Light Reading

Cable Co-Op Boots Up TV Everywhere Project

Jeff Baumgartner
LR Cable News Analysis
Jeff Baumgartner
10/24/2011
50%
50%

A cable organization best known for striking bulk deals for cable programming and technology for Tier 2/3 MSOs and telcos is branching out into the world of TV Everywhere.

The National Cable Television Cooperative Inc. (NCTC) , Light Reading Cable has learned, has launched a plan to create a centralized authentication platform for multi-screen services like HBO Go or those planned around the the 2012 Summer Olympics in London.

An authentication system, in this sense, would ensure that customers that try to log into an MSO's TV Everywhere offering via a PC or an iPad are indeed cable TV subscribers and are authorized to view the particular piece of content they have requested.

Several large and mid-sized MSOs have created their own authentication systems for TV Everywhere or are working in tandem with a company like Synacor Inc. to build content portals and develop TV Everywhere interfaces with individual programmers. But that still leaves hundreds of cable operators out there that don't have the resources to build their own system or are not quite big enough to make it worthwhile for one vendor to take them on individually.

The NCTC hopes its aggregated approach will create economies of scale for its MSO members and for TV Everywhere vendors. Instead of forcing hundreds of individual operators to make requests to launch HBO Go, for example, there's an opportunity for the NCTC "to create a bridge, or a common platform" to authenticate their customers for HBO content to be delivered to PCs, tablets and other IP-connected devices, says NCTC VP of Technology Alan Tschirner.

From plan to action
NCTC's investigation into the TV Everywhere area began in July under the direction of new CEO Rich Fickle, and the idea has now reached the "action" phase, Tschirner adds. "We need to understand this [TV Everywhere] business, how we get this to our customers, and how much this going to cost us." (See NCTC Hires CEO.)

The project has yet to reach the RFI/RFP stage, but NCTC has retained Pepe Digital, a firm run by former Ascent Media Group LLC execs, to consult on the project. Internally, the NCTC is creating a TV Everywhere "matrix" that will be filled up with various vendors that make up the components of the TV Everywhere ecosystem, including Avail-TVN , Clearleap , NeuLion Inc. and EchoStar Corp. LLC (Nasdaq: SATS), among others. An industry source familiar with the aims of the project believes companies such as Openet Telecom Ltd. and Adobe Systems Inc. (Nasdaq: ADBE) could end up in the mix, too. (See 'Adobe Pass' Targets TV Everywhere.)

Tschirner says the NCTC is discussing ideas across the board -- with cable operator members, programmers and subscriber management/billing vendors -- to figure out how to help out the largest cross section of the co-op's membership of nearly 1,000 pay-TV operators.

The NCTC has yet to decide if it or a third party will operate the system that emerges from that work. However, the initial aim won't involve elements like content delivery, transcoding or metadata. "Our first pass at this is focused on the authentication/authorization toolset," Tschirner says.

And he says the NCTC is not out to compete with a company like Synacor, which has been successful in developing service portals and TV Everywhere interfaces for some mid- and small-sized cable operators, including Charter Communications Inc. and Grande Communications . (See Grande, Synacor Strike TV Everywhere Deal and Synacor Sizes Up ‘TV Everywhere’ .)

"We're talking about a division of what Synacor offers, but they're not interested in only doing the part we're looking to do," Tschirner says, noting that anything the NCTC comes up on the TV Everywhere front won't be compulsory, but an option for its membership. "Avail it to yourself, if it fits your model."

And it's still got work to do before it's ready to present an action plan to NCTC members. Depending on how its discussions with vendors and programmers progress, the NCTC hopes to announce something more concrete about its TV Everywhere initiative by the end of this year or by the organization's Winter Educational Conference in late February 2012.

— Jeff Baumgartner, Site Editor, Light Reading Cable



(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
From The Founder
The New IP is actually bigger even than business. Like another hugely important tech that Light Reading is digging into right now, the New IP has the potential to change the world by fundamentally advancing what it is possible for people to achieve with communications.
LRTV Huawei Video Resource Center
Huawei Shares Its Vision of the Future of Mobile Networks Innovations

2|26|15   |   2:30   |   (0) comments


Mobile broadband is changing our lives. It's reshaping the Internet, industry, and society. It allows us to freely connect with one another anytime, anywhere. At this year's Mobile World Congress, Huawei will share its latest insights and newest ideas and technologies that will shape the future of MBB. They will showcase their end-to-end MBB solutions that will ...
LRTV Huawei Video Resource Center
Accelerate Digitizing, Boost Digital Business

