& cplSiteName &

Sprint Launches No-Sharing 'Framily' Plans

Sarah Thomas
1/7/2014
50%
50%

Its bigger rivals have introduced family data-sharing plans, but Sprint is taking a unique approach -- offering "Framily" plans where members don't have to share data or, for that matter, anything else.

Sprint Corp. (NYSE: S) CEO Dan Hesse talked up the new plans at the Citi conference in Las Vegas on Tuesday. He cited US Census statistics that show 60% of American households now have one or two people. The new plans cater to these non-nuclear families by letting a Sprint customer share an account ID with up to 10 friends, family members, co-workers, neighborhood mooches, or whomever.

That person pays $55 for unlimited talk, text, and 1 GB of data. Each person added to the plan reduces the cost by $5 to as low as $30 per month. Any user can pay $10 extra for 3 GB of data or $20 more for unlimited, uncapped data. Each participant also gets an individual bill and doesn't have to share data with the other plan members.

Hesse said he thinks the plans will reduce churn for Sprint by committing so many people to a plan, even if they end up reducing average revenue per user. The postpaid plans also require Sprint customers to pay up front for their mobile device or in 24 monthly payments, so they could reduce subsidy fees.

He also reiterated his sort-of commitment to unlimited service. He said he expects it to be around for a long time -- at least as an option -- at the carrier. He didn't promise it wouldn't come at a cost, but he still sees a significant portion of Sprint's customer base wanting to pay a premium for that peace of mind. A home run for Sprint would be if everyone on the Framily plans paid the $20 extra for unlimited data.

"Our overall economics are better served by people who use more and are willing to pay more for unlimited usage," Hesse said.

Also Tuesday, Sprint announced Fort Lauderdale, Fla., and five Texas cities -- Austin, Dallas, Fort Worth, Houston, and San Antonio -- as tri-mode Spark markets. The curved LG Electronics Inc. (London: LGLD; Korea: 6657.KS) G Flex smartphone, unveiled at CES, will be the latest Spark-compatible smartphone. (See: Sprint Sparks It in Chicago and Sprint Sparks Up Vendors for Faster 4G LTE.)

— Sarah Reedy, Senior Editor, Light Reading

(7)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/13/2014 | 10:37:32 AM
Framily plans one up One Up?
Looks like Sprint is abandoning its short-lived One Up early upgrade plans in favor of the Framily plans, which is weird because Hesse talked up how well they were doing at the Citi conference. Plus, I thought they were linked to the Framily plans, ie you have to pay up front or be a One Up subscriber to take advantage of Framily?

 http://news.cnet.com/8301-1035_3-57617119-94/sprint-kills-one-up-in-favor-of-framily-plan/
Kruz
50%
50%
Kruz,
User Rank: Light Sabre
1/9/2014 | 7:02:45 AM
Re: Mooches
It is already hard agreeing on a package with another "friend". 7 will be just too much to follow-up on...
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/8/2014 | 11:47:19 AM
Re: Mooches
He said neighbors, but -- seeing as I'm not close with any of my neighbors -- I figured they'd have to be real moochy to try to get on my plan. No one has ever even tried to borrow sugar.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/8/2014 | 11:44:53 AM
Re: Good deal
That's true, and it comes down to the original guy to keep all his other people on the plan. First he has to find 7 people in 14 days (for max discount) then convince them to stay on. It could be a lot of work. I'd just want to be one of the people that latches on late.
DOShea
50%
50%
DOShea,
User Rank: Blogger
1/7/2014 | 8:50:10 PM
Mooches
Did Hesse actually suggest neighborhood mooches as possible "framily" plan members? I want to believe he did.
R Clark
50%
50%
R Clark,
User Rank: Blogger
1/7/2014 | 6:57:27 PM
Re: Good deal
Sounds like a good way of adding subs, although the problem with chasing price-sensitive customers is they're easily lured away at the end of the contract.

In HK, I just upgraded to 4G for an extra $10 a month and the operator threw in a free extra 4G SIM card.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/7/2014 | 5:39:15 PM
Good deal
I think this is a good model for Sprint. Creates sticky customers because the more they have on the plan, the lower the cost, plus no fighting over the data, which could be ackward if you don't know these people well.

There is a catch -- you have to pay up front for the phone or pay in installments, but the plans are cheap enough to offset that initial pain.

