Light Reading
The NCTC has spawned an initiative that aims to create a centralized authentication system for hundreds of Tier 3 pay-TV operators

Cable Co-Op Boots Up TV Everywhere Project

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/24/2011
50%
50%

A cable organization best known for striking bulk deals for cable programming and technology for Tier 2/3 MSOs and telcos is branching out into the world of TV Everywhere.

The National Cable Television Cooperative Inc. (NCTC) , Light Reading Cable has learned, has launched a plan to create a centralized authentication platform for multi-screen services like HBO Go or those planned around the the 2012 Summer Olympics in London.

An authentication system, in this sense, would ensure that customers that try to log into an MSO's TV Everywhere offering via a PC or an iPad are indeed cable TV subscribers and are authorized to view the particular piece of content they have requested.

Several large and mid-sized MSOs have created their own authentication systems for TV Everywhere or are working in tandem with a company like Synacor Inc. to build content portals and develop TV Everywhere interfaces with individual programmers. But that still leaves hundreds of cable operators out there that don't have the resources to build their own system or are not quite big enough to make it worthwhile for one vendor to take them on individually.

The NCTC hopes its aggregated approach will create economies of scale for its MSO members and for TV Everywhere vendors. Instead of forcing hundreds of individual operators to make requests to launch HBO Go, for example, there's an opportunity for the NCTC "to create a bridge, or a common platform" to authenticate their customers for HBO content to be delivered to PCs, tablets and other IP-connected devices, says NCTC VP of Technology Alan Tschirner.

From plan to action
NCTC's investigation into the TV Everywhere area began in July under the direction of new CEO Rich Fickle, and the idea has now reached the "action" phase, Tschirner adds. "We need to understand this [TV Everywhere] business, how we get this to our customers, and how much this going to cost us." (See NCTC Hires CEO.)

The project has yet to reach the RFI/RFP stage, but NCTC has retained Pepe Digital, a firm run by former Ascent Media Group LLC execs, to consult on the project. Internally, the NCTC is creating a TV Everywhere "matrix" that will be filled up with various vendors that make up the components of the TV Everywhere ecosystem, including Avail-TVN , Clearleap , NeuLion Inc. and EchoStar Corp. LLC (Nasdaq: SATS), among others. An industry source familiar with the aims of the project believes companies such as Openet Telecom Ltd. and Adobe Systems Inc. (Nasdaq: ADBE) could end up in the mix, too. (See 'Adobe Pass' Targets TV Everywhere.)

Tschirner says the NCTC is discussing ideas across the board -- with cable operator members, programmers and subscriber management/billing vendors -- to figure out how to help out the largest cross section of the co-op's membership of nearly 1,000 pay-TV operators.

The NCTC has yet to decide if it or a third party will operate the system that emerges from that work. However, the initial aim won't involve elements like content delivery, transcoding or metadata. "Our first pass at this is focused on the authentication/authorization toolset," Tschirner says.

And he says the NCTC is not out to compete with a company like Synacor, which has been successful in developing service portals and TV Everywhere interfaces for some mid- and small-sized cable operators, including Charter Communications Inc. and Grande Communications . (See Grande, Synacor Strike TV Everywhere Deal and Synacor Sizes Up ‘TV Everywhere’ .)

"We're talking about a division of what Synacor offers, but they're not interested in only doing the part we're looking to do," Tschirner says, noting that anything the NCTC comes up on the TV Everywhere front won't be compulsory, but an option for its membership. "Avail it to yourself, if it fits your model."

And it's still got work to do before it's ready to present an action plan to NCTC members. Depending on how its discussions with vendors and programmers progress, the NCTC hopes to announce something more concrete about its TV Everywhere initiative by the end of this year or by the organization's Winter Educational Conference in late February 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Huawei Video Resource Center
IHS Analyst Discusses eLTE at CCW 2014

9|10|14   |   7:09   |   (0) comments


Thomas Lynch, associate director of critical communications at IHS Technology, talks about broadband in critical communications.
LRTV Huawei Video Resource Center
TCAA on Huawei eLTE: A Broadband Solution for Mission-Critical Communications

9|10|14   |   2:29   |   (0) comments


At CCW2014 in Singapore, the TCCA's Phil Kidner talks about the importance of broadband data for critical communications.
LRTV Custom TV
Spotlight on Cisco: SDN for Optical Networks

9|8|14   |   9:27   |   (0) comments


Cisco's Greg Nehib talks OpenFlow and more on the 'Software-Defined Networking for Optical Networks' panel at the Big Telecom Event in June 2014.
LRTV Custom TV
Cisco's Evolved Programmable Network (EPN)

9|8|14   |   4:05   |   (0) comments


A look at the various demos Cisco showed at Light Reading's Big Telecom Event highlighting Cisco's EPN innovation and how SDN and NFV technologies are enabling a variety of new services.
LRTV Huawei Video Resource Center
The Future of Ultra-Broadband, With Kevin Kelly (UBBF2014)

9|5|14   |   1:13   |   (0) comments


If you think the technological changes we've seen up to now are astounding, just wait until you see what the future has in store. Discuss upcoming breakthroughs with Kevin Kelly, Founding Executive Editor of Wired Magazine, at the Huawei Ultra-Broadband Forum on September 24.
LRTV Huawei Video Resource Center
The Inaugural Optical Innovation Forum in Nice

9|2|14   |     |   (0) comments


More than 170 attendees from network operators, service providers, analyst firms, and component companies from around the world convened in Nice in June for the inaugural Optical Innovation Forum, co-produced by Huawei and Light Reading.
Wagner’s Ring
Data Centers Drive Telcos Into the Future

8|28|14   |   2:20   |   (2) comments


Data centers are at the heart of key trends driving telecom -- network virtualization, the drive for increased agility, and the need to compete with OTT providers.
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
A survey conducted by Vasona Networks suggests that 72% of mobile users expect good performance all the time, and they'll blame the network operator when it's not up to par.
Today's Cartoon
Vacation Special Caption Competition Click Here
Latest Comment
Hot Topics
Introducing 'The New IP'
Stephen Saunders, CEO and founder, Light Reading, 9/11/2014
AT&T to Launch WiFi Calling in 2015
Sarah Reedy, Senior Editor, 9/12/2014
Is Rackspace the Best Next Move for CenturyLink?
Ray Le Maistre, Editor-in-chief, 9/9/2014
T-Mobile Accuses Huawei of Espionage
Sarah Reedy, Senior Editor, 9/9/2014
Nokia Jumps Into 4G Small Cell Mosh Pit
Ray Le Maistre, Editor-in-chief, 9/8/2014
Like Us on Facebook
Twitter Feed