Guavus Intros Big Data Tool for Mobile Ops
SAN MATEO, Calif. -- Guavus, a leading provider of Big Data analytics solutions, today announced the global launch of NetReflex ™ for Mobility, a network decisioning application that enables communication service providers (CSPs) to analyze petabytes of data across multiple disparate silos for more efficient network operations, capacity planning and 4G deployments. The NetReflex decisioning application, which is integrated on the broader Guavus Reflex platform, provides valuable multi-dimensional analytic insights into: network behaviors and traffic; device usage trends; subscriber behavior; and web and non-web data consumption and content. These valuable insights allow mobile operators to maximize cost savings, deliver a better consumer experience and improve network performance and utilization.
“4G has the potential to be a real game-changer for operators, but only if it’s executed right,” said Anukool Lakhina, CEO and Founder of Guavus. “To ensure that operators are making the most of their investment, they need data. These insights can help them to identify the lessons that can be learned from 3G; which customers are most likely to move to 4G; which are the biggest data consumers; which applications consume the most bandwidth; how much of that traffic is the result of video; and where these customers are geographically concentrated - helping to identify new revenue opportunities by device type and so much more. To ensure a return on investment, operators need this information to accurately forecast capacity requirements and put in place profitable pricing tiers linked to customer consumption. This is just one example - there are a multitude of applications in which Guavus can provide business value. Essentially, if you have the questions, Guavus can mine the data to give you the answers.”