& cplSiteName &

Lunch With... Procera's James Dirksen

Mitch Wagner
8/8/2014
50%
50%

I met with James Dirksen, VP business development, Procera Networks, over Thai food to discuss the company's DPI software, and get some hot sauce tips. (Or was I meant to get some hot source tips? Hmmm...)

The Technology
Procera Networks Inc. (Nasdaq: PKT) makes PacketLogic deep packet inspection software to help carriers improve customer experience. The company's software runs on commodity, off-the-shelf (COTS) hardware, such as Dell Inc. (Nasdaq: DELL) servers, and is designed to help mobile carriers and cable providers manage quality of service. Competitors include Allot Communications Ltd. (Nasdaq: ALLT) and Sandvine Inc. (London: SAND; Toronto: SVC)

PacketLogic accounts for more than 90% of Procera's business. Dirksen is responsible for the Network Application Visibility Library (NAVL), a software library that other vendors can integrate to gain DPI capabilities. For example, a firewall might include NAVL to control network traffic not just based on ports but also on apps. Vendors and carriers can also run NAVL remotely.

One NAVL customer is Aerohive Networks Inc. , which provides campus wireless access points and uses DPI to monitor congestion. NAVL generates about 7%-10% of the company's sales.

Dirksen joined Procera in January. Previously he worked on OEM deals for Symantec Corp. (Nasdaq: SYMC) It was a similar job to the one he's doing with Procera, working with partners to embed Symantec software in other products.


Light Reading's packet inspection/traffic management channel isn't too spicy or too mild -- it's just right.


Are NAVL and PacketLogic examples of NFV? It sounds similar -- offering software capabilities previously available as hardware appliances. "We are in the middle of getting ahead of that," Dirksen says. PacketLogic has been released as an NFV product, in customer trials. NAVL also has NFV customers, but Dirksen says he'd like to see more testing and certification.

The Restaurant
The restaurant I suggested, Spices Thai Cafe, turned out not to be the place I was thinking of. I was thinking of the Spice's in the Mira Mesa section of San Diego, Calif. We ended up at the Spice's a few miles away, in Del Mar. They're owned by the same people. Both restaurants are located in shopping centers in San Diego's sprawling office park region, and they're popular with the business lunch crowd. Both places are bright, airy, clean and well lit.

We each ordered the curry -- Dirksen had the green curry, I had the red. Dirksen ordered the full lunch, with a little bit of salad and a spring roll and rice and stuff. I just had a big bowl of curry with a bowl of rice.

This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.
This is Dirksen's lunch. Mine didn't look great -- just a big bowl of beige glop -- but it was delicious.

We both agreed the food was delicious but we each said we ordered the wrong spiciness. I ordered 3 on a scale of 10, and wished I'd ordered a 4. He ordered the 4 and wished he'd ordered the 3.

I confessed to recently becoming addicted to Sriracha sauce. Dirksen agreed Sriracha is outstanding, and also recommended Tapatio, a popular Mexican hot sauce, along with another whose name he couldn't quite remember but he said it was from Belize. I Googled later and I think it was Marie Sharp's.

This was not my first meeting with Procera. I met with them at Interop in March. They were giving away free iPad styluses at their booth. They looked cheaply made, but they were comfortable to hold and worked well with the iPad. I loved mine. Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious. (See Interop in Pics: Connecting Besiness Opportunition.)

More about Procera:

Look out for further gut-busting "Lunch With..." blogs in the coming weeks and months.

— Mitch Wagner, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profileFollow me on Facebook, West Coast Bureau Chief, Light Reading. Got a tip about SDN or NFV? Send it to mwagner@lightreading.com.

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Yulot
50%
50%
Yulot,
User Rank: Moderator
8/11/2014 | 10:57:12 AM
CEM vs. L7 only
Procera has been very successful with providing application based customer analytics. They address very well this demand / point of focus of most mobile and fixed operators.

However, what I consider the main big picture issue is most operators fail to really develop a real end-to-end strategy and define their real needs. Mainly a result of voice CEM legacy, where subscriber impacting issues are pretty binary: addressing a provisioning or transport issue is usually solving most quality problems. Data is very different.

