Light Reading
Israeli operator swaps out EMC technology for IBM storage systems as data volumes grow.

Pelephone Deploys IBM Storage Gear

Light Reading
News Wire Feed
Light Reading
4/10/2014
50%
50%

ARMONK, NY -- With 2.6 million mobile subscribers, Pelephone Communications Ltd., a leading Israeli telecommunications provider, has turned to IBM (NYSE: IBM) to help bring much-needed order, ease of use, and flexibility to its overstressed storage infrastructure.

Pelephone, which had been relying on an aging EMC solution comprised of two Symmetrix DMX systems and one Symmetrix VMAX system (for a total of 16 frames), was concerned about scalability, central management, and rising energy consumption, all in the face of increasing competition. As in many other countries, the telecommunications market in Israel is crowded with cross-industry vendors offering mixed solutions of fixed line, mobile, Internet, entertainment, and other services. To compete, companies must constantly create innovative products to add to their existing telco services.

"The reality of today's mobile services provider is incredibly challenging, in large part due to major cellular industry reforms that cause fierce competition over price," said Aharon Huberman, head of the IT division at Pelephone. "We must find new solutions that will bring value to our clients – like video-on-demand and music-on-demand services – while reducing operations costs."

What the company needed, Huberman said, was a smarter infrastructure for storing, managing and serving its growing data volumes; a solution that would meet their dynamic business needs with high-performance, scalability and business continuity, as well as minimal management.

After a thorough competitive review, Pelephone replaced its entire EMC environment with only three IBM XIV Storage systems, a solution that is expected to save the company $1.5US million dollars in three years, according to Huberman.

"We implemented the XIV systems with amazing speed and with a near-impossible deadline, migrating and consolidating our entire storage onto the XIVs, performing extensive testing, and moving into production in just eight weeks," said Huberman. "A big reason for that was because XIV does not require any planning – it handles provisioning of data automatically."

All told, the migration from EMC to IBM XIV included the transferring of nearly 1PB of data from 3,000 disk drives in the EMC products to just 504 high-capacity drives on the XIVs.

Through the use of XIV algorithms – that derive optimal, predictable, hotspot-free performance from high-density drives – and the company's inclusion of nearly 17TB of solid-state drive XIV flash cache, Pelephone achieved double the IOPS with the new infrastructure.

In addition to the increased performance, the smarter infrastructure is helping Pelephone reduce its footprint, lowering energy consumption by up to 50 kW of energy per hour. And use of IBM SAN Volume Controller storage virtualization software (equipped with Real-time Compression) has enabled the company to store data on 80-90 percent less disk space. Combined, these technologies are helping Pelephone save hundreds of thousands of dollars in power and cooling alone over the previous architecture.

IBM Corp. (NYSE: IBM)

(0)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Flash Poll
LRTV Custom TV
Why SPs Should Consider Cisco's EPN

8|27|14   |   5:40   |   (0) comments


Sultan Dawood from Cisco discusses Cisco's EPN, which enables SPs to build agile and programmable networks delivering new network virtualized services using Cisco's Evolved Services Platform (ESP).
LRTV Huawei Video Resource Center
Huawei’s Showcase @ Big Telecom Event 2014

8|26|14   |   2.56   |   (0) comments


SoftCOM is Huawei's framework for telecom business and network transformation. Haofei Liu, Solution Marketing Manager, Carrier Business Group, Huawei, showcases Huawei's SoftCOM architecture in this video.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of Integrated Solutions on SoftCOM & NFV Monetization

8|26|14   |   4.43   |   (0) comments


Libin Dai, Director of Integrated Solutions, Carrier Business Group, discusses Huawei's SoftCOM and NFV monetization. Huawei believes that NFV monetization should be service-driven rather than network-driven, and that operators should have network transformation, service transformation and a compatible and collaborative ecosystem in place in order to deploy NFV.
LRTV Huawei Video Resource Center
Huawei @ BTE 2014: Director of US NFV Lab on CloudEdge & the Future of NFV

