Light Reading

Will Google & Facebook Trade Cash for QoS?

Ray Le Maistre
2/29/2012
50%
50%

BARCELONA -- Mobile World Congress 2012 -- Facebook and Google (Nasdaq: GOOG) have been approaching mobile operators to kick-start discussions about sharing revenues in return for a determined level of service quality when smartphone users access their apps and services.

Speaking during a closed-door discussion about customer experience management here in Barcelona, StarHub CEO Neil Montefiore said one of his senior executives had been approached by the online giants about exploring such a relationship.

Montefiore, who added that no discussions had yet taken place and that he'd be interested to see if Facebook and Google would indeed be prepared to share their income, said many operators were waiting for LTE to be introduced before embarking on any such engagements involving guaranteed levels of service. But he said that StarHub can achieve this right now because it has traffic-shaping technologies it can use to enable QoS capabilities.

Facebook announced earlier this week (see this blog by developer relations chief Douglas Purdy) that it's working with operators to make it easier for mobile users to buy apps, using the operators' billing platforms to process the transaction. Bring QoS levels into the equation, and the news that Google is also looking to pin down mobile service levels takes the potential relationships a step further.

— Ray Le Maistre, International Managing Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
joanengebretson
50%
50%
joanengebretson,
User Rank: Light Beer
12/5/2012 | 5:41:02 PM
re: Will Google & Facebook Trade Cash for QoS?


I think Google & Facebook will have trouble getting U.S. carriers to go for that idea. As much as U.S. carriers would like the revenue, I suspect they will fear the wrath of the Net Neutrality advocates, who likely will view the revenue sharing opportunity as just another form of paid prioritizastion.

eaojnr
50%
50%
eaojnr,
User Rank: Light Beer
12/5/2012 | 5:41:02 PM
re: Will Google & Facebook Trade Cash for QoS?


Practically thinking, the approach can work if only the Operators BSS platform is involved in the process of charging and ensuring quality experience around consumer apps or broadband traffic. The evolution heralded by OTT applications is inself inching towards dynamic context and device interaction services which require signalling information being relayed back to apps in order to provide seamless experience.


I see a near future opporunity that will bring the operators into the OTT service space. This will create new ecology of service relationships and further solidify the tripple win - customer, operator, apps provider.


This is where Huawei's VGS solution already sets itself apart from the rest of the market in the area of Policy management. I beleive with Huawei's SDP + User Expereince Engine + BSS/OSS Managed Services, operators will be able to position themselves fully as part of the Communications Services kernel, overcoming the "dumb pipe" plague.


 


 

Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
Red Hat Demo

7|2|15   |   10:53   |   (0) comments


Red Hat's Nicolas Lemieux demonstrates how Red Hat is driving innovation through open source communities.
LRTV Custom TV
Red Hat's Approach to OpenStack Adoption

7|2|15   |   5:17   |   (0) comments


Red Hat's Radhesh Balakrishnan outlines his company's open source strategy for both enterprises and telcos.
LRTV Custom TV
The New IP Goes Mobile With vEPC

7|2|15   |   1:12   |   (0) comments


Heavy Reading's Gabriel Brown discusses results of a Light Reading survey sponsored by Brocade that shows a clear commitment by mobile operators to move quickly to virtual EPC deployment.
LRTV Custom TV
Making Business Sense of SDN

7|2|15   |   1:42   |   (0) comments


Results of a Brocade-sponsored survey show that CSPs have a clear sense of SDN use cases but are wrestling with the business case. Sterling Perrin of Heavy Reading looks behind the numbers.
LRTV Custom TV
NFV Will Be Here Sooner Than You Think

7|2|15   |   2:22   |   (0) comments


Forget the usual ten-year cycle for new technologies – NFV will be a core part of CSP networks in five years, based on results of a Brocade-sponsored survey, says Heavy Reading's Caroline Chappell.
LRTV Custom TV
The New IP Gains Traction With CSPs

7|2|15   |   1:42   |   (0) comments


Roz Roseboro of Heavy Reading analyzes results of a Light Reading survey sponsored by Brocade showing that CSPs are getting serious about making the transition to the New IP era.
LRTV Custom TV
It's (Real) Time for Analytics

7|2|15   |   1:42   |   (0) comments


Heavy Reading's Jim Hodges looks at how CSPs say they plan to use analytics to deploy new services in real time as part of The New IP, based on results of a survey sponsored by Brocade.
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (8) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (1) comment


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
All Upcoming Live Events
Infographics
Hot Topics
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
What's a Gigabit Good For?
Carol Wilson, Editor-at-large, 7/1/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones