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TM Forum Renames Annual Event

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MORRISTOWN, N.J. -- Being a digital business demands rethinking how a business operates—from developing agility in business and IT processes to embracing an open approach with digital partnerships and being fiercely customer-centric. To better reflect these challenges and demands, and help businesses transform to meet them, TM Forum announced today that it is changing the name of its flagship global event from Management World to TM Forum Live!

TM Forum Live! (June 2-5 at The Acropolis in Nice, France) is focused on “transforming to a digital business” and is committed to a community of technology professionals across a wide variety of verticals who are responsible for leading this transformation.

TM Forum Live! is a truly live and real-time collaborative showcase of all elements of the digital transformation focus of TM Forum, including the innovations of cutting-edge Catalyst technology accelerator programs which are the culmination of work by more than 50 companies.

“Our highly successful Management World events have focused primarily on helping decision makers manage the operational, business and technology issues of communications services and networks,” said Keith Willetts, chairman, TM Forum. “With TM Forum Live!, we’re building on that success and expanding our focus to take an even broader look at the new opportunities that innovative technologies and business models are enabling.”

TM Forum Live! brings together all the elements of TM Forum’s focus on leading the successful transformation of service providers and enterprises to succeed in the digital world. As the most prominent event in a series of TM Forum Live! events, it combines the collective knowledge and experience of more than 3,000 executives from across the digital ecosystem.

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User Rank: Light Sabre
6/6/2014 | 12:51:47 PM
Re: branding changes
Depending on whom you talked to, attendance at this year's event was either up (according to TMF) or somewhat down (more than a few exhibitors). The content in the presentations did get good marks though. And it's much easier to have extended conversations at events that aren't anywhere near the size of Mobile World Congress, which may have become too big for its own good.
User Rank: Light Beer
6/6/2014 | 10:58:46 AM
Re: branding changes
Let's be honest, we're talking about the organisation that gave you "everything that can be digital will be digital" as a tagline at a time, for instance, when vinyl/analogue music sales were doubling yearly.
User Rank: Light Sabre
1/6/2014 | 4:37:37 PM
Re: branding changes
Nothing conveys excitement like an exclamation point, let alone three of them!!!
User Rank: Light Sabre
1/6/2014 | 3:43:04 PM
Re: branding changes
Yes! NFV and SDN will be topics in Nice! And yes, it will be exciting!
User Rank: Light Sabre
1/6/2014 | 1:43:36 PM
Re: branding changes
There probably are less inspired choices than Live! for a rename, but I can't think of any offhand.
User Rank: Blogger
1/6/2014 | 12:40:24 PM
branding changes
Both of the TM Forum's branding changes -- from TM Forum Americas to Digital Disruption and from Management World to TM Forum Live! -- are moves away from the old world of OSS/BSS to the more exciting world of SPIT. (You know it's exciting because of the !, of course.) Wonder if we'll also see more of a focus on SDN and NFV in Nice this year.
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