& cplSiteName &

T-Mobile: You, Seven Nights & the Music

Dan Jones

T-Mobile revealed it has launched wideband LTE and voice-over-LTE in 15 markets in the US on Wednesday night as the carrier partners with Apple to allow potential customers to test drive their network for seven nights.

"We are absolutely kicking their asses on both fronts, Neville [Ray, CTO] and his team are annihilating the competition," declared T-Mobile CEO John Legere from a Seattle stage on Wednesday. He said that the operator is getting downloads of 147 Mbit/s and 40 Mbit/s up in the wideband markets. (See T-Mobile Pours Cold Water on Sprint's Spark.)

T-Mobile US Inc. VoLTE, meanwhile, now covers 100 million people in the US. (See T-Mobile Beats AT&T, Verizon to VoLTE.)

The uncarrier's latest idea to attract more customers is to partner with Apple Inc. (Nasdaq: AAPL) to let its customers test drive an iPhone 5S for seven days for free. "Cheat on your carrier," Legere suggested.

There's some good reasons for this test drive. "There's a very low awareness in our customer base that we carry Apple products," Legere said. "We will do at least a million test drives in the next year. If we do a lot more, we do a lot more."

"Let me just show you that it's different," Legere continued, suggesting that the operator is not about trying to make money on the test drive but show customers how T-Mobile is different. "Our own customers can test drive too... cheat on us with yourself," he quipped.

Streaming music, meanwhile, will now happen for free on the T-Mobile network with eight of the top music streaming sites included in the offer. T-Mobile is asking customers to vote to suggest sites to include in the offer next.

"Even when you exhaust your high-speed data bucket you will still stream music for free," Legere said. He went on to guarantee this will happen "forever."

The boisterous boss was asked about the potential net neutrality issues of giving away streaming music data for free. "So you actually think that giving away music for free is a net neutrality issue?" asked a somewhat incredulous-sounding Legere.

"Clearly, I'm not going to comment on rumor and speculation," Legere said when asked about Sprint Corp. (NYSE: S) merger chatter. "Anything we do will be about the uncarrier revolution and the T-Mobile brand getting bigger."

— Dan Jones, Mobile Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
User Rank: Light Sabre
6/24/2014 | 10:26:05 AM
Re- Awesome way of creating awareness
The launching of the wideband LTE and voice-over-LTE in 15 markets in the US on Wednesday night to allow their players to test drive their networks for a week is a brilliant idea. I think that testing the drive will be a good opportunity for the company to create awareness among its customers. The fact that streaming music withy the top 8 music streaming sites has been included in the T-Mobile network free of charge is also an awesome deal.
User Rank: Blogger
6/20/2014 | 7:25:25 PM
Re: Neutrality
T-Mobile's talk on that is that it is a mixture of large and small services and users can vote on new services they want included.
User Rank: Light Sabre
6/19/2014 | 10:53:09 AM
"So you actually think that giving away music for free is a net neutrality issue?" asked a somewhat incredulous-sounding Legere.

Well, yes. Depending on how T-Mobile implements it. If only the biggest, most popular music services are exempt from T-Mobile's cap, that gives them an immense leg up over smaller music streaming services. Now if T-Mobile were to find a way to inspect packets and let ALL music through without counting against data allowances that might be something else. It depends how it's all implemented.
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
Friday, October 28, 1:00PM EDT
Security: The Plusses and Minuses of Open Source Software
Nick Feamster, Acting Director, Center for Information Technology Policy, Princeton University
Wednesday, November 16, 1:00PM EST
SDN 101
John Isch, Practice Director, Network & Voice, Orange Business Services
Friday, November 18, 1:00PM EST
SDN & Open Source
Christopher W. Rice, Senior Vice President of AT&T Labs, Domain 2.0 Architecture and Design
Wednesday, November 30, 1:00PM EST
SDN & the Software Defined Data Center
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
OneAccess NFV Solutions

