& cplSiteName &

Sprint Launches No-Sharing 'Framily' Plans

Sarah Thomas
1/7/2014
50%
50%

Its bigger rivals have introduced family data-sharing plans, but Sprint is taking a unique approach -- offering "Framily" plans where members don't have to share data or, for that matter, anything else.

Sprint Corp. (NYSE: S) CEO Dan Hesse talked up the new plans at the Citi conference in Las Vegas on Tuesday. He cited US Census statistics that show 60% of American households now have one or two people. The new plans cater to these non-nuclear families by letting a Sprint customer share an account ID with up to 10 friends, family members, co-workers, neighborhood mooches, or whomever.

That person pays $55 for unlimited talk, text, and 1 GB of data. Each person added to the plan reduces the cost by $5 to as low as $30 per month. Any user can pay $10 extra for 3 GB of data or $20 more for unlimited, uncapped data. Each participant also gets an individual bill and doesn't have to share data with the other plan members.

Hesse said he thinks the plans will reduce churn for Sprint by committing so many people to a plan, even if they end up reducing average revenue per user. The postpaid plans also require Sprint customers to pay up front for their mobile device or in 24 monthly payments, so they could reduce subsidy fees.

He also reiterated his sort-of commitment to unlimited service. He said he expects it to be around for a long time -- at least as an option -- at the carrier. He didn't promise it wouldn't come at a cost, but he still sees a significant portion of Sprint's customer base wanting to pay a premium for that peace of mind. A home run for Sprint would be if everyone on the Framily plans paid the $20 extra for unlimited data.

"Our overall economics are better served by people who use more and are willing to pay more for unlimited usage," Hesse said.

Also Tuesday, Sprint announced Fort Lauderdale, Fla., and five Texas cities -- Austin, Dallas, Fort Worth, Houston, and San Antonio -- as tri-mode Spark markets. The curved LG Electronics Inc. (London: LGLD; Korea: 6657.KS) G Flex smartphone, unveiled at CES, will be the latest Spark-compatible smartphone. (See: Sprint Sparks It in Chicago and Sprint Sparks Up Vendors for Faster 4G LTE.)

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 10:37:32 AM
Framily plans one up One Up?
Looks like Sprint is abandoning its short-lived One Up early upgrade plans in favor of the Framily plans, which is weird because Hesse talked up how well they were doing at the Citi conference. Plus, I thought they were linked to the Framily plans, ie you have to pay up front or be a One Up subscriber to take advantage of Framily?

 http://news.cnet.com/8301-1035_3-57617119-94/sprint-kills-one-up-in-favor-of-framily-plan/
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
1/9/2014 | 7:02:45 AM
Re: Mooches
It is already hard agreeing on a package with another "friend". 7 will be just too much to follow-up on...
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/8/2014 | 11:47:19 AM
Re: Mooches
He said neighbors, but -- seeing as I'm not close with any of my neighbors -- I figured they'd have to be real moochy to try to get on my plan. No one has ever even tried to borrow sugar.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/8/2014 | 11:44:53 AM
Re: Good deal
That's true, and it comes down to the original guy to keep all his other people on the plan. First he has to find 7 people in 14 days (for max discount) then convince them to stay on. It could be a lot of work. I'd just want to be one of the people that latches on late.
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/7/2014 | 8:50:10 PM
Mooches
Did Hesse actually suggest neighborhood mooches as possible "framily" plan members? I want to believe he did.
R Clark
50%
50%
R Clark,
User Rank: Blogger
1/7/2014 | 6:57:27 PM
Re: Good deal
Sounds like a good way of adding subs, although the problem with chasing price-sensitive customers is they're easily lured away at the end of the contract.

In HK, I just upgraded to 4G for an extra $10 a month and the operator threw in a free extra 4G SIM card.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/7/2014 | 5:39:15 PM
Good deal
I think this is a good model for Sprint. Creates sticky customers because the more they have on the plan, the lower the cost, plus no fighting over the data, which could be ackward if you don't know these people well.

There is a catch -- you have to pay up front for the phone or pay in installments, but the plans are cheap enough to offset that initial pain.

