& cplSiteName &

CSPs Catch Big Data Analytics Fever

Ray Le Maistre
4/2/2014
100%
0%

We've been stressing the importance of analytics capabilities for communications service providers (CSPs) for some time, and we recently came to the conclusion that pretty much all the developments at this year's Mobile World Congress (and there were plenty of them) rely on the introduction of big data analytics capabilities. (See MWC14: Analytics Holds the Key and The Big Data Challenge: 10 Tips for Telcos.)

Just before that industry gathering, I went to a much smaller meeting of industry folks in Amsterdam, where I found that CSPs are, in fact, making notable progress in big data analytics in terms of strategies and implementations. (See Telcos Warm to Big Data.)

Now Heavy Reading has some numbers that add further weight to the growing importance of this trend. An expected compound annual growth rate of 26% between 2013 and 2020 and a market valued at almost $10 billion in six years or so are significant.

Even more interesting are the reasons that service providers give for their planned investments and the barriers to the implementation of successful big data analytics strategies.

Check out senior analyst Ari Banerjee's column here. It makes for an interesting read.

Related posts:

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/3/2014 | 5:29:19 PM
CSPs Catch Big Data Analytics Fever
@Sarah, Cisco and TWC must have been listening to our "online" discussion.   Time Warner Cable has just announced a partnership with Cisco to manage the communications and networking for customers.  Maybe they will be one of the telecomm leaders?

 
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/3/2014 | 4:36:23 PM
CSPs Catch Big Data Analytics Fever
@Sarah, yes, but as Ray points out it is just catching on with CSP's. 

The companies I had in mind include the "distinctive" service opportunities being provided by Amazon, Starbucks, and loyalty programs. 

With telecomm's, I had in mind the vision and capabilities that Cisco is building and companies are using in cable, streaming, and the development of unique pricing packages of value to the customer.  Also, I had in mind the development of the increasing apps for expanded customer experience.  (Note:  These are the spotty beginnings but I believe will follow the leading service providers.)

 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/3/2014 | 3:40:46 PM
Re: CSPs Catch Big Data Analytics Fever
Who are the leading companies you refer to today? Any from the telecom world?
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/3/2014 | 3:28:20 PM
CSPs Catch Big Data Analytics Fever
@Sarah, you raise good points in that we have developed a lot of interest in the use of analytics for market, social media, etc., but there are leading companies that are "customizing" the customer experience and making the services, packages, and even pricing a better experience, coming from their intelligence (analytics).

I think leading companies will learn how to move up the chain and use anaytics more effectively, including predictive analytics.  My thought is that the companies who make more money from better services and products, using analytics, will set the stage for wider use.

 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/3/2014 | 12:51:01 PM
Re: CSPs Catch Big Data Analytics Fever
I think we're already seeing a mix of opreators using analytics for internal and external purposes and working with multiple vendors depending on the division. That said, my impression is that using big-data analytics externally, as a way to generate revenues with brands, is taking priority over using it to actually improve the customer experience.
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/2/2014 | 5:26:58 PM
CSPs Catch Big Data Analytics Fever
Ray, I think this is great news for the industry and the CSPs.  They are awakening to the opportunities of technology at large in the shift to the value of technology, being the effective use of the data.  This opens the door to new frontiers and represents more opportunities and new services.

I wonder if they will evolve with vertical applications or consider linking their networks with data analytics specialists to create an optimal ecosystem?

 

 
More Blogs from Shades of Ray
The telecoms sector has taken a hefty glancing blow in the past six months, hitting sales and confidence. And that made me think of John Chambers…
Former executive and now head of innovation at Sweden's national carrier writes a blunt open letter to the new Ericsson CEO.
The broadband world is no longer just about faster connectivity – underpinning the distributed cloud is its key role now.
Ericsson's CTO Ulf Ewaldsson adds strategy to his existing responsibility for technology at the Swedish vendor, which has yet to appoint a new permanent CEO.
Senator Ted Cruz doesn't want Obama to 'give away the Internet' – well, OK, but…
From The Founder
Light Reading today starts a new voyage as part of a larger Enterprise.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Interviews
No Stopping Cable's Ethernet Gains

12|9|16   |     |   (0) comments


Vertical Systems' Erin Dunne explains why US cable operators, which now command a record-high 26% of the Ethernet market, will keep boosting their share.
LRTV Interviews
Fixing IoT Security Is an Ecosystem Challenge

12|9|16   |   05:34   |   (1) comment


Level 3 Communications' Chief Security Officer Dale Drew says service providers, manufacturers and even consumers must combine to halt massive DDoS attacks using IoT devices in botnets. The solution he has in mind includes reputation-based routing by the service provider but also more secure endpoint devices and greater consumer awareness.
LRTV Interviews
Cox Clears $2B in Business Revenue

12|8|16   |     |   (0) comments


Cox's Jeff Breaux discusses how the third-largest US MSO will reach the $2 billion revenue mark this year and plans to hit $3 billion by 2021
LRTV Interviews
Can Cable Climb Upmarket?

