Light Reading
Multinationals want services that prioritize and protect their apps, and the market is about to deliver, says Reliance Globalcom's Kamran Sistanizadeh

RG CTO: App-Aware Services Coming Soon

Carol Wilson
3/23/2010
50%
50%

Technology, cost, and customer interest are converging to make application-aware network services a viable and popular option, according to one long-time backer of such services -- Kamran Sistanizadeh, CTO of Global Cloud Xchange .

But there are key industry-standard technologies that must be deployed to support end-to-end delivery of an application-aware service on a global basis, he says.

"I have been talking about this for almost 15 years now," says Sistanizadeh, who will be a panelist at Light Reading's Ethernet Expo Europe 2010 in April. (See Ethernet Europe Lineup Announced.)

"I would say within the next nine to 18 months, there will be an upsurge of demand on application awareness in the sense that providers like us of Layer 2 and Layer 3 service offerings have to be able to differentiate applications and prioritize them on a global basis," he says.

The goal is to give multinational corporations the ability to control headquarters and branch office connections from a centralized point, regardless of the means of access, and deliver a consistent performance of applications over that end-to-end network, Sistanizadeh says.

"This is very different from what we used to do on a metro basis," he says. "It requires understanding applications on a global basis and insuring, for example, that a branch office in Asia talking to a main headquarters in Seattle is in synch with different Citrix applications or Exchange applications -- or any kind of CRM [customer relationship management] or ERP [enterprise resource planning] applications."

Starting small
Reliance Globalcom is doing this today with some customers, although not yet at scale. While declining to name vendors, Sistanizadeh says RG's application awareness platform combines technologies such as Deep Packet Inspection with network optimization, both in software and in appliances, to create a platform for global connectivity and application optimization.

"What is very important is that it is not just the network provider's view, but also the customer's view via a dashboard that operates in real time," he said. "You can define what the real time means separately, but that can allow the customer to manage applications and to view the application SLAs [service level agreements] based on the contract that he has with the service provider."

The application-aware platform takes into account any form of access from DSL up through native Ethernet interfaces and optical access, to accommodate different technologies in use in different countries, and mask the complexities of managing compression, acceleration, and prioritization in a single bundled service package, according to Sistanizadeh.

Reliance Globalcom is offering its dashboard to customers today, often initially selling the service for limited deployment in a headquarters and a sample set of branch offices. In that way, the capabilities of the service can be proved before they go corporation-wide.

"Once they feel comfortable, then on a graduated basis, we roll it out to other locations," Sistanizadeh said

That comfort level includes getting the configuration management of the specific applications aligned with the business needs so the customer's dashboard can accurately reflect business priorities, Sistanizadeh said.

Interfacing for the future
One major challenge to delivering application-aware networks is the need to have external network-to-network interfaces that enable service providers to offer application awareness on an end-to-end basis, recognizing that no single network goes everywhere in the world and there is always need to buy terminating facilities from other service providers.

While the Institute of Electrical and Electronics Engineers Inc. (IEEE) and the Metro Ethernet Forum (MEF) have worked to develop standards, deployment varies from equipment vendor to equipment vendor, and therefore from service provider to service provider.

"When you are connecting two networks together, we need to make sure that configuration management, provisioning, isolation of trouble, surveillance... are standard at the operational level, that we have a common view across these clouds, so to speak," Sistanizadeh says. "If we can do that on a global basis with service providers that are our partners, then we can do this end-to-end management of application in a seamless manner."

The industry's challenge is to see how quickly standards can be adopted and implemented to bring those capabilities to customers, he adds.

"So if we can do ENNI in a global manner and adopt more resilient feature functionality across the networks, I would say that would solve probably 80 percent of the problems," Sistanizadeh says. "In general, the industry has embraced that [idea], but it may be 12 to 18 months before we see that happen."

Service providers would then differentiate based on service delivery, service management, and the intelligence they deliver at the end points, he adds.

In general, Reliance Globalcom is happy with what its vendors are delivering today, recognizing that there is "an iterative process" for adding functionality through which a service provider and its vendors must work, Sistanizadeh says.

He admits, however, that consolidation within the vendor community and the tighter economy have led to less innovation in the networking industry than existed at the height of the telecom bubble, in the late '90s, when Sistanizadeh co-founded Yipes! and brought Gigabit Ethernet to the market. (See Reliance Bags Yipes for $300M.)

