& cplSiteName &

The SPIT Manifesto 2.0

Ray Le Maistre
3/26/2012
50%
50%

On Feb. 10, 2010, an earthquake measuring 3.8 on the Richter Scale shook Chicago and the northern Illinois area.

By coincidence (or was it?), the foundations of our industry were gently rocked that very same day as Light Reading introduced the term Service Provider Information Technology (SPIT) to an unsuspecting communications industry, through the publication of our initial SPIT Manifesto. (See Putting SPIT in Focus and Analysts: SPIT Is Hot Stuff.)

The move elicited a variety of responses, ranging from the complimentary, because we had identified a key shift in market dynamics, to disbelief/slight revulsion, because we actually used the term SPIT and then commissioned the appropriate artwork.



Two years on, our initial premise has been mirrored by market developments. The key message of the original Manifesto was that the communications services market had changed -- driven largely by the growth of mobile data services, video traffic and the competitive crunch of Web services and OTT giants -- and that in turn was driving a shift in the operational and technological requirements of communications service providers (CSPs).

That shift was generating a greater requirement for IT and data-networking technologies -- tools to aid in the creation, management, delivery, and monetization of next-generation communications services while also providing greater insight into operational and customer-centric indicators. And that, in turn, was driving a rethink about the human resources requirements of CSPs, acting as a catalyst for the growing importance of the CIO role within traditional network operators and leading carriers to bring their networks and IT teams closer together, a trend we are calling Bridging the Chasm. (See Bridging the Chasm: A Manifesto.)

Those IT-oriented systems are identified in detail later in this updated Manifesto. We're talking about technologies such as policy control and charging engines, service brokers, cloud services enablement platforms, new generation OSS and BSS systems, mobile commerce platforms and security tools.

This isn't just a case of nice-to-haves, though. Our contention was, and still is, that a well defined SPIT strategy is absolutely vital to the key goals that all service providers have today: developing and monetizing new services and applications; cutting costs; migrating to next-generation networks; and improving customer care and the customer's experience.

In addition, we believe the decisions CSPs make about their SPIT strategies could unleash unprecedented value and help them toward that shared goal of greater revenues and margins. But a poorly constructed and executed SPIT strategy (or the lack of one at all), could put them years behind their competitors, jeopardizing billions of dollars in revenue and hundreds of thousands of jobs.

:-0 as the kids would "say."

Another important point we made, which still holds true, is that while SPIT technologies are becoming much more important to the strategies and day-to-day operations of the CSPs, the importance of their physical networks is in no way diminished. This is not a case of SPIT becoming more important than the networks but of SPIT capabilities becoming equally as key as the physical infrastructure that connects each CSP's paying customers.

Indeed, what has become clearer since we published the initial Manifesto is that the combination of a well-run, low-latency network with the judicious deployment of a select number of SPIT technologies and a new service mentality could be unbeatable in one of the most key growth sectors in the global communications market -- cloud services.

So, let's get down to the nitty gritty and take a closer look at what SPIT is and how it is having an impact on our industry.

Next page: The SPIT Elements

(8)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
tpoulos
100%
0%
tpoulos,
User Rank: Lightning
12/5/2012 | 5:37:54 PM
re: The SPIT Manifesto 2.0


Ray, nothing wrong with your 'manifesto', it's a truly memorable effort, but I have to take task with your terminology. Even after two years of blessing us with the unpalatable anagram SPIT, and its associated graphic in green, I believe you are the only person regularly using the term. I suspect many, like myself, find it rather demeaning to an industry sector that has been so instrumental in the advances made in telco technology. Surely you can come up with something a bit more suitable? How about asking your readers to make suggestions?

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:37:54 PM
re: The SPIT Manifesto 2.0


Oh, and very rude of me not to say "thank you" for the compliment on the manifesto.


I am hoping that, even if only in a small way, it will help to generate greater interest in the back office efforts of the service providers and their partners/suppliers. 

