& cplSiteName &

Bridging the Chasm: A Manifesto

Ray Le Maistre
1/19/2011
50%
50%

What are the biggest challenges facing traditional communications service providers today?

Well, they need to:

  • find new ways to grow revenues, by developing and successfully selling new services and products;
  • cut costs;
  • develop and offer new services to market quickly (so, MUCH quicker than they're capable of right now); and
  • come to terms with the fact they're no longer the only source of real-time, multimedia communications.

A tough list. And while new technology can help service providers meet some of these challenges, it's only a small, though very important, piece of the pie.

The biggest piece of the pie, and the one that's going to be the hardest to swallow, is organizational, and relates to the operators' main asset -- their staff.

Historically (and currently, in most instances), service providers have organized themselves into teams that, while (supposedly) pulling in the same direction to the overall benefit of the company, have operated within their own confines -- in silos -- with very little, if any, interaction (even when it made sense).

Now, if those service providers that have relied on mass-market voice and enterprise connectivity for their revenues stand any chance of survival and becoming true next-generation service providers that can compete with the likes of Apple, Amazon and Google, that needs to change.

Here at Light Reading, we believe that service providers need to make a fundamental change to the way they're organized if they have aspirations to be more than just utility bit pipes -- they need to bring their networks and IT teams together as a single, integrated unit. This process -- the integration of these related but disparate teams -- is something we're calling Bridging the Chasm. That's because the divide between the two teams currently is wide and it's going to take a lot of hard work, organizational skills and sheer bloody-mindedness to bring them together.

It's a tough task but it's essential.

More than ever before, the networks and IT teams need each other. For almost the first time they need many of the same skills, need to be able to understand the same technical languages, and be able to communicate with each other. Communications service providers need to adapt to an IP-centric world where delivering a great customer experience from the moment a customer makes initial contact and then throughout their engagement (whether that's for one minute or 30 years) is absolutely critical. And that can't be achieved to scale and in real time unless there is true coordination and understanding between what are currently separate teams.

That applies equally to the challenge of developing relevant new services and products that people will want to buy. It's universally acknowledged that service providers need to work with third-party applications developers, and Heavy Reading research has shown that most operators recognize this as an essential relationship to build. But enabling that relationship means the operators need to create an automated process, involving networks assets and back-office software (billing, subscriber data management, provisioning and so on), that enables the developers to build, test and deliver the new applications. That can't be achieved in any meaningful, productive and profitable way in an environment where phrases such as "that's the billing team's problem" or "that's nothing to do with us -- it's a network issue" are commonplace.

Closely linked to this need to bring the two teams together is the increasing reliance by network operators on their Service Provider Information Technology (SPIT) assets, something we highlighted in 2010, starting in February when we published The SPIT Manifesto. Essentially, communications service providers are increasingly reliant on their SPIT assets to remain competitive and enable their transformation from legacy carrier to next-generation service provider, and now they need to bring the networks and IT teams together so they can best utilize the capabilities inherent in those assets. The IT team alone can't deliver the required transformation on its own, and neither can the networks team.

Some operators have already taken some of the first steps towards Bridging the Chasm. One such step is to put a single executive in charge of networks and IT -- in other words, to have a joint CTO/CIO. UK operator BT Group took this step in mid-2009 when its then CTO Matt Bross left the company and his responsibilities were handed on to the then CIO Al-Noor Ramji. These days, Clive Selley is the executive in BT's Bridging the Chasm hotseat.

One operator has even managed to bridge the chasm from day one, and never have disparate network and IT teams. Nucleus Connect, the operator that's running Singapore's next-generation national broadband network, has had a combined team from day one. The company, though, was only formed in the first half of 2009, so it avoided any legacy issues, and is relatively small. However, the management team had the foresight to build a single technology team, and it has paid off, according to CEO David Storrie, who says the networks and IT folk hired to work together at Nucleus Connect have been learning from each other and identifying new ways of doing things more efficiently.

Storrie's story (if you'll pardon the phrase) will be the exception, of course. For most operators, Bridging the Chasm will be a Herculean operational challenge, but one that, we believe, they will have to undertake in one form or another. Some may opt to outsource the running of all network and IT systems to a third party, though that would be a move equally fraught with difficulties.

We expect, therefore, to see more and more operators take initial steps along the same lines as BT and gradually transform the way they run the very heart of their business operations. And we intend to track and monitor those strategies, plans and projects, and talk to the relevant people along the way about their goals, challenges, gains and failures. We think there will be plenty of each.

This is a transformation that will take years, and one that will involve a great deal of learning and sharing amongst the carrier community. We aim to be a part of that sharing and learning experience. That's why today is Day 1 of Light Reading's Bridging the Chasm editorial campaign, and we're opening with a message to communications service providers around the world: You need to do this -- let Light Reading's campaign, with its aim of sharing experiences and raising awareness, be a part of your process.

