& cplSiteName &

T-Mobile: You, Seven Nights & the Music

Dan Jones
6/19/2014
50%
50%

T-Mobile revealed it has launched wideband LTE and voice-over-LTE in 15 markets in the US on Wednesday night as the carrier partners with Apple to allow potential customers to test drive their network for seven nights.

"We are absolutely kicking their asses on both fronts, Neville [Ray, CTO] and his team are annihilating the competition," declared T-Mobile CEO John Legere from a Seattle stage on Wednesday. He said that the operator is getting downloads of 147 Mbit/s and 40 Mbit/s up in the wideband markets. (See T-Mobile Pours Cold Water on Sprint's Spark.)

T-Mobile US Inc. VoLTE, meanwhile, now covers 100 million people in the US. (See T-Mobile Beats AT&T, Verizon to VoLTE.)

The uncarrier's latest idea to attract more customers is to partner with Apple Inc. (Nasdaq: AAPL) to let its customers test drive an iPhone 5S for seven days for free. "Cheat on your carrier," Legere suggested.

There's some good reasons for this test drive. "There's a very low awareness in our customer base that we carry Apple products," Legere said. "We will do at least a million test drives in the next year. If we do a lot more, we do a lot more."

"Let me just show you that it's different," Legere continued, suggesting that the operator is not about trying to make money on the test drive but show customers how T-Mobile is different. "Our own customers can test drive too... cheat on us with yourself," he quipped.

Streaming music, meanwhile, will now happen for free on the T-Mobile network with eight of the top music streaming sites included in the offer. T-Mobile is asking customers to vote to suggest sites to include in the offer next.

"Even when you exhaust your high-speed data bucket you will still stream music for free," Legere said. He went on to guarantee this will happen "forever."

The boisterous boss was asked about the potential net neutrality issues of giving away streaming music data for free. "So you actually think that giving away music for free is a net neutrality issue?" asked a somewhat incredulous-sounding Legere.

"Clearly, I'm not going to comment on rumor and speculation," Legere said when asked about Sprint Corp. (NYSE: S) merger chatter. "Anything we do will be about the uncarrier revolution and the T-Mobile brand getting bigger."

— Dan Jones, Mobile Editor, Light Reading

(3)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
6/24/2014 | 10:26:05 AM
Re- Awesome way of creating awareness
The launching of the wideband LTE and voice-over-LTE in 15 markets in the US on Wednesday night to allow their players to test drive their networks for a week is a brilliant idea. I think that testing the drive will be a good opportunity for the company to create awareness among its customers. The fact that streaming music withy the top 8 music streaming sites has been included in the T-Mobile network free of charge is also an awesome deal.
DanJones
50%
50%
DanJones,
User Rank: Blogger
6/20/2014 | 7:25:25 PM
Re: Neutrality
T-Mobile's talk on that is that it is a mixture of large and small services and users can vote on new services they want included.
KBode
50%
50%
KBode,
User Rank: Light Sabre
6/19/2014 | 10:53:09 AM
Neutrality
"So you actually think that giving away music for free is a net neutrality issue?" asked a somewhat incredulous-sounding Legere.

Well, yes. Depending on how T-Mobile implements it. If only the biggest, most popular music services are exempt from T-Mobile's cap, that gives them an immense leg up over smaller music streaming services. Now if T-Mobile were to find a way to inspect packets and let ALL music through without counting against data allowances that might be something else. It depends how it's all implemented.
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
Pai's FCC Raises Alarms at Competitive Carriers
Carol Wilson, Editor-at-large, 10/16/2017
Is US Lurching Back to Monopoly Status?
Carol Wilson, Editor-at-large, 10/16/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
Animals with Phones
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed