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MX Launches Billing

Light Reading
CTIA News Feed
Light Reading
4/2/2008
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LAS VEGAS -- MX Telecom, a leading provider of global SMS text messaging and wireless multimedia solutions, today announced the launch of MX Telecom WAP Billing - a new Wireless Application Protocol (WAP) billing solution that offers new value and advantages over traditional SMS text billing. WAP Billing provides a seamless one-click buying experience for U.S. mobile consumers and new revenue opportunities for merchants.

WAP Billing allows users to make payments via their mobile phones, through an interface resembling PC web payment services, but without the need to enter card details. Through its new benefits and the ability to complement Premium SMS billing, MX Telecom WAP Billing represents a significant development in mobile payment methods.

The WAP Billing payment page presented on the mobile handset explicitly states the terms of the service or content, the name of the item and its cost, together with a safe purchase ‘Buy Now’ link. After selecting that link, payment is directly charged to the subscriber’s mobile phone bill, without having to send or receive a Premium rate Text Message.

Following a successful payment, mobile content is instantly delivered: media, or an application, will download to the mobile handset, or a subscription service will begin.

As a carrier-trusted payments intermediary hosting the payment page, MX Telecom ensures compliance with Consumer Best Practice guidelines, leading to higher consumer satisfaction, loyalty and retention.

“MX Telecom WAP Billing offers a clear and secure one-click experience for users,” said Alex Moir, CEO of MX Telecom. “It seamlessly integrates with mobile browsing sessions, thereby increasing multiple purchase opportunities for merchants.”

MX Telecom Ltd.

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