8|26|14   |   4.06   |   (0) comments


Sean Chen, Director of US NFV Lab at Huawei, discusses Huawei's new approach to NFV in open collaboration. Huawei believes that through Proof of Concept tests, it could help operators learn and communicate with the industry more effectively. Sean believes that successful implementation of NFV should have its values reaching to end users and discusses how Huawei's ...
LRTV Huawei Video Resource Center
Huawei's Highlights @ Big Telecom Event 2014

8|26|14   |   3.34   |   (0) comments


At the Big Telecom Event in Chicago Huawei showcases its high-level strategy, the SoftCOM architecture, which helps operators reduce the cost of ownership of their network infrastructure and generate additional revenue in the ICT service environment. Huawei showcases over 30 pilot programs from across the globe, focusing on the industry-leading commercial ...
LRTV Custom TV
VeEX – Live from the Show

8|21|14   |   5:58   |   (0) comments


An overview of VeEX Test and Measurement solutions including TX300S multi-service test set with VeExpress cloud-based management system, UX400 universal modular platform supporting 100G testing, and the redesigned RXT modular platform.
LRTV Custom TV
Transitioning CE 2.0 Networks Into the SDN & NFV Era With Telco Systems

8|19|14   |   5:19   |   (0) comments


Telco Systems' Ariel Efrati (CEO) and Moshe Shimon (VP of Product Management) discuss virtualization and how the company's new Open Metro Edge solution utilizes the SDN and NFV concepts to accelerate and orchestrate service delivery through its innovative product portfolio and software applications.
LRTV Custom TV
NFV Myths: Is NFV Still Several Years Away?

8|11|14   |   1:13   |   (0) comments


Some say that NFV (network functions virtualization) is still several years away from being implemented on mobile operator networks. This isn't the case. Operators can get started on their paths to NFV now, as this short video from Skyfire shows.
LRTV Custom TV
A New Security Paradigm in SDN/NFV

7|28|14   |   02:54   |   (0) comments


Paul Shaneck, Global Director Network Solutions for Symantec, discusses the evolving virtualized network, explaining how Symantec is leading the security discussion as it relates to SDN and NFV, and helping to ensure the network is protected and compliant.
LRTV Documentaries
Sprint's Network Evolution

7|24|14   |   14:59   |   (0) comments


Sprint's Jay Bluhm gives a keynote speech at the Big Telecom Event (BTE) about Sprint's network and services evolution strategy, including Spark.
LRTV Documentaries
BTE Keynote: The Software-Defined Operator

7|24|14   |   18:43   |   (1) comment


Deutsche Telekom's Axel Clauberg explains the concept of the software-defined operator to the Big Telecom Event (BTE) crowd.
Light Reedy
Numbers Are In: LR's 2014 Salary Survey

7|24|14   |   1:25   |   (7) comments


Our fourth annual Salary Survey paints a picture of who's hiring, firing, earning, and yearning for a change in the telecom industry.
Upcoming Live Events!!
September 16, 2014, Santa Clara, CA
September 16, 2014, Santa Clara, CA
September 23, 2014, Denver, CO
October 29, 2014, New York City
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 9-10, 2014, Reykjavik, Iceland
June 9-10, 2015, Chicago, IL
Infographics
Hot Topics
Comcast Streams Back to School
Mari Silbey, Independent Technology Editor, 8/21/2014
T-Mobile: Small Cells? We're Dense Already
Dan Jones, Mobile Editor, 8/22/2014
Level 3 Does Big Data Differently
Carol Wilson, Editor-at-large, 8/21/2014
Verizon Launches QR Code Security Solution
Carol Wilson, Editor-at-large, 8/26/2014
Sprint Drops Prices, But Also Speeds?
Sarah Reedy, Senior Editor, 8/21/2014
Like Us on Facebook
Twitter Feed