ABOUT THE EVENT
With both service and content providers seeking ways to monetize their growing multiscreen video offerings, targeted advertising is emerging as the preferred way to generate additional revenue from the additional video screens. As a result, equipment and software vendors are developing new, more advanced ways to insert targeted ads dynamically into live, on-demand, and online video programming and measure the effectiveness of these ads. At the same time, cable operators and other service providers are testing new, more advanced ways to deliver these targeted ads to viewers on multiple screens, including a growing array of tablets, smartphones, and other IP-enabled mobile devices both inside and outside the home. In this special pre-Cable Show breakfast, we will explore the different technologies, techniques, and tools that cable operators and vendors are trying out to create a fresh revenue stream for the industry.
WHY YOU SHOULD ATTEND:
• Explore the potential for generating ad
revenue from additional video screens
• See how ads can be dynamically
inserted into live, on-demand, and
online video programming
• Hear about the latest ad targeting
technologies and techniques that
vendors are developing
• Learn the most promising ad targeting
technologies and methods that cable
operators are testing and deploying
• Discuss the cable industry’s strategies
for rolling out targeting ads in the
7:30am - 8:15am Registration, Breakfast & Networking
8:15am - 8:20am Welcome & Introduction - Alan Breznick, Cable/Video Practice
Leader, Light Reading
8:20am - 8:30am Panelist Introductions & Opening Remarks
8:30am - 9:20am Panel Discussion & Audience Q&A - Led by Alan Breznick
9:20am - 9:30am Key Takeaways & Closing Remarks
Alan Breznick has tracked the media, telecommunications, broadband, and consumer electronics industries for more than 20 years. Before switching over to Heavy Reading in 2007, he was the original editor of Light Reading Cable Website and founding author of Heavy Reading's Cable Industry Insider. At Heavy Reading, he primarily focuses on cable/MSO services, technologies, and networks, as well as IPTV infrastructure. Alan was formerly a broadband analyst for Kinetic Strategies and a contributing analyst for One Touch Intelligence. He previously reported for Communications Daily, Cable World, Multichannel News, Broadband Daily, Crain's New York Business, and Genuine Article Press, among other publications.
Cable/Video Practice Leader, Light Reading
Head Product, Sales & Marketing, Canoe Ventures
Director, New Media Distribution, Scripps Networks Interactive
Director, Product Management, Clearleap
President & CEO, Viamedia
Chris Pizzurro has over 25 years of experience in national media strategy, marketing, and implementation, with a focus on traditional TV and digital media advertising. He is currently Head of Product, Sales & Marketing at Canoe, an advertising technology company focused on set-top box Video on Demand (VOD) dynamic ad serving (DAI). Prior to Canoe, he was a Principal at Leap Media Group, an advertising consultancy specializing in planning, selling, and packaging TV Everywhere advertising. Before Leap, Chris spent 13 years at Turner Broadcasting effectively growing digital revenue from Fortune 500 advertising clients while maintaining linear, syndication, and merchandising revenue growth. He has received an Emmy® Award nomination for the Adult Swim/Axe Deodorant VOD initiative Ravenstoke, as well as a Webby® Award nomination for VeryFunnyAds.com, and is Vice President of the National Academy of Television Art & Sciences NY Chapter.
As a director of new media distribution for Scripps Networks Interactive, Alex Beach directs video-on-demand operations for all of Scripps’ lifestyle media brands. He oversees the entire VoD operational workflow, including traffic and asset schedule, transcode, production, assembly, and delivery of SNI’s portfolio to cable and satellite distributors nationwide. He is also a business lead for related new business strategies with affiliate partners, non-linear content package development, and dynamic ad insertion. Prior to joining Scripps, Beach served as manager of both programming and, later, marketing/products for Comcast Cable Communications. In these capacities, he was responsible for channel lineup and channel change request management for all Comcast cable systems, advanced services product launches, and subscriber acquisition campaigns. He got his start in 1999 at Lowe Lintas & Partners, an Interpublic Group marketing communications agency, where he was responsible for multimedia placement of targeted advertising campaigns for General Motors. He holds undergraduate degrees in communications and German from the University of Delaware, and an MBA from the University of Tennessee, Knoxville.
J.R. Cottingham is the Director of Product Management at Clearleap. He joined the company with more than 15 years of experience in the technology and digital media fields. He served as Corporate Vice President of Operations and Strategy at Turner Broadcasting System Inc., CEO and Co-founder of Blueshift Corp. (formerly Blueshift Media Group), and most recently as a Principal at Creo Advisory. J.R. received his Bachelor’s degree from University of Denver where he studied finance with an emphasis in MIS.
Mark Lieberman came to Viamedia as President and Chief Executive Officer in January 2014 after an extensive career in the media and technology industry. Prior to Viamedia, he was the co-founder and CEO at TiVo Research & Analytics, a leading media analytics, software, and research technology firm. He was Managing Director of Hudson Abel Partners, a boutique media and technology investment bank from 2004 to 2006. He was Chairman/CEO of IVT, an e-communications software company. From 1999 to 2000, he was the President of About.com Ventures, and from 1996 to 1998, he was Executive VP of Reed Elsevier Business Information. In the mid-1990s, he founded Sarnoff Real Time Corp., a video server company that became DIVA systems, the first commercially viable video-on-demand provider, and was the Managing Director of TM Patents, which focused on commercializing a portfolio of worldwide patents and applications covering supercomputing, interprocessor communications, and storage technologies. During the 1990s, Mark served in the Bush Administration as Associate Deputy Secretary and Assistant Secretary for Technology (Acting) at the US Department of Commerce and practiced intellectual property law and clerked for Judge Oscar Davis at the US Court of Appeals for the Federal Circuit. He currently serves as Non-Executive Chairman of the Board of directors of Rightster Inc., a UK-based online video syndication company, as well on the board of advisors of Adfin Inc., a real-time insights company for programmatic online advertising.
In his role as Chief Technology Officer at Imagine Communications, Steve Reynolds is responsible for product engineering, product line management and R&D activities. Reporting directly to the CEO, he provides vision and leadership for engineering and research teams developing next-generation media technology while managing the product roadmap for the company. Reynolds brings 20 years of technology leadership in the cable industry to Imagine Communications. At Comcast, Steve served as Senior Vice President of Premises Technology overseeing the strategy, roadmap, and development of all technologies employed in service delivery to the customer premises. Prior to Comcast, Reynolds was Senior Vice President of Technology at OpenTV Incorporated, a specialist in digital and interactive television technology. He also held executive-level positions at ACTV Incorporated and Intellocity USA.
This Light Reading Live event will take place in the Gold Ballroom III at
JW Marriott, Los Angeles, LA Live.
900 West Olympic Boulevard
Los Angeles, California 90015
This is just a 4 minute (0.2miles) walk from the Convention Center where
The Cable Show! will take place.