Light Reading

Cable Co-Op Boots Up TV Everywhere Project

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/24/2011
50%
50%

A cable organization best known for striking bulk deals for cable programming and technology for Tier 2/3 MSOs and telcos is branching out into the world of TV Everywhere.

The National Cable Television Cooperative Inc. (NCTC) , Light Reading Cable has learned, has launched a plan to create a centralized authentication platform for multi-screen services like HBO Go or those planned around the the 2012 Summer Olympics in London.

An authentication system, in this sense, would ensure that customers that try to log into an MSO's TV Everywhere offering via a PC or an iPad are indeed cable TV subscribers and are authorized to view the particular piece of content they have requested.

Several large and mid-sized MSOs have created their own authentication systems for TV Everywhere or are working in tandem with a company like Synacor Inc. to build content portals and develop TV Everywhere interfaces with individual programmers. But that still leaves hundreds of cable operators out there that don't have the resources to build their own system or are not quite big enough to make it worthwhile for one vendor to take them on individually.

The NCTC hopes its aggregated approach will create economies of scale for its MSO members and for TV Everywhere vendors. Instead of forcing hundreds of individual operators to make requests to launch HBO Go, for example, there's an opportunity for the NCTC "to create a bridge, or a common platform" to authenticate their customers for HBO content to be delivered to PCs, tablets and other IP-connected devices, says NCTC VP of Technology Alan Tschirner.

From plan to action
NCTC's investigation into the TV Everywhere area began in July under the direction of new CEO Rich Fickle, and the idea has now reached the "action" phase, Tschirner adds. "We need to understand this [TV Everywhere] business, how we get this to our customers, and how much this going to cost us." (See NCTC Hires CEO.)

The project has yet to reach the RFI/RFP stage, but NCTC has retained Pepe Digital, a firm run by former Ascent Media Group LLC execs, to consult on the project. Internally, the NCTC is creating a TV Everywhere "matrix" that will be filled up with various vendors that make up the components of the TV Everywhere ecosystem, including Avail-TVN , Clearleap , NeuLion Inc. and EchoStar Corp. LLC (Nasdaq: SATS), among others. An industry source familiar with the aims of the project believes companies such as Openet Telecom Ltd. and Adobe Systems Inc. (Nasdaq: ADBE) could end up in the mix, too. (See 'Adobe Pass' Targets TV Everywhere.)

Tschirner says the NCTC is discussing ideas across the board -- with cable operator members, programmers and subscriber management/billing vendors -- to figure out how to help out the largest cross section of the co-op's membership of nearly 1,000 pay-TV operators.

The NCTC has yet to decide if it or a third party will operate the system that emerges from that work. However, the initial aim won't involve elements like content delivery, transcoding or metadata. "Our first pass at this is focused on the authentication/authorization toolset," Tschirner says.

And he says the NCTC is not out to compete with a company like Synacor, which has been successful in developing service portals and TV Everywhere interfaces for some mid- and small-sized cable operators, including Charter Communications Inc. and Grande Communications . (See Grande, Synacor Strike TV Everywhere Deal and Synacor Sizes Up ‘TV Everywhere’ .)

"We're talking about a division of what Synacor offers, but they're not interested in only doing the part we're looking to do," Tschirner says, noting that anything the NCTC comes up on the TV Everywhere front won't be compulsory, but an option for its membership. "Avail it to yourself, if it fits your model."

And it's still got work to do before it's ready to present an action plan to NCTC members. Depending on how its discussions with vendors and programmers progress, the NCTC hopes to announce something more concrete about its TV Everywhere initiative by the end of this year or by the organization's Winter Educational Conference in late February 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
From The Founder
Against the odds, Huawei is growing its telecoms networking equipment business in the US -- that should be ringing some alarm bells for domestic vendors.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
Between the CEOs
Metaswitch's New CEO Martin Lund Discusses His Role

9|2|15   |   11:27   |   (2) comments


Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers ...
Telecom Innovators Video Showcase
Nominum on Leveraging the Power of DNS to Deliver Superior Subscriber Experiences

9|2|15   |   07:13   |   (0) comments


Nominum CEO Gary Messiana talks about the challenges service providers face in competing for a much more sophisticated customer, a customer that has heightened expectations for more personalized and compelling digital experiences. Providers are focusing their efforts on delivering higher value subscriber services, retaining their existing customers and increasing ...
Between the CEOs
CEO Chat With Jeff Miller, ActiveVideo