— Ray Le Maistre, International Managing Editor, Light Reading

(5)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Grenot
50%
50%
Grenot,
User Rank: Light Beer
12/5/2012 | 5:15:06 PM
re: Bridging the Chasm: A Manifesto


Dear Ray,


Thanks for taking the initiative, as you did with SPIT a year ago. Simple maths:

<ol>
<li>To grow their revenues, service providers need to bring more value (simplistic...).</li>
<li>The ones who pay at the end are the users&nbsp;</li>
<li>User-centric values come from&nbsp;applications (Skype, YouTube, Facebook, Salesforce, public and private clouds hosted data apps, voice, visioconf...).</li>
</ol>

1+2+3 --&gt; Network service providers&nbsp;might only fight the race to the bottom if they link their network services to application services, which can only be done if IT and network team act as one. Or not, if not.


From an other standpoint, the fast rise of cloud-based IT might either be a big threat (will Internet take all at the end?) or a wonderful opportunity&nbsp;for service providers that will be&nbsp;able to closely link datacenters and application flexible provisioning with network behavior to guarantee performance from end (server) to end (desktop). Again a strategic choice to be decided, that implies imbrication of IT and network&nbsp;organizations&nbsp;- or not.


There are so many topics linked to the Chiasm... that it's better to stop here for today&nbsp;and&nbsp;have a last Talisker :-)&nbsp; - Kind regards. Thierry Grenot, CTO @ Ipanema Technologies

DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:15:05 PM
re: Bridging the Chasm: A Manifesto


But have we got it all wrong on services?


A reader pointed out (via email) that, when it comes to cloud services and other IP-based offerings, "there are the kind of things that I buy that I might be happy to get from a service provider but I don&rsquo;t really see any advantage at the moment in it."


Interesting, eh? This transformation might not make&nbsp;a difference at all if service providers can't win over customers who have already been trained to rely on innovators like Amazon, Google, and Apple.

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:15:04 PM
re: Bridging the Chasm: A Manifesto


Are you suggesting that "customer experience" is important?


This could be revolutionary....someone tell AT&amp;T! &nbsp;:-)

DCITDave
50%
50%
DCITDave,
User Rank: Light Beer
12/5/2012 | 5:15:04 PM
re: Bridging the Chasm: A Manifesto


The marriage of low latency broadband w/ apps and services could indeed make a difference.


At home, it's odd that I'd sooner buy a basket of&nbsp;cloud apps -- calendering sync, email, storage, photo sharing -- from a hardware vendor (Apple) instead of my broadband AND mobile service provider (AT&amp;T).


Why?


Apple offers them in a simple, integrated way. AT&amp;T? I dunno.


&nbsp;

digits
50%
50%
digits,
User Rank: Light Beer
12/5/2012 | 5:15:04 PM
re: Bridging the Chasm: A Manifesto


Phil


I think the key few words in that reader response are "at the moment"...


Telcos need to be decisive -- make key decisions about what they want to be and how they are going to operate -- and act fast. Some have/are, others aren't/haven't.


Re the cloud -- I think it will be key to see what happens once FTTH, LTE, and Docsis 3.0 access services are more prevalent. If service providers can marry up low latency broadband access with SECURE connections to cloud resources, then they have a chance.


Thierry - thanks as always for your comments. Always much appreciated!


&nbsp;


&nbsp;

Educational Resources
sponsor supplied content
Educational Resources Archive
Light Reading’s Upskill U is a FREE, interactive, online educational resource that delivers must-have education on themes that relate to the overall business transformation taking place in the communications industry.
NEXT COURSE
Wednesday, July 27, 1:00PM EDT
The Changing Face of the Data Center World
Rodney M. Elder, Senior Solutions Architect, Equinix
UPCOMING COURSE SCHEDULE
Wednesday, August 3, 1:00PM EDT
The Central Office Re-Architected as a Data Center
Guru Parulkar, Executive Director, Open Networking Research Center, Open Networking Lab
Wednesday, August 10, 1:00PM EDT
Telcos & Open Source 101
Phil Robb, Senior Technical Director, OpenDaylight
Friday, August 12, 1:00PM EDT
The Role of Open Source in NFV
Jim Fagan, Director, Cloud Practice, Telstra
in association with:
From The Founder
The more things change, the more they stay the same for Juniper's next-gen comms solutions, and that's a good thing.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
NetScout: Maximizing Enterprise Cloud for Digital Transformation

7|20|16   |   04:53   |   (0) comments


Light Reading Editor Mitch Wagner talks to NetScout CMO Jim McNiel about maximizing the benefits of enterprise cloud and digital transformation while minimizing potential pitfalls with a proper monitoring and instrumentation strategy.
Women in Comms Introduction Videos
Ciena's VP Offers a Career Crash Course

