& cplSiteName &

How Dirty Is Your Data?

Carol Wilson
3/27/2014
50%
50%

For all the talk about "big data," in telecom and elsewhere, we haven't heard much about "clean data" -- what it is, what it takes to create, and what it can power.

But as tw telecom inc. (Nasdaq: TWTC) CEO Larissa Herda told me last week, taking the time to create a single "clean" database of customer and network records has enabled her company to move faster than its competition to offer new products and services to its customers and, in the process, drive revenue growth. (See Doing the Dirty Work Pays Off.)

It's hard to imagine a single telecom network today -- other than those run by the very smallest rural carriers -- that isn't in some way a combination of multiple companies, assembled by mergers and acquisitions. In each case, the merged companies each have their own disparate systems and disparate data, all of a different age, quality, and format.

What tw telecom chose to do was take the risk that a brief period of downtime would pay off in the long run, if it was able to create truly clean data in the process. Other companies are making or struggling with that same kind of choice, weighing in the process the near-term pain versus the longer-term advantage.

Some of those companies probably face a different set of challenges to those faced by tw telecom -- maybe they are assimilating older companies, more local exchange records, or very old databases. The cost of creating clean data isn't going to be the same for every player.

But the advantage of having that data at hand in the era of on-demand services, mass personalization and virtualization is clear for every telecom service provider going forward.

— Carol Wilson, Editor-at-Large, Light Reading

(22)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Page 1 / 3   >   >>
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/28/2014 | 4:24:54 PM
Re: Dirty Data
I'll see if Jennifer Grey is available. 
Liz Greenberg
50%
50%
Liz Greenberg,
User Rank: Light Sabre
3/27/2014 | 8:18:47 PM
Re: Costly
No it was impossible to move my house or our neighbors...so we remained!  I am enjoying reading the other responses to the "dirty data" issue...NSA reading this?  How clean is their data?
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
3/27/2014 | 7:08:28 PM
Re: Costly
Sorry for that forced reactive response. I hope they fixed your records at least and that you didnt actually have to relocate to your assumed location :)
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/27/2014 | 6:40:41 PM
Re: Dirty Data
Hmm, it would take quite the screenwriter to make data cleaning into something anyone would watch for more than five minutes -- Mitch, maybe you are up to the task? 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:38:48 PM
Dirty Data
Drtydancingsoundtrack

What do you think? Hit sequel?
Carol Wilson
50%
50%
Carol Wilson,
User Rank: Blogger
3/27/2014 | 6:12:51 PM
Re: Cleaning data
i think every network operator makes an effort to clean up their data, but in my experience, they do it incrementally, as needed. Way back in the '90s when the telcos launched DSL, they had to update their data on where their networks had bridged taps and other things that would impair the DSL service -- and they had to determine which customers were close enough to a CO to get the service. 

I think similar "data clean-up" efforts have occurred at other times. What tw telecom did was actually bring things to a complete stop to undertake a massive company-wide data clean-up. Granted, they had less to clean than an incumbent telco but it was still a significant effort. That's what's differnet here in my mind. 
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:01:42 PM
Cleaning data
Is cleaning data realistic for most carriers? Or will dirty data be an insurmountable barrier to Big Data adoption?
Mitch Wagner
50%
50%
Mitch Wagner,
User Rank: Lightning
3/27/2014 | 6:00:04 PM
Re: Dirty Data is Worthless
sam masud - Good point. If carriers are struggling with data volume now, their problems will escalate by orders of magnitude with the Internet of Things. 
t.bogataj
50%
50%
t.bogataj,
User Rank: Light Sabre
3/27/2014 | 4:09:38 PM
Re: Naitiv spikrz
Very true, Dennis. Including my English spelling at 9 PM.

T.
mendyk
50%
50%
mendyk,
User Rank: Light Sabre
3/27/2014 | 3:58:47 PM
Re: Naitiv spikrz
Imperfecta autem est mundus.
Page 1 / 3   >   >>
More Blogs from Rewired
AT&T and Verizon are vying for the status of biggest OpenStack champion, a stunning reversal for the open source software and a sign of things to come.
FCC proposes forcing broadband ISPs to get explicit consent from customers before using browsing data, ignoring the real online privacy threats.
Forget the 'Thrilla in Manila'; the competitive battle among open MANO groups will more likely be fought with Manila folders than fisticuffs.
Done well, targeted video ads based on Internet browsing history wouldn't be such a bad thing, but there are trust and transparency issues to address.
Virtualization is critical to telecom's future but it could open up a new can of net neutrality worms – the time to talk about that is now.
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
LRTV Documentaries
BCE 2016: The CSP of the Future

6|20|16   |     |   (0) comments


Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
FCC to Vote on 5G Spectrum on July 14
Dan Jones, Mobile Editor, 6/20/2016
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Twitter Buys Magic Pony... Not That Kind
Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.