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Zynga Plays With Synacor

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LR Cable News Wire Feed
Light Reading
12/4/2012
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BUFFALO, N.Y. and SAN FRANCISCO -- Synacor, Inc. (NASDAQ: SYNC), leading provider of next-gen startpages, TV Everywhere solutions and cloud-based Identity Management (“IDM”) services across multiple devices for cable, satellite, telecom and consumer electronics companies, today announced a partnership with Zynga (NASDAQ: ZNGA), the world's leading provider of social game services, to make Zynga game currency available to pay-TV and high-speed Internet providers as part of their consumer bundles. The partnership will enable them to expand their video, telephony, and high-speed Internet subscription offerings to include access to Zynga games from their online start pages.

Synacor will enable MVPDs to deliver a wide range of online products and services, in addition to TV Everywhere, to their pay-TV subscribers. Through its first-ever partnership with Zynga, pay-TV subscribers of participating MVPDs will be able to receive in-game currency each month as a part of their subscription that can be redeemed in their favorite Zynga games including Zynga Poker, Words With Friends, FarmVille2, ChefVille, CityVille, Bubble Safari and Ruby Blast among others.

“TV Everywhere is raising awareness of the value of authentication. It facilitates an evolving definition of the breadth of offerings MVPDs are capable of delivering to their consumers. Games are an important extension, and Zynga’s leadership in social games makes it an ideal partner. Synacor is delighted to be working with Zynga, and this partnership will build upon an ecosystem that continues to expand the definition of the bundle for our customers,” said Ron Frankel, Synacor CEO. “Partnerships such as these, where pay-TV subscribers get even more benefits and entertainment from their subscriptions, are redefining the bundle, and we are confident the foremost programmers and content providers will see value in this subscriber-friendly approach.”

Zynga Inc.

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