& cplSiteName &

Verizon Rewards Customers for Their Data

Sarah Thomas
7/21/2014
50%
50%

Verizon is launching a new nationwide program that rewards its customers for interacting with it, but -- like most things in life -- it's not giving its customers something for nothing.

Verizon Wireless is positioning the program as an innovative way to reward customers, but it helps Verizon too. At launch, most of the rewards seem to be for doing things online, like using the Verizon online account management tool, paying monthly bills, using the Verizon Trade In program, or choosing paperless billing. That's all good for Verizon in that it helps cut down on costly service calls and makes sure its customers are paying on time without a paper bill.

Where it gets more interesting is that in order to participate its customers must be enrolled in Verizon Selects, part of the carrier's Precision Market Insights program that sells aggregated customer information to marketers looking to target their ads. Verizon Rewards becomes a clever way for it to get more eyeballs for its opt-in program. (See Big Data Attracts Big Dollars, New Faces.)

Some may see that –- more relevant ads! -- as a perk in itself, but it's already made others uncomfortable since it can include data down to browsing history, location, and app usage.

Verizon is offering additional points for each line opted in for as long as customers stay opted in. It's possible it hasn't had that great a level of sign-ups for its privacy-bending program, so this is likely one way it's trying to persuade more people to get on board. Even if we hate ads, it's a proven fact that people love free stuff.

Verizon says that any postpaid customer can sign up for the rewards program starting on Thursday and get 10,000 points out the gate. The points they earn are then redeemable for discounts on merchandise, coupons from local retailers, Verizon gift cards, and other deals, which it says will evolve over time.

The ad angle aside, Verizon is taking a cue from C Spire , which has had a similar program, PERCs, in place for years now. It doesn't require backend changes to the carrier's policy or charging functions, and a spokeswoman says it's run by a vendor that administers the points and manages the merchandise catalog. (See C Spire Lets SPIT Percolate and C Spire's COO Sees the Percs in SPIT.)

The program won't appeal to everyone who wants a more hands-off relationship with their carrier, but rewards will be enough to entice some people and greatly reward Verizon in the process.

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
SachinEE
50%
50%
SachinEE,
User Rank: Light Sabre
7/31/2014 | 6:12:22 AM
Why You Should Opt For Verizon As A Program
Everyone wants rewards at one time for being a certain brands user at one point or another. So are the Verizon users who are now enjoying the reward that they are getting. Verizon is launching a new nationwide program that rewards its customers for interacting with it, but -- like most things in life -- it's not giving its customers something for nothing. If someone would just give things away wouldn't they have anything in the end? Customers' must just be enrolled in various Verizon's selects. The rewards given to users prove Verizon as the ideal program fro a number of services that don't go unnoticed.
DanJones
50%
50%
DanJones,
User Rank: Blogger
7/22/2014 | 10:16:54 AM
Re: reward yourself
I heard they pinky-swear not to pass yer data onto the NSA if you sign up! ;-)
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/22/2014 | 9:34:40 AM
Re: reward yourself
@nasimon I saw this quite a number of years ago (I'd say at least 15, maybe more) on TV. If it was just for a local news channel, then they would have been in NY, but I can't be sure that they weren't sharing something filmed in another state. As I recall, the people involved were adults (actually data collection from minors is a dangerous thing from a legal view.) I believe it was in a supermarket, and many were probably women shopping for groceries for their family. 
nasimson
50%
50%
nasimson,
User Rank: Light Sabre
7/21/2014 | 11:38:12 PM
Re: reward yourself
> They > were willing to fill out a whole form > of personal info just for a bag of > popcorn! @Ariella: Really? When was it? And which state was it? What was the demographic profile? I bet it would be a younger audience trading in their privacy for pop corn.
KBode
50%
50%
KBode,
User Rank: Light Sabre
7/21/2014 | 6:22:49 PM
Re: reward yourself
Sitting in bright sunlight with a laptop so maybe I can't see a link, but do they list exactly what you get for participating in the program? Any money off of your bill?
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
7/21/2014 | 3:16:48 PM
Re: reward yourself
I'm sure that some people will be reaching for their tinfoil hats and not really trust Verizon not to collect data after this. Others won't care. I still remember from the day before the internet when some did a test on how cheaply people sell their data. They were willing to fill out a whole form of personal info just for a bag of popcorn!
More Blogs from Que Sera Sarah
WiC congratulates the winners of our inaugural Leading Lights awards: Cisco's Yvette Kanouff, Zayo Group's Sandi Mays and startup Grid4C.
Leaders from Mellanox, Arista Networks, Syniverse, ECI Telecom and Cisco round out WiC's inaugural female tech pioneers of the year.
Women from AT&T, Ciena, Ixia, Zayo Group and Fujitsu make our shortlist for working to advance the cause of women in the next-gen comms industry.
Join WiC and Flex's Caroline Dowling for a live radio show on Tuesday at 12PM ET on how technology is powering the fourth revolution and to what effect in the future.
New companies with a focus on video graphics, smart grid predictive analytics and a quadcopter camera make up WiC's finalists for Female-Led Startup to Watch.
From The Founder
The more things change, the more they stay the same for Juniper's next-gen comms solutions, and that's a good thing.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
ZTE Pre5G & 5G Solutions

