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MACH Launches Direct Operator Billing in UK

Light Reading
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Light Reading
9/25/2012
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LUXEMBOURG -- MACH, the world leader in direct operator billing, announced today that it is launching direct operator billing for online payments and app purchases across the UK, making it easier than ever for mobile subscribers to pay for apps and other online goods. The company is launching its direct operator billing service, the MACH Direct Billing Gateway, which includes Payforit Version 4 support, across the UK’s mobile networks, including Vodafone, Everything Everywhere and Three, and is working with O2 as it rolls out its new Charge to Mobile platform. The move monetizes services for app developers and online merchants, opening a brand new revenue stream and enabling them to maximize revenues from online and app billing, while at the same time dramatically improving the user experience.

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