In the fixed world, since a connection is a straight line to the end user, analysing L2/transport and provisioning issues on the link and monitoring application failures can be sufficient. However, the mobile world adds complexity in the sense that everyone is using different devices (with different potential), customer can bounce between cells, roam unknowingly between technologies (2.5G, 3G, LTE), application providers also often throttle their own traffic, etc. As a consequence, a real analysis of CEM requires visibility of all these elements and the internet on a session per session basis and in a synchronized way. To determine where the problem lays and who is accountable for it (inside or outside the company). Furthermore, the granularity of KPIs is key (most customers can create a session and it can remain open, however, they will experience slow speed, disconnects, latency, etc).

There, I believe that monitoring solely applications and trying to read signalling results to summarize CEM is pretty much a prehistoric way of managing CEM. But if you meet most operators, this is pretty much standard practice. And since it is all managed post mortem as opposed to proactively/in real time, there is no way to really connect this methodology to operational business processes (such as engineering, operations, customer care).
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:45:41 AM
Minnie, the Light Reading West Coast Bureau Puppy
Mitch, 

"Minnie, the Light Reading West Coast Bureau Puppy, loved the stylus too. She thought it was delicious."

There is no doubt that Minnie likes technology.

Maybe next time you take her to the conference and she can get her own delicious iPad styluses. As Minnie is the official LRWCB Puppy she could wear a red cape with the LR logo. :D What about that? 

-Susan
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Blogger
8/9/2014 | 5:38:47 AM
Re: Huh?
Sam,

According to Dirksen, PacketLogic has been released as an NFV product. 

-Susan

 
sam masud
50%
50%
sam masud,
User Rank: Light Sabre
8/8/2014 | 2:35:40 PM
Huh?
Sounds like a wonderful dejeuner, but what did Dirksen mean when he said their software is not NFV but ""We are in the middle of getting ahead of that?" How does one get "ahead" of NFV?
More Blogs from Wagner’s Ring
Light Reading brings you the latest news, information and insights about clouds for the enterprise. Yes, the enterprise.
While everything else declined, cloud services grew revenue briskly in Apple's most recent quarterly earnings.
Who could have anticipated that people wouldn't like having practical jokes added to their email?
The company reorganization disclosed this week – including the departure of longtime service provider chief Kelly Ahuja – signals a fundamental realignment of Cisco and the industry around cloud computing.
When the going gets weird, the weird tweet.
From The Founder
Download our complete guide to de-risking NFV deployment in 2016, including:
  • An eight-step strategy to deploying NFV safely, based on input from the companies that have already started virtualizing their production networks.
  • Interviews with leading executives at Colt, AT&T, Deutsche Telekom, Cisco, Nokia, ZTE, Ericsson and Heavy Reading.
  • Flash Poll
    Live Streaming Video
    Prepping for the Future: Upskill U Explained
    During this short kick-off video, Doug Webster, Vice President of Service Provider Marketing, Cisco, and Light Reading’s CEO & Founder Steve Saunders give an overview of Upskill U.
    LRTV Interviews
    AT&T Expert on the Key Pillars of UC

    4|29|16   |   03:58   |   (0) comments


    Vishy Gopalakrishnan, AVP of product marketing at AT&T, talks about the three developments that are making unified communications and collaboration secure and reliable for enterprise users.
    LRTV Documentaries
    LRTV Report: Mobile Core Innovation

    4|28|16   |   25:32   |   (0) comments


    Hear from multiple industry experts from Deutsche Telekom, SK Telecom, Heavy Reading, Huawei, Cisco, Ericsson, Nokia, NEC and many more about developments in the mobile core as operators virtualize their IMS and evolved packet core systems and prepare for a 5G world.
    LRTV Huawei Video Resource Center
    NFV World Congress Highlight

    4|26|16   |     |   (0) comments


    The highlight of the NFV World Congress contains exciting telecom news. Join us for an inside look at Huawei's ICT 2020 plan and its latest collaboration with industry leaders.
    LRTV Interviews
    Unified Comms Finds Its Voice

    4|25|16   |   03:44   |   (0) comments


    Peter Quinlan, VP of UCC Product Management at Tata Communications, talks about the evolution of the unified communications and collaboration services sector and how voice is now a big part of current developments.
    LRTV Documentaries
    So... What Do We Do Now?

