& cplSiteName &

RG CTO: App-Aware Services Coming Soon

Carol Wilson
3/23/2010
50%
50%

Technology, cost, and customer interest are converging to make application-aware network services a viable and popular option, according to one long-time backer of such services -- Kamran Sistanizadeh, CTO of Global Cloud Xchange .

But there are key industry-standard technologies that must be deployed to support end-to-end delivery of an application-aware service on a global basis, he says.

"I have been talking about this for almost 15 years now," says Sistanizadeh, who will be a panelist at Light Reading's Ethernet Expo Europe 2010 in April. (See Ethernet Europe Lineup Announced.)

"I would say within the next nine to 18 months, there will be an upsurge of demand on application awareness in the sense that providers like us of Layer 2 and Layer 3 service offerings have to be able to differentiate applications and prioritize them on a global basis," he says.

The goal is to give multinational corporations the ability to control headquarters and branch office connections from a centralized point, regardless of the means of access, and deliver a consistent performance of applications over that end-to-end network, Sistanizadeh says.

"This is very different from what we used to do on a metro basis," he says. "It requires understanding applications on a global basis and insuring, for example, that a branch office in Asia talking to a main headquarters in Seattle is in synch with different Citrix applications or Exchange applications -- or any kind of CRM [customer relationship management] or ERP [enterprise resource planning] applications."

Starting small
Reliance Globalcom is doing this today with some customers, although not yet at scale. While declining to name vendors, Sistanizadeh says RG's application awareness platform combines technologies such as Deep Packet Inspection with network optimization, both in software and in appliances, to create a platform for global connectivity and application optimization.

"What is very important is that it is not just the network provider's view, but also the customer's view via a dashboard that operates in real time," he said. "You can define what the real time means separately, but that can allow the customer to manage applications and to view the application SLAs [service level agreements] based on the contract that he has with the service provider."

The application-aware platform takes into account any form of access from DSL up through native Ethernet interfaces and optical access, to accommodate different technologies in use in different countries, and mask the complexities of managing compression, acceleration, and prioritization in a single bundled service package, according to Sistanizadeh.

Reliance Globalcom is offering its dashboard to customers today, often initially selling the service for limited deployment in a headquarters and a sample set of branch offices. In that way, the capabilities of the service can be proved before they go corporation-wide.

"Once they feel comfortable, then on a graduated basis, we roll it out to other locations," Sistanizadeh said

That comfort level includes getting the configuration management of the specific applications aligned with the business needs so the customer's dashboard can accurately reflect business priorities, Sistanizadeh said.

Interfacing for the future
One major challenge to delivering application-aware networks is the need to have external network-to-network interfaces that enable service providers to offer application awareness on an end-to-end basis, recognizing that no single network goes everywhere in the world and there is always need to buy terminating facilities from other service providers.

While the Institute of Electrical and Electronics Engineers Inc. (IEEE) and the MEF have worked to develop standards, deployment varies from equipment vendor to equipment vendor, and therefore from service provider to service provider.

"When you are connecting two networks together, we need to make sure that configuration management, provisioning, isolation of trouble, surveillance... are standard at the operational level, that we have a common view across these clouds, so to speak," Sistanizadeh says. "If we can do that on a global basis with service providers that are our partners, then we can do this end-to-end management of application in a seamless manner."

The industry's challenge is to see how quickly standards can be adopted and implemented to bring those capabilities to customers, he adds.

"So if we can do ENNI in a global manner and adopt more resilient feature functionality across the networks, I would say that would solve probably 80 percent of the problems," Sistanizadeh says. "In general, the industry has embraced that [idea], but it may be 12 to 18 months before we see that happen."

Service providers would then differentiate based on service delivery, service management, and the intelligence they deliver at the end points, he adds.

In general, Reliance Globalcom is happy with what its vendors are delivering today, recognizing that there is "an iterative process" for adding functionality through which a service provider and its vendors must work, Sistanizadeh says.

He admits, however, that consolidation within the vendor community and the tighter economy have led to less innovation in the networking industry than existed at the height of the telecom bubble, in the late '90s, when Sistanizadeh co-founded Yipes! and brought Gigabit Ethernet to the market. (See Reliance Bags Yipes for $300M.)

Both today's era and that of the telecom boom have their pros and cons, he says. There was greater innovation happening much faster in those days, Sistanizadeh says, but more "scalability, robustness resiliency as well as consistency across suppliers" today.

— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Friday, September 30, 1:00PM EDT
Gigabit & the Great Migration
Robert Howald, Vice President, Network Architecture, Comcast
UPCOMING COURSE SCHEDULE
Wednesday, October 5, 1:00PM EDT
Gigabit & Smart Cities
Joe Kochan, COO & Co-Founder, US Ignite
Friday, October 7, 1:00PM EDT
Gigabit & DOCSIS 3.1
Ty Pearman, Director, Access Architecture, Comcast
Wednesday, October 19, 1:00PM EDT
Securing a Virtual World
Rita Marty, Executive Director, Mobility and Cloud Security, Chief Security Office, AT&T
in association with:
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
Flexible Deployment Approaches for the Gigabit Services Evolution

9|29|16   |     |   (0) comments


For many operators, the gigabit evolution begins with the shift from DOCSIS 3.0 to DOCSIS 3.1. But that move represents a change not only in the protocol itself, but in the approach to architecting their entire DOCSIS delivery chain -- from the headend to the outside plant and home gateway components.

