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ThinkAnalytics Thinks Hollywood

Mari Silbey

ThinkAnalytics is adding to its metadata treasure trove in a new deal with IVA, the online movie, TV, and video game trailer service.

The two companies have announced a "metadata matching agreement" that allows ThinkAnalytics Ltd. to fold IVA's data set into its TV search and recommendation engine. By adding IVA's information, ThinkAnalytics can now provide recommendations to TV viewers on movie trailers, previews, and interviews alongside its existing suggestions for live, on-demand, and recorded programming.

Globally, ThinkAnalytics boasts more than 50 operator and broadcaster customers and 130 million subscribers. It's one of several companies competing in the TV search and recommendation space, but it claims to have the most deployments in the field. Competitors in the rapidly growing field include Jinni Media Ltd. , Rovi Corp. , Veveo Inc. , and Digitalsmiths Corp. .

In the announcement with IVA, ThinkAnalytics said it's combining IVA's 1 million video files with its own 500,000 movie titles, 10,000 "moods, tags and keywords" for television shows, as well as data for more than 50 sports across 20 countries in the ThinkSports product.

Separately, ThinkAnalytics also announced earlier this month that it has signed a reseller agreement with SeaChange International Inc. (Nasdaq: SEAC). That deal integrates the ThinkAnalytics search and recommendation engine with SeaChange's Adrenalin multiscreen video platform. The joint solution is being marketed as a way for programmers and operators to accelerate deployments of personalized, multiscreen video services. (See Seachange & ThinkAnalytics Link Up.)

— Mari Silbey, special to Light Reading

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User Rank: Blogger
1/26/2014 | 1:40:06 PM
Movie trailers big deal?
Good move by ThinkAnalytics. It always amazes me how many people like to watch movie trailers. But watch them they do. I wonder how much more traffic this move will generate for TA's search engine.   
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