Openwave Packs Customer Engagement Into an App
REDWOOD CITY, Calif. -- Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, today launched MOTIFY, enabling operators to alert users in real-time when it matters. This cloud-based, push notification solution uniquely empowers mobile operators to notify subscribers before incurring additional charges such as when nearing or exceeding their data limits or using data while roaming all through an existing self-care application resident on the device.
As well as charging notifications, MOTIFY can also be used by operators to reach subscribers with user-relevant promotions driving new revenue streams. For example, offering data and video promotions ahead of an important sporting event or discounts to promote a new smartphone all on a first click first served basis. And crucially, MOTIFY enables operators to track and measure the success of each engaging offer and event.