Light Reading
Why Heavy Reading is at the heart of the 'reborn' Light Reading.

Shedding Light on Heavy Reading

Dennis Mendyk
2/4/2014
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The official announcement Monday of the rebirth of Light Reading brought cause for celebration, huzzahs heard in numerous time zones, andů a touching bit of concern.

The concern came from careful readers who scoured the press release and wondered, "What about Heavy Reading?" Emails poured in from around the world (ok, we got a few) asking if Heavy Reading was part of the buyout.

The answer is simple and clear: Heavy Reading most certainly is part of the Light Reading empire. In fact, in many ways, it's at the beating heart of the new operation and inarguably an indispensable part of our newly reborn company.

Heavy Reading analysts are at the core of much of what Light Reading, as a company, does: Live events, webinars, pub crawls, you name it. Our research not only sets much of Light Reading's agenda but also informs the strategies and decisions taken by our many loyal clients.

Sure, we can take ourselves seriously at time -- after all, we are huffy-puffy important analyst types (and we have coffee mugs to prove it). But we're proud of our role as Light Reading's serious, mostly sober (slightly) younger sibling, and we're thrilled to be part of the new Light Reading.

— Dennis Mendyk, Vice President of Research, Heavy Reading

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DanJones
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DanJones,
User Rank: Blogger
2/5/2014 | 10:23:38 PM
Re: Mostly sober?
Yeah, I got to buff up before I sport the T-Shirt. :-)
albreznick
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albreznick,
User Rank: Blogger
2/5/2014 | 6:28:16 PM
Re: Mostly sober?
I'm with you onthat, Dan. Love the new mugs. Everything tastes better in them, including good old chocolate milk. 
DanJones
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DanJones,
User Rank: Blogger
2/4/2014 | 2:05:38 PM
Re: Mostly sober?
Not sure I'm ready to share the T-Shirt yet though...
SarahReedy
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SarahReedy,
User Rank: Blogger
2/4/2014 | 1:44:12 PM
Re: Mostly sober?
That's right -- we can finally share our coffee mugs we've been drinking from in secret all month. Tea just somehow tastes better from it:

 

mendyk
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mendyk,
User Rank: Light Sabre
2/4/2014 | 1:24:38 PM
Re: Mostly sober?
We almost never drink before the appointed cocktail hour.
Carol Wilson
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Carol Wilson,
User Rank: Blogger
2/4/2014 | 1:21:18 PM
Mostly sober?
Well, that's a new approach. 
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