& cplSiteName &

CSPs Catch Big Data Analytics Fever

Ray Le Maistre
4/2/2014
100%
0%

We've been stressing the importance of analytics capabilities for communications service providers (CSPs) for some time, and we recently came to the conclusion that pretty much all the developments at this year's Mobile World Congress (and there were plenty of them) rely on the introduction of big data analytics capabilities. (See MWC14: Analytics Holds the Key and The Big Data Challenge: 10 Tips for Telcos.)

Just before that industry gathering, I went to a much smaller meeting of industry folks in Amsterdam, where I found that CSPs are, in fact, making notable progress in big data analytics in terms of strategies and implementations. (See Telcos Warm to Big Data.)

Now Heavy Reading has some numbers that add further weight to the growing importance of this trend. An expected compound annual growth rate of 26% between 2013 and 2020 and a market valued at almost $10 billion in six years or so are significant.

Even more interesting are the reasons that service providers give for their planned investments and the barriers to the implementation of successful big data analytics strategies.

Check out senior analyst Ari Banerjee's column here. It makes for an interesting read.

Related posts:

— Ray Le Maistre, Circle me on Google+ Follow me on TwitterVisit my LinkedIn profile, Editor-in-Chief, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/3/2014 | 5:29:19 PM
CSPs Catch Big Data Analytics Fever
@Sarah, Cisco and TWC must have been listening to our "online" discussion.   Time Warner Cable has just announced a partnership with Cisco to manage the communications and networking for customers.  Maybe they will be one of the telecomm leaders?

 
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/3/2014 | 4:36:23 PM
CSPs Catch Big Data Analytics Fever
@Sarah, yes, but as Ray points out it is just catching on with CSP's. 

The companies I had in mind include the "distinctive" service opportunities being provided by Amazon, Starbucks, and loyalty programs. 

With telecomm's, I had in mind the vision and capabilities that Cisco is building and companies are using in cable, streaming, and the development of unique pricing packages of value to the customer.  Also, I had in mind the development of the increasing apps for expanded customer experience.  (Note:  These are the spotty beginnings but I believe will follow the leading service providers.)

 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/3/2014 | 3:40:46 PM
Re: CSPs Catch Big Data Analytics Fever
Who are the leading companies you refer to today? Any from the telecom world?
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/3/2014 | 3:28:20 PM
CSPs Catch Big Data Analytics Fever
@Sarah, you raise good points in that we have developed a lot of interest in the use of analytics for market, social media, etc., but there are leading companies that are "customizing" the customer experience and making the services, packages, and even pricing a better experience, coming from their intelligence (analytics).

I think leading companies will learn how to move up the chain and use anaytics more effectively, including predictive analytics.  My thought is that the companies who make more money from better services and products, using analytics, will set the stage for wider use.

 
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/3/2014 | 12:51:01 PM
Re: CSPs Catch Big Data Analytics Fever
I think we're already seeing a mix of opreators using analytics for internal and external purposes and working with multiple vendors depending on the division. That said, my impression is that using big-data analytics externally, as a way to generate revenues with brands, is taking priority over using it to actually improve the customer experience.
DHagar
50%
50%
DHagar,
User Rank: Light Sabre
4/2/2014 | 5:26:58 PM
CSPs Catch Big Data Analytics Fever
Ray, I think this is great news for the industry and the CSPs.  They are awakening to the opportunities of technology at large in the shift to the value of technology, being the effective use of the data.  This opens the door to new frontiers and represents more opportunities and new services.

I wonder if they will evolve with vertical applications or consider linking their networks with data analytics specialists to create an optimal ecosystem?

 

 
More Blogs from Shades of Ray
There's a skeleton in the Leading Lights closet this year…
Juniper looks like it's on the offensive and defensive with the acquisition of data center interconnect (DCI) specialist BTI Systems but will it need to do more?
Nokia's Virtualized Service Router (VSR) and Virtualized Mobile Gateway (VMG) are the latest virtual functions to get an independent evaluation.
The UK government's conclusion that there is no consensus over the need for FTTP has angered the altnet.
Alcatel-Lucent has become part of Nokia, spelling the end for two of the giant brands of the legacy telecom era.
From The Founder
Light Reading sits down at CES with the head of Cisco's service provider video business, Conrad Clemson, to discuss how NFV and cloud security relate to video, the challenge of managing 4K/8K traffic, the global expansion of Netflix and virtual reality.
Flash Poll
Live Streaming Video
CLOUD / MANAGED SERVICES: Prepping Ethernet for the Cloud
Moderator: Ray LeMaistre Panelists: Jeremy Bye, Leonard Sheahan
LRTV Documentaries
All Change in Video

2|11|16   |   33:12   |   (1) comment


At this moderated panel at 2020 Vision in Dublin, Alan Breznick, Cable/Video Practice Leader of Light Reading, sits down with Jeff Finkelstein, director of network architecture at Cox Communications, to discuss the rapidly changing video market.
LRTV Custom TV
Hosting in Ireland, Past & Present

2|10|16   |   16:07   |   (0) comments


Garry Connolly, president of Host in Ireland, presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
Women in Comms Introduction Videos
What's Hot in Mobile Commerce?