6|30|16   |   02:23   |   (0) comments


At 5G World London, ZTE demonstrated two types of equipment, including 128 antenna Pre5G Massive MIMO and 15GHz high-frequency base stations.
LRTV Custom TV
Energy 2020: Technology Innovation to Fuel Power Efficiency

6|30|16   |   07:21   |   (0) comments


Managing energy costs and consumption as cable operators deploy new services requires new levels of innovation from technology partners. In this video, Dave Fellows, co-founder and CTO of Layer3 TV and chief scientist of the SCTE/ISBE Energy 2020 program, discusses such ambitious objectives as achieving a second 500% increase in efficiency in outside plant ...
LRTV Custom TV
Transitioning to Service Agile Networks

6|30|16   |     |   (0) comments


Packet optical networks are transitioning from proprietary converged systems to open disaggregated platforms. This video will describe the Fujitsu 1FINITY disaggregated platform, explore how 1FINITY interoperates with the Fujitsu FLASHWAVE platform and explain how 1FINITY is designed for software control, like with Fujitsu Virtuora NC.
Women in Comms Introduction Videos
Nokia's Advancement Plan: Bring Old Skills to New Roles

6|29|16   |   7:57   |   (1) comment


Nokia's Sandy Motley advises women to change their mindsets; get aggressive about advancing their careers; develop strong, diverse support networks; and always bring forth learned skills to take on new challenges and different roles.
Between the CEOs
CEO Chat: Cisco's Yvette Kanouff

6|28|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
LRTV Interviews
Comcast: Prepping Next-Gen Video Services

6|28|16   |     |   (0) comments


In this LRTV interview, Comcast's Elad Nafshi outlines where MSO stands with cloud DVR, OTT video, college and gigabit services.
LRTV Custom TV
Energy 2020: Creating Unique Standards for Cable's Unique Networks

6|28|16   |   09:30   |   (0) comments


Cable's unique network requirements require a specific set of standards for operators to increase power efficiency, according to Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee, and Ian Oliver, managing director of the Trenchant Group and a member of the ...
LRTV Custom TV
Masergy: 'Now Is the Time for NFV'

6|28|16   |     |   (0) comments


Hear Ray Watson, VP of Global Technology at Masergy, talk about the advantages that enterprises can leverage using Network Function Virtualization (NFV), and how Masergy takes a unique approach to solving customers' problems. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Masergy Leads the Charge With NFV Capabilities

6|28|16   |     |   (0) comments


Hear Tim Naramore, CTO at Masergy, talk about how focusing on solving specific customer challenges, providing self-service automation tools and being laser focused on the customer experience has enabled Masergy to be a leader in the NFV space. For more information on Masergy, please visit www.masergy.com.
LRTV Custom TV
Private Company of the Year - Affirmed Networks

6|27|16   |     |   (0) comments


At BCE 2016, Steve Saunders speaks to Hassan Ahmed about Affirmed's success.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Brexit: It's Hard to See an Upside
Ray Le Maistre, Editor-in-chief, 6/29/2016
Qualcomm Readies Lower-Band 5G Testbed
Dan Jones, Mobile Editor, 6/27/2016
Sigfox Said to Face Customer Backlash
Iain Morris, News Editor, 6/27/2016
DT Eyes FTTH Solution to German Opex Issue
Iain Morris, News Editor, 6/29/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In Silicon Valley, Steve Saunders sits down with Cisco's Yvette Kanouff for an exclusive in-depth interview.
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.