shifting, and targeted advertising.

— Aditya Kishore, Senior Analyst, Heavy Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
More Blogs from Heavy Lifting Analyst Notes
Because of difficulty acquiring spectrum, many utilities are forgoing LTE, and turning to legacy technologies such as CDMA and WiMax.
The machine-to-machine (M2M) and Internet of Things (IoT) markets will grow exponentially, requiring more robust testing solutions.
Aggregation and edge transport networks are undergoing a wave of innovation.
The challenges associated with small cell deployments, the impact of virtualization, and the demand for dark fiber are just some of the topics to be debated at the upcoming Backhaul Strategies conference in New York City.
The news that Apple's new iPhone 6 will now support Voice over LTE kind of a big deal.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
LRTV Custom TV
Exploring the Future of Cable Access

10|15|14   |   6:23   |   (0) comments


Cisco's Brett Wingo looks at where cable access architectures are heading, discussing the impact of DOCSIS 3.1, CCAP, Remote PHY, SDN, virtualization of cable networks and related technologies.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
HBO Will Go OTT in 2015
Mari Silbey, Independent Technology Editor, 10/15/2014
Google: Carriers & Cloud Providers Need to Cooperate
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/16/2014
iPad Air 2 Lets Users Switch Carriers Any Time
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/17/2014
Could Data Be the New 'Currency'?
Ray Le Maistre, Editor-in-chief, 10/16/2014
CBS Takes OTT Plunge
Mari Silbey, Independent Technology Editor, 10/16/2014
Like Us on Facebook
Twitter Feed