Light Reading

What WebRTC Means for Telcos

Sarah Thomas
6/2/2014
50%
50%

The question of what WebRTC means for telcos has many different answers, but it's one question that they should all be trying to answer right now.

WebRTC is an open-source project started by the World Wide Web Consortium (W3C) that enables developers to embed peer-to-peer real-time communications capabilities into supported web browsers. The standard, though not finalized yet, uses a JavaScript application program interface (API), which means that anyone can launch a voice and video-calling feature that works on the desktop and mobile web. Many pundits have called it the biggest innovation in communications since VoIP.

So that's the definition of WebRTC, but the key thing to remember is that there are anywhere from 20 to 50+ possible use cases, according to Disruptive Wireless analyst Dean Bubley. Each is very different, including in how it is brought to market and how much service provider involvement is required.

There are consumer-facing apps (see below), machine-to-machine implementations, enterprise use cases, internal applications, and IMS-integrated browser apps to replace the softphone, which Bubley says is the most talked about example, but also the most boring and slow moving.

"The interesting thing is there is no template yet for what carriers are doing in this space, as it should be," he says. "There are 101 different ways and different customers."

The WebRTC Landscape
Check out Genband CMO Brad Bush's blog for a larger view of the infographic.
Check out Genband CMO Brad Bush's blog for a larger view of the infographic.

It is easy to see why even the most basic WebRTC implementation would be an appealing proposition to any company with a call center or just one that works with consumers. When your customers find you though the web, click-to-call is the most direct way to get in touch. It becomes even more valuable when you can escalate a voice call to video without any interruption. (See Voxbone Tweaks Its Network for WebRTC .)

So far, several operators have dipped their toes into WebRTC in trials and actual implementations. Some early examples (of the boring variety) include:

Behind the scenes in WebRTC
Those are some consumer-facing examples, but they will likely not be the most common instances of operator involvement. Instead, they will play a role as the connectivity provider.

WebRTC is typically, but not necessarily, run as an extension to an IMS signaling core, so that if operators are connecting users via the web, they can ensure the quality and security of the call. This doesn't give them a consumer-facing function (like a lot of the operators want), but it's no less an important role for them to play.

The ephemeral picture site SnapChat's recent acquisition of AddLive, which offers a popular WebRTC API platform, illustrates why. Amir Zmora, vice president of alliances and partnerships at AudioCodes Ltd. (Nasdaq: AUDC), says that any company with its own web server can offer WebRTC, but it will have quality issues, especially if those servers aren't near where the call is being placed. Also, if the acquisition of AddLive taught the industry anything, it's that betting the farm on an API vendor that could suddenly vanish by way of acquisition isn't necessarily smart, even if it's willing to guarantee its code.

"Companies will move to the big ones, so a service provider that provides this type of service is something people will count on," Zmora says. "They know a Verizon, for example, will not disappear tomorrow, but a startup might be acquired or go belly up. There is a very good opportunity for service providers to provide the hosted backend for WebRTC."

Companies like call centers can't just rely on one-to-one calls. Connecting to an operator's infrastructure would enable them to connect via the SIP trunk or SBC anywhere in the world with quality and reliability in place.

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
98ford
50%
50%
98ford,
User Rank: Light Beer
7/4/2014 | 9:12:49 AM
Re: wireless OR cable
Hi SReedy,

 

Yes you did miss one call "Pexip" http://www.pexip.com/.  I'm happy to provide insight if you find this platform intersting to write about.  We have the best most scalable and interoperable platform on the market.
willaaye
50%
50%
willaaye,
User Rank: Light Beer
6/14/2014 | 6:55:58 PM
Re: wireless OR cable
In addition to our expert marketplace, LiveNinja now offers a B2B product called Katana which basically acts as a video call center in the cloud. Please check it out at http://katana.co/

We also have a demo video here of it in action: https://vimeo.com/96820461

Great post Sarah!

 
danielcawrey
50%
50%
danielcawrey,
User Rank: Light Sabre
6/7/2014 | 1:54:20 PM
Re: wireless OR cable
I wonder what this is going to mean for Skype? One would think that on desktops and laptops, it would move to a web-based client. They might not have a choice: With WebRTC making Skype-like features easy on the web, it challenges this incumbent. 

There's something to be said about network effects, however. I use Skype to connect with others usig Skype. That's hard behavior to change quickly. 
SReedy
50%
50%
SReedy,
User Rank: Blogger
6/3/2014 | 3:57:04 AM
wireless OR cable
Did we miss any WebRTC examples, operator or otherwise? The Comcast X1 integration will be interesting next year. WebRTC is an opportunity for wireless operators with the network infrastructure in place, but theres clearly a play for cable companies as well. It's an easy way to give them a voice play.
Flash Poll
From The Founder
Last week I dropped in on "Hotlanta," Georgia to moderate Light Reading's inaugural DroneComm conference – a unique colloquium investigating the potential for drone communications to disrupt the world's telecom ecosystem. As you will see, it was a day of exploration and epiphany...
LRTV Documentaries
Cable Eyeing SDN for Headend, Home Uses

5|26|15   |   05:57   |   (1) comment


CableLabs is looking at virtualizing CMTS and CCAP devices in the headend, as well as in-home devices, says CableLabs' Karthik Sundaresan.
LRTV Documentaries
Verizon's Emmons: SDN Key to Cost-Effective Scaling

