Light Reading
The No. 2 US MSO has quietly expanded a usage-based broadband policy targeted to relatively light Internet users

TW Cable Rolls Usage-Based Broadband Wide

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/3/2012
50%
50%

Time Warner Cable Inc. (NYSE: TWC) will expand its usage-based broadband policy to all systems, save for its Oceanic systems in Hawaii, by the end of the year, company CEO Glenn Britt told an investor conference Monday.

Britt, speaking a UBS AG event in New York City, was referring to Essentials Broadband, a policy that TW Cable launched in February in southern Texas that's targeted primarily to lighter Internet users. (See Usage-Based Broadband Returns to TW Cable .)

The Essentials plan lets customers consume five gigabytes per month before being charged $1 per GB above that threshold, but not to exceed $25 per month. The policy also provides a 60-day grace period before any overage charges are meted out. Customers who opt in for the policy are also free to opt out at any time. Also, TW Cable is only applying the model to its Standard, Basic and Lite broadband tiers, and keeping its Turbo and Docsis 3.0 tiers cap-free.

The MSO has already expanded the policy to all systems in Texas, the Carolinas, the Midwest and the Northeast, according to a company spokesman. The specifics of the policy remain unchanged from the one that debuted in southern Texas earlier this year, the official added.

Britt said the MSO intends to "always offer unlimited service" but will likewise want to offer lower price options for consumers who don't gobble up lots of capacity. Britt acknowledged that few have taken the Essentials plan, but didn't offer a number.

TW Cable's policy is markedly different than some usage-based approaches deployed recently by other U.S. MSOs, including Comcast Corp. (Nasdaq: CMCSA, CMCSK), Mediacom Communications Corp. and Suddenlink Communications .

Comcast, for instance, has been testing a policy in Nashville, Tenn., that charges $10 per bucket of 50GB that they consume above a monthly 300GB ceiling. Comcast is also trying out a plan in Tucson, Ariz., that matches up customer monthly data allowances with specific speed tiers. In that example, customers of Comcast's 105Mbit/s Docsis 3.0 tier aren't subject to overage charges until they exceed a monthly limit of 600GB. (See Comcast to Try On 600GB Data Cap, Comcast Turns On Usage-Based Broadband and Mediacom Unleashes Usage-Based Broadband .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
1/10/2013 | 4:00:18 AM
re: TW Cable Rolls Usage-Based Broadband Wide


Thanks, Todd. Much obliged. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:37 PM
re: TW Cable Rolls Usage-Based Broadband Wide


For picking up the story. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:37 PM
re: TW Cable Rolls Usage-Based Broadband Wide


TW Cable's policy is interesting in that it targets light users, while the one being tested by Comcast and widely deployed by Mediacom targets heavy users. I think Todd Spangler at Multichannel News said it well when he suggested earlier this year (still trying to find the link)  that TWC's is a carrot approach, while these others are using the stick.  But which approach or type of policy do you think will win out? When it comes to usage-based models, the genie is out of the bottle, but I think the stick approach will do alright (or at least keep the masses from revolting)  so long as the  ceiling remains generous before overage charges are applied. JB

xpangler
50%
50%
xpangler,
User Rank: Light Beer
12/5/2012 | 5:16:36 PM
re: TW Cable Rolls Usage-Based Broadband Wide


Thanks for the shout-out Jeff - here's the link to my story: http://www.multichannel.com/content/twc-widens-usage-based-internet-tiers-texas

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (7) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 8-10, 2014, Reykjavik, Iceland
February 12, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Do You Have a 2020 Vision?
Dennis Mendyk, Vice President of Research, Heavy Reading, 11/21/2014
Google, AT&T, BT Unite on Network Data Models
Carol Wilson, Editor-at-large, 11/20/2014
The New Wave of IP + Optical Integration
Ray Le Maistre, Editor-in-chief, 11/21/2014
Like Us on Facebook
Twitter Feed