Light Reading
The No. 2 US MSO has quietly expanded a usage-based broadband policy targeted to relatively light Internet users

TW Cable Rolls Usage-Based Broadband Wide

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
12/3/2012
50%
50%

Time Warner Cable Inc. (NYSE: TWC) will expand its usage-based broadband policy to all systems, save for its Oceanic systems in Hawaii, by the end of the year, company CEO Glenn Britt told an investor conference Monday.

Britt, speaking a UBS AG event in New York City, was referring to Essentials Broadband, a policy that TW Cable launched in February in southern Texas that's targeted primarily to lighter Internet users. (See Usage-Based Broadband Returns to TW Cable .)

The Essentials plan lets customers consume five gigabytes per month before being charged $1 per GB above that threshold, but not to exceed $25 per month. The policy also provides a 60-day grace period before any overage charges are meted out. Customers who opt in for the policy are also free to opt out at any time. Also, TW Cable is only applying the model to its Standard, Basic and Lite broadband tiers, and keeping its Turbo and Docsis 3.0 tiers cap-free.

The MSO has already expanded the policy to all systems in Texas, the Carolinas, the Midwest and the Northeast, according to a company spokesman. The specifics of the policy remain unchanged from the one that debuted in southern Texas earlier this year, the official added.

Britt said the MSO intends to "always offer unlimited service" but will likewise want to offer lower price options for consumers who don't gobble up lots of capacity. Britt acknowledged that few have taken the Essentials plan, but didn't offer a number.

TW Cable's policy is markedly different than some usage-based approaches deployed recently by other U.S. MSOs, including Comcast Corp. (Nasdaq: CMCSA, CMCSK), Mediacom Communications Corp. and Suddenlink Communications .

Comcast, for instance, has been testing a policy in Nashville, Tenn., that charges $10 per bucket of 50GB that they consume above a monthly 300GB ceiling. Comcast is also trying out a plan in Tucson, Ariz., that matches up customer monthly data allowances with specific speed tiers. In that example, customers of Comcast's 105Mbit/s Docsis 3.0 tier aren't subject to overage charges until they exceed a monthly limit of 600GB. (See Comcast to Try On 600GB Data Cap, Comcast Turns On Usage-Based Broadband and Mediacom Unleashes Usage-Based Broadband .)

— Jeff Baumgartner, Site Editor, Light Reading Cable

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
1/10/2013 | 4:00:18 AM
re: TW Cable Rolls Usage-Based Broadband Wide


Thanks, Todd. Much obliged. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:37 PM
re: TW Cable Rolls Usage-Based Broadband Wide


For picking up the story. JB

Jeff Baumgartner
50%
50%
Jeff Baumgartner,
User Rank: Light Beer
12/5/2012 | 5:16:37 PM
re: TW Cable Rolls Usage-Based Broadband Wide


TW Cable's policy is interesting in that it targets light users, while the one being tested by Comcast and widely deployed by Mediacom targets heavy users. I think Todd Spangler at Multichannel News said it well when he suggested earlier this year (still trying to find the link)  that TWC's is a carrot approach, while these others are using the stick.  But which approach or type of policy do you think will win out? When it comes to usage-based models, the genie is out of the bottle, but I think the stick approach will do alright (or at least keep the masses from revolting)  so long as the  ceiling remains generous before overage charges are applied. JB

xpangler
50%
50%
xpangler,
User Rank: Light Beer
12/5/2012 | 5:16:36 PM
re: TW Cable Rolls Usage-Based Broadband Wide


Thanks for the shout-out Jeff - here's the link to my story: http://www.multichannel.com/content/twc-widens-usage-based-internet-tiers-texas

Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (1) comment


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
BlackBerry Wants Net Neutrality Protection – That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive