Comcast Corp. (Nasdaq: CMCSA, CMCSK) and Time Warner Inc. (NYSE: TWX) struck a deal to add Starz Entertainment to their "TV Everywhere" project, which will allow cable TV subscribers to access programming on the Web for no extra charge.

Thursday's announcement that Starz would join TV Everywhere is noteworthy since it makes the Liberty Media Corp. (NYSE: LMC)-owned channel the first premium cable network to join the technical trial. Top pay channel HBO, which is owned by TV Everywhere partner Time Warner, hasn't yet joined the project.

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– Steve Donohue, Contentinople