Light Reading

Lunch With... Procera's James Dirksen

Mitch Wagner
8/8/2014
50%
50%

I met with James Dirksen, VP business development, Procera Networks, over Thai food to discuss the company's DPI software, and get some hot sauce tips. (Or was I meant to get some hot source tips? Hmmm...)

The Technology
Procera Networks Inc. (Nasdaq: PKT) makes PacketLogic deep packet inspection software to help carriers improve customer experience. The company's software runs on commodity, off-the-shelf (COTS) hardware, such as Dell Inc. (Nasdaq: DELL) servers, and is designed to help mobile carriers and cable providers manage quality of service. Competitors include Allot Communications Ltd. (Nasdaq: ALLT) and Sandvine Inc. (London: SAND; Toronto: SVC)

PacketLogic accounts for more than 90% of Procera's business. Dirksen is responsible for the Network Application Visibility Library (NAVL), a software library that other vendors can integrate to gain DPI capabilities. For example, a firewall might include NAVL to control network traffic not just based on ports but also on apps. Vendors and carriers can also run NAVL remotely.

One NAVL customer is Aerohive Networks Inc. , which provides campus wireless access points and uses DPI to monitor congestion. NAVL generates about 7%-10% of the company's sales.

Dirksen joined Procera in January. Previously he worked on OEM deals for Symantec Corp. (Nasdaq: SYMC) It was a similar job to the one he's doing with Procera, working with partners to embed Symantec software in other products.


Light Reading's packet inspection/traffic management channel isn't too spicy or too mild -- it's just right.


Are NAVL and PacketLogic examples of NFV? It sounds similar -- offering software capabilities previously available as hardware appliances. "We are in the middle of getting ahead of that," Dirksen says. PacketLogic has been released as an NFV product, in customer trials. NAVL also has NFV customers, but Dirksen says he'd like to see more testing and certification.

The Restaurant
The restaurant I suggested, Spices Thai Cafe, turned out not to be the place I was thinking of. I was thinking of the Spice's in the Mira Mesa section of San Diego, Calif. We ended up at the Spice's a few miles away, in Del Mar. They're owned by the same people. Both restaurants are located in shopping centers in San Diego's sprawling office park region, and they're popular with the business lunch crowd. Both places are bright, airy, clean and well lit.

We each ordered the curry -- Dirksen had the green curry, I had the red. Dirksen ordered the full lunch, with a little bit of salad and a spring roll and rice and stuff. I just had a big bowl of curry with a bowl of rice.

This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.
This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.

We both agreed the food was delicious but we each said we ordered the wrong spiciness. I ordered 3 on a scale of 10, and wished I'd ordered a 4. He ordered the 4 and wished he'd ordered the 3.

I confessed to recently becoming addicted to Sriracha sauce. Dirksen agreed Sriracha is outstanding, and also recommended Tapatio, a popular Mexican hot sauce, along with another whose name he couldn't quite remember but he said it was from Belize. I Googled later and I think it was Marie Sharp's.

This was not my first meeting with Procera. I met with them at Interop in March. They were giving away free iPad styluses at their booth. They looked cheaply made, but they were comfortable to hold and worked well with the iPad. I loved mine. Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious. (See Interop in Pics: Connecting Besiness Opportunition.)

More about Procera:

Look out for further gut-busting "Lunch With..." blogs in the coming weeks and months.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Yulot
50%
50%
Yulot,
User Rank: Moderator
8/11/2014 | 10:57:12 AM
CEM vs. L7 only
Procera has been very successful with providing application based customer analytics. They address very well this demand / point of focus of most mobile and fixed operators.

However, what I consider the main big picture issue is most operators fail to really develop a real end-to-end strategy and define their real needs. Mainly a result of voice CEM legacy, where subscriber impacting issues are pretty binary: addressing a provisioning or transport issue is usually solving most quality problems. Data is very different.

In the fixed world, since a connection is a straight line to the end user, analysing L2/transport and provisioning issues on the link and monitoring application failures can be sufficient. However, the mobile world adds complexity in the sense that everyone is using different devices (with different potential), customer can bounce between cells, roam unknowingly between technologies (2.5G, 3G, LTE), application providers also often throttle their own traffic, etc. As a consequence, a real analysis of CEM requires visibility of all these elements and the internet on a session per session basis and in a synchronized way. To determine where the problem lays and who is accountable for it (inside or outside the company). Furthermore, the granularity of KPIs is key (most customers can create a session and it can remain open, however, they will experience slow speed, disconnects, latency, etc).

There, I believe that monitoring solely applications and trying to read signalling results to summarize CEM is pretty much a prehistoric way of managing CEM. But if you meet most operators, this is pretty much standard practice. And since it is all managed post mortem as opposed to proactively/in real time, there is no way to really connect this methodology to operational business processes (such as engineering, operations, customer care).
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:45:41 AM
Minnie, the Light Reading West Coast Bureau Puppy
Mitch, 

"Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious."

There is no doubt that Minnie likes technology.

Maybe next time you take her to the conference and she can get her own delicious iPad styluses. As Minnie is the official LRWCB Puppy she could wear a red cape with the LR logo. :D What about that? 

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:38:47 AM
Re: Huh?
Sam,

According to Dirksen, PacketLogic has been released as an NFV product. 

-Susan

 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
8/8/2014 | 2:35:40 PM
Huh?
Sounds like a wonderful dejeuner, but what did Dirksen mean when he said their software is not NFV but ""We are in the middle of getting ahead of that?" How does one get "ahead" of NFV?
More Blogs from Wagner’s Ring
Support from major vendors adds reality to the vision of open source data center hardware.
Emoji reflect the culture of Japan, leaving Americans wanting to talk about burritos with nothing to say.
In an effort to put a grim year behind it, Juniper has introduced a router based on new chips, new switches and security and management services.
One opponent of the new media regulations warned of 'Hitlerization.'
Political satire Chinese-style.
Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Funkwerk’s on Track With Huawei

3|19|15   |   3:23   |   (0) comments


GSM-R technology specialist Funkwerk and Huawei have forged a partnership that is benefiting both parties, notes Funkwerk's Gottfried Winter.
LRTV Documentaries
How EANTC Tested Cisco's Virtualization Solutions

3|18|15   |   5:49   |   (0) comments


Carsten Rossenhövel, managing director of independent test lab EANTC, tells Light Reading founder and CEO Steve Saunders about the innovative approach his team had to take when validating Cisco's service provider virtualization and cloud solutions.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Infographics
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
The Rise of Industry 4.0
Ray Le Maistre, Editor-in-chief, 3/24/2015
Google Hires Wall Street's Most Influential Woman as CFO
Dan Jones, Mobile Editor, 3/24/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
Average US Broadband Speeds No Great Shakes
Mari Silbey, Independent Technology Editor, 3/25/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.
Cats with Phones
Interspecies Phone Love Click Here
"No, you hang up."
"No, YOU hang up."
Latest Comment