2|26|15   |   6:14   |   (0) comments


A new digital revolution is leading us to a better connected world. Together with millions of digital partners, Huawei will help CSPs to build their digital service ecosystem and aggregate a wide variety of digital services. In this video, we find out how Huawei is going to help CSPs implement digital operations.
LRTV Huawei Video Resource Center
The Secret Recipe to Enabling Hyper-Growth Industries

2|26|15   |   3:38   |   (0) comments


With a number of successful cases on network capability exposure, Huawei is going to share the secret recipe to enabling hyper-growth markets with a step-by-step approach.
LRTV Documentaries
BTE 2015 Is Bigger & Even Better

2|25|15   |   03:13   |   (4) comments


This year's Big Telecom Event (BTE) in Chicago is going to provide more opportunities than ever for networking, getting to grips with key industry challenges and opportunities and, equally as important, having some fun.
LRTV Interviews
Light Reading ICT Leaders Roundtable at MWC 2015

2|12|15   |   1:07   |   (2) comments


On Sunday March 1, 2015, Light Reading will host an ICT Leaders Roundtable in partnership with Huawei. At this half-day event, CIOs, analysts and researchers will discuss key industry trends like virtualization in the cloud with a specific focus on new business models. Located at the luxurious Renaissance Hotel near the Fira Barcelona, space is limited so please ...
LRTV Documentaries
Going Green in 2015

2|12|15   |   02:04   |   (0) comments


Energy efficiency is set to be an incredibly hot topic in the telecom industry this year.
LRTV Custom TV
SDN & NFV: Where Are We Going From Here?

2|11|15   |   11:27   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss gives his perspective on why SDN and NFV should be tightly interconnected and how he sees the industry moving forward.
LRTV Documentaries
Time for Gigabit Europe?

2|9|15   |   01:27   |   (4) comments


Gigabit broadband networks are springing up all around the US and they'll soon become more commonplace in Europe.
LRTV Interviews
Brocade Brings New IP Vision to 2020 Vision Executive Summit

2|3|15   |   4:23   |   (0) comments


In December 2014, Light Reading gathered telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Brocade's Kelly Herrell shared his company's strategy at ...
LRTV Interviews
Brocade's Kelly Herrell on the New IP

2|2|15   |   12:36   |   (0) comments


In December 2014, Steve Saunders sat down with Brocade VP of Software Networking Kelly Herrell at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Brocade's approach to the New IP, the future of the telecom industry, and more.
LRTV Huawei Video Resource Center
Dr. Dong Sun Talks About Carriers' Digital Transformation & Huawei’s Telco OS

1|29|15   |   6:28   |   (0) comments


Dr. Dong Sun, Chief Architect of Digital Transformation Solutions at Huawei, discusses how telecom operators can become digital ecosystem enablers and deliver optimal user experiences that are in real-time, on-demand, all-online, DIY and social (ROADS).
LRTV Huawei Video Resource Center
Huawei's Chief Network Architect Talks about Network Experience & Operators’ Strategies

1|29|15   |   3:39   |   (0) comments


In the digital age, network experience has become the primary productivity especially for telecom operators. In this video, Wenshuan Dang, Huawei’s Chief Network Architect, discusses how carriers can tackle the challenge of infrastructure complexity in order to enhance business agility and improve user experience.
Upcoming Live Events
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
All Upcoming Live Events
Infographics
Net neutrality, broadband services and the current outlook on data consumption, as presented by the New Jersey Institute of Technology.
Hot Topics
Cyber Security Expert Warns: You're Doing It Wrong
Sarah Thomas, Editorial Operations Director, 2/23/2015
10 Weirdly Useful IoT Devices
Eryn Leavens, Copy Desk Editor, 2/24/2015
Small Cells Enabling Location Services
Sarah Thomas, Editorial Operations Director, 2/25/2015
MWC: Let the Madness Begin
Ray Le Maistre, Editor-in-chief, 2/23/2015
Is FCC Weighing Net Neutrality Changes?
Mari Silbey, Independent Technology Editor, 2/25/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Check out Light Reading's interview with Jay Samit, the newly appointed CEO of publicly traded SeaChange International Inc. With a resume that includes Sony, EMI, and Universal, Samit brings a reputation as an entrepreneur and a disruptor to his new role at the video solutions company. Hear what he had to say about the opportunities in video, as well as the outlook for cable, telco, OTT and mobile service providers.
G'day! And welcome to an entirely new feature on Light Reading -- our weekly "CEO-to-CEO" interview.