5|22|15   |   03:53   |   (0) comments


For Verizon and other network operators to ramp up available bandwidth cost effectively, they need to move to SDN and agree on how to do that.
LRTV Documentaries
Lack of Universal SDN a Challenge

5|21|15   |   04:51   |   (3) comments


Heavy Reading Analyst Sterling Perrin talks about how uncertainty about SDN standards and approaches may be slowing deployment.
LRTV Custom TV
Steve Vogelsang Interview: Carrier SDN

5|20|15   |   05:02   |   (0) comments


Sterling Perrin speaks to Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, about the new Carrier SDN-enabling Network Services Platform and the operator challenges it solves.
LRTV Custom TV
Carrier SDN: On-Demand Networks for an On-Demand World

5|20|15   |   20:52   |   (0) comments


Steve Vogelsang, Alcatel-Lucent CTO for IP Routing & Transport business, talks about requirements and benefits of Carrier SDN during the keynote address at the Light Reading Carrier SDN event May 2015.
LRTV Documentaries
The Security Challenge of SDN

5|19|15   |   02:52   |   (0) comments


CenturyLink VP James Feger discusses concerns that virtualization could create new vulnerabilities unless network operators build in safeguards.
LRTV Custom TV
NFV Elasticity – Highly Available VNF Scale-Out Architectures for the Mobile Edge

5|18|15   |   5:50   |   (0) comments


Peter Marek and Paul Stevens from Advantech Networks and Communications Group talk about their NFV Elasticity initiative and the company's latest platforms for deploying virtual network functions at the edge of the network. Packetarium XL and the new Versatile Server Module: 'designed to reach parts of the network that other servers cannot reach.'
LRTV Huawei Video Resource Center
Bay Area Spark Meetup 2015

5|14|15   |   3:54   |   (0) comments


Developed in 2009, Apache Spark is a powerful open source processing engine built around speed, ease of use and sophisticated analytics. This spring, Huawei hosted a meetup for Spark developers and data scientists in Santa Clara, California. Light Reading spoke with organizers and attendees about Huawei's code contributions and long-term commitment to Spark.
LRTV Custom TV
The Transport SDN Buzz

5|12|15   |   06:01   |   (1) comment


Sterling Perrin, senior analyst at Heavy Reading, speaks with Peter Ashwood-Smith of Huawei and Guru Parulkar of ON.Lab about the evolution of transport SDN and the integration of technologies.
LRTV Custom TV
Next-Generation CCAP: Cisco cBR-8 Evolved CCAP

5|5|15   |   04:49   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explained the innovation design of Cisco's cBR-8, the industry's first Evolved CCAP, including DOCSIS 3.1 design from ground-up, distributed CCAP with Remote PHY and path to virtualization. Cisco's cBR-8 Evolved CCAP is the platform that will last through the transitions.
LRTV Custom TV
Meeting the Demands of Bandwidth & Service Group Growth

5|1|15   |   5:35   |   (0) comments


Jorge Salinger, Comcast's Vice President of Access Architecture, explains how DOCSIS 3.1 and multi-service CCAP can meet the demands of the bandwidth and service group growth.
LRTV Custom TV
DOCSIS 3.1: Transforming Cable From Hardware-Defined Network to Software-Defined Network

4|29|15   |   03:48   |   (0) comments


John Chapman, Cisco's CTO of Cable Access Business Unit and Cisco Fellow, explains how DOCSIS 3.1 can transform cable HFC network to a more agile software-defined network.
Upcoming Live Events
June 8, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
Procera has gathered facts, stats and customer experience feedback from a survey of 540 users from across the globe.
Hot Topics
10 Alternate Uses for Tablets
Eryn Leavens, Copy Desk Editor, 5/22/2015
Bidding War for TWC Looks Likelier
Alan Breznick, Cable/Video Practice Leader, 5/22/2015
Comcast Targets 6 New Gigabit Markets
Mari Silbey, Senior Editor, Cable/Video, 5/21/2015
Eurobites: Alcatel-Lucent Trials 400G in Czech Republic
Paul Rainford, Assistant Editor, Europe, 5/26/2015
Potholes Lurk in Indian Smart City Project
Gagandeep Kaur, Contributing Editor, 5/22/2015
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
On May 29th 10 AM ET, Steve Saunders, founder and CEO of Light Reading, will be drilling into the "pains and gains" of NFV with Saar Gillai, SVP & GM for NFV at Hewlett-Packard Co. (NYSE: HPQ) (HP). He has defined a four-step NFV model describing a sequence of technology innovation. It's a must-read doc for any network architect looking to get to grips with their NFV migration strategy. Join us for the interview, and the chance to ask Saar your NFV questions directly!
With 200 customers in 60 countries, Stockholm-based Net Insight has carved out a solid leadership position in one of the hottest vertical markets going in comms right now: helping service providers and broadcasters deliver video and other multimedia traffic over IP networks. How has Net Insight managed to achieve this success in the face of immense competition from the industry giants?
My ongoing interview tour of the leading minds of the telecom industry recently took me to Richardson, Texas, where I met with Rod Naphan, CTO and SVP, Solutions, ...
Cats with Phones
Too Fluffy to Talk Click Here
Elmer found that his bountiful fur got in the way of meaningful conversation.