Light Reading
COO Kevin Hankins talks to Light Reading about the carrier's loyalty and rewards program and the opportunity in bridging the chasm between networks and IT.

C Spire's COO Sees the Percs in SPIT

Sarah Reedy
4/8/2014
50%
50%

More than three years ago, Light Reading published its Bridging the Chasm manifesto calling on service providers to strike down their silos and integrate their network and IT teams. It's easier said than done, and a lot of telcos are still grappling with how to do that in their own organizations.

C Spire is one such operator, and it's a particularly interesting one. The US regional wireless operator, which primarily serves Southeastern states, has been one of the most innovative, in my opinion. It implemented apps-based charging when everyone else was just talking about it. It designed its own rewards program, Percs, to encourage its customers to be loyal brand ambassadors. Plus, it's pushing ahead on LTE and, through a subsidiary, a 1Gbit/s fiber rollout to match Google (Nasdaq: GOOG)'s own. (See C Spire Crafts Apps-Inspired Data Plans, Tekelec Helps C Spire Get Personal With LTE, and C Spire Picks AlcaLu for LTE Deployment.)

What it hasn't yet done is go as far as to combine its network and IT operations, but it's a move COO Kevin Hankins sees as an opportunity for the carrier. We caught up with Hankins at the recent CCA Expo in San Antonio, where we talked about the move to IP and how it's bringing together networks and IT.

Check out the short feature in the Prime Reading section on the site to find out more about C Spire's Service Provider Information Technology (SPIT) ambitions, as well as its plans for LTE. (See C Spire Lets SPIT Percolate.)

It may also be a good time to revisit Light Reading's Bridging the Chasm Manifesto and its equally important SPIT Manifesto. Has your organization bridged the chasm and embraced SPIT (if not the acronym...), or is there still work to be done? (See Bridging the Chasm: A Manifesto and The SPIT Manifesto.)

— Sarah Reedy, Senior Editor, Light Reading

(1)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/8/2014 | 1:05:27 PM
Percs
The Percs program is really quite impressive. It has grown to include more than 463,000 members, including 118,000 non-customers, earning 180 million Percs reward points, 1 million of which went to charity, and redeeming over 580,000 rewards. Its app has been downloaded by 51,000 people that have earned nearly 8 million points from it. Those are some big numbers.

And, Hankins told us he's in talks with opreators about implementing their own versions, but the company's PR staff says other operators are actually piloting the program too.

 

More Blogs from Light Reedy
BlackBerry and T-Mobile are considering kissing and making up, but only if their CEOs can get along.
Sprint's promotion to halve the service pricing plans of those switching from AT&T or Verizon isn't as good as it seems when you factor in the new device requirements.
OTT chat app Kik has raised $38.3M in funding and acquired a GIF maker, showing operators there are other ways to monetize chat than ads and fees.
Join us Tuesday at 12:00 p.m. EST for a live chat with TM Forum's Rebecca Sendel and Rob Rich about how operators are approaching big data analytics for the growing Internet of Things.
With help from SevOne, the Canadian operator gained valuable visibility into its network. Now, it's tackling the challenge of internal silos.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Interviews
Liberty Global Sees Business Goldmine

12|18|14   |     |   (0) comments


Steen Sorensen, VP of business services for Liberty Global, explains where the giant international MSO sees growth potential.
LRTV Documentaries
EE: The Road to 5G

12|16|14   |   16:02   |   (1) comment


Andy Sutton, the principal network architect at UK mobile operator EE, explains how his company is using Wembley stadium as a wireless test bed and how that's helping EE to plan the evolution to 5G.
LRTV Huawei Video Resource Center
Highlights of Huawei's NFV Open Cloud Forum 2014

12|16|14   |     |   (0) comments


Huawei hosted its inaugural NFV Open Cloud Forum during the SDN & OpenFlow World Congress 2014 in Düsseldorf, Germany. The Forum brought together technology thought leaders, senior executives and telecom professionals from global carriers, industry associations, as well as other partner companies in the ecosystem, to exchange views on and collectively explore how ...
LRTV Custom TV
Realizing Operators' Digital Vision

12|16|14   |   5:23   |   (0) comments


Leveraging technology is fundamental to digital transformation but understanding customers and serving them really well is at the heart of digital businesses. TM Forum lists the following as the strategic pillars of the digital business: business agility and rapid innovation, operational agility and effectiveness, IT and data centricity, plus customer centricity. ...
LRTV Documentaries
US Cellular Injects Analytics Into LTE

12|16|14   |   2:57   |   (1) comment


US Cellular's Mario Vela explains how the operator uses analytics for network planning and what comes next as the carrier looks to eke more value out of its metrics.
LRTV Interviews
How Cox Biz Plans to Keep Growing

12|15|14   |     |   (1) comment


Steve Rowley, SVP of Cox Business, details how the third-biggest US MSO intends to boost its revenues to $2 billion and beyond over the rest of the decade
LRTV Huawei Video Resource Center
Interview With Bill Zhang, Director of SoftCOM Product Management, Huawei

12|15|14   |   2:50   |   (0) comments


Bill Zhang elaborated on Huawei's open philosophy in NFV solution development and network architecture design at the SDN & OpenFlow World Congress 2014.
LRTV Huawei Video Resource Center
Event Highlights: Huawei at SDN & OpenFlow World Congress 2014

12|15|14   |   3:43   |   (0) comments


Huawei joined the 2014 SDN & OpenFlow Congress as one of the key sponsors and contributors. At the event, Huawei reinforced the openness and flexibility of its network infrastructure strategies, and provided updates on its SDN and NVF innovations. Through participations at the exhibitions, forums and speeches, Huawei encouraged the industry to "think bigger and ...
LRTV Interviews
How Cable Biz Services Hit $10B Mark

12|12|14   |     |   (1) comment


Cable operators reached $10 billion in annual business services revenues by delving deeper into their vertical markets and expanding beyond the smallest firms.
LRTV Documentaries
Mediacom Aims to Test Connected Tractors

12|11|14   |   05:07   |   (3) comments


Cable business service provider is taking its services to the 'agribusiness' sector in partnership with farm equipment specialist John Deere and is getting involved in Gigabit Cities developments.
LRTV Interviews
TWC Business Looks Beyond $3B

12|10|14   |     |   (0) comments


TWC Business Services chief Phil Meeks explains how his unit has reached $3 billion in annual revenues and what its plans are for next year.
LRTV Documentaries
AT&T's New Security Strategy

12|10|14   |   02:36   |   (1) comment


AT&T's Chief Security Officer Ed Amoroso explains how his company is wrapping virtual security layers around micro network domains.
Upcoming Live Events
February 10, 2015, Atlanta, GA
April 14, 2015, New York City, NY
May 6, 2015, McCormick Convention Center, Chicago, IL
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Hot Topics
Vodafone to Ride T-Mobile Back Into US
Dan Jones, Mobile Editor, 12/12/2014
1-Gig: Coming to a Small Town Near You
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 12/17/2014
T-Mobile, BlackBerry Flirt With Reuniting
Sarah Reedy, Senior Editor, 12/17/2014
Cisco Makes Big Analytics Push
Mitch Wagner, West Coast Bureau Chief, Light Reading, 12/11/2014
Gardner's Departure a Cautionary Tale
Carol Wilson, Editor-at-large, 12/12/2014
Like Us on Facebook
Twitter Feed
Upcoming Webinars
Webinar Archive