2|10|16   |   12:18   |   (1) comment


Claire Maslen, financial services relationship manager at the GSMA, talks about the development of the digital commerce sector and the types of relationships that mobile operators are developing to further their m-commerce strategies.
LRTV Documentaries
EANTC Tests Nokia IP Routing & Mobile Gateway VNFs for Real World Deployment

2|9|16   |   5:08   |   (1) comment


Nokia obtained validation of its virtualized router and virtualized mobile gateway capabilities through rigorous testing performed by EANTC. The results set a new industry benchmark for outstanding performance, scalability, resiliency and manageability. Nokia VNFs are ready for telco cloud deployment, so that service providers can accelerate mobile, business and ...
Between the CEOs
CEO Chat With Level 3's Jack Waters

2|8|16   |   26:15   |   (1) comment


Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
LRTV Custom TV
The Composable Telco

2|8|16   |   24:46   |   (0) comments


Heavy Reading's Principal Analyst Caroline Chappell presents the keynote at Light Reading's 2020 Vision Executive Summit in Dublin.
LRTV Custom TV
Join Us at the Digital Operations Transformation Summit

2|4|16   |   03:52   |   (0) comments


The Digital Operations Transformation Summit on February 21, 2016 at the Crowne Plaza Barcelona Fira Centre will bring together 50 senior executives to engage in a unique debate on the opportunities and challenges presented by the transformative evolving digital landscape. RSVP now at events@lightreading.com.
LRTV Custom TV
Making the Test: ADVA Ensemble Connector vs. Open vSwitch

2|4|16   |   01:28   |   (0) comments


Light Reading, in partnership with EANTC, recently tested ADVA's Ensemble Connector, which replaces open vSwitch and offers carrier-grade capability and interoperability. The test results strengthen ADVA's credibility as a provider in the virtualization space.
LRTV Custom TV
Bridging the Gap Between PoCs & Deployment in NFV

2|4|16   |   31:50   |   (0) comments


Charlie Ashton of Wind River presents the keynote at Light Reading's 2020 Vision executive summit in Dublin.
Between the CEOs
CEO Chat With Mike Aquino

2|3|16   |   17:34   |   (0) comments


The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Shades of Ray
MWC: Buckle Up for 5G & the IIoT

2|2|16   |   02:28   |   (0) comments


This year's Mobile World Congress looks set to be a 5G land grab and a chance to get down and dirty with the Industrial Internet of Things (IIoT) – but what will the 5G discussions actually be about?
LRTV Custom TV
Case Study: Building China's Next-Gen TV Networks

2|2|16   |   5:01   |   (0) comments


With over 2 billion viewers worldwide, Shenzhen Media Group is one of China's largest content producers. By partnering with Huawei and Sobey, SZMG was able to modernize media operations with the Converged News Center, a production studio that is a model for next-generation workflows.
Upcoming Live Events
March 10, 2016, The Cable Center, Denver, CO
April 5, 2016, The Ritz Carlton, Charlotte, NC
May 23, 2016, Austin, TX
May 24-25, 2016, Austin Convention Center, Austin, TX
All Upcoming Live Events
Hot Topics
Google's 5G Radio Ambitions Are Expanding
Dan Jones, Mobile Editor, 2/5/2016
Cincinnati Bell Joins Weight Watchers Club
Alan Breznick, Cable/Video Practice Leader, 2/5/2016
Yahoo & Verizon Sitting in a Tree...
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 2/8/2016
Vodafone: Flexible Work Policies Boost Profits
Sarah Thomas, Editorial Operations Director, 2/8/2016
It's Time to Integrate OTT Video
Alan Breznick, Cable/Video Practice Leader, 2/8/2016
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Light Reading CEO and founder Steve Saunders sits down with Level 3 Communications' CTO Jack Waters to discuss hot topics like virtualization, 4K and the future of telecom...
The former CEO of Overture Networks, Mike Aquino, discusses why truly open virtualization solutions provide service providers with the greatest choice.
Animals with Phones
Retro Is the Way to Be Click Here
Some animals are too cute for smartphones.
Live Digital Audio

Broadband speeds are ramping up across Europe as the continent, at its own pace, follows North America towards a gigabit society. But there are many steps to take on the road to gigabit broadband availability and a number of technology options that can meet the various requirements of Europe’s high-speed fixed broadband network operators. During this radio show we will look at some of the catalysts for broadband network investments and examine the menu of technology options on offer, including vectoring and G.fast for copper plant evolution and the various deployment possibilities for FTTH/B.