Light Reading
Genband's 'kloud-platform-as-a-service' lets enterprises and developers quickly embed real-time communications in their apps and websites.

Genband Entices Devs With WebRTC Kandy

Sarah Reedy
6/11/2014
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ORLANDO, Fla. -- Genband Perspectives -- Genband unveiled a new "kloud-platform-as-a-service" Tuesday that embeds real-time communications into any application.

Called Kandy, Genband Inc. 's EVP of Strategy and Cloud Services Paul Pluschkell said the cloud-based platform uses "previously hidden gems" from the company to expose WebRTC services via APIs, SDKs, and quick starts that can be dropped into apps. The process is simple and quick, something it demoed on the keynote stage today. (See What WebRTC Means for Telcos.)

Kandy has the potential to create new business models, new consumption models, and connect with customers where they work, shop, vacation, eat, and play, Pluschkell said, adding, "winning businesses are always open and allow for real-time communications, like the Jetsons." Through Kandy, developers can integrate voice, video, collaboration, SMS, WebRTC, mobile analytics, and/or conferencing.

The Kandy Man
Not sure what the glasses have to do with it, but Genband's Pluschkell showed off several demos of the capabilities developers and enterprises can add to their websites with Kandy.
Not sure what the glasses have to do with it, but Genband's Pluschkell showed off several demos of the capabilities developers and enterprises can add to their websites with Kandy.

For example, Genband execs showed off a demo of a financial provider that was able to vertically integrate a set of six customer service and finance apps with multiple touch points using RTC in less than five minutes. Genband also demonstrated how a developer can build a cloud-based WebRTC contact center in a matter of minutes in which video chat can be activated during a call, screens can be shared, and either participant can write on the shared screen. (See WebRTC in the Wild.)

SAP AG (NYSE/Frankfurt: SAP) is one customer using Kandy to empower field service agents to map out their day's jobs, find directions, fire up video calls, and complete tasks. "That's how we are transforming the entire field service process for various industries," Nayaki Nayyer, SVP, SAP Cloud for Customer and Integration, told attendees.

"It allows you to develop new business and consumption models," Pluschkell added. "Most importantly for the ecosystem, it lets you share and be shared. It allows you to partner with customers to create successful outcomes with shared risks and rewards."

Genband is offering select early access to Kandy today with a public launch planned for September. The platform builds on the SpiDR gateway that Genband introduced last year to bridge operator networks with the web. (See Genband Builds a Gateway to WebRTC.)

— Sarah Reedy, Senior Editor, Light Reading

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SReedy
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SReedy,
User Rank: Blogger
6/11/2014 | 9:44:38 AM
fring
The head of fring is presenting now and says that it's OTT communications services can be pulled down from the cloud as part of Kandy as well. He called the cloud service legos because service providers, enterprises or developers can pick and choose what functionality they want to implement and then pay by user. 
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