& cplSiteName &

How Dirty Is Your Data?

Carol Wilson
3/27/2014
50%
50%

For all the talk about "big data," in telecom and elsewhere, we haven't heard much about "clean data" -- what it is, what it takes to create, and what it can power.

But as tw telecom inc. (Nasdaq: TWTC) CEO Larissa Herda told me last week, taking the time to create a single "clean" database of customer and network records has enabled her company to move faster than its competition to offer new products and services to its customers and, in the process, drive revenue growth. (See Doing the Dirty Work Pays Off.)

It's hard to imagine a single telecom network today -- other than those run by the very smallest rural carriers -- that isn't in some way a combination of multiple companies, assembled by mergers and acquisitions. In each case, the merged companies each have their own disparate systems and disparate data, all of a different age, quality, and format.

What tw telecom chose to do was take the risk that a brief period of downtime would pay off in the long run, if it was able to create truly clean data in the process. Other companies are making or struggling with that same kind of choice, weighing in the process the near-term pain versus the longer-term advantage.

Some of those companies probably face a different set of challenges to those faced by tw telecom -- maybe they are assimilating older companies, more local exchange records, or very old databases. The cost of creating clean data isn't going to be the same for every player.

But the advantage of having that data at hand in the era of on-demand services, mass personalization and virtualization is clear for every telecom service provider going forward.

— Carol Wilson, Editor-at-Large, Light Reading

(22)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/28/2014 | 4:24:54 PM
Re: Dirty Data
I'll see if Jennifer Grey is available. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
3/27/2014 | 8:18:47 PM
Re: Costly
No it was impossible to move my house or our neighbors...so we remained!  I am enjoying reading the other responses to the "dirty data" issue...NSA reading this?  How clean is their data?
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
3/27/2014 | 7:08:28 PM
Re: Costly
Sorry for that forced reactive response. I hope they fixed your records at least and that you didnt actually have to relocate to your assumed location :)
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/27/2014 | 6:40:41 PM
Re: Dirty Data
Hmm, it would take quite the screenwriter to make data cleaning into something anyone would watch for more than five minutes -- Mitch, maybe you are up to the task? 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:38:48 PM
Dirty Data
Drtydancingsoundtrack

What do you think? Hit sequel?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/27/2014 | 6:12:51 PM
Re: Cleaning data
i think every network operator makes an effort to clean up their data, but in my experience, they do it incrementally, as needed. Way back in the '90s when the telcos launched DSL, they had to update their data on where their networks had bridged taps and other things that would impair the DSL service -- and they had to determine which customers were close enough to a CO to get the service. 

I think similar "data clean-up" efforts have occurred at other times. What tw telecom did was actually bring things to a complete stop to undertake a massive company-wide data clean-up. Granted, they had less to clean than an incumbent telco but it was still a significant effort. That's what's differnet here in my mind. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:01:42 PM
Cleaning data
Is cleaning data realistic for most carriers? Or will dirty data be an insurmountable barrier to Big Data adoption?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:00:04 PM
Re: Dirty Data is Worthless
sam masud - Good point. If carriers are struggling with data volume now, their problems will escalate by orders of magnitude with the Internet of Things. 
t.bogataj
50%
50%
t.bogataj,
User Rank: Light Sabre
3/27/2014 | 4:09:38 PM
Re: Naitiv spikrz
Very true, Dennis. Including my English spelling at 9 PM.

T.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
3/27/2014 | 3:58:47 PM
Re: Naitiv spikrz
Imperfecta autem est mundus.
Page 1 / 3   >   >>
More Blogs from Rewired
Lowell McAdam says cable merger no longer seems likely but is still open to other ideas – like a Comcast merger.
Harmonization, minding the product gap, getting 5G right, mimicking Red Hat and praising the Linux Foundation's expanded role all make the list.
Open Networking Summit presentation makes clear that AT&T's journey to differentiated services is one most operators will need to take.
The Senate's vote to cut privacy rules for ISPs just means there's no longer confusion on Internet privacy protection because there isn't any.
Under Ajit Pai, the FCC is doing what major telecom players have wanted by rolling back regulations. Now we'll see if this fuels innovation and consumer benefits.
From The Founder
Either we perform a complete 'factory reset' on the way the telecom industry creates and deploys virtualization, or we face the consequences.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Infinera Introduces Instant Network

