Tuesday, April 29, 2014
8:30 am – 10:00 am
JW Marriott, Los Angeles L.A. Live

Co-Located at:

SPONSORS

SPONSORS

PARTICIPATING COMPANIES

ABOUT THE EVENT

With both service and content providers seeking ways to monetize their growing multiscreen video offerings, targeted advertising is emerging as the preferred way to generate additional revenue from the additional video screens. As a result, equipment and software vendors are developing new, more advanced ways to insert targeted ads dynamically into live, on-demand, and online video programming and measure the effectiveness of these ads. At the same time, cable operators and other service providers are testing new, more advanced ways to deliver these targeted ads to viewers on multiple screens, including a growing array of tablets, smartphones, and other IP-enabled mobile devices both inside and outside the home. In this special pre-Cable Show breakfast, we will explore the different technologies, techniques, and tools that cable operators and vendors are trying out to create a fresh revenue stream for the industry.

WHY YOU SHOULD ATTEND:

• Explore the potential for generating ad
  revenue from additional video screens

• See how ads can be dynamically
  inserted into live, on-demand, and
  online video programming

• Hear about the latest ad targeting
  technologies and techniques that
  vendors are developing

• Learn the most promising ad targeting
  technologies and methods that cable
  operators are testing and deploying

• Discuss the cable industry’s strategies
  for rolling out targeting ads in the
  multiscreen world

AGENDA

7:30am - 8:15am        Registration, Breakfast & Networking

8:15am - 8:20am        Welcome & Introduction - Alan Breznick, Cable/Video Practice
                                    Leader, Light Reading

8:20am - 8:30am        Panelist Introductions & Opening Remarks

8:30am - 9:20am        Panel Discussion & Audience Q&A - Led by Alan Breznick

9:20am - 9:30am        Key Takeaways & Closing Remarks

MODERATOR

ALAN BREZNICK

Cable/Video Practice Leader, Light Reading

SPEAKERS

CHRIS PIZZURO

Head Product, Sales & Marketing, Canoe Ventures

ALEXANDER BEACH

Director, New Media Distribution, Scripps Networks Interactive

J.R. COTTINGHAM

Director, Product Management, Clearleap

MARK LIEBERMAN

President & CEO, Viamedia

STEVE REYNOLDS

Chief Technology Officer, Imagine Communications

This Light Reading Live event will take place in the Gold Ballroom III at
JW Marriott, Los Angeles, LA Live.

JW Marriott Los Angeles L.A. LIVE

900 West Olympic Boulevard

Los Angeles, California  90015

213-765-8600

This is just a 4 minute (0.2miles) walk from the Convention Center where
The Cable Show! will take place.

THE VENUE

CONTACT

INTERESTED IN SPONSORING THIS EVENT?

sales@lightreading.com

HAVE REGISTRATION QUESTIONS?

registration@lightreading.com

GENERAL EVENT QUESTIONS?

events@lightreading.com