& cplSiteName &

Testing Will Further Boost Mobile Market

Denise Culver
Heavy Lifting Analyst Notes
Denise Culver, Online Research Director
8/27/2014
50%
50%

As one recent survey shows, smartphone sales for 2014 are expected to reach 1.2 billion units -- up more than 23% from 2013. A different report shows that in 2013, global mobile data traffic grew by 81%.

With such unprecedented numbers, mobile is being touted as the technology that can't be stopped. But the reality is that mobile's growth will only continue as long as its end users are happy with the devices that they use to access it.

Today, that doesn't seem like much of a problem. Everyone has a smartphone, and every other person has a tablet. But as more devices become available, the reality is that users become much choosier about what devices they want and what type of experience they'll accept from those devices.

These are just some of the findings in this month's Heavy Reading Mobile Networks Insider report, "Smartphones Create Exacting Testing Ground for Vendors." This report examines the smartphone testing market, analyzing how smartphones are being tested today, as well as drivers expected in the market over the next two years. It discusses challenges in the industry and includes a comparative analysis of solutions available. Finally, it examines the geographic landscape of the market and details trends that are likely to occur in the industry over the next 18-24 months.

The types of mobile devices available in the marketplace expand almost daily -- and it doesn't only include smartphones or tablets any more. Mobile devices include everything from TVs to wearable devices to cars.

But what every mobile device has in common is the need to be tested. Smartphones create a challenging test field for vendors, in that they work on multiple operating systems from multiple vendors and with multiple types of wireless technologies. Additionally, smartphones are updated and released so frequently that test cycles must be accelerated or risk becoming obsolete.

All these factors create unique challenges for smartphone vendors that are trying to balance being first to market with new products, while also ensuring the quality of experience (QoE) and quality of service (QoS) they need to attract and maintain customers over the lifetime of products in the wireless universe.

Also important is the issue of mobile test automation, which not only enables vendors to run tests more quickly and cheaply, but improves testing coverage and reliability. Smartphone test vendors are given the job of educating their users about how to best utilize automation tools, but doing so will create more unity and, ultimately, bring about even better customer satisfaction to the smartphone market.

— Denise Culver, Research Analyst, Heavy Reading Mobile Networks Insider


The report, Smartphones Create Exacting Testing Ground for Vendors, is available as part of an annual single-user subscription (six issues) to Mobile Networks Insider, priced at $1,595. Individual reports are available for $900. To subscribe, please visit: www.heavyreading.com/mobile-networks.

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
More Blogs from Heavy Lifting Analyst Notes
Cable is well on the path to meeting 5G backhaul and small cell requirements; however, cable may face competition from mobile network operators (MNOs) and find challenges in technology and regulation limitations.
Taking the pulse of NFV and SDN deployments.
Although many service providers have already deployed software-defined wide area network (SD-WAN) technology and believe it is an integral part of their business, a clear path to vendor success and long-term revenue isn't yet visible.
The Internet of Things (IoT) is growing rapidly, but the lack of standards – as well as uncertainty about its revenue potential – is a major source of frustration for communications service providers (CSPs).
Whatever strategy CSPs adopt in the emerging IoT landscape, a critical enabler of their IoT business will be the monetization engine.
Featured Video
From The Founder
Light Reading is spending much of this year digging into the details of how automation technology will impact the comms market, but let's take a moment to also look at how automation is set to overturn the current world order by the middle of the century.
Flash Poll
Upcoming Live Events
November 1, 2017, The Royal Garden Hotel
November 1, 2017, The Montcalm Marble Arch
November 2, 2017, 8 Northumberland Avenue, London, UK
November 2, 2017, 8 Northumberland Avenue – London
November 10, 2017, The Westin Times Square, New York, NY
November 16, 2017, ExCel Centre, London
November 30, 2017, The Westin Times Square
May 14-17, 2018, Austin Convention Center
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Muni Policies Stymie Edge Computing
Carol Wilson, Editor-at-large, 10/17/2017
'Brutal' Automation & the Looming Workforce Cull
Iain Morris, News Editor, 10/18/2017
Worried About Bandwidth for 4K? Here Comes 8K!
Aditya Kishore, Practice Leader, Video Transformation, Telco Transformation, 10/17/2017
What Does Automation Mean to You?
Ray Le Maistre, International Group Editor, 10/17/2017
Animals with Phones
Selfie Game Strong Click Here
Latest Comment
Live Digital Audio

Understanding the full experience of women in technology requires starting at the collegiate level (or sooner) and studying the technologies women are involved with, company cultures they're part of and personal experiences of individuals.

During this WiC radio show, we will talk with Nicole Engelbert, the director of Research & Analysis for Ovum Technology and a 23-year telecom industry veteran, about her experiences and perspectives on women in tech. Engelbert covers infrastructure, applications and industries for Ovum, but she is also involved in the research firm's higher education team and has helped colleges and universities globally leverage technology as a strategy for improving recruitment, retention and graduation performance.

She will share her unique insight into the collegiate level, where women pursuing engineering and STEM-related degrees is dwindling. Engelbert will also reveal new, original Ovum research on the topics of artificial intelligence, the Internet of Things, security and augmented reality, as well as discuss what each of those technologies might mean for women in our field. As always, we'll also leave plenty of time to answer all your questions live on the air and chat board.

Like Us on Facebook
Twitter Feed
Partner Perspectives - content from our sponsors
The Mobile Broadband Road Ahead
By Kevin Taylor, for Huawei
All Partner Perspectives