Light Reading

How Dirty Is Your Data?

Carol Wilson
3/27/2014
50%
50%

For all the talk about "big data," in telecom and elsewhere, we haven't heard much about "clean data" -- what it is, what it takes to create, and what it can power.

But as tw telecom inc. (Nasdaq: TWTC) CEO Larissa Herda told me last week, taking the time to create a single "clean" database of customer and network records has enabled her company to move faster than its competition to offer new products and services to its customers and, in the process, drive revenue growth. (See Doing the Dirty Work Pays Off.)

It's hard to imagine a single telecom network today -- other than those run by the very smallest rural carriers -- that isn't in some way a combination of multiple companies, assembled by mergers and acquisitions. In each case, the merged companies each have their own disparate systems and disparate data, all of a different age, quality, and format.

What tw telecom chose to do was take the risk that a brief period of downtime would pay off in the long run, if it was able to create truly clean data in the process. Other companies are making or struggling with that same kind of choice, weighing in the process the near-term pain versus the longer-term advantage.

Some of those companies probably face a different set of challenges to those faced by tw telecom -- maybe they are assimilating older companies, more local exchange records, or very old databases. The cost of creating clean data isn't going to be the same for every player.

But the advantage of having that data at hand in the era of on-demand services, mass personalization and virtualization is clear for every telecom service provider going forward.

— Carol Wilson, Editor-at-Large, Light Reading

(22)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Page 1 / 3   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/28/2014 | 4:24:54 PM
Re: Dirty Data
I'll see if Jennifer Grey is available. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
3/27/2014 | 8:18:47 PM
Re: Costly
No it was impossible to move my house or our neighbors...so we remained!  I am enjoying reading the other responses to the "dirty data" issue...NSA reading this?  How clean is their data?
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
3/27/2014 | 7:08:28 PM
Re: Costly
Sorry for that forced reactive response. I hope they fixed your records at least and that you didnt actually have to relocate to your assumed location :)
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/27/2014 | 6:40:41 PM
Re: Dirty Data
Hmm, it would take quite the screenwriter to make data cleaning into something anyone would watch for more than five minutes -- Mitch, maybe you are up to the task? 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:38:48 PM
Dirty Data
Drtydancingsoundtrack

What do you think? Hit sequel?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/27/2014 | 6:12:51 PM
Re: Cleaning data
i think every network operator makes an effort to clean up their data, but in my experience, they do it incrementally, as needed. Way back in the '90s when the telcos launched DSL, they had to update their data on where their networks had bridged taps and other things that would impair the DSL service -- and they had to determine which customers were close enough to a CO to get the service. 

I think similar "data clean-up" efforts have occurred at other times. What tw telecom did was actually bring things to a complete stop to undertake a massive company-wide data clean-up. Granted, they had less to clean than an incumbent telco but it was still a significant effort. That's what's differnet here in my mind. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:01:42 PM
Cleaning data
Is cleaning data realistic for most carriers? Or will dirty data be an insurmountable barrier to Big Data adoption?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:00:04 PM
Re: Dirty Data is Worthless
sam masud - Good point. If carriers are struggling with data volume now, their problems will escalate by orders of magnitude with the Internet of Things. 
t.bogataj
50%
50%
t.bogataj,
User Rank: Light Sabre
3/27/2014 | 4:09:38 PM
Re: Naitiv spikrz
Very true, Dennis. Including my English spelling at 9 PM.

T.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
3/27/2014 | 3:58:47 PM
Re: Naitiv spikrz
Imperfecta autem est mundus.
Page 1 / 3   >   >>
More Blogs from Rewired
Rutberg's Rejeev Chand gets FCC's Clbyburn plus Google Fiber and DISH execs to play the true-false game, with interesting results.
New open source group provides substantial industry insight at MWC -- here's hoping they keep up the effort to keep non-members informed.
In the wake of major breaches, enterprises are working harder to get compliance, but not hard enough to stay that way.
Even the best specialized routers can't keep pace with the 100,000-plus % increase in mobile data traffic, Donovan tells MWC.
Response to FCC head Tom Wheeler's expected re-regulation of broadband access lines was predictable, but also maybe irrelevant.
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
LRTV Huawei Video Resource Center
Converged Communications: Working Simply & Smartly

3|17|15   |   03.24   |   (0) comments


Edwin Diender, CTO of Huawei's Enterprise Switch & Communications division, outlines the four main pillars of Huawei's unified communications portfolio and explains how the addition of 4K video capabilities has helped Huawei develop a groundbreaking videoconferencing solution.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
Women in Tech Coming Into Focus
Sarah Thomas, Editorial Operations Director, 3/20/2015
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
Net Neutrality Suits: Only The Beginning?
Alan Breznick, Cable/Video Practice Leader, 3/24/2015
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."