Light Reading
Multinationals want services that prioritize and protect their apps, and the market is about to deliver, says Reliance Globalcom's Kamran Sistanizadeh

RG CTO: App-Aware Services Coming Soon

Carol Wilson
3/23/2010
50%
50%

Technology, cost, and customer interest are converging to make application-aware network services a viable and popular option, according to one long-time backer of such services -- Kamran Sistanizadeh, CTO of Global Cloud Xchange .

But there are key industry-standard technologies that must be deployed to support end-to-end delivery of an application-aware service on a global basis, he says.

"I have been talking about this for almost 15 years now," says Sistanizadeh, who will be a panelist at Light Reading's Ethernet Expo Europe 2010 in April. (See Ethernet Europe Lineup Announced.)

"I would say within the next nine to 18 months, there will be an upsurge of demand on application awareness in the sense that providers like us of Layer 2 and Layer 3 service offerings have to be able to differentiate applications and prioritize them on a global basis," he says.

The goal is to give multinational corporations the ability to control headquarters and branch office connections from a centralized point, regardless of the means of access, and deliver a consistent performance of applications over that end-to-end network, Sistanizadeh says.

"This is very different from what we used to do on a metro basis," he says. "It requires understanding applications on a global basis and insuring, for example, that a branch office in Asia talking to a main headquarters in Seattle is in synch with different Citrix applications or Exchange applications -- or any kind of CRM [customer relationship management] or ERP [enterprise resource planning] applications."

Starting small
Reliance Globalcom is doing this today with some customers, although not yet at scale. While declining to name vendors, Sistanizadeh says RG's application awareness platform combines technologies such as Deep Packet Inspection with network optimization, both in software and in appliances, to create a platform for global connectivity and application optimization.

"What is very important is that it is not just the network provider's view, but also the customer's view via a dashboard that operates in real time," he said. "You can define what the real time means separately, but that can allow the customer to manage applications and to view the application SLAs [service level agreements] based on the contract that he has with the service provider."

The application-aware platform takes into account any form of access from DSL up through native Ethernet interfaces and optical access, to accommodate different technologies in use in different countries, and mask the complexities of managing compression, acceleration, and prioritization in a single bundled service package, according to Sistanizadeh.

Reliance Globalcom is offering its dashboard to customers today, often initially selling the service for limited deployment in a headquarters and a sample set of branch offices. In that way, the capabilities of the service can be proved before they go corporation-wide.

"Once they feel comfortable, then on a graduated basis, we roll it out to other locations," Sistanizadeh said

That comfort level includes getting the configuration management of the specific applications aligned with the business needs so the customer's dashboard can accurately reflect business priorities, Sistanizadeh said.

Interfacing for the future
One major challenge to delivering application-aware networks is the need to have external network-to-network interfaces that enable service providers to offer application awareness on an end-to-end basis, recognizing that no single network goes everywhere in the world and there is always need to buy terminating facilities from other service providers.

While the Institute of Electrical and Electronics Engineers Inc. (IEEE) and the Metro Ethernet Forum (MEF) have worked to develop standards, deployment varies from equipment vendor to equipment vendor, and therefore from service provider to service provider.

"When you are connecting two networks together, we need to make sure that configuration management, provisioning, isolation of trouble, surveillance... are standard at the operational level, that we have a common view across these clouds, so to speak," Sistanizadeh says. "If we can do that on a global basis with service providers that are our partners, then we can do this end-to-end management of application in a seamless manner."

The industry's challenge is to see how quickly standards can be adopted and implemented to bring those capabilities to customers, he adds.

"So if we can do ENNI in a global manner and adopt more resilient feature functionality across the networks, I would say that would solve probably 80 percent of the problems," Sistanizadeh says. "In general, the industry has embraced that [idea], but it may be 12 to 18 months before we see that happen."

Service providers would then differentiate based on service delivery, service management, and the intelligence they deliver at the end points, he adds.

In general, Reliance Globalcom is happy with what its vendors are delivering today, recognizing that there is "an iterative process" for adding functionality through which a service provider and its vendors must work, Sistanizadeh says.

He admits, however, that consolidation within the vendor community and the tighter economy have led to less innovation in the networking industry than existed at the height of the telecom bubble, in the late '90s, when Sistanizadeh co-founded Yipes! and brought Gigabit Ethernet to the market. (See Reliance Bags Yipes for $300M.)

Both today's era and that of the telecom boom have their pros and cons, he says. There was greater innovation happening much faster in those days, Sistanizadeh says, but more "scalability, robustness resiliency as well as consistency across suppliers" today.

— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
Is Health the Killer App for the IoT?
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/22/2014
Drones Hover Over the IoT Sector
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 10/23/2014
Roku Raises $25M, But for What?
Mari Silbey, Independent Technology Editor, 10/23/2014
1959 Newsreel: Make Phone Calls – From Cars!
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/24/2014
Like Us on Facebook
Twitter Feed