Light Reading

AlcaLu Gets Smart With Mobile Data

Ray Le Maistre
2/14/2013
50%
50%
Repost This

Alcatel-Lucent has launched a new Service Provider Information Technology (SPIT) product, dubbed Smart Plan, which is designed to help mobile operators more quickly build new, targeted service offerings for customers and also enable those customers to gain greater personal control over, and more real-time information about, their account and services via a smartphone app. The concept isn't new, but the AlcaLu team believes its system, which includes its patent-pending Agile Rules Technology (ART), enables service providers to develop new mobile service offers more quickly, efficiently and accurately by giving them greater control over the process using a single system. The system comprises the Smart Plan Builder, built on the vendor's Policy and Charging Rules Function (PCRF) (the 5780 Dynamic Services Controller) and incorporating the ART rules engine and various software tools (for service orchestration, notifications, customer care) that enable the service provider to create personalized offers and charge for them. That communicates with the smartphone app, which enables customers (if they choose to opt in) to choose the services and applications they want, check their usage, set thresholds and alerts, and generally personalize their user experience. The service provider, meanwhile, can use information about opt-in customers (location, usage patterns) to offer relevant services and provide personalized alerts. The platform also allows service providers to team up with third-party companies, such as retailers, to offer targeted services. Lisa Ciangiulli, Alcatel-Lucent's director of Marketing, Mobile Commerce & Payment Solutions, says the rules engine enables service providers to "very quickly segment the customer base and create new offers on-the-fly ... with no need to call in a vendor consultant to write new code or re-architect the system." She notes also that the Builder, while developed to work with AlcaLu's PCRF and Surepay charging system, can also be deployed with other policy and billing/charging platforms, for which plug-ins/interfaces can be developed. Ciangiulli declined to comment on whether Smart Pay, which will be demonstrated at Mobile World Congress, is in trials with any service providers. Why this matters
Mobile customers need, and are due, more help with their mobile accounts, and service providers should be doing more to help them, as it should (in theory) lead to a better customer experience and lower churn. In addition, operators need to find any way they can to create new services and packages that can generate more revenue. This new product, if it does what it says on the tin, certainly incorporates the kind of functionality needed to achieve those goals. So this should attract some attention from operators as it hits some hot buttons, according to Heavy Reading Chief Analyst Graham Finnie. He says the desire to develop more personalized services and provide more power and control to users of policy engines is "a strong trend among service providers and one we predicted following our 2012 operator survey." (See Policy Train Still Rolling, But to Where?) Finnie adds: "Most vendors are seeing greater demand for capabilities that can enable use cases of this type, especially in emerging markets where there appears to be greater pressure to personalize services and add extra layers to service packages. This definitely fits in with service provider requirements and Alcatel-Lucent is on track with the market. A lot of other vendors have taken the same approach but Alcatel-Lucent has packaged and presented it in a different way." "The key point [about Smart Plan] is that it's easy to adapt and has an analytics aspect with use case catalogs, enabling service providers to adapt their offerings based on market conditions," says Finnie. — Ray Le Maistre, International Managing Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
2/15/2013 | 4:52:18 PM
re: AlcaLu Gets Smart With Mobile Data
Of course this is all yet to be 'proven' in a production environment but this does seem to make a lot more sense in terms of how to think about mobile broadband customer needs -- but to what extent this is ALU following the pack, but articulating its story in a more customer-centric way, is harder to tell....
Flash Poll
LRTV Custom TV
Wind River Demonstrates Carrier-Grade Software for NFV

4|22|14   |   5:00   |   (0) comments


Wind River VP of Product Management, Glenn Seiler, takes a look the industry's first and only complete NFV software platform designed specifically for the unique carrier-grade and high-performance needs of telecom networks.
LRTV Documentaries
Cable Eyes Big Technology Shifts

4|16|14   |   03:02   |   (4) comments


US cable engineers are facing a lot of heavy lifting in the coming years, notes Light Reading Cable/Video Practice Leader Alan Breznick.
LRTV Custom TV
Maximizing Customer Experience & Assuring Service Delivery in an IP World

4|15|14   |   4:57   |   (0) comments


Steven Shalita, VP of Marketing, NetScout Systems, Inc., discusses the challenges cable/MSO operators face in assuring the delivery of new IP-based services. Key points include the value of proactively managing performance, and using rich analytics and operational intelligence to better understand service and usage trends, make smarter business decisions and ...
LRTV Documentaries
Bye-Bye DVD: Consumers Embrace Digital Video

4|10|14   |   04:17   |   (7) comments


Veteran video analyst Colin Dixon, founder and principal analyst of nScreenMedia, says research shows 56% are using digital video already.
LRTV Documentaries
Video: TW Cable Puts Multicast Gateways to the Test

4|8|14   |   04:13   |   (1) comment


Tom Gonder, a chief architect at Time Warner Cable, explains how its trial of multicast gateways is impacting IP-based video plans.
LRTV Custom TV
Managing & Monetizing Big Data in Operator Environments

4|7|14   |     |   (1) comment


At Mobile World Congress, Gigamon's Director of Service Provider Solutions, Andy Huckridge, and Heavy Reading Analyst Sarah Wallace discuss the 'big data' issues facing carriers and operators today.
LRTV Huawei Video Resource Center
Data Center Energy – Build Your Data Center in a Modular Way

4|7|14   |   2:13   |   (0) comments


Dr. Fang Liangzhou, VP Network Energy Product Line, shared his thoughts about the challenges for data centers during CeBIT 2014.
LRTV Huawei Video Resource Center
Agile Network Solution – An Overview of Huawei's Agile Network Solution

4|7|14   |   2:31   |   (0) comments


Ajay Gupta, Director of Product Marketing, Networking Product Line, gives an overview of the Agile Network Solutions during CeBIT 2014.
LRTV Huawei Video Resource Center
Huawei’s eLTE Voice Trunking, Video and Data Applied for Railways

4|7|14   |   1:38   |   (0) comments


Gottfried Winter is the Sales Director at Funkwerk, a German specialist in GSM-r terminals and a long-time partner of Huawei. At CeBIT 2014, Winter talks to Light Reading about this partnership and the integration of enhanced voice trunking, video and data functions.
LRTV Huawei Video Resource Center
LeaseWeb Speaks Highly of Huawei's Datacenter Products

4|7|14   |   1:37   |   (0) comments


Rene Olde Olthof, Operations Director LeaseWeb, talks about the next data center transformation during CeBIT 2014.
LRTV Documentaries
Comcast: Reshaping the Cable Network Architecture

4|3|14   |   07:11   |   (8) comments


Shamim Akhtar, Comcast's architect and senior director of network strategy, explains why the cable company is moving to a more distributed network architecture.
LRTV Custom TV
VMware CEO Pat Gelsinger at Mobile World Congress

4|1|14   |   3:41   |   (0) comments


VMware CEO Pat Gelsinger speaks to Heavy Reading about the value of virtualization spanning from the data center to service provider networks to mobile devices.
Hot Topics
WhatsApp Threatens Carrier VoLTE
Sarah Reedy, Senior Editor, 4/18/2014
The Hungry, Hungry Cloud
Dan Jones, Mobile Editor, 4/22/2014
Who's Ready to Play Broadband?
Carol Wilson, Editor-at-large, 4/21/2014
Volvo: AT&T HSPA+ Can Drive My Car
Sarah Reedy, Senior Editor, 4/16/2014
Report: NFV/SDN Standards 'Myopic' on Service Management
Carol Wilson, Editor-at-large, 4/16/2014
Like Us on Facebook
Twitter Feed