Light Reading
Service providers are being challenged to enable a digital lifestyle for their corporate clients as well as residential customers.

The Digital Lifestyle Goes Corporate

Sarah Wallace
Heavy Lifting Analyst Notes
Sarah Wallace, Analyst, Heavy Reading
4/8/2014
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If you thought a new digital lifestyle was for individual consumers only, then think again.

That's one of the main takeaways from the recent CSG Systems International Inc. (Nasdaq: CSGS) Executive Forum, where the BSS specialist's customers and executives, along with industry analysts, shared their insights.

The conversations at the event were very closely aligned to a key trend identified by Heavy Reading : As the proliferation of smart devices increases and consumers want access to services and applications any time, anywhere, operators are not only being asked to enable a digital lifestyle for residential customers, but for business customers as well.

Enabling a digital lifestyle means providing services bundled in an ecosystem across many devices and providing a digital content landscape that should ideally provide subscribers with virtually unlimited choice. Consumer habits have brought this demand for a digital lifestyle into the corporate environment.

Speakers at the Executive Forum, including representatives from Singapore Telecommunications Ltd. (SingTel) (OTC: SGTJY), XO Communications Inc. (OTC: XOHO), and tw telecom inc. (Nasdaq: TWTC), attested that business customers are now behaving like consumers and requiring personalized services, visibility, and control increasingly at the user level.

As a result, service providers will need to adjust their capabilities to serve such demands, and will have to ensure that their OSS and BSS stacks are updated and able to handle next-gen services, as well as use analytics solutions to help manage, make sense of, and monetize, the increasing volume of data within their networks.

Heavy Reading research indicates operators are looking to make these type of investments during the next two years. The key to success will be for operators to successfully transform their legacy systems in a timely manner that does not impede time-to-market. In addition, to properly serve the needs of business customers, operators will have to work with vendors that have expertise in areas such as BYOD (bring your own device), so enabling them to provide a more personalized work experience.

— Sarah Wallace, Analyst, Heavy Reading

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SarahW
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SarahW,
User Rank: Light Beer
4/8/2014 | 7:23:20 PM
Re: Makes sense
In addtion to BYOD, operators will have to provide capabilites such as real-time offer management, richer customer care options and enable mobility through business applications and cloud-based models.
FakeMitchWagner
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FakeMitchWagner,
User Rank: Lightning
4/8/2014 | 6:59:56 PM
Makes sense
It makes sense that the consumerization of IT will place demand on service providers serving the enterprise, as well as the enterprise itself. But I'm having difficulty visualizing what changes need to be made. Can you provide a couple of concrete examples?
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