Light Reading
Dirksen and I talked about Procera's DPI technology and ate Thai food.

Lunch With... Procera's James Dirksen

Mitch Wagner
8/8/2014
50%
50%

I met with James Dirksen, VP business development, Procera Networks, over Thai food to discuss the company's DPI software, and get some hot sauce tips. (Or was I meant to get some hot source tips? Hmmm...)

The Technology
Procera Networks Inc. (Nasdaq: PKT) makes PacketLogic deep packet inspection software to help carriers improve customer experience. The company's software runs on commodity, off-the-shelf (COTS) hardware, such as Dell Inc. (Nasdaq: DELL) servers, and is designed to help mobile carriers and cable providers manage quality of service. Competitors include Allot Communications Ltd. (Nasdaq: ALLT) and Sandvine Inc. (London: SAND; Toronto: SVC)

PacketLogic accounts for more than 90% of Procera's business. Dirksen is responsible for the Network Application Visibility Library (NAVL), a software library that other vendors can integrate to gain DPI capabilities. For example, a firewall might include NAVL to control network traffic not just based on ports but also on apps. Vendors and carriers can also run NAVL remotely.

One NAVL customer is Aerohive Networks Inc. , which provides campus wireless access points and uses DPI to monitor congestion. NAVL generates about 7%-10% of the company's sales.

Dirksen joined Procera in January. Previously he worked on OEM deals for Symantec Corp. (Nasdaq: SYMC) It was a similar job to the one he's doing with Procera, working with partners to embed Symantec software in other products.


Light Reading's packet inspection/traffic management channel isn't too spicy or too mild -- it's just right.


Are NAVL and PacketLogic examples of NFV? It sounds similar -- offering software capabilities previously available as hardware appliances. "We are in the middle of getting ahead of that," Dirksen says. PacketLogic has been released as an NFV product, in customer trials. NAVL also has NFV customers, but Dirksen says he'd like to see more testing and certification.

The Restaurant
The restaurant I suggested, Spices Thai Cafe, turned out not to be the place I was thinking of. I was thinking of the Spice's in the Mira Mesa section of San Diego, Calif. We ended up at the Spice's a few miles away, in Del Mar. They're owned by the same people. Both restaurants are located in shopping centers in San Diego's sprawling office park region, and they're popular with the business lunch crowd. Both places are bright, airy, clean and well lit.

We each ordered the curry -- Dirksen had the green curry, I had the red. Dirksen ordered the full lunch, with a little bit of salad and a spring roll and rice and stuff. I just had a big bowl of curry with a bowl of rice.

This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.
This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.

We both agreed the food was delicious but we each said we ordered the wrong spiciness. I ordered 3 on a scale of 10, and wished I'd ordered a 4. He ordered the 4 and wished he'd ordered the 3.

I confessed to recently becoming addicted to Sriracha sauce. Dirksen agreed Sriracha is outstanding, and also recommended Tapatio, a popular Mexican hot sauce, along with another whose name he couldn't quite remember but he said it was from Belize. I Googled later and I think it was Marie Sharp's.

This was not my first meeting with Procera. I met with them at Interop in March. They were giving away free iPad styluses at their booth. They looked cheaply made, but they were comfortable to hold and worked well with the iPad. I loved mine. Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious. (See Interop in Pics: Connecting Besiness Opportunition.)

More about Procera:

Look out for further gut-busting "Lunch With..." blogs in the coming weeks and months.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Yulot
50%
50%
Yulot,
User Rank: Moderator
8/11/2014 | 10:57:12 AM
CEM vs. L7 only
Procera has been very successful with providing application based customer analytics. They address very well this demand / point of focus of most mobile and fixed operators.

However, what I consider the main big picture issue is most operators fail to really develop a real end-to-end strategy and define their real needs. Mainly a result of voice CEM legacy, where subscriber impacting issues are pretty binary: addressing a provisioning or transport issue is usually solving most quality problems. Data is very different.

In the fixed world, since a connection is a straight line to the end user, analysing L2/transport and provisioning issues on the link and monitoring application failures can be sufficient. However, the mobile world adds complexity in the sense that everyone is using different devices (with different potential), customer can bounce between cells, roam unknowingly between technologies (2.5G, 3G, LTE), application providers also often throttle their own traffic, etc. As a consequence, a real analysis of CEM requires visibility of all these elements and the internet on a session per session basis and in a synchronized way. To determine where the problem lays and who is accountable for it (inside or outside the company). Furthermore, the granularity of KPIs is key (most customers can create a session and it can remain open, however, they will experience slow speed, disconnects, latency, etc).

There, I believe that monitoring solely applications and trying to read signalling results to summarize CEM is pretty much a prehistoric way of managing CEM. But if you meet most operators, this is pretty much standard practice. And since it is all managed post mortem as opposed to proactively/in real time, there is no way to really connect this methodology to operational business processes (such as engineering, operations, customer care).
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:45:41 AM
Minnie, the Light Reading West Coast Bureau Puppy
Mitch, 

"Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious."

There is no doubt that Minnie likes technology.

Maybe next time you take her to the conference and she can get her own delicious iPad styluses. As Minnie is the official LRWCB Puppy she could wear a red cape with the LR logo. :D What about that? 

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:38:47 AM
Re: Huh?
Sam,

According to Dirksen, PacketLogic has been released as an NFV product. 

-Susan

 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
8/8/2014 | 2:35:40 PM
Huh?
Sounds like a wonderful dejeuner, but what did Dirksen mean when he said their software is not NFV but ""We are in the middle of getting ahead of that?" How does one get "ahead" of NFV?
More Blogs from Wagner’s Ring
Transparency trumps one-size-fits-all regulations.
Shifting paradigms leave network operators scrambling.
The 25,000-person organization is... reorganizing! It's all part of a fundamental shift in industry technology.
It's hard to unite carriers and net neutrality advocates, but FCC head Tom Wheeler is reportedly working on a plan that'll do it.
Also: A gloriously complicated homemade answering machine from the same year, and flappers in 1922 make their own mobile phone.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (1) comment


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
LRTV Documentaries
AT&T's New Security Strategy

12|10|14   |   02:36   |   (1) comment


AT&T's Chief Security Officer Ed Amoroso explains how his company is wrapping virtual security layers around micro network domains.
LRTV Documentaries
2020 Vision: A First View

12|9|14   |   02:25   |   (3) comments


At the 2020 Vision Executive Summit in Iceland, unique Heavy Reading research shows that comms service providers are optimistic about the next five or so years.
Upcoming Live Events
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
Vodafone to Ride T-Mobile Back Into US
Dan Jones, Mobile Editor, 12/12/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
Cisco Makes Big Analytics Push
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/11/2014
Gardner's Departure a Cautionary Tale
Carol Wilson, Editor-at-large, 12/12/2014
T-Mobile Lights Up 27 Wideband LTE Cities
Sarah Reedy, Senior Editor, 12/15/2014
Like Us on Facebook
Twitter Feed
Upcoming Webinars
Webinar Archive