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O2 Bills With MACH

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LUXEMBOURG -- MACH, the world leader in direct operator billing, announced today that it has been selected by O2 UK as a preferred launch partner to enable direct operator billing on its new Charge to Mobile platform. Through MACH’s Direct Billing Gateway, app stores and merchants will for the first time be able to benefit from features such as flexible pricing, real time charging and real-time debiting and crediting capabilities, as well as direct refund capabilities, on the O2 UK network. Historically, the billing mechanisms made available to apps developers and merchants have hindered the effective monetization of their products across all mobile platforms. Premium SMS is cumbersome in the way it charges consumers and along with credit card payments, is perceived to be restrictive and inefficient. Through its integration to O2 UK’s Charge to Mobile platform, MACH will offer content partners and merchants a frictionless payment process which reduces drop-off rates and increases conversion rates. MACH’s Direct Billing Gateway also provides a real time charging process, which ensures instant authorisation and reduced revenue leakage, for both pre-pay and post-pay subscribers. MACH

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