What do you think? Would you be able to get 7 people on board for a plan like this? Sprint says you have two weeks to do so after signing up before your plan is locked in.
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Energy 2020: Growing Services, Not Consumption

6|24|16   |   07:18   |   (0) comments


Management of power requirements needs to be a key consideration as cable operators deploy new services, says Dan Cooper, vice president of critical infrastructure for Charter Communications and chair of the SCTE/ISBE Standards Program's Energy Management Subcommittee. In this video, Cooper discusses the importance of cable operators and technology partners ...
LRTV Huawei Video Resource Center
Huawei & TDC First to Launch DOCSIS 3.1 Trial in Europe

6|24|16   |     |   (0) comments


To meet the rising demands for high-speed broadband and to tackle fierce competition for 1.5 million household, TDC wanted to upgrade its network to use the latest technology. Using Huawei's DOCSIS 3.1 solution, TDC is now able to offer gigabit speeds to its customers.
LRTV Documentaries
OPNFV Summit: Key Takeaways

6|22|16   |   03:28   |   (0) comments


MANO shortfalls, an increasingly bloated open source ecosystem and the cultural challenges for network operators were among the key takeaways from the OPNFV Summit in Berlin.
LRTV Huawei Video Resource Center
Bringing Ultra Broadband to the South Pacific

6|22|16   |   7:55   |   (0) comments


At Singapore's UBBS 2016 summit, Light Reading speaks to Lim Chee Siong, Huawei's CMO in the South Pacific Region.
LRTV Custom TV
Juniper's NFV Platform

6|22|16   |     |   (0) comments


A telco cloud is a key enabler for service providers to deliver virtualized services to their customers. Juniper has a differentiated approach with an open and comprehensive NFV platform to build the cloud of the future for multiple use cases.
Women in Comms Introduction Videos
Infinera: The Glass Ceiling's Been Broken

6|22|16   |   4:34   |   (0) comments


Shannon Williams, an engineer by trade and now the director of sales for Infinera's major accounts, draws confidence from being a female in a male-dominated industry and hopes other women will too as industry dynamics swing in our favor.
LRTV Custom TV
RAD Demonstrates SD-WAN Functionality at BCE 2016

6|22|16   |     |   (0) comments


In conjunction with Versa Networks, RAD demos a joint solution for SD-WAN implementation. The solution uses RAD's ETX-2i, a vCPE platform integrating a powerful IP and Carrier Ethernet NID/NTU with a field-pluggable x86 NFV module that runs Versa's FlexVNF for SD-WAN functionality. The demo implements SD-WAN over a simulated service provider footprint by deploying ...
LRTV Custom TV
Radware on Virtualizing Network Security

6|21|16   |     |   (0) comments


Radware's Michael O'Malley highlights the benefits for service providers of virtualizing network security.
LRTV Huawei Video Resource Center
Huawei 2016 UBBS World Tour: Singapore

6|21|16   |   02:39   |   (0) comments


Highlights from Huawei's UBBS World Tour event in Singapore.
LRTV Custom TV
The FlowBROKER Solution

6|21|16   |     |   (0) comments


During a demo at the Big Communications Event 2016, Accedian director of product line solutions Greg Spear demonstrates how the FlowBROKER distributed packet capture solution (part of Accedian's SkyLIGHT platform) can be used to troubleshoot and resolve QoE issues.

FlowBROKER is the industry's first lossless remote packet capture solution, which uses ...

LRTV Documentaries
BCE 2016: Dell & the New World Order

6|21|16   |   22:48   |   (0) comments


Dell's Jim Ganthier on how the very essence of enterprise is being affected by digital disruption – and how the cloud can help companies find a path forward.
LRTV Documentaries
BCE 2016: The CSP of the Future

6|20|16   |     |   (0) comments


Traditional telecom operators have been adopting new ways of doing business from the IT sector and emulating web-scale companies in their technology adoption. Are these strategies succeeding? A panel of experts at BCE considered the evidence...
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
FCC to Vote on 5G Spectrum on July 14
Dan Jones, Mobile Editor, 6/20/2016
'Brexit' Vote Hits BT, Vodafone
Iain Morris, News Editor, 6/24/2016
Twitter Buys Magic Pony... Not That Kind
Mari Silbey, Senior Editor, Cable/Video, 6/20/2016
AT&T Settles on LTE for Cellular IoT
Dan Jones, Mobile Editor, 6/22/2016
Google Fiber Buys Webpass in Wireless Play
Iain Morris, News Editor, 6/23/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
At the BCE 2016 show in Austin, ECI Telecom CEO Darryl Edwards tells Light Reading founder and CEO about the Elastic Network concept and the company's NFV and cybersecurity developments.
Mark Dzuban, president and CEO of SCTE/ISBE, sits down with Steve Saunders in Light Reading's New York office to discuss the society's Energy 2020 campaign, including its mission to benefit the environment, enable economic benefits and the key challenges facing cable operators wanting to reduce energy consumption.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.