Light Reading
Dirksen and I talked about Procera's DPI technology and ate Thai food.

Lunch With... Procera's James Dirksen

Mitch Wagner
8/8/2014
50%
50%

I met with James Dirksen, VP business development, Procera Networks, over Thai food to discuss the company's DPI software, and get some hot sauce tips. (Or was I meant to get some hot source tips? Hmmm...)

The Technology
Procera Networks Inc. (Nasdaq: PKT) makes PacketLogic deep packet inspection software to help carriers improve customer experience. The company's software runs on commodity, off-the-shelf (COTS) hardware, such as Dell Inc. (Nasdaq: DELL) servers, and is designed to help mobile carriers and cable providers manage quality of service. Competitors include Allot Communications Ltd. (Nasdaq: ALLT) and Sandvine Inc. (London: SAND; Toronto: SVC)

PacketLogic accounts for more than 90% of Procera's business. Dirksen is responsible for the Network Application Visibility Library (NAVL), a software library that other vendors can integrate to gain DPI capabilities. For example, a firewall might include NAVL to control network traffic not just based on ports but also on apps. Vendors and carriers can also run NAVL remotely.

One NAVL customer is Aerohive Networks Inc. , which provides campus wireless access points and uses DPI to monitor congestion. NAVL generates about 7%-10% of the company's sales.

Dirksen joined Procera in January. Previously he worked on OEM deals for Symantec Corp. (Nasdaq: SYMC) It was a similar job to the one he's doing with Procera, working with partners to embed Symantec software in other products.


Light Reading's packet inspection/traffic management channel isn't too spicy or too mild -- it's just right.


Are NAVL and PacketLogic examples of NFV? It sounds similar -- offering software capabilities previously available as hardware appliances. "We are in the middle of getting ahead of that," Dirksen says. PacketLogic has been released as an NFV product, in customer trials. NAVL also has NFV customers, but Dirksen says he'd like to see more testing and certification.

The Restaurant
The restaurant I suggested, Spices Thai Cafe, turned out not to be the place I was thinking of. I was thinking of the Spice's in the Mira Mesa section of San Diego, Calif. We ended up at the Spice's a few miles away, in Del Mar. They're owned by the same people. Both restaurants are located in shopping centers in San Diego's sprawling office park region, and they're popular with the business lunch crowd. Both places are bright, airy, clean and well lit.

We each ordered the curry -- Dirksen had the green curry, I had the red. Dirksen ordered the full lunch, with a little bit of salad and a spring roll and rice and stuff. I just had a big bowl of curry with a bowl of rice.

This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.
This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.

We both agreed the food was delicious but we each said we ordered the wrong spiciness. I ordered 3 on a scale of 10, and wished I'd ordered a 4. He ordered the 4 and wished he'd ordered the 3.

I confessed to recently becoming addicted to Sriracha sauce. Dirksen agreed Sriracha is outstanding, and also recommended Tapatio, a popular Mexican hot sauce, along with another whose name he couldn't quite remember but he said it was from Belize. I Googled later and I think it was Marie Sharp's.

This was not my first meeting with Procera. I met with them at Interop in March. They were giving away free iPad styluses at their booth. They looked cheaply made, but they were comfortable to hold and worked well with the iPad. I loved mine. Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious. (See Interop in Pics: Connecting Besiness Opportunition.)

More about Procera:

Look out for further gut-busting "Lunch With..." blogs in the coming weeks and months.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Yulot
50%
50%
Yulot,
User Rank: Moderator
8/11/2014 | 10:57:12 AM
CEM vs. L7 only
Procera has been very successful with providing application based customer analytics. They address very well this demand / point of focus of most mobile and fixed operators.

However, what I consider the main big picture issue is most operators fail to really develop a real end-to-end strategy and define their real needs. Mainly a result of voice CEM legacy, where subscriber impacting issues are pretty binary: addressing a provisioning or transport issue is usually solving most quality problems. Data is very different.

In the fixed world, since a connection is a straight line to the end user, analysing L2/transport and provisioning issues on the link and monitoring application failures can be sufficient. However, the mobile world adds complexity in the sense that everyone is using different devices (with different potential), customer can bounce between cells, roam unknowingly between technologies (2.5G, 3G, LTE), application providers also often throttle their own traffic, etc. As a consequence, a real analysis of CEM requires visibility of all these elements and the internet on a session per session basis and in a synchronized way. To determine where the problem lays and who is accountable for it (inside or outside the company). Furthermore, the granularity of KPIs is key (most customers can create a session and it can remain open, however, they will experience slow speed, disconnects, latency, etc).

There, I believe that monitoring solely applications and trying to read signalling results to summarize CEM is pretty much a prehistoric way of managing CEM. But if you meet most operators, this is pretty much standard practice. And since it is all managed post mortem as opposed to proactively/in real time, there is no way to really connect this methodology to operational business processes (such as engineering, operations, customer care).
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:45:41 AM
Minnie, the Light Reading West Coast Bureau Puppy
Mitch, 

"Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious."

There is no doubt that Minnie likes technology.

Maybe next time you take her to the conference and she can get her own delicious iPad styluses. As Minnie is the official LRWCB Puppy she could wear a red cape with the LR logo. :D What about that? 

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:38:47 AM
Re: Huh?
Sam,

According to Dirksen, PacketLogic has been released as an NFV product. 

-Susan

 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
8/8/2014 | 2:35:40 PM
Huh?
Sounds like a wonderful dejeuner, but what did Dirksen mean when he said their software is not NFV but ""We are in the middle of getting ahead of that?" How does one get "ahead" of NFV?
More Blogs from Wagner’s Ring
Also: A gloriously complicated homemade answering machine from the same year, and flappers in 1922 make their own mobile phone.
New security features will make it easier for carriers to sell iPads to enterprise customers.
Despite recent shake-ups, HP remains committed to NFV, an executive says.
Enterprises demand performance and security in cloud applications that require cloud providers and carriers to work together.
With competitive pressures increasing, telcos need to build on the advantages of owning and running their own data centers.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Meet the Phantom Network for NFV
Ray Le Maistre, Editor-in-chief, 10/23/2014
Like Us on Facebook
Twitter Feed