WeDo Carrier Survey Reveals Support for Convergence
LISBON -- Research from WeDo Technologies annual Worldwide User Group event has revealed that 88% of Communications Service Providers (CSPs) believe that the convergence of mobile offerings with fixed, broadband and cable / pay TV will be key to future strategies. WeDo Technologies, a worldwide leader in Enterprise Business Assurance software (EBA), surveyed more than120 representatives from 62 CSPs across 42 countries worldwide at its ninth customer event in Oporto, Portugal at the end of May.
The research findings chime with the presentation delivered by NOS (formerly Zon Optimus) CEO Miguel Almeida at the event, who revealed that pay TV has been the anchor for upselling both mobile and fixed line contracts in Portugal, and that the CSP has achieved 5% market share growth by continuing to promote its convergence strategy.
As we have seen from the NOS example, operators stand to gain a great deal from the application of convergence strategies, said WeDo Technologies CEO Rui Paiva. In order to maximise these gains however, the integration of appropriate systems and platforms needs to be seamless, both from a customer experience and revenue assurance perspective.
The survey went on to reveal that the same proportion (88%) of CSPs regard Big Data technologies as a disruptive factor in EBA functions and activities, with 51% having already invested in Big Data platforms for Fraud Management and Revenue Assurance practices. 36% had not yet invested, demonstrating huge potential for EBA leaders such as WeDo to help with the integration of Big Data technologies.