Both today's era and that of the telecom boom have their pros and cons, he says. There was greater innovation happening much faster in those days, Sistanizadeh says, but more "scalability, robustness resiliency as well as consistency across suppliers" today.

— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
The New Wave of IP + Optical Integration

11|21|14   |   04:29   |   (3) comments


At the Alcatel-Lucent Technology Symposium, Heavy Reading senior analyst Sterling Perrin talks about how SDN has reshaped the discussion around packet and optical integration.
LRTV Huawei Video Resource Center
Huawei Highlights at BBWF 2014

11|20|14   |   3:40   |   (1) comment


Broadband World Forum is one of the world's largest telecoms, media and technology events with over 7,800 senior executives from across the globe converging on Amsterdam every year to identify the Next Big Thing. BBWF is an exciting place to meet the entire industry under one roof and identify the latest in network innovation, service optimization and customer ...
LRTV Huawei Video Resource Center
How Will BCMS Stimulate Margin for Broadband Operators?

11|19|14   |   6:52   |   (0) comments


In BBWF 2014, Liu Shuqing emphasizes the value of FMC 2.0 based full service experience by throwing light on the BCMS solution. The underlying principle of this innovative technique is to create network robustness and driving network from connection oriented to ACE – BAND oriented infrastructure, in which applications, cloud, and user experiences will be an asset ...
LRTV Huawei Video Resource Center
SingleFAN3.0: Better Connected Experience

11|19|14   |   3:06   |   (1) comment


At the BBWF 2014, David Hu, the VP of Huawei Access Network Product Line, talked about the future of access networks – SingleFAN3.0: faster broadband, wider coverage, and smarter connection.
LRTV Interviews
Basil Alwan Interview: The Road to Cloud

11|19|14   |   09:09   |   (0) comments


Alcatel-Lucent's head of IP and Transport talks about the migration towards a web-like networking environment, the impact of the cloud, SDN and NFV, and the yet-to-be-announced FP4 chip.
LRTV Documentaries
FairPoint Makes a Fair Point About Analytics

11|19|14   |   1:56   |   (1) comment


The US-based communication service provider gets to grips with advanced analytics, tackling data and breaking down the silos within its own business.
LRTV Documentaries
Analytics Lets C Spire Get to Know Subs

11|19|14   |   3:01   |   (2) comments


It's all about the data for US operator C Spire as it uses analytics to personalize its customer service down to individual subscribers.
LRTV Interviews
Nuage Branches Out With SDN: CEO Interview

11|17|14   |   9:32   |   (0) comments


Sunil Khandekar, CEO of Alcatel-Lucent's SDN-focused unit Nuage Networks, talks about the opportunities and challenges of breaking out of the data center into wide-area networks.
Light Reedy
Telecom Analytics Grows Up

11|14|14   |   1:15   |   (4) comments


The big data analytics debate has moved on from a year ago, with some experts suggesting it's no longer a technology challenge.
LRTV Huawei Video Resource Center
Huawei Compass

11|14|14   |   3:17   |   (1) comment


At OpenStack Summit 2014, Shuo Yang, Huawei Principal Cloud Infrastructure Architect introduced Huawei Compass, the software tool for solving customers' problems on the journey of OpenStack Cloud.
LRTV Huawei Video Resource Center
Huawei's Cloud Strategy in European Region

11|14|14   |   2:56   |   (1) comment


At OpenStack Summit 2014, Dr. Gotz, CTO of Huawei IT in European Region introduced Huawei's cloud strategy in European region.
LRTV Huawei Video Resource Center
Huawei's Contribution on OpenStack

11|14|14   |   5:58   |   (0) comments


At OpenStack Summit 2014, Dennis Gu, Huawei Chief Architect of Cloud Computing introduced the relationship between OpenStack and cloud computing, and Huawei's contribution on OpenStack.
Upcoming Live Events
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
Irish Telecom outlines the rise of VoIP technology, including its adoption within businesses and their perception of its quality.
Hot Topics
Bell Labs Chief Slams 'Toy' Networks
Robert Clark, 11/19/2014
$38.3M: Ain't That a Kik in the SMS
Sarah Reedy, Senior Editor, 11/20/2014
Subsea Market Lures New Cast of Characters
Dan O'Shea, Managing Editor, 11/14/2014
Pics: Verizon's Chicago Destination Store
Sarah Reedy, Senior Editor, 11/19/2014
Like Us on Facebook
Twitter Feed