8|28|15   |   19:05   |   (0) comments


Jeff Miller, President and CEO of ActiveVideo, talks to Light Reading founder and CEO Steve Saunders about the impact of virtualization on the TV and video distribution market.
LRTV Huawei Video Resource Center
Vodafone: Mobile Money Is About Customer Trust

8|27|15   |   06.36   |   (0) comments


Light Reading spoke with Vodafone's Ian Ravenscroft about the unique responsibilities and opportunities facing operators handling customers' financial transactions over the network.
Telecom Innovators Video Showcase
Palo Alto Networks on Expanding in the Carrier/Service Provider Market

8|26|15   |   07:54   |   (0) comments


Alfred Lee from Palo Alto Networks tells Steve Saunders about their new chassis-based system, the PA-7080, and how it can benefit service providers compared to legacy firewalls.
LRTV Custom TV
Global Services Forum Preview

8|25|15   |   02:36   |   (0) comments


Light Reading's CEO and Founder Steve Saunders talks about Huawei's upcoming Global Services Forum with the help of Heavy Reading's Patrick Donegan and Teresa Mastrangelo.
Telecom Innovators Video Showcase
Infoblox on DNS Threat Index

8|19|15   |   04:39   |   (0) comments


Dilip Pillaipakam from Infoblox talks to Steve Saunders about his company's core network services.
Between the CEOs
CEO Chat With Ihab Tarazi, Equinix

8|14|15   |   20:18   |   (1) comment


Equinix CTO Ihab Tarazi talks to Light Reading founder and CEO Steve Saunders about the dramatic changes in the data center, cloud and interconnect markets and discusses the impact of SDN and NFV in the coming years.
Telecom Innovators Video Showcase
The Netformx Ecosystem

8|14|15   |   09:39   |   (1) comment


Ittai Bareket, CEO of Netformx, talks with Steve Saunders about the Netformx Ecosystem, which employs cutting-edge prescriptive analytics to help solution providers maximize profits.
Telecom Innovators Video Showcase
Versa Networks on Leveraging VNFs

8|12|15   |   07:37   |   (0) comments


Kumar Mehta, founder and CEO of stealth mode startup Versa Networks, talks with Steve Saunders about how providers can best leverage virtualized network functions (VNFs).
LRTV Custom TV
Transforming the Network Through OPNFV

8|5|15   |   7:09   |   (0) comments


Sandra Rivera, VP Data Center Group; GM Network Platforms Group, Intel Corporation, on OPNFV Arno and how the industry is coming together to accelerate the deployment of NFV and transform the network.
LRTV Huawei Video Resource Center
Huawei ONS Product Demo

8|3|15   |   6:01   |   (0) comments


Huawei shows at Open Networking Summit 2015 in Santa Clara how its SDN and NFV solutions embrace openness.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 16, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
November 17, 2015, Santa Clara, California
December 1, 2015, The Westin Times Square, New York City
December 2, 2015, The Westin Times Square, New York City
All Upcoming Live Events
Infographics
Cisco's cloud and virtualization portfolio can increase business agility and innovation by building a more flexible network architecture.
Hot Topics
T-Mobile CEO Plays Data Traffic Cop
Sarah Thomas, Editorial Operations Director, 8/31/2015
CEO Chat With Bill Gates
Steve Saunders, CEO and founder, Light Reading, 8/31/2015
Time to Monetize Cable WiFi
Alan Breznick, Cable/Video Practice Leader, 8/31/2015
New Apple TV: More $$, Not Content – Report
Mari Silbey, Senior Editor, Cable/Video, 8/31/2015
Ex-AlcaLu Boss Tasked With Bolstering Altice
Iain Morris, News Editor, 9/1/2015
Like Us on Facebook
Twitter Feed
September 16, 2015
Wi-Fi First or Second?
September 22, 2015
Media Begins With “Me”
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Technology industry veteran Martin Lund joins Metaswitch Networks this week as the company's new CEO. In this interview, Lund discusses his new role and the industry's progress with Light Reading CEO Steve Saunders. Lund believes that the industry disruption caused by SDN and NFV is creating opportunities for companies like Metaswitch – network software providers with the agility to embrace new technologies quickly and the ability to deliver on substantial projects for global network operators.
The scene: Last Saturday, lunchtime, the interior of a shi-shi-foo-foo eatery in Manhattan's SoHo district.
Cats with Phones
It's a New Age... Click Here
When smartphones replace stuffed animals.