Light Reading
Smart Plan system tackles mobile service creation, personalization and customer self-care using policy rules engine and smartphone app

AlcaLu Gets Smart With Mobile Data

Ray Le Maistre
2/14/2013
50%
50%

Alcatel-Lucent has launched a new Service Provider Information Technology (SPIT) product, dubbed Smart Plan, which is designed to help mobile operators more quickly build new, targeted service offerings for customers and also enable those customers to gain greater personal control over, and more real-time information about, their account and services via a smartphone app. The concept isn't new, but the AlcaLu team believes its system, which includes its patent-pending Agile Rules Technology (ART), enables service providers to develop new mobile service offers more quickly, efficiently and accurately by giving them greater control over the process using a single system. The system comprises the Smart Plan Builder, built on the vendor's Policy and Charging Rules Function (PCRF) (the 5780 Dynamic Services Controller) and incorporating the ART rules engine and various software tools (for service orchestration, notifications, customer care) that enable the service provider to create personalized offers and charge for them. That communicates with the smartphone app, which enables customers (if they choose to opt in) to choose the services and applications they want, check their usage, set thresholds and alerts, and generally personalize their user experience. The service provider, meanwhile, can use information about opt-in customers (location, usage patterns) to offer relevant services and provide personalized alerts. The platform also allows service providers to team up with third-party companies, such as retailers, to offer targeted services. Lisa Ciangiulli, Alcatel-Lucent's director of Marketing, Mobile Commerce & Payment Solutions, says the rules engine enables service providers to "very quickly segment the customer base and create new offers on-the-fly ... with no need to call in a vendor consultant to write new code or re-architect the system." She notes also that the Builder, while developed to work with AlcaLu's PCRF and Surepay charging system, can also be deployed with other policy and billing/charging platforms, for which plug-ins/interfaces can be developed. Ciangiulli declined to comment on whether Smart Pay, which will be demonstrated at Mobile World Congress, is in trials with any service providers. Why this matters
Mobile customers need, and are due, more help with their mobile accounts, and service providers should be doing more to help them, as it should (in theory) lead to a better customer experience and lower churn. In addition, operators need to find any way they can to create new services and packages that can generate more revenue. This new product, if it does what it says on the tin, certainly incorporates the kind of functionality needed to achieve those goals. So this should attract some attention from operators as it hits some hot buttons, according to Heavy Reading Chief Analyst Graham Finnie. He says the desire to develop more personalized services and provide more power and control to users of policy engines is "a strong trend among service providers and one we predicted following our 2012 operator survey." (See Policy Train Still Rolling, But to Where?) Finnie adds: "Most vendors are seeing greater demand for capabilities that can enable use cases of this type, especially in emerging markets where there appears to be greater pressure to personalize services and add extra layers to service packages. This definitely fits in with service provider requirements and Alcatel-Lucent is on track with the market. A lot of other vendors have taken the same approach but Alcatel-Lucent has packaged and presented it in a different way." "The key point [about Smart Plan] is that it's easy to adapt and has an analytics aspect with use case catalogs, enabling service providers to adapt their offerings based on market conditions," says Finnie. — Ray Le Maistre, International Managing Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ray Le Maistre
50%
50%
Ray Le Maistre,
User Rank: Light Sabre
2/15/2013 | 4:52:18 PM
re: AlcaLu Gets Smart With Mobile Data
Of course this is all yet to be 'proven' in a production environment but this does seem to make a lot more sense in terms of how to think about mobile broadband customer needs -- but to what extent this is ALU following the pack, but articulating its story in a more customer-centric way, is harder to tell....
Flash Poll
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
LRTV Custom TV
Driving the Network Transformation

7|23|14   |   4:29   |   (0) comments


Intel's Sandra Rivera discusses network transformation and how Intel technologies, programs, and standards body efforts have helped the industry migration to SDN and NFV.
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Packet Design asks network professionals how they handle the cloud, SDN, and network management.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Cisco Puts a Fog Over IoT
Sarah Reedy, Senior Editor, 7/23/2014
U-verse Growth Slips But Still Strong
Alan Breznick, Cable/Video Practice Leader, 7/24/2014
Is Windstream Boldly Setting a New Trend?
Carol Wilson, Editor-at-large, 7/29/2014
Salary Survey Report 2014
Sarah Reedy, Senior Editor, 7/23/2014
Facebook: 30% of Users Are Mobile-Only
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/24/2014
Like Us on Facebook
Twitter Feed