12|7|16   |     |   (0) comments


Carol Wilson and Alan Breznick assess cable's prospects for winning more enterprises in a landscape rocked by corporate M&A activity.
Women in Comms Introduction Videos
TalkTalk Exec: Find Your North Star at Work

12|7|16   |   3:38   |   (1) comment


Women need to find their purpose, a professional North Star, and create a personal board for themselves, according to Alex Tempest, director of partners at TalkTalk Business.
LRTV Interviews
Verizon: Beware Unknown Unknowns

12|7|16   |   04:58   |   (0) comments


Chris Novak, director of the Verizon Enterprise Solutions Risk Team, explains that enterprises who don't conduct a thorough audit of their assets often leave some things unprotected because they don't know they exist. Many times these unprotected assets are part of corporate M&A activity but left unshielded they can become a hacker's playground, he tells Light ...
LRTV Interviews
ETSI's CTO Talks NFV, 5G & NGP

12|5|16   |   09:45   |   (0) comments


Adrian Scrase, CTO at standards body ETSI, talks about the various initiatives and specifications developments related to NFV, 5G and NGP (next-generation protocols) that will underpin next-gen networks.
Women in Comms Introduction Videos
Korn Ferry Consultant: How to Find, Cultivate & Be the Best Talent

11|30|16   |   4:10   |   (2) comments


Erin Callaghan, a managing consultant for Korn Ferry Futurestep, shares strategies for companies to improve how they recruit and for women to ensure they don't get lost in the pipeline.
LRTV Custom TV
We Can Make the World More Sustainable

11|29|16   |     |   (0) comments


GeSI is a global e-Sustainability Initiative organization bringing together 40 big multinational companies around the world. According to GeSI's report, information and communication technology can make the world more sustainable. Luis Neves, chairman of GeSI, shared with us his opinion at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
Finding a New Way to Engage Customers & Drive Revenue

11|29|16   |     |   (0) comments


Mobile revenues are declining. Digicel, a player in the Caribbean telecommunications/entertainment space, has found a new way to engage customers and drive revenue. John Quinn, CTO of Digicel, shared with us its story at Ultra-broadband Forum (UBBF2016)
LRTV Custom TV
Do You Really Need Gigabit Infrastructure?

11|29|16   |     |   (0) comments


Altibox is the biggest fiber-to-the-home (FTTH) player and the largest provider of video and TV in Norway. They started out with zero customers in 2002. Now they have close to half a million households and companies attached to their FTTH business. Nils Arne, CEO of Altibox shared with us their story and insight on 5G at Ultra-broadband Forum (UBBF2016).
LRTV Custom TV
BT’s Openreach Strategy & Its Updates in 2016

11|29|16   |     |   (0) comments


A lot of developments at Openreach this year in terms of strategy and planned investments. Peter Bell, CIO of Openreach BT, shared with us the updates of Openreach at Ultra-broadband Forum (UBBF2016).
Upcoming Live Events
May 16-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Cable Nodes Becoming a Choke Point
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 12/5/2016
Consolidated Snaps Up Fairpoint for $1.5B
Iain Morris, News Editor, 12/5/2016
Small Arctic ISP Caches Netflix in New Way
Mari Silbey, Senior Editor, Cable/Video, 12/7/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Join us for an in-depth interview between Steve Saunders of Light Reading and Alexis Black Bjorlin of Intel as they discuss the release of the company's Silicon Photonics platform, its performance, long-term prospects, customer expectations and much more.
Animals with Phones
A Mobile Safari Click Here
Literally.
Latest Comment
Live Digital Audio

Even when there's a strong pipeline of female talent in the comms industry, it tends to leak all the way to the top. McKinsey & Company says women experience pipeline leakage at three primary points: being unable to enter, being stuck in the middle or being locked out of the top. Each pipeline pain point presents its own challenges, but also opportunities to stop the leak. Wireless operator Sprint is making a conscious effort to improve its own pipeline from new recruits to the C-suite, and it wants the rest of the industry to do the same. In this Women in Comms radio show, WiC Board Member and Sprint Vice President of Enterprise Sales Nelly Pitocco will give us her take on the industry's pipeline challenges. Pitocco, who joined Sprint in May and has spent 20 years in the comms industry, will also offer solutions, share how Sprint is tackling the challenge within its own organization and take your questions live on air.