    4|25|16   |   03:24   |   (0) comments


    After a long hiatus, Max Dingman, the CEO of a GeeGhiz, returns for a motivational board room pep talk.
    LRTV Documentaries
    NAB 2016 Highlights

    4|21|16   |     |   (0) comments


    Light Reading's Cable/Video Practice Leader Alan Breznick climbs down from the slots to tell us about the latest news in broadcast technology at NAB 2016 in Las Vegas.
    Between the CEOs
    CEO Chat: Deepfield's Craig Labovitz

    4|21|16   |     |   (0) comments


    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Shades of Ray
    Leading Lights 2016: Shortlists Announced

    4|20|16   |   0:53   |   (0) comments


    The judging is over and the Leading Lights 2016 shortlists have been published -- you can see who made the cut by clicking on this link.
    LRTV Custom TV
    Introducing MulteFire – Qualcomm at MWC 2016

    4|18|16   |   3.29   |   (0) comments


    MulteFire is the latest option for using LTE in unlicensed spectrum. As oppose to its close 'siblings', LAA and LTE-U, MulteFire operates solely in unlicensed spectrum, which enables it to offer the best of two worlds – LTE-like performance with WiFi-like deployment simplicity. In this interview, Sanjeev Athalye, Sr. Director, Product Management at Qualcomm ...
    Between the CEOs
    CEO Chat: Grant Van Rooyen of Cologix

    4|18|16   |     |   (0) comments


    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    LRTV Huawei Video Resource Center
    ONS 2016 – Demonstration of Huawei's NetMatrix Multi-Vendor SDN Orchestrator

    4|15|16   |     |   (0) comments


    This demonstration shows how Huawei's NetMatrix SDN Orchestrator (SDN-O) addresses an operator's core service agility needs for services spanning multi-domain, multivendor networks: it includes a demonstration of:
    - Rapid New Service Design: using YANG to model a complex example of multi-domain, multivendor L3VPN network connectivity service that ...
    LRTV Custom TV
    AT&T Wants to Own North Carolina

    4|15|16   |     |   (1) comment


    Venessa Harrison, president of North Carolina for AT&T, tells how the company will expand its GigaPower service beyond the seven N.C. cities it already serves.

  • This blog, sponsored by AT&T, is the second part of a ten-part series examining next-generation broadband technologies titled "Behind the Speeds."
  • Upcoming Live Events
    May 23, 2016, Austin, TX
    May 23, 2016, Austin Convention Center
    May 24-25, 2016, Austin Convention Center, Austin, TX
    September 13-14, 2016, The Curtis Hotel, Denver, CO
    December 6-8, 2016,
    June 16-18, 2017, Austin Convention Center, Austin, TX
    All Upcoming Live Events
    Infographics
    A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
    Hot Topics
    Ultra-Broadband Summit, Hong Kong
    Iain Morris, News Editor, 4/27/2016
    WiCipedia: Woman Cards & Bitch Switches
    Sarah Thomas, Director, Women in Comms, 4/29/2016
    FCC Poised to Re-Regulate Wholesale Access
    Carol Wilson, Editor-at-large, 4/28/2016
    Amazon AWS Reports $2.6B Quarterly Revenue, Up a Colossal 64%
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/28/2016
    Mitel Asks: What Time of Day Do You Shower?
    Mitch Wagner, West Coast Bureau Chief, Light Reading, 4/25/2016
    Like Us on Facebook
    Twitter Feed
    BETWEEN THE CEOs - Executive Interviews
    In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
    Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
    Animals with Phones
    Live Digital Audio

    Of all the tech companies in the Valley, Intel has made the most aggressive commitment to building a diverse and inclusive workplace culture. It's doing so by taking concrete, measurable steps, making a large financial investment and through a commitment to complete transparency about its progress. In this radio show, WiC Director Sarah Thomas will be joined by Shlomit Weiss, Intel's Vice President, Data Center Group, and General Manager of Networking Engineering, who will share with us why Intel is tackling this huge challenge, how and to what effect. She will also discuss her unique experiences leading development of Client SOC development in the past and today leading development of all of the chipmaker's silicon hardware for networking IPs and discrete devices and managing a team of 600 engineers across Israel, Europe and the US.