Light Reading

Cable Co-Op Boots Up TV Everywhere Project

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/24/2011
50%
50%

A cable organization best known for striking bulk deals for cable programming and technology for Tier 2/3 MSOs and telcos is branching out into the world of TV Everywhere.

The National Cable Television Cooperative Inc. (NCTC) , Light Reading Cable has learned, has launched a plan to create a centralized authentication platform for multi-screen services like HBO Go or those planned around the the 2012 Summer Olympics in London.

An authentication system, in this sense, would ensure that customers that try to log into an MSO's TV Everywhere offering via a PC or an iPad are indeed cable TV subscribers and are authorized to view the particular piece of content they have requested.

Several large and mid-sized MSOs have created their own authentication systems for TV Everywhere or are working in tandem with a company like Synacor Inc. to build content portals and develop TV Everywhere interfaces with individual programmers. But that still leaves hundreds of cable operators out there that don't have the resources to build their own system or are not quite big enough to make it worthwhile for one vendor to take them on individually.

The NCTC hopes its aggregated approach will create economies of scale for its MSO members and for TV Everywhere vendors. Instead of forcing hundreds of individual operators to make requests to launch HBO Go, for example, there's an opportunity for the NCTC "to create a bridge, or a common platform" to authenticate their customers for HBO content to be delivered to PCs, tablets and other IP-connected devices, says NCTC VP of Technology Alan Tschirner.

From plan to action
NCTC's investigation into the TV Everywhere area began in July under the direction of new CEO Rich Fickle, and the idea has now reached the "action" phase, Tschirner adds. "We need to understand this [TV Everywhere] business, how we get this to our customers, and how much this going to cost us." (See NCTC Hires CEO.)

The project has yet to reach the RFI/RFP stage, but NCTC has retained Pepe Digital, a firm run by former Ascent Media Group LLC execs, to consult on the project. Internally, the NCTC is creating a TV Everywhere "matrix" that will be filled up with various vendors that make up the components of the TV Everywhere ecosystem, including Avail-TVN , Clearleap , NeuLion Inc. and EchoStar Corp. LLC (Nasdaq: SATS), among others. An industry source familiar with the aims of the project believes companies such as Openet Telecom Ltd. and Adobe Systems Inc. (Nasdaq: ADBE) could end up in the mix, too. (See 'Adobe Pass' Targets TV Everywhere.)

Tschirner says the NCTC is discussing ideas across the board -- with cable operator members, programmers and subscriber management/billing vendors -- to figure out how to help out the largest cross section of the co-op's membership of nearly 1,000 pay-TV operators.

The NCTC has yet to decide if it or a third party will operate the system that emerges from that work. However, the initial aim won't involve elements like content delivery, transcoding or metadata. "Our first pass at this is focused on the authentication/authorization toolset," Tschirner says.

And he says the NCTC is not out to compete with a company like Synacor, which has been successful in developing service portals and TV Everywhere interfaces for some mid- and small-sized cable operators, including Charter Communications Inc. and Grande Communications . (See Grande, Synacor Strike TV Everywhere Deal and Synacor Sizes Up ‘TV Everywhere’ .)

"We're talking about a division of what Synacor offers, but they're not interested in only doing the part we're looking to do," Tschirner says, noting that anything the NCTC comes up on the TV Everywhere front won't be compulsory, but an option for its membership. "Avail it to yourself, if it fits your model."

And it's still got work to do before it's ready to present an action plan to NCTC members. Depending on how its discussions with vendors and programmers progress, the NCTC hopes to announce something more concrete about its TV Everywhere initiative by the end of this year or by the organization's Winter Educational Conference in late February 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Flash Poll
From The Founder
Anshul Sadana answers questions from Steve Saunders, Light Reading's founder and CEO, about Arista's CloudVision, a global cloud network controller for workload orchestration and workflow automation delivering a turnkey solution for cloud networking.
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Video Exclusive With Basil Alwan, Alcatel-Lucent

