Light Reading

CBoss Kicked Out of MWC 2013

Ray Le Maistre
3/6/2012
50%
50%

The CBoss Corp. dancing girls, one of the most familiar sights at the annual Mobile World Congress show, will be absent at the 2013 event as the Russian Service Provider Information Technology (SPIT) vendor has had its contract for next year "terminated for breach of show regulations" by the show's organizer, the GSM Association (GSMA) .



The decision to bar CBoss from next year's event, which will be staged in a new venue in Barcelona, follows the Russian firm's marketing campaign at last week's event. Not only did it have the regular dancing shows that tend to attract a certain type of crowd, but this year the dancers were handing out invites to attendees offering them the opportunity to secure an evening dinner date with one of the CBoss dancers, all under the banner of a marketing campaign entitled "CBOSS Deep Market Inspection." (Honest!)

Having an evening out on the town with the vendor's dancers is usually the preserve of CBoss's customers, but this year, the pamphlet noted, "market knowledge and intellect can earn the privilege to dine with our famous girls."

Those lucky enough to attend were offered "champagne, caviar and a beautiful girl conducting a vis-a-vis interview* [sic]," where the "personal preferences of both interviewer and interviewee will be accommodated."

The full details can be found on the pamphlet, pictured below, for those that want to digest the offer in all its glory.





The marketing campaign attracted negative comments from many MWC attendees, prompting Light Reading to ask the GSMA about the Russian firm's status. While the organization cited "breach of show regulations," it said it couldn't go into further details as it is a contractual issue.

The GSMA added that while companies in the past have had contracts terminated for other reasons (such as bad debt issues), there was no record of any other company being barred because of breach of show rules. The association also noted that there were no records of any complaints about CBoss at the show.

At the time of writing, CBoss had not responded to a request for comment.

So Mobile World Congress will be somewhat different in 2013: It will be held at new show grounds on the edge of Barcelona and will be lacking the perennial feature of the CBoss dancers.

What do you think of this decision? Our message boards below await your views…

— Ray Le Maistre, International Managing Editor, Light Reading

(4)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
EyeOfTheNeedle
50%
50%
EyeOfTheNeedle,
User Rank: Light Beer
12/5/2012 | 5:40:32 PM
re: CBoss Kicked Out of MWC 2013


This is so unfair... Shame on GSMA !. I've been enjoying Deep-Market-Inspection technology safely for the last 3 years. What am I going to do next year ?


 

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:40:31 PM
re: CBoss Kicked Out of MWC 2013


Scratch the surface and there are other chances for DMI I'm sure... :-)


Of course, CBOSS is not alone in pushing the boundaries -- I do recall some body painting shenanigans from a few years back, though that was neither at MWC nor on the show floor.


Now, what was that all about... oh yeah...


 


Carrier Ethernet Equipment Is Very Much Exciting These Days


http://www.lightreading.com/blog.asp?doc_id=157259

Flook
50%
50%
Flook,
User Rank: Light Beer
12/5/2012 | 5:40:26 PM
re: CBoss Kicked Out of MWC 2013


So now there's a show floor but no show.

markbrown
50%
50%
markbrown,
User Rank: Light Beer
12/5/2012 | 5:40:09 PM
re: CBoss Kicked Out of MWC 2013


Im sure their mothers will be glad to welcome them home!  I applaud the decision and the bravery of their PR response!

Flash Poll
From The Founder
Networks of the future will rely on "white box" switches and servers rather than proprietary hardware and that's going to alter the shape of the communications industry. Who says so? John Chambers.
LRTV Huawei Video Resource Center
Huawei Intros Smart Device for eLTE

3|30|15   |   05:25   |   (0) comments


Huawei has developed a secure, location-aware multimedia smartphone for its eLTE trunked radio solution, says Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
Win Video, Win All

3|30|15   |   06:44   |   (0) comments


Video is going to be the next main source of revenue for operators. Operators have big opportunities and advantages to monetize video services. Globally, Huawei has helped more than 70 operators achieve over 30 million video subscribers. Watch this video for more.
LRTV Custom TV
The Benefits of HyperScale Clouds for NFV

