& cplSiteName &

Cisco Acquires WebRTC Smarts

Sarah Thomas
6/30/2014
50%
50%

Cisco has added to its toolbox of video conferencing and collaboration tools with the acquisition of Assemblage, a San Francisco-based startup focused on cloud communications.

The acquisition, announced on Friday afternoon without financial terms, will also give Cisco Systems Inc. (Nasdaq: CSCO) a stronger WebRTC story. Assemblage uses the peer-to-peer technology to enable browser-based, real-time communications without any downloads, plugins, or installations required. (See What WebRTC Means for Telcos.)

Cisco said in a blog post Friday that the purchase would help Cisco "capture the ongoing market transitions of mobility, cloud, and the Internet of Everything (IoE)."

Assemblage also enables screen sharing, presentation broadcasting, and whiteboarding for online collaboration, and it also works across 40 different file types. Its engineers will join Cisco's Collaboration Technology Group, and work to build services that can integrate with popular third-party cloud services such as Box and Google (Nasdaq: GOOG).

Why this matters
This latest acquisition by Cisco gives the networking giant another collaboration tool in its box. Cisco has been pushing its high-end video conferencing hardware for years, alongside WebEx, Jive, and other services, but it's also looking for ways to make it more accessible and open as enterprise interest wanes. Assemblage's relationship with third-party cloud providers will help, as will its affordable, simple approach to collaboration.

More important, however, is the WebRTC capability Assemblage gives Cisco. The open-source, JavaScript-based standard has the potential to let anyone launch a video call and collaborate over the web, and it's already beginning to spawn innovative telephony services. With Assemblage, Cisco will have a collaboration story from the high-end to the low-end of any device, Internet of Things included, with a browser. (See WebRTC in the Wild.)

Related posts:

— Sarah Reedy, Senior Editor, Light Reading

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
98ford
50%
50%
98ford,
User Rank: Light Beer
7/4/2014 | 9:17:36 AM
Re: WebRTC v. video conferencing
Hi SReedy,

Please also consider the impact of players like Pexip that have a quikly proven and evolving platform for WebRTC and via a very scalable, interoperable, fleaxable and easy to use platform.  Pexip is creating a new category of what was once hard to use video conferencing, into a truly collaborative video experience for the masses.  I would love to provid you with some insight.
pcharles09
50%
50%
pcharles09,
User Rank: Light Beer
6/30/2014 | 11:55:31 PM
Re: WebRTC: Web meets telecom or web eats telecom?
Smart move. I wouldn't be surprised if a burgeoning video-conferencing solution will be added to its portfolio to offer more solutions to the enterprise clients.
MikeP688
50%
50%
MikeP688,
User Rank: Light Sabre
6/30/2014 | 11:11:29 PM
Re: WebRTC: Web meets telecom or web eats telecom?
Cisco is trying to stay relevant--that's the message I'm seeing here.  It is such a transformation from the time that they just could not keep up with demand. I never forget the time I had to fly up to Cisco HQ to deliver backup storage gear becuase they were all doing 7-Day Work weeks.     John Chambers laid out the gauntlet and it seems as if they are making the moves--is it enough, though?  Time will tell :-)

 
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
6/30/2014 | 3:09:39 PM
Re: WebRTC: Web meets telecom or web eats telecom?
It's also Cisco trying to enhance webex improving the webex video experience. Cisco wants to offer an E2E software solution-with no hardware requirements and a minimun configuration-for its UC offering and assemblage and its webrtc are a step in that direction. I wonder what Cisco will acquire next as it's its 2nd acquisition in 10 days.
Phil Morrison
50%
50%
Phil Morrison,
User Rank: Moderator
6/30/2014 | 1:52:10 PM
Re: WebRTC v. video conferencing
WebRTC is without question an area of interest with many of our customers.  Have a look at our keynote presentation at WEBRTC Atlanta 2013.

http://www.tmcnet.com/tmc/videos/default.aspx?vid=8584

Cheers,

Phil
James_B_Crawshaw
50%
50%
James_B_Crawshaw,
User Rank: Blogger
6/30/2014 | 1:04:52 PM
WebRTC: Web meets telecom or web eats telecom?
We highlighted the threat that WebRTC poses to Cisco and other VC vendors in our recent Heavy Reading Insider:

"WebRTC: Get Ready for the Next Telecom Revolution"

