Light Reading
With Convergys deal done, software firm sets its sights on total OSS/BSS play for differentiated services

NetCracker's Suite Spot

Carol Wilson
5/23/2012
50%
50%

DUBLIN -- Management World 2012 -- The BSS/OSS pendulum is swinging again, moving away from "best of breed" and back toward "end-to-end."

At least, that's the view of NetCracker Technology Corp. VP of Strategy Sanjay Mewada, who's here talking about how the acquisition of Convergys Corp. (NYSE: CVG)'s Information Management business, completed just in time for the show, has enhanced his company's portfolio. (See NEC Completes Convergys Unit Acquisition.)

That $449 million buy adds billing and charging to NetCracker's arsenal, giving the company that (wait for it...) end-to-end capability to support real-time differentiation and prioritization of services, particularly over mobile networks. Mewada admits there is much work yet to be done. (See NetCracker Plays End-to-End Game.)

"We are a long way away from associating value with a given service on a dynamic basis," Mewada says. "But that is where we are headed. I need to know what traffic is and be able to prioritize and charge for it differently."

The combination of NetCracker's service layer OSS capability, the Convergys billing and rating functions and the policy enforcement capabilities of NEC Corp. (Tokyo: 6701), NetCracker's parent company, position the company in the (here it is again) end-to-end space.

And there is a sense of market urgency around this capability. NetCracker could have chosen to use NEC's billing and charging capability, being deployed in Japan, comments Stephen Randall, director of product marketing for Convergys. By acquiring an outside company with an existing footprint in the space, NetCracker sped up its time to market on the combined solution and established its credibility more rapidly, he says.

That urgency is based on two key factors, says Mewada. First, the need to bring real-time rating and charging to the IP service world and second, taking that major step forward while also handling an exploding volume of traffic.

One of the capabilities Convergys will bring to the process is the ability to filter the vast quantity of traffic-related information to produce the relevant records needed to efficiently manage services, Randall says.

NetCracker is positioning itself to assist its service provider customers in determining how to replace their unlimited service plans with differentiated pricing schemes that consumers will adopt and regulators will accept. In some cases, service providers are developing their own plans to do this and looking for help in making those plans work while in other instances, they are asking for help developing a pricing scheme, Mewada says.

New markets, including M2M and cloud services, will only add to the pressure on service providers to provision application and value-based pricing in an efficient way that doesn't increase the cost of delivering those services, he says.

"We are seeing a technology step-change and a business model step-change," Mewada says. All of which adds up to the need for (last time, I promise) end-to-end BSS/OSS functions.

— Carol Wilson, Chief Editor, Events, Light Reading

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Custom TV
Using Service Quality to Drive WiFi Monetization

10|22|14   |   6:51   |   (0) comments


Live from the SCTE conference: Heavy Reading's Alan Breznick explores the forces shaping the WiFi opportunity in an interview with CableLabs' Justin Colwell and Amdocs' Ken Roulier.
LRTV Custom TV
Distributed Access Architectures – 2

10|21|14   |   8:51:00 AM   |   (0) comments


ARRIS CTO Network Solutions Tom Cloonan discusses why many if not most MSOs will continue with integrated CCAP, while addressing why some are also looking at two futuristic, distributed access architectures: Remote PHY and Remote CCAP.
LRTV Custom TV
Distributed Access Architectures – 1

10|21|14   |   9:01   |   (0) comments


SCTE Sr. Director of Engineering Dean Stoneback discusses the pros and cons of distributed access architecture (DAA) and its various forms, which range from basic Remote PHY to full CMTS functionality in the node.
LRTV Custom TV
The WiFi Road to Riches – 2

10|21|14   |   3:58   |   (0) comments


ARRIS Senior Solution Architect Eli Baruch talks about how MSOs can enable public and community WiFi through 1) outdoor access points, 2) businesses seeking to offer WiFi to customers, and 3) residential WiFi gateway extensions.
LRTV Custom TV
The WiFi Road to Riches – 1

10|21|14   |   10:15   |   (0) comments


SCTE Director of Advanced Technologies Steve Harris discusses WiFi deployments, drivers, challenges and advances, including 802.11ac, carrier-grade WiFi, community WiFi, Hotspot 2.0, Passpoint, WiFi-First and voice-over-WiFi.
LRTV Custom TV
Advantech Accelerates 100G Traffic Handling

10|17|14   |   7:56   |   (0) comments


Paul Stevens from Advantech explains why handling 100GbE needs a whole new platform design approach and how Advantech is addressing the needs of equipment providers and carriers to give them the flexibility and performance they will need for SDN and NFV deployment.
LRTV Huawei Video Resource Center
Holland's Imtech Traffic & Infra Discusses Huawei's ICT Solution and Services

10|16|14   |   4:49   |   (0) comments


Dimitry Theebe is from the business unit at Imtech Traffic & Infra which delivers communications solutions for transportations. His partnershp with Huawei began about a years ago. In this video, Theebe speaks more about this partnership and what he hopes to accomplish with Huawei.
LRTV Huawei Video Resource Center
Huawei's Comprehensive Storage Solutions Vital for SVR

10|16|14   |   6:16   |   (0) comments


SVR Information Technology provides cloud services for academic and special sectors. With Huawei's support, SVR and Yildiz Technical University has established Turkey's largest and most advanced High Performance Computing system. CSO Ismail Cem Aslan talks about what he hopes Huawei's OceanStor storage system will bring for him.
LRTV Huawei Video Resource Center
Mexico's Servitron's Impression of Huawei at CCW 2014

10|16|14   |   6:35   |   (0) comments


Servitron is a network operator in Mexico that has been in the trunking industry for the past 20 years. Its COO, Ing. Ragnar Trillo O., explains at Critical Communications World 2014 that his company has been interested in the long-term evolution of LTE technology and its adoption for TETRA.
LRTV Huawei Video Resource Center
Building a Better Dubai

10|16|14   |   2:06   |   (0) comments


Abdulla Ahmed Al Falasi is the director of commercial affairs, a telecommunications coordinator for the government of Dubai. Their areas of service span across multiple industries, including police, safety, shopping malls and more. In this video, Abdulla talks about his department's work with Huawei.
LRTV Huawei Video Resource Center
Huawei Lights Up Malaysia Partner Maju Nusa

10|16|14   |   1:59   |   (0) comments


Malaysia's Maju Nusa is an enterprise partner to Huawei in networking, route switches and telco equipment. At this year's Critical Communications World in Singapore, CTO Pushpender Singh talks about what Huawei's eLTE solutions mean to his company and for Malaysia.
LRTV Custom TV
Evolving From HFC to FTTH Networks

10|15|14   |   2:19   |   (0) comments


Cisco's Todd McCrum delves into the future of cable's HFC plant, examining how DOCSIS 3.1 and advanced video compression will extend its life and how the IP video transition will usher in GPON and EPON over FTTH.
Upcoming Live Events
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Google: Carriers & Cloud Providers Need to Cooperate
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/16/2014
Could Data Be the New 'Currency'?
Ray Le Maistre, Editor-in-chief, 10/16/2014
iPad Air 2 Lets Users Switch Carriers Any Time
Mitch Wagner, West Coast Bureau Chief, Light Reading, 10/17/2014
Analysts Warn of Major NFV Gaps
Carol Wilson, Editor-at-large, 10/22/2014
CBS Takes OTT Plunge
Mari Silbey, Independent Technology Editor, 10/16/2014
Like Us on Facebook
Twitter Feed