7|20|16   |   4:14   |   (0) comments


How did Ciena's Vice President of Sales, Angela Finn, carve out her career path? Simple, she tells WiC. She stayed true to her company, customers and principles. She shares her advice for women on how to be authentic and credible, as well as for companies that want to make a real change to their culture and practices.
LRTV Custom TV
NFV in 2016: Part 2 – Climbing the Virtualization Maturity Curve

7|19|16   |   06:56   |   (0) comments


Many of the initial use case implementations are single-vendor and self-contained. The industry is still climbing the virtualization maturity curve, needing further clarity and stability in the NFV infrastructure (NFVi) and greater availability and choice of virtualized network functions (VNFs). Interoperability between NFVis and VNFs from different vendors ...
Telecom Innovators Video Showcase
Versa Networks' Kumar Mehta on SD-WAN Managed Services

7|19|16   |     |   (0) comments


In Silicon Valley, Steve Saunders sits down with Versa's Kumar Mehta for an interview focused on why service providers are building SD-WAN managed services, and how Versa's telco customers are innovating.
LRTV Custom TV
Juniper Networks & The Evolution of NFV

7|19|16   |   06:01   |   (0) comments


Senior Juniper Networks executives talk to Light Reading Founder & CEO Steve Saunders about NFV developments and the recent independent evaluation by test lab EANTC of Juniper's Cloud CPE solution.
LRTV Interviews
CenturyLink Goes Beyond Managed WiFi

7|19|16   |     |   (0) comments


CenturyLink's managed WiFi allows enterprises, such as retailers and resorts, to track guest WiFi usage in order to help them better communicate with customers.
LRTV Interviews
AT&T Launches Network Functions on Demand

7|17|16   |   05:26   |   (0) comments


Roman Pacewicz, Senior Vice President, Offer Management & Service Integration, AT&T Business Solutions, discusses the operator's launch of its Network Functions on Demand service.
LRTV Interviews
Enterprise Pitch for Ciscosson

7|14|16   |   04:43   |   (0) comments


After seven months of near silence, Cisco and Ericsson executives publicly discussed details on their extensive partnership. Among the tidbits shared by Martin Zander, VP, group strategy programs, Ericsson, and Doug Webster, VP service provider marketing, Cisco: The partnership was initially launched to serve the service provider market, but is already gaining ...
Wagner’s Ring
Cisco Faces Up to Hypercloud Threat

7|13|16   |   02:42   |   (0) comments


Facebook, Amazon and Google mostly don't buy branded technology for their networks – they build their own. That's a threat to Cisco – and its competitors too – which face potentially dwindling demand for their product. Is Cisco up to the challenge? Light Reading went to the annual Cisco Live conference to find out.
LRTV Huawei Video Resource Center
Building a Better Connected Russia

7|13|16   |     |   (0) comments


At UBBS World Tour 2016, Alla Shabelnikova of Ovum shares the findings of a white paper outlining the challenges and opportunities of broadband rollout in Russia.
LRTV Huawei Video Resource Center
The Global Video Business

7|13|16   |     |   (0) comments


At UBBS World Tour 2016, Roger Feng of Huawei shares insights on the future of video business.
LRTV Huawei Video Resource Center
UBBS World Tour Moscow Highlights

7|13|16   |     |   (0) comments


At UBBS World Tour 2016 at Moscow, Huawei showcases its outstanding progress in video technology.
Upcoming Live Events
September 13-14, 2016, The Curtis Hotel, Denver, CO
September 27, 2016, Philadelphia, PA
November 3, 2016, The Montcalm Marble Arch, London
November 30, 2016, The Westin Times Square, New York City
December 6-8, 2016,
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Five of the Top 10 most targeted countries in Check Point Software Technologies' global Malware & Threat Index for Q1 2016 are in Africa.
Hot Topics
SoftBank Muscles In on ARM in $32B Deal
Iain Morris, News Editor, 7/18/2016
Ericsson 'Doubles' Savings Goal as Sales Slump
Iain Morris, News Editor, 7/19/2016
Kevin Lo's Move to Facebook: Sign of Things to Come?
Patrick Donegan, Chief Analyst, Heavy Reading, 7/20/2016
Verizon's Next With VNFs
Carol Wilson, Editor-at-large, 7/21/2016
Facebook Gets Its Drone On
Ray Le Maistre, Editor-in-chief, 7/22/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
There's no question that, come 2020, 5G technology will turn the world's conception of what mobile networking is on its head. Within the world of 5G development, Dr. ...
I've enjoyed interviewing many interesting people since I rejoined Light Reading, but William A. "Bill" Owens certainly takes the biscuit, as we say where I come from.
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.