& cplSiteName &

Anite Picks a Fight in the Packet Core

Ray Le Maistre
8/1/2014
100%
0%

Test system vendor Anite has expanded its business horizons beyond its familiar territory of wireless devices and the radio access network, and is taking on some hefty opponents in a bid to win business in the 4G evolved packet core (EPC) test system market.

The company this week launched Triton, its LTE wireless core testing system that comprises a base hardware platform that can run a host of test applications. The initial launch comes with some pre-loaded applications, including those that monitor signaling loading, assess network asset availability, and track device usage. (See Anite Launches LTE Packet Core Test Tool.)

That puts Anite plc head-to-head with the likes of Tektronix Communications , EXFO Inc. (Nasdaq: EXFO; Toronto: EXF), Ixia (Nasdaq: XXIA), and Spirent Communications plc (NYSE: SPM; London: SPT). So why launch into a niche (but important) market already heaving with experienced incumbents? (See China Mobile Research Institute Uses Spirent for EPC Testing, Tektronix Tests Diameter Performance at LTE Core, and EXFO Aids VoLTE Tests.)

Richard Jacklin, Anite's business development director, says the LTE market is still at its early stages and that there's "a lot of evolution still to come and a lot of complexity… and the constant push towards virtualization" that will result in a much broader set of tests needing to be conducted on the heart of the 4G network. Having a hardware platform that can run multiple test applications, and which can be used in the lab and in the field, is "disruptive… the current solutions in the market don't really offer that."

He adds: "We're used to competing against larger players. In the handset test market we compete with companies like Anritsu and R&S. We believe we're more agile and there are people in the market who have told us there is a real need for a product like Triton."


Want to know more about network test tools developments? Check out our dedicated Test & Measurement content channel here on Light Reading.


The EPC test system market could be worth about £100 million (US$168 million) per year, reckons the Anite man, so gaining a slice of that would be helpful for Anite, which generated revenues of £109.2 million ($184 million) in its most recent financial year to the end of April 2014. (See this full year report.)

Anite hasn't jumped into this market alone, though: The core functionality of the Triton product was developed by fellow UK developer Telesoft Technologies. "They developed it, and we are helping to productize it, tailoring it for the telecom market and using our industry connections," states Jacklin.

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
brooks7
50%
50%
brooks7,
User Rank: Light Sabre
8/4/2014 | 12:51:26 PM
Re: Low risk gamble
Ray,

Your statement is one that has led many companies wrong.  If you make a product that is competing in an existing market, then it needs to be complete and compete in that market.  You can't be short features or high on price because you do well in an adjacent market.

From the article, the notion that a single product is good for lab and field makes the assumption that the buyer for the two segments have the same needs or judge the product features in the same way.

In this case, the product has to stand alone in its lab application and meet the needs of the lab customer.  The fact that is works for the field customer is irrelevant.  If you can meet that need, then having approval in another department could well have some value.  The challenge is that the people selling in the lab environment are not standing still.  That means normally that you have to apply enough R&D to keep up in BOTH markets.  

I am not saying that its impossible.  But this notion that its low risk or an easy sale is just wrong.  The right way to look at it is that you are entering an existing market with a significant amount of R&D for free.  If the incremental investment yields incremental return than it can be a sound investment.  Don't limit that investment to R&D.  Sales and Marketing have to be done to get to the new client within the exisiting customer.  Don't assume that selling the Field Team has done any work in selling the Lab Team.

seven

 
Ray@LR
50%
50%
Ray@LR,
User Rank: Blogger
8/4/2014 | 9:22:26 AM
Low risk gamble
As ANite hasn't had to invest in the development of the key capabilities here, this looks like a relatively low-risk but worthwhile gamble, especially as telcos get used to and embrace the concept of using a single hardware platform to perform multiple tasks.  
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Technology Innovation to Fuel Power Efficiency

6|30|16   |   07:21   |   (0) comments


Managing energy costs and consumption as cable operators deploy new services requires new levels of innovation from technology partners. In this video, Dave Fellows, co-founder and CTO of Layer3 TV and chief scientist of the SCTE/ISBE Energy 2020 program, discusses such ambitious objectives as achieving a second 500% increase in efficiency in outside plant ...
LRTV Custom TV
Transitioning to Service Agile Networks

6|30|16   |     |   (0) comments


Packet optical networks are transitioning from proprietary converged systems to open disaggregated platforms. This video will describe the Fujitsu 1FINITY disaggregated platform, explore how 1FINITY interoperates with the Fujitsu FLASHWAVE platform and explain how 1FINITY is designed for software control, like with Fujitsu Virtuora NC.
Women in Comms Introduction Videos
Nokia's Advancement Plan: Bring Old Skills to New Roles

6|29|16   |   7:57   |   (1) comment


Nokia's Sandy Motley advises women to change their mindsets; get aggressive about advancing their careers; develop strong, diverse support networks; and always bring forth learned skills to take on new challenges and different roles.
Between the CEOs
CEO Chat: Cisco's Yvette Kanouff

6|28|16   |     |   (1) comment


In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
LRTV Interviews
Comcast: Prepping Next-Gen Video Services

6|28|16   |     |   (0) comments


In this LRTV interview, Comcast's Elad Nafshi outlines where MSO stands with cloud DVR, OTT video, college and gigabit services.
LRTV Custom TV
Energy 2020: Creating Unique Standards for Cable's Unique Networks

6|28|16   |   09:30   |   (0) comments


Cable's unique network requirements require a specific set of standards for operators to increase power efficiency, according to Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee, and Ian Oliver, managing director of the Trenchant Group and a member of the ...
LRTV Custom TV
Masergy: 'Now Is the Time for NFV'

6|28|16   |     |   (0) comments


Hear Ray Watson, VP of Global Technology at Masergy, talk about the advantages that enterprises can leverage using Network Function Virtualization (NFV), and how Masergy takes a unique approach to solving customers' problems. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Masergy Leads the Charge With NFV Capabilities

6|28|16   |     |   (0) comments


Hear Tim Naramore, CTO at Masergy, talk about how focusing on solving specific customer challenges, providing self-service automation tools and being laser focused on the customer experience has enabled Masergy to be a leader in the NFV space. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Private Company of the Year - Affirmed Networks

6|27|16   |     |   (0) comments


At BCE 2016, Steve Saunders speaks to Hassan Ahmed about Affirmed's success.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Brexit: It's Hard to See an Upside
Ray Le Maistre, Editor-in-chief, 6/29/2016
Qualcomm Readies Lower-Band 5G Testbed
Dan Jones, Mobile Editor, 6/27/2016
Sigfox Said to Face Customer Backlash
Iain Morris, News Editor, 6/27/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.