What do you think? Would you be able to get 7 people on board for a plan like this? Sprint says you have two weeks to do so after signing up before your plan is locked in.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
CommScope – Meeting the Demands of Tomorrow's Networks

3|24|17   |     |   (0) comments


Phil Sorksy, Vice President International at CommScope, discusses addressing the challenges faced by service providers today, and as future trends emerge.
LRTV Huawei Video Resource Center
AMS-IX & Huawei's OSN 902

3|24|17   |     |   (0) comments


Huawei shows how its OSN 902 platform helps the Amsterdam Internet exchange to connect the world using multiplexing.
LRTV Huawei Video Resource Center
Huawei's Smart Energy Innovation Center

3|24|17   |     |   (0) comments


In Nuremberg, Huawei showcases its latest capabilities in the digitalization of Internet resources, network infrastructure and intelligence at its Smart Energy Innovation Center.
Valley Wonk
OFC & Hyperscale: A Good Mix?

3|24|17   |   01:50   |   (0) comments


Cloud and telecom players want different types of equipment for their networks, as the chatter at OFC reveals.
LRTV Custom TV
Etisalat on NFV Journey

3|24|17   |   10:37   |   (0) comments


Etisalat is a service provider that prides itself on bringing innovative technologies to the markets it serves. It was one of the first operators to implement 3G and leads the pack in fiber penetration. Now, Esmaeel Al Hammadi, Etisalat's SVP of Network Development, explains the operator's journey to virtualization, beginning with the network core, as well as the ...
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 3

3|22|17   |     |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting on the application of technologies and key business verticals such as transportation, smart city, manufacturing, media and finance.
LRTV Documentaries
No Regrets: Cox's Finkelstein on Fiber & More

3|22|17   |     |   (0) comments


At the Cable Next-Gen Technologies & Strategies event in Denver, Cox's Jeff Finkelstein examines the cable capex conundrum.
LRTV Documentaries
Cable Next-Gen: The 'Mile High' View From Denver

3|22|17   |   11:56   |   (0) comments


Alan Breznick kicks off the Cable Next-Gen Technologies & Strategies event in Denver, casting his thousand-yard stare over cable's current competitive landscape.
LRTV Huawei Video Resource Center
Huawei at CeBIT 2017: Day 2

3|21|17   |   2:27   |   (0) comments


Light Reading reports from CeBIT 2017 in Germany, where Huawei is exhibiting digital transformation solutions around IoT, smart data centers, OpenCloud ecosystem and its newly announced storage-as-a-service solution.
LRTV Custom TV
Driving Better Mobile Customer Experience While Transforming the Mobile Network

3|21|17   |   7:47   |   (0) comments


The Citrix NetScaler mobile gateway is an intelligent traffic management solution which can markedly improve the customer experience provided by mobile operators, even when traffic is encrypted. Critical network services can be consolidated and virtualized using NetScaler. Because of the unique architecture, NetScaler can be deployed on any hypervisor, on a ...
LRTV Custom TV
Mastercard: What's Next for Mobile Payments?

3|21|17   |   7:49   |   (0) comments


2017 marks the fifth consecutive year for Mastercard at Mobile World Congress and it was a great time to reflect on the amazing advances the payments industry has made as well as discuss "What's Next' in the digital commerce future. We spoke to James Anderson, executive vice president of digital payments at MasterCard, about digital wallets to tokenization to ...
LRTV Custom TV
Mastercard: 2 Billion Adults 'Trapped' in Cash Economy

3|21|17   |   03:51   |   (1) comment


Despite advances made in the last several years, two billion adults around the world are trapped in a cash economy and lack what we take for granted -- a safe way to receive, save and use money. Shamina Singh, executive vice president of sustainability and president of the Mastercard Center for Inclusive Growth, chats about how Mastercard is developing new ways to ...
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
High-Band 5G: Let's Address the Range Question, Shall We?
Dan Jones, Mobile Editor, 3/21/2017
Eurobites: A1, Nokia Turn It Up to 11
Paul Rainford, Assistant Editor, Europe, 3/22/2017
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Top Priorities for B/OSS Transformation
James Crawshaw, Senior Analyst – OSS/BSS Transformation, Heavy Reading, 3/20/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Neither Do We Click Here
Is that a prerequisite?
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.