Openwave Packs Customer Engagement Into an App
REDWOOD CITY, Calif. -- Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, today launched MOTIFY, enabling operators to alert users in real-time when it matters. This cloud-based, push notification solution uniquely empowers mobile operators to notify subscribers before incurring additional charges such as when nearing or exceeding their data limits or using data while roaming – all through an existing self-care application resident on the device.
As well as charging notifications, MOTIFY can also be used by operators to reach subscribers with user-relevant promotions – driving new revenue streams. For example, offering data and video promotions ahead of an important sporting event or discounts to promote a new smartphone – all on ‘a first click first served’ basis. And crucially, MOTIFY enables operators to track and measure the success of each engaging offer and event.