10|26|16   |   5:30   |   (0) comments

Antoine Clerget, CTO of OneAccess, discusses how his company has expanded its product line from enterprise-class routers to include a universal virtualized CPE as well as a suite of VNFs to help telco customers evolve to an NFV future.
LRTV Custom TV
The Journey Toward Carrier-Grade WiFi

10|26|16   |   3:39   |   (0) comments

In this Light Reading interview, Dave Sperling, CTO at Smith Micro Software and active participant of the WBA's policy working group, discusses the need for carrier-grade WiFi. Technical and business challenges slowing the fulfillment of this goal are addressed, as well as management strategies that will enable communication service providers to optimize end user ...
LRTV Custom TV
ZTE BBWF Highlights

10|26|16   |     |   (0) comments

At BBWF 2016, ZTE showed a broad range of innovative technologies that are kick-starting an ultrafast broadband journey.
LRTV Custom TV
Next-Generation Technology Beyond DOCSIS 3.1

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Liu Jianhua speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Hybrid Video Solutions to Change TV, Change Future

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Ian Locke speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei Future-Oriented Giga Coax Network

10|20|16   |     |   (0) comments

At SCTE 2016, Huawei's Allen Wang speaks with Alan Breznick for an exclusive interview.
LRTV Custom TV
Huawei at SCTE 2016

10|20|16   |     |   (0) comments

Join Alan Breznick of Light Reading and take a sneak peek at the Huawei booth at SCTE 2016.
LRTV Custom TV
Assuring Network Quality in a Rapidly Changing Environment

10|20|16   |     |   (0) comments

As the rate of change and complexity increases in agile networks, the importance of introducing DevOps methodologies for integrating active test and assurance solutions throughout the full service lifecycle becomes critical to ensure that customers are experiencing the service quality they demand. The industry landscape is changing, and software-based test and ...
Telecom Innovators Video Showcase
A10 Networks on Service Providers' Industry Needs

10|20|16   |     |   (0) comments

Light Reading's Steve Saunders hears how A10 enables service providers to accelerate, secure and optimize their application delivery to drive down costs, enhance service availability, and better respond to customer requirements, so they can improve customer satisfaction, monetize their network, and grow revenues.
LRTV Custom TV
New NFV Use Cases for Cable TV

10|19|16   |     |   (0) comments

A large number of NFV use cases are focused on the enterprise domain, looking at virtualization of customer-premises equipment (CPE). To date, there has been little focus on the use cases and business case for virtualization of the video content delivery networks required to deliver unicast and streaming video to consumers. Amdocs commissioned Analysys Mason to ...
Women in Comms Introduction Videos
Meet the Future Workforce: New Faces, Expectations & Motivations

10|19|16   |   5:33   |   (1) comment

Millennials and their younger peers, Gen Z, expect more out of their network and more out of their work. Intel's Lynn Comp shares how the industry can prepare for this new generation of workers.
LRTV Custom TV
ZTE Global Services User Congress 2016 Highlights

10|19|16   |     |   (0) comments

ZTE held its 2nd Global Service User Conference in Dusseldorf on October 13-14. Representatives from network operators, leading industry analysts and ZTE senior expertsattended the event, exploring the best practice in managed services and the vision to transform network operations into the operations center of the future (OpCF) in the software-defined networking ...
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Attacks Have Major Internet Sites on the Ropes
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 10/21/2016
Trump: Dump AT&T/TW & Comcast/NBC
Alan Breznick, Cable/Video Practice Leader, Light Reading, 10/24/2016
Layer3 TV Comes to Town, Hints at Future
Mari Silbey, Senior Editor, Cable/Video, 10/21/2016
T-Mobile: AT&T & TW Means Ma Bell Not Focused on Mobile
Dan Jones, Mobile Editor, 10/24/2016
Sprint: Revenue up 3%, Capex Will Rise Again
Dan Jones, Mobile Editor, 10/25/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
Animals with Phones
'Oh, Were You Looking for This?' Click Here
'I was just playing some games...'
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.