Former "Hollywood Madam" Heidi Fleiss, whose previous career running a call-girl ring landed her in prison, is returning to the world's oldest profession -- to open a Nevada brothel catering to women.

Fleiss said on Thursday she has struck a deal with a licensed brothel owner in Nevada, where prostitution is legal, to turn one of his three establishments, the Cherry Patch, into a glitzy new bordello that she will rename Heidi Fleiss' Stud Farm...

Fleiss said she is certain there will be plenty of demand for its services.

"Women make more money these days, they're calling the shots, they're more powerful. And let's face it, it's hard to meet someone," she said.

"And then you've got the situation with the old husband leaving his wife for the younger girl, and the lady sitting at home crying. Well, now she has a place to go, and say, 'Right back at you, buddy, and on your credit card.' "