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:37:54 PM
re: The SPIT Manifesto 2.0


Ah well, you know, I am a stubborn old bird...


There is always the option to say


Service Provider IT, which we often do and which would be more palatable to those with sensitive taste buds.


But for us, SPIT Is It. Green splashes and all!


Always happy to hear from anyone with an opinion on this or anything else.


And demeaning? That would be a very subjective take on it.... look on the bright side -- we are attracting attention to a side of the industry often seen as dull and inpenetrable.


Let's look at the glass half full angle (whatever that glass is half full of), yeah?

tpoulos
50%
50%
tpoulos,
User Rank: Lightning
12/5/2012 | 5:37:46 PM
re: The SPIT Manifesto 2.0


LOL, but saying IT is "seen as dull and inpenetrable"? It's the most exciting place to be in these days, with never a dull moment. Transformation abounds, and the satisfaction and joy of working with business and marketing departments provides everyone in IT with stimulating challenges hard to find anywhere else! ;-) 

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:37:46 PM
re: The SPIT Manifesto 2.0


No matter what you and I think, the back office IT functions at telcos are regarded by many as inpenetrable and, especially in terms of OSS tools, dull, especially when compared with sexy, shiny new handsets, Android apps etc


Of course, it's not dull and inpenetrable to those that spend their whole time immersed in it and I would contend that in the realm of what Light Reading refers to as Service Provider IT there are some of the most innovative developments in the whole industry, esp in terms of service creation platforms that enable apps mash-ups, self-care mobile subscriber tools for social media, advanced analytics for marketing professionals etc


But that's me, and you Tony. But for many it's the unknown and talk of the NOC and business/operations support tools is greeted with glazed eyes. That's why we are trying to draw attention to the dynamism and importance of service provider IT.  

rsgaines
50%
50%
rsgaines,
User Rank: Light Beer
12/5/2012 | 5:37:39 PM
re: The SPIT Manifesto 2.0


I agree that SPIT is an unfortunate choice because a side effect is that many find it disgusting, including me.

metroradio1
50%
50%
metroradio1,
User Rank: Light Beer
12/5/2012 | 5:37:36 PM
re: The SPIT Manifesto 2.0


SPIT... lol


http://www.nec.co.jp/techrep/en/journal/g06/n02/060226.html

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:37:35 PM
re: The SPIT Manifesto 2.0


Yes, metroradio1 -- and we LOLed about it 2 years ago too!! 


I refer you to the SPIT Manifesto V1, from Feb 2010:


"We also need to note two things. First, that SPIT is already a term used by a sub-section of our industry, where it stands for SPAM over Internet Telephony. We don't foresee any confusion.


Second, for those of you who have become attached to Light Reading's very own Larry the Monkey over the years – don't worry, he's not being replaced by Spit, the Dog."


http://www.lightreading.com/document.asp?doc_id=187395

From The Founder
Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Masergy: It's Time for SD-WAN Options

6|28|17   |   03:09   |   (0) comments


Paul Ruelas, director of network products for Masergy, explains how adding SD-WAN has changed the service mix for his company's customers. In some cases, the change is incremental, enabling more granular customer control. Masergy's newest version, SD-WAN Go, gives up some of those controls for a streamlined version targeting mid-sized customers with the most ...
Women in Comms Introduction Videos
Intel Ushers in the Revolutionary 5G Era

6|28|17   |   5:00   |   (1) comment


5G will bring job opportunities for women in telco and IT, as well as a whole new era of communications for consumers and industries of all kinds, says Caroline Chan, vice president and general manager of the 5G Infrastructure Division at Intel.
LRTV Custom TV
VeEX at ANGA COM

6|27|17   |     |   (0) comments


At ANGA COM 2017, Cyrille Morelle, president and CEO of VeEX, updates Alan Breznick with VeEX's new products and technology. This includes VeSion cloud-based platform for network monitoring, AT2500-3G advanced spectrum analyzer and MTTplus-900 WiFi Air Expert module. He also comments on DOCSIS 3.1 deployment and Remote PHY technology.
LRTV Custom TV
The Overall Objective Is to Win the Game