3|27|15   |   01:50   |   (0) comments


Hyperscale cloud has been developed by the Internet giants to support the creation and delivery of software-based services at blistering speeds, and at the lowest possible cost. The original ETSI NFV vision was to adopt hyperscale cloud architecture and practices. This vision has become somewhat obscured along the way, due to misunderstandings about the hyperscale ...
LRTV Huawei Video Resource Center
eLTE Rapid Meets the Need for Speed

3|26|15   |   4:45   |   (0) comments


Designed especially for emergency and dedicated ad hoc local mobile communications coverage, Huawei's eLTE Rapid solution can deliver trunked voice, video and data coverage for multiple users over a 6km range and be set up in just 15 minutes, explains Huawei's Norman Frisch.
LRTV Huawei Video Resource Center
On Videos: Challenges & Opportunities

3|26|15   |   5:56   |   (0) comments


Most everything is now connected. And along with 4K and 4G technologies, everyone could be creating and broadcasting video contents. Users are expecting better video experience with any screen, anywhere and anytime. Operators will meet new challenges, but also see some big opportunities.
LRTV Custom TV
JDSU: Delivering Dynamic Networks for a Personalized Experience

3|26|15   |   5:59   |   (0) comments


Light Reading speaks to JDSU at Mobile World Congress 2015 about new solutions in the areas of HetNets, VoLTE, backhaul, virtualization, big data analytics, and real-time intelligence.
LRTV Custom TV
Smarter Service Chaining & New Ways to Benefit From Qosmos Technology

3|25|15   |   03:11   |   (0) comments


David Le Goff, director of strategic and product marketing at Qosmos, explains how the company has added application awareness to subscriber information to make service chaining more efficient and reduce costs for networking and infrastructure. In addition, Qosmos technology, which has been delivered as C libraries, is now also available as a virtual machine, ...
Between the CEOs
Qosmos CEO: The Changing Face of DPI

3|24|15   |   13:53   |   (0) comments


LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures. Also, how the comms market is becoming more like the automotive industry.
LRTV Huawei Video Resource Center
FC Schalke Scores With Its Agile Stadium

3|24|15   |   6:23   |   (0) comments


Top German soccer club FC Schalke 04 has deployed a new, agile WiFi network from Huawei in its Veltins-Arena stadium and is reaping the benefits in terms of customer satisfaction and business opportunities, explains marketing chief Alexander Jobst.
LRTV Huawei Video Resource Center
Huawei’s Insights on Mobile Video

3|24|15   |   7:51   |   (0) comments


More people than ever are now watching videos on smartphones. Seventy percent of mobile traffic will be video traffic until 2018. In this video, Huawei's exports give their insights on mobile video in terms of business model, network planning and 4G network construction.
LRTV Documentaries
The Rise of Industry 4.0

3|24|15   |   02:26   |   (9) comments


Are you ready for the fourth industrial revolution? It's a big deal for influential operators such as Deutsche Telekom.
LRTV Huawei Video Resource Center
Getting Connected With eLTE

3|23|15   |   06:04   |   (0) comments


Trunked radio communications have entered the 4G LTE world, and with Huawei's eLTE solution, can now deliver a full range of data and video services as well as push-to-talk voice, explains Huawei's Norman Frisch.
Upcoming Live Events
April 14, 2015, The Westin Times Square, New York City, NY
May 5, 2015, Hyatt McCormick Place, Chicago, IL
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
All Upcoming Live Events
Hot Topics
AT&T Woos SMBs With Small-Scale WiFi
Sarah Thomas, Editorial Operations Director, 3/26/2015
Just Don't Say IBM Is 'Relaunching' Networking Business
Mitch Wagner, West Coast Bureau Chief, Light Reading, 3/26/2015
TV Everywhere Nears Mainstream Adoption
Mari Silbey, Independent Technology Editor, 3/27/2015
Carriers Are Bright Spot in BlackBerry Q4
Sarah Thomas, Editorial Operations Director, 3/27/2015
Comcast Says TWC Deal Will Close Later
Mari Silbey, Independent Technology Editor, 3/26/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
LR CEO and Founder Steve Saunders sits down with the head of Qosmos to talk about the changing state of the art in deep packet inspection technology, including its role in SDN and NFV architectures.
Chattanooga’s EPB publicly owned utility comms company has become a poster child for how to enable a local economy using next-gen networking technology. Steve Saunders, Founder of Light Reading, sits down with Harold DePriest, president and CEO of EPB, to learn how EPB is bringing big time tech to small town America.