Jonathan Ruff, senior director of global technical ...

LRTV Interviews
Level 3 VP: Enterprises Need More for Less

9|29|16   |   05:27   |   (0) comments


Andrew Dugan, Level 3 group vice president of global technology and IT, says enterprises need more bandwidth and they need it faster and with greater security, but they want to spend less, if possible. They are looking to carriers to reduce their network complexity and help protect them from cyberattacks as well.
LRTV Interviews
CenturyLink: SDN/NFV Pose New Interconnection Possibilities

9|28|16   |   04:37   |   (0) comments


Network operators should develop new APIs and business processes for reselling virtual assets to each other, says CenturyLink's Bill Walker. That will enable them to build digital business portfolios that help them avoid becoming commodity transport providers.
LRTV Interviews
Level 3: Overcoming Terror of Being Supplier, Integrator & Developer

9|28|16   |     |   (0) comments


At Light Reading's NFV & Carrier SDN event in Denver, Travis Ewert of Level 3 Communications said there is terror in becoming supplier, integrator and developer, but it can be overcome and be cost effective.
LRTV Custom TV
Introducing IoT World News

9|27|16   |   01:43   |   (0) comments


Self-driving cars, medical sensors, smart cities... and refrigerators. In order to address the huge scope of IoT, KNect365 has created a unique online community that will help businesses to understand and monetize the opportunities that live within the IoT market. We look forward to welcoming you to IoT World News -- your gateway to a better connected future.
LRTV Interviews
AT&T: Reusable Functions Next NFV Key

9|27|16   |   06:03   |   (0) comments


The next generation of NFV has to break functions down into reusable software chunks, making everything much more cloud-like.
LRTV Interviews
Masergy on Security: Attackers Gaining Upper Hand

9|27|16   |   5:10   |   (2) comments


At Light Reading's NFV & Carrier SDN event in Denver, Ray Watson, vice president of Global Technology at Masergy, says that because of the growth in virtualization, the threat landscape is shifting in favor of the attackers. As a result, service providers need to think beyond just defending the perimeter and take a more holistic approach to security.
LRTV Interviews
Verizon Takes Next Step on Biz Virtualization Journey

9|26|16   |   4:38   |   (2) comments


At September's NFV & Carrier SDN event in Denver, Light Reading sat down with Victoria Lonker, director of Product and New Business Innovation at Verizon, to chat about where the carrier is with delivering virtualized services to business customers.
LRTV Interviews
Global Services: The $40B Face-Off

9|26|16   |   05:53   |   (1) comment


More service providers than ever before are battling it out to win a slice of what is now a $40 billion global communications services pie, explains Ovum Principal Analyst David Molony.
LRTV Documentaries
MEC Congress: The Key Takeaways

9|22|16   |   03:25   |   (3) comments


Three key takeaways from the Mobile Edge Computing (MEC) Congress in Munich, Germany.
Wagner’s Ring
Time to Shut Up About 'Dumb Pipes'

9|22|16   |     |   (19) comments


Service providers can't compete with OTT players. It just isn't in their DNA. Instead, service providers need to embrace what they're good at -- providing reliable, secure connectivity.
Wagner’s Ring
Keeping Your Tech Career Going After 50

9|21|16   |     |   (13) comments


How do you keep your career moving forward when you're past the half-century mark?
Upcoming Live Events
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 1, 2016, The Westin Times Square, New York, NY
December 6-8, 2016, The Westin Excelsior, Rome
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
WiCipedia: The Women Helping Women Edition
Eryn Leavens, Special Features & Copy Editor, 9/23/2016
Eurobites: Telefónica Taps Juniper for Network Security
Paul Rainford, Assistant Editor, Europe, 9/26/2016
Open Source Getting on My Nerves
Carol Wilson, Editor-at-large, 9/26/2016
Powell Kills the Cable Show
Mari Silbey, Senior Editor, Cable/Video, 9/29/2016
Telstra Sees Quadrupled Data Capacity by 2020
Carol Wilson, Editor-at-large, 9/28/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO Steve Saunders and UXP Systems CEO Gemini Waghmare discuss the strategic importance of digital identity for operators in the midst of transformation.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
There's Nothing Like Missing a Full Minute of Pokémon Go Click Here
Live Digital Audio

A vital part of increasing the number of women in comms is transforming the ways companies can support and empower women. While progressive company policies that support both men and women in achieving work-life balance are a step in the right direction, creating a company culture that supports those policies can at times be more challenging.

During this show, we'll talk to Lynn Comp, Senior Director of Industry and Sales Enabling (ISE) in the Network Platforms Group at Intel, about why those challenges exist and how companies can overcome them. She'll provide insight into how Intel has worked to create a culture that supports work-life balance, and provide steps and guidance for other companies wishing to do the same. We will also leave plenty of time to get your questions answered live on the air.