4|20|17   |     |   (1) comment


Mike Capuano, vice president of marketing at Infinera, discusses the advancement from Instant Bandwidth to new Instant Network capabilities, which include Bandwidth License Pools, Moveable Licenses and Automated Capacity Engineering (ACE).
Women in Comms Introduction Videos
Vodafone's Eubank on Sponsors, Mentors & Moving On Up

4|19|17   |   4:25   |   (0) comments


Vodafone America's Head of Operations Kimberly Eubank breaks down the difference between a sponsor and a mentor and shares why both made a big difference in her career.
LRTV Custom TV
NYC Auto Show: Are We Smart Yet?

4|18|17   |     |   (0) comments


The auto industry is facing some big transformations as electric vehicles, autonomous technology and connected cars are seen as the future of the industry. During the much-anticipated NY international auto show, there was an emergence of new technology and mobility service on the show floor. Aside from performance, brands like Lincoln, Hyundai, Honda, Mercedes and ...
LRTV Huawei Video Resource Center
The Impact of Video

4|18|17   |     |   (0) comments


David Mercer from Strategy Analytics discusses the impact of video on current strategies.
LRTV Custom TV
Pardeep Kohli Discusses Network Transformation & the Market Opportunity for the 'New' Mavenir Systems

4|13|17   |     |   (0) comments


In a brief discussion at MWC 2017, Heavy Reading analyst Adi Kishore talks to Pardeep Kohli, CEO, Mavenir Systems about the creation of the 'new Mavenir' and some of the key challenges facing operators in today's market. A key theme of the discussion centers around operator need for software-only, virtualized solutions and how they will need to adapt to ...
Women in Comms Introduction Videos
Tech Maverick Shares Her Tips for Gender Inclusivity

4|12|17   |   7:28   |   (0) comments


Wendy Hall Bohling, a corporate escapee, author and gender exclusivity consultant, tells her story of sexism, bias and progress along the road to gender equality in the workforce.
LRTV Huawei Video Resource Center
Huawei at MWC 2017

4|11|17   |     |   (0) comments


At Mobile World Congress 2017, the biggest mobile industry gathering of the year, Huawei showcased its new innovations and solutions with the theme "Open Road," which focuses on cloud, 5G, operation transformation, videos and consumer-oriented products. Its campaign has been recognized by three awards given by GSMA.
LRTV Custom TV
China Telecom NFV Infrastructure on RSD

4|6|17   |     |   (0) comments


Lynn Comp, senior director of market development of Intel, is joined by Chong Zhang, storage engineer at Inspur and Ou Li Yan, architect for technology strategies of China Telecom on what NFV brings.
LRTV Custom TV
Nokia's IMPACT Software Demo

4|6|17   |     |   (0) comments


Khamis Abulgubein of IoT market development at Nokia demonstrates IMPACT (intelligent management platform for all connected things), a software solution with a horizontal approach to managing any device on any application.
LRTV Custom TV
Nokia Introduces Virtual Service Router for More Rapid Service

4|6|17   |     |   (0) comments


James Cumming, product line manager for virtualized service routers at Nokia, demonstrates how the virtual router based off the Nokia ecosystem changes the network function experience.
LRTV Custom TV
The Keys to SD-WAN Success

4|6|17   |     |   (0) comments


Versa Networks CEO Kelly Ahuja talks about the key requirements for service provider-managed SD-WANs.
LRTV Custom TV
Intel & Cisco on Joint 5G Solutions

4|5|17   |     |   (0) comments


Dave Ward, SVP and CTO of Cisco, is joined by Sandra Rivera, corporate VP and general manager of network platforms group of Intel, on the revolutionary 5G technology that changes networking and computing fundamentally.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Brazos Hall - Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
Time for a Telecom Reboot
Steve Saunders, CEO and founder, Light Reading, 4/19/2017
Comcast Ready for Clash With Hulu
Mari Silbey, Senior Editor, Cable/Video, 4/18/2017
Unlicensed: It's What's Next for US Mobile Operators
Dan Jones, Mobile Editor, 4/19/2017
Verizon's Fiber Spend Won't End With Corning
Mari Silbey, Senior Editor, Cable/Video, 4/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
Now That's an Ad Campaign Click Here
Meerkats to the rescue!
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.