Light Reading
COO Kevin Hankins talks to Light Reading about the carrier's loyalty and rewards program and the opportunity in bridging the chasm between networks and IT.

C Spire's COO Sees the Percs in SPIT

Sarah Reedy
4/8/2014
50%
50%

More than three years ago, Light Reading published its Bridging the Chasm manifesto calling on service providers to strike down their silos and integrate their network and IT teams. It's easier said than done, and a lot of telcos are still grappling with how to do that in their own organizations.

C Spire is one such operator, and it's a particularly interesting one. The US regional wireless operator, which primarily serves Southeastern states, has been one of the most innovative, in my opinion. It implemented apps-based charging when everyone else was just talking about it. It designed its own rewards program, Percs, to encourage its customers to be loyal brand ambassadors. Plus, it's pushing ahead on LTE and, through a subsidiary, a 1Gbit/s fiber rollout to match Google (Nasdaq: GOOG)'s own. (See C Spire Crafts Apps-Inspired Data Plans, Tekelec Helps C Spire Get Personal With LTE, and C Spire Picks AlcaLu for LTE Deployment.)

What it hasn't yet done is go as far as to combine its network and IT operations, but it's a move COO Kevin Hankins sees as an opportunity for the carrier. We caught up with Hankins at the recent CCA Expo in San Antonio, where we talked about the move to IP and how it's bringing together networks and IT.

Check out the short feature in the Prime Reading section on the site to find out more about C Spire's Service Provider Information Technology (SPIT) ambitions, as well as its plans for LTE. (See C Spire Lets SPIT Percolate.)

It may also be a good time to revisit Light Reading's Bridging the Chasm Manifesto and its equally important SPIT Manifesto. Has your organization bridged the chasm and embraced SPIT (if not the acronym...), or is there still work to be done? (See Bridging the Chasm: A Manifesto and The SPIT Manifesto.)

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/8/2014 | 1:05:27 PM
Percs
The Percs program is really quite impressive. It has grown to include more than 463,000 members, including 118,000 non-customers, earning 180 million Percs reward points, 1 million of which went to charity, and redeeming over 580,000 rewards. Its app has been downloaded by 51,000 people that have earned nearly 8 million points from it. Those are some big numbers.

And, Hankins told us he's in talks with opreators about implementing their own versions, but the company's PR staff says other operators are actually piloting the program too.

 

Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Light Reedy
New rewards program offers points for online interactions, but requires customers to sign up for Precision Market Insights, Verizon's program to sell customer data to advertisers.
The carrier-led mobile money JV plans to rebrand to distance itself from the violent militia by the same name.
Tax season brought a huge wave of banking phishing scams to Chicago, Cloudmark says, urging operators to do more to protect against it and talk more about it.
Is T-Mobile the master of smile moments? Two industry figures' tips on customer-centricity sound a lot like the Magenta carrier's recent 'uncarrier' moves.
Companies are starting to offer WebRTC-enabled services, and the network operators are and should be taking note.
Flash Poll
LRTV Custom TV
Distributed NFV-Based Business Services by RAD

7|18|14   |   5:38   |   (0) comments


With the ETSI-approved Distributed NFV PoC running in the background, RAD's CEO, Dror Bin, talks about why D-NFV makes compelling sense for service providers, and about the dollars and cents RAD is putting behind D-NFV.
LRTV Custom TV
MRV Accelerating Packet Optical Convergence

7|15|14   |   6:06   |   (0) comments


Giving you network insight to make your network smarter.
LRTV Custom TV
NFV-Enabled Ethernet for Generating New Revenues

7|15|14   |   5:49   |   (0) comments


Cyan's Planet Orchestrate allows service providers and their end-customers to activate software-based capabilities such as firewalls and encryption on top of existing Ethernet services in just minutes.
LRTV Custom TV
Symkloud NVF-Ready Video Transcoding, Big Data

