& cplSiteName &

Cable Co-Op Boots Up TV Everywhere Project

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/24/2011
50%
50%

A cable organization best known for striking bulk deals for cable programming and technology for Tier 2/3 MSOs and telcos is branching out into the world of TV Everywhere.

The National Cable Television Cooperative Inc. (NCTC) , Light Reading Cable has learned, has launched a plan to create a centralized authentication platform for multi-screen services like HBO Go or those planned around the the 2012 Summer Olympics in London.

An authentication system, in this sense, would ensure that customers that try to log into an MSO's TV Everywhere offering via a PC or an iPad are indeed cable TV subscribers and are authorized to view the particular piece of content they have requested.

Several large and mid-sized MSOs have created their own authentication systems for TV Everywhere or are working in tandem with a company like Synacor Inc. to build content portals and develop TV Everywhere interfaces with individual programmers. But that still leaves hundreds of cable operators out there that don't have the resources to build their own system or are not quite big enough to make it worthwhile for one vendor to take them on individually.

The NCTC hopes its aggregated approach will create economies of scale for its MSO members and for TV Everywhere vendors. Instead of forcing hundreds of individual operators to make requests to launch HBO Go, for example, there's an opportunity for the NCTC "to create a bridge, or a common platform" to authenticate their customers for HBO content to be delivered to PCs, tablets and other IP-connected devices, says NCTC VP of Technology Alan Tschirner.

From plan to action
NCTC's investigation into the TV Everywhere area began in July under the direction of new CEO Rich Fickle, and the idea has now reached the "action" phase, Tschirner adds. "We need to understand this [TV Everywhere] business, how we get this to our customers, and how much this going to cost us." (See NCTC Hires CEO.)

The project has yet to reach the RFI/RFP stage, but NCTC has retained Pepe Digital, a firm run by former Ascent Media Group LLC execs, to consult on the project. Internally, the NCTC is creating a TV Everywhere "matrix" that will be filled up with various vendors that make up the components of the TV Everywhere ecosystem, including Avail-TVN , Clearleap , NeuLion Inc. and EchoStar Corp. LLC (Nasdaq: SATS), among others. An industry source familiar with the aims of the project believes companies such as Openet Telecom Ltd. and Adobe Systems Inc. (Nasdaq: ADBE) could end up in the mix, too. (See 'Adobe Pass' Targets TV Everywhere.)

Tschirner says the NCTC is discussing ideas across the board -- with cable operator members, programmers and subscriber management/billing vendors -- to figure out how to help out the largest cross section of the co-op's membership of nearly 1,000 pay-TV operators.

The NCTC has yet to decide if it or a third party will operate the system that emerges from that work. However, the initial aim won't involve elements like content delivery, transcoding or metadata. "Our first pass at this is focused on the authentication/authorization toolset," Tschirner says.

And he says the NCTC is not out to compete with a company like Synacor, which has been successful in developing service portals and TV Everywhere interfaces for some mid- and small-sized cable operators, including Charter Communications Inc. and Grande Communications . (See Grande, Synacor Strike TV Everywhere Deal and Synacor Sizes Up ‘TV Everywhere’ .)

"We're talking about a division of what Synacor offers, but they're not interested in only doing the part we're looking to do," Tschirner says, noting that anything the NCTC comes up on the TV Everywhere front won't be compulsory, but an option for its membership. "Avail it to yourself, if it fits your model."

And it's still got work to do before it's ready to present an action plan to NCTC members. Depending on how its discussions with vendors and programmers progress, the NCTC hopes to announce something more concrete about its TV Everywhere initiative by the end of this year or by the organization's Winter Educational Conference in late February 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
Heavy Reading: The Web-Scale View

1|18|17   |     |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's former chief analyst Patrick Donegan shared insight from the recent web-scale operators report, which featured research on how web-scale operators view the market, the best web-scale companies to ...
LRTV Custom TV
Cisco's Cloud Scale Networking: Automation, Virtualization & Simplification

1|18|17   |     |   (0) comments


Cisco's Sanjeev Mervana outlines the latest innovations in networking technology at CES 2017 in Las Vegas.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (2) comments


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (2) comments


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
Upcoming Live Events
March 21-22, 2017, The Curtis Hotel, Denver, CO
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
A Women in Comms Glossary
Sarah Thomas, Director, Women in Comms, 1/18/2017
Is Cable One Beefing Up for Slaughter?
Alan Breznick, Cable/Video Practice Leader, Light Reading, 1/20/2017
Nokia CTO: 2017 Is the Year 5G Gets in the Field
Dan Jones, Mobile Editor, 1/19/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
Qualcomm Study Predicts 5G Will Create 22M Jobs by 2035
Dan Jones, Mobile Editor, 1/17/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.