6|26|17   |     |   (0) comments


SCTE•ISBE's Chris Bastian discusses Energy 2020's success to date and the importance of a flexible approach that allows for changes in specific strategies in order to reach significant milestones.
LRTV Interviews
CenturyLink: Let's Get Past SD-WAN Hype

6|23|17   |   04:02   |   (0) comments


Technology becomes a "shiny object" unless it's properly focused on solving business needs for enterprise customers, says Bill Grubbs, network solutions architect for CenturyLink. He explains to Light Reading why SD-WAN deployments have to be tailored to specific needs – and more.
Women in Comms Introduction Videos
Infinera's Sales Director Paints Tech's Big Picture

6|21|17   |   4:14   |   (1) comment


Shannon Williams, Infinera's director of sales, shares how she achieves work's many balancing acts -- between her role and the broader company, today and tomorrow's tech and more.
LRTV Custom TV
SD-WAN Innovation & Trends

6|20|17   |     |   (0) comments


Versa CEO Kelly Ahuja discusses with Carol Wilson the current status and trends in the SD-WAN market, Versa's innovation around building a software platform with broad contextualization, and the advantages that startups can bring to the SD-WAN market.
LRTV Interviews
Ovum's Dario Talmesio on 5G in Europe

6|20|17   |   02:16   |   (0) comments


At 5G World 2017, Dario Talmesio, principal analyst and practice leader on Ovum's fixed and mobile telecoms European team, explains the emerging trends amongst European operators as they prepare for 5G.
LRTV Custom TV
Putting Power on a Pedestal

6|19|17   |     |   (0) comments


ARRIS's John Ulm says a major accomplishment of SCTE•ISBE's Energy 2020 program is increased focus on power cost and consumption, including inclusion of energy requirements in operators' RFPs and RFIs.
LRTV Custom TV
Gigabit Access: The Last-Mile Pipe for All Future Services

6|19|17   |     |   (0) comments


A Gigabit access platform being deployed today must be able to deliver all types of services to an increasing number of devices. A non-blocking architecture is necessary to support the ever-increasing growth in bandwidth demand. The Huawei Gigabit access solution is based on a distributed design that is fully scalable to deliver a unprecedented performance.
LRTV Custom TV
Key Factors to Successfully Deploy an SD-WAN Service

6|19|17   |     |   (0) comments


As service providers transition their SD-WAN solution from trials and limited deployments into production at large scale, there are important considerations to successfully operationalize these solutions and realize their full potential, without adding complexity, introducing uncertainty or disrupting current business operations. Sunil Khandekar, CEO and Founder ...
LRTV Custom TV
IoT Solutions: Rational Exuberance

6|19|17   |     |   (0) comments


IoT solutions are morphing from hype into viable business opportunities. Huawei has the platform and ecosystem support to help carriers successfully address new business opportunities in the IoT space.
Upcoming Live Events
October 18, 2017, Colorado Convention Center - Denver, CO
November 1, 2017, The Montcalm Marble Arch
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 30, 2017, The Westin Times Square
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
No Imagination: UK Chip Biz Goes Up for Sale
Iain Morris, News Editor, 6/22/2017
Does AT&T Deserve Time Warner?
Mari Silbey, Senior Editor, Cable/Video, 6/23/2017
Hulu Is Greatest Threat to Pay-TV Providers – Study
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 6/27/2017
Calix: Russo's Not-So-Overnight Success?
Carol Wilson, Editor-at-large, 6/28/2017
Verizon Takes 'One Fiber' to More Cities
Mari Silbey, Senior Editor, Cable/Video, 6/22/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Following a recent board meeting, the New IP Agency (NIA) has a new strategy to help accelerate the adoption of NFV capabilities, explains the Agency's Founder and Secretary, Steve Saunders.
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.