7|9|14   |   3:41   |   (0) comments


Kontron and ISV partner Vantrix demonstrate high-performance video transcoding and data analytic solutions on same 2U standard platform that is ready for SDN and NFV deployments made by mobile, cable and cloud operators.
LRTV Huawei Video Resource Center
The Evolving Role of Hybrid Video for Competitive Success

7|4|14   |   4:09   |   (0) comments


At Huawei's Global Analysts Summit in Shenzhen, China, Steven C. Hawley from TV Strategies speaks to us about the evolving role of hybrid video for competitive success.
LRTV Huawei Video Resource Center
How CSPs Leverage Big Data in the Digital Economy

7|4|14   |   4:48   |   (2) comments


Justin van der Lande from Analysys Mason shares with us his views on how telecom operators can leverage customer asset monetization with big data. His discusses the current status of big data applications and the challenges and opportunities for telecom operators in the digital economy era.
LRTV Huawei Video Resource Center
Accelerator for Digital Business Future Oriented BSS

7|4|14   |   3:08   |   (0) comments


Mobile and internet are becoming intertwined; IT and CT are integrating; and leading CSPs have begun to transform to information service and entertainment providers. How should the BSS system evolve to enable this transformation? Karl Whitelock, an analyst at Frost & Sullivan, shares his views.
LRTV Huawei Video Resource Center
Orange Tunisia Discusses Multi-Band Antenna With EasyRET Solution

7|4|14   |   2:45   |   (0) comments


As new site acquisition becomes more difficult, Orange Tunisia has requested multi-band antenna to support UMTS and LTE innovation. Some things considered include reducing the cost of antenna maintenance and having high reliability antenna and EasyRET solution.
LRTV Huawei Video Resource Center
How Telefonica Spain Considers Antenna Selection for LTE Network Deployment

7|4|14   |   2:19   |   (0) comments


Tony Conlan, Global CTO of RAN, Telefonica, shares his opinion on antennas in LTE network deployment: Tower space is the premier requirement on antennas; reliability is important to reduce OPEX; and EasyRET solution will be helpful for antenna maintenance.
LRTV Huawei Video Resource Center
dtac Thailand: Multi-band Antenna & Capacity Solution for a Better MBB Experience

7|3|14   |   3:45   |   (0) comments


With the development of LTE, tower space and load are limited for new antenna, but users' capacity requirements are growing fast. To provide a better MBB experience, Panya Vechbanyongratana from dtac Thailand shared his experiences and antenna requirements.
LRTV Documentaries
BTE Panel: Network of the Future

7|2|14   |   1:00:57   |   (0) comments


Full-length video of the ATIS Panel Discussion: 'How Far Away Is the Network of the Future & What Does It Look Like?' from the Big Telecom Event (BTE) in Chicago.
LRTV Custom TV
Redknee Supports BH Telecom With Redknee Unified

7|2|14   |   6.14   |   (0) comments


Lucas Skoczkowski, CEO of Redknee, and Amir Orucevic, Director BH Mobile, discuss how the benefits of the Redknee Unified suite of products provide BH Telecom with innovation and leadership in the market, with the flexibility to launch services faster to the market, provide new and compelling promotions and pricing models, and combine services in order to drive ...
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
October 29, 2014, New York City
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
Infographics
Allot's latest MobileTrends Charging Report shows that value-based pricing plans are up from 35% in 2011 to 85% in 2014.
Hot Topics
Microsoft to Axe 12,500 Ex-Nokia Employees
Sarah Reedy, Senior Editor, 7/17/2014
GM: 10 Car Models on Road With AT&T's LTE
Dan Jones, Mobile Editor, 7/18/2014
Have IBM & Apple Partnered Their Way to Cloud Leadership?
Mitch Wagner, West Coast Bureau Chief, Light Reading, 7/18/2014
Analytics, Security Key to Apple, IBM Tie-Up
Ray Le Maistre, Editor-in-chief, 7/16/2014
The Municipal Menace?
Jason Meyers, Senior Editor, Utility Communications/IoT, 7/22/2014
Like Us on Facebook
Twitter Feed