7|24|15   |   26:44   |   (2) comments


Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
LRTV Custom TV
VDF: Enable the Financial With Mobile Money

7|20|15   |   06:53   |   (0) comments


Ian Ravenscroft discusses how operators can expand to occupy the entire digital services value chain through service innovation.
LRTV Custom TV
Telefónica on OSS Transformation

7|20|15   |   06:01   |   (0) comments


Jose Gonzales discusses the details of Telefónica's operation transformation program.
LRTV Custom TV
Judi Achmadi on Huawei's Cloud Storage Solution

7|20|15   |   03:33   |   (0) comments


Judi discusses the key business goals of TelekomSigma's public cloud service and how Huawei's solution helps them address challenges.
LRTV Custom TV
KPN Enlightening Digital Business & IT Transformation

7|20|15   |   06:19   |   (0) comments


Rob de Beer discusses the changes that operators need to make with service innovation now coming from the Internet world.
LRTV Custom TV
Stratus Telco-Grade Cloud Solutions & NFV

7|20|15   |   07:34   |   (0) comments


Ali Kafel from Stratus Technologies addresses high-availability concerns within the telco industry with a solution that enables telcos to provide high-availability and stateful fault-tolerance using a software-based approach.
LRTV Documentaries
The Six Million Dollar Business Man

7|20|15   |   01:52   |   (0) comments


Steve Saunders, publisher. A man barely alive after an acquisition malfunction imploded the company he founded. Gentlemen, we can rebuild Light Reading. Better, faster, stronger.
Between the CEOs
CEO Chat With Anukool Lakhina, Guavus

7|20|15   |   38:51   |   (1) comment


Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.
LRTV Custom TV
IBM's Flash Storage With Intel QuickAssist

7|20|15   |   03:18   |   (0) comments


Intel's Bev Crair and IBM's Eric Herzog discuss how IBM's V9000 Flash Storage System has helped customers around the world. Featuring real-time compression powered by Intel QuickAssist Technology, the V9000 is a next-gen flash storage solution.
LRTV Huawei Video Resource Center
Thailand's AIS: Transforming to an FMC Operator

7|17|15   |   4:53   |   (0) comments


Saran Phaloprakarn, Senior VP of Fixed Broadband Business Management of Thailand's AIS, was a keynote speaker at the first Asia-Pacific Ultra Broadband Summit in Bangkok. In this video, he talks to Heavy Reading about transforming into an FMC (FBB+MBB+Content) operator.
LRTV Huawei Video Resource Center
Cambodia's TRC Discusses Its Plans for National Broadband

7|17|15   |   10:33   |   (0) comments


In this video, Chakyra Moa, Chairman of Telecommunication Regulator of Cambodia (TRC), talks in in-depth with Heavy Reading about the Cambodia's current telecom market and TRC's goals and expectations for the future.
LRTV Documentaries
5G Phone

7|16|15   |   2:09   |   (4) comments


A man has an opportunity to purchase the world's first working 5G phone. Imagine the possibilities...
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
December 1, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Network operators start seeing savings from NFV in the first year, according to a study by Affirmed Networks and ACG.
Hot Topics
T-Mobile Launches RCS Messaging
Sarah Thomas, Editorial Operations Director, 7/22/2015
Huawei Working Hard for Rural Success
Carol Wilson, Editor-at-large, 7/22/2015
AT&T U-verse TV Hits the Skids
Alan Breznick, Cable/Video Practice Leader, 7/24/2015
Eurobites: Alcatel-Lucent, Vodafone Test TWDM-PON
Paul Rainford, Assistant Editor, Europe, 7/22/2015
Robbins Succeeds Chambers as Cisco Changes CEOs
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/27/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Basil Alwan, President of IP Routing & Transport at Alcatel-Lucent, discusses virtualization, cultural challenges, the capex crunch and more with Light Reading founder and CEO Steve Saunders.
Guavus CEO Anukool Lakhina talks to Light Reading founder and CEO Steve Saunders about the role of operational analytics in the communications services and networking sectors, particularly in relation to IoT.