 
From The Founder
NFV's promises of automation and virtualization are intriguing, but what really excites service providers is the massive amount of money they could save.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
Women in Comms Introduction Videos
VMWare VP Brings Women Up With Her

8|16|17   |   6:49   |   (1) comment


It's an art and a science to make mentorship, inclusive leadership, diversity and promotion of high-potential women work, says Honore' LaBourdette, vice president of Global Market Development at VMWare.
LRTV Documentaries
5G Spectrum Wars – The Recap

8|15|17   |   2:22   |   (0) comments


Service provider 3 has filed a lawsuit against Ofcom over 5G spectrum auction in the UK.
LRTV Custom TV
Say What? Facebook Unleashes AI Anarchy – The Recap

8|7|17   |     |   (0) comments


A recap of the week's talking points on Light Reading's sister site, telecoms.com. Facebook AI programmers had a bit of a brain-fade as they allowed one of its AI applications to invent its ...
Women in Comms Introduction Videos
Fujitsu's Women Band Together to Help Girls Do STEM

8|2|17   |   9:35   |   (1) comment


Supporting women both inside and outside of Fujitsu is a top priority of the telecom vendor. Yanbing Li, Fujitsu Network Communication's director of System Software Development & Delivery, shares why it's important, but why there's still a long road ahead.
LRTV Custom TV
If You're Not First, You're Last – The Recap

7|31|17   |   08:18   |   (1) comment


In case you missed it, Amazon's 1% stock increase helped Jeff Bezos dethrone Bill Gates as the richest man in the world. Also, Taiwanese electronics manufacturer
Women in Comms Introduction Videos
AT&T's Tech President Preps Workforce for the Future

7|26|17   |   5:47   |   (10) comments


AT&T is focused on the software-defined network of the future and is reskilling its workforce to get ready too, according to AT&T's President of Technology Development Melissa Arnoldi.
Women in Comms Introduction Videos
Cisco: Mentoring Critical to Attract & Retain Women

7|19|17   |   6:40   |   (1) comment


Liz Centoni, senior vice president and general manager of Cisco's Computing System Product Group, shares why mentoring in all its forms is important for women and what Cisco is doing that's made a difference for women in tech.
LRTV Custom TV
Gigabit LTE With Snapdragon 835

7|12|17   |     |   (1) comment


At an event in Wembley stadium, EE used its live network to demonstrate gigabit LTE using a Sony Xperia XZ Premium smartphone with a Qualcomm Snapdragon 835 chip.
LRTV Custom TV
Implementing Machine Intelligence With Guavus

7|12|17   |     |   (0) comments


Guavus unites big data and machine intelligence, enabling many of the the largest service providers in the world to save money and drive measureable revenue. Learn how applying Machine Intelligence substantially reduces operational costs and in many cases can eliminate subscriber impact, meaning a better subscriber experience and higher NPS.
LRTV Custom TV
Unlocking Customer Experience Insights With Machine Intelligence

7|12|17   |     |   (0) comments


When used to analyze operational data and to drive operational decisions, machine intelligence reduces the number of tasks which require human intervention. Guavus invested in Machine Intelligence early. Learn about the difference between Machine Learning and Machine Intelligence.
Women in Comms Introduction Videos
Verizon VP Talks Network, Career Planning

7|12|17   |   4:49   |   (0) comments


Heidi Hemmer, vice president of Technology, Strategy & Planning at Verizon, shares how bold bets and the future of tech define her career.
Telecom Innovators Video Showcase
Masergy's NFV Journey

7|11|17   |     |   (0) comments


Ray Watson, vice president of global technology at Masergy, discusses the advantages and challenges in entering the still-maturing NFV market for the past three years.
Upcoming Live Events
September 28, 2017, Denver, CO
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Intel CEO Leaves Trump Biz Advisory Board
Dan Jones, Mobile Editor, 8/15/2017
Are Cord-Cutting's Days Numbered?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 8/14/2017
Analyst Nolle: Fundamental Errors Plague NFV
Carol Wilson, Editor-at-large, 8/11/2017
Verizon Video Woes Pile On
Mari Silbey, Senior Editor, Cable/Video, 8/14/2017
Orchestration Startup UBiqube Pivots Away From NFV
Carol Wilson, Editor-at-large, 8/15/2017
Like Us on Facebook
Twitter Feed
Animals with Phones
We Know a Tough Day When We See One Click Here
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.