& cplSiteName &

AT&T, IBM Adopt an Analytical Approach to M2M

Sarah Thomas
2/18/2014
50%
50%

Even as operators work out their own internal big data strategies, they are making use of the data they have to help third parties -- and turn a profit. A good example of this comes from AT&T and IBM today.

The tech giants are combining AT&T Inc. (NYSE: T)'s network connectivity in much of the world via its global SIM with IBM Corp. (NYSE: IBM)'s software, security, and analytics to add insights to machine-to-machine (M2M)-powered devices with the goal of giving cities, utilities, and other businesses new ways to collect and use their data. (See AT&T, IBM Form M2M Alliance.)

The team, which have been working together on cloud services for awhile now, says they will initially focus city governments and midsize utilities, which both ingest hoards of data around mass transit vehicles, utility meters, and video cameras. The hope is using AT&T's network and IBM's software, they'll be able to better evaluate traffic patterns and improve urban planning or, in the case of utilities, better manage their equipment to reduce costs. (See 2013 Leading Lights Finalists: Most Innovative Carrier Cloud Service.)

Rick Qualman, IBM's VP of strategy and business development for the telecom industry, said in a release that collaborating with AT&T will offer cities "insights from crowdsourcing, mobile applications, sensors and analytics on the cloud, enabling all organizations to better listen, respond and predict."

It's easy to see why operators are excited (and building huge demo houses) to show off the potential for M2M, or the Internet of Things. It represents incremental revenue with little impact to the network. But, the opportunity becomes a lot more exciting when predictive big-data analytics are in the mix. (See GSMA Predicts 250 Million M2M Connections in 2014 and Big-Data Is Key to Consumerization of M2M.)

AT&T is an early leader in the M2M movement, and IBM certainly has the software chops to make the partnership payoff for their city partners, which will make this an notable venture to watch once trials start this year. Both companies will also be showing off at Mobile World Congress next week, so we'll report back on what this ambitious combination of big-data analytics and M2M looks like in action. (See AT&T Clinches M2M Market Lead With GE Deal.)

— Sarah Reedy, Senior Editor, Light Reading

(10)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/19/2014 | 10:58:15 AM
Re: Security and Privacy
Haha, good one! I would be okay with a little contact from my fridge if it helped change my eating habits, but no one wants to worry about malicious content and spam from their fridge...I don't even want actual SPAM in my fridge.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/19/2014 | 10:53:36 AM
Re: Security and Privacy
@Sarah exactly! Now there have been a number of discussions about how to combat this problem. And I just have to share this comic I found on Google+. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/19/2014 | 10:50:04 AM
Re: Security and Privacy
Ah yes, the spamming fridge. Here is that story: http://www.npr.org/blogs/alltechconsidered/2014/01/16/263111193/refrigerator-hacked-reveals-internet-of-things-security-gaps
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/19/2014 | 10:48:15 AM
Re: Security and Privacy
AT&T gave a nod to the privacy safeguards of the collaboration in the first line of its press release, because -- as you say -- the security and privacy issues are so important where connectivity and the cloud is involved. It'll be telling to see how they handle the first breach or DOS attack on a commercial deployment like this.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/19/2014 | 10:43:02 AM
Re: analytics collaboration
True, kq4ym. I wonder to what degree some of these municipalities and businesses are already connected. If they have M2M connectivity already in their devices, then a platform to better analyze and monetize it would be appealing. But, if they're starting from scratch, opex savings will definitely have to be demonstrated to justify the up-front and, in a lot of cases, recurring expense.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/19/2014 | 8:19:37 AM
Re: Security and Privacy
@Phil_Britt you're absolutely right about that. A few weeks ago, the news hit that even a smart fridge can pose a security threat, as many of the appliances connected in the internet of things have little or even no protection against hackers.
Phil_Britt
50%
50%
Phil_Britt,
User Rank: Light Sabre
2/19/2014 | 7:45:46 AM
Security and Privacy
The more M2M data is out there, the more potential for it being breeched. While much of it will be meaningless or useless for hackers, having everything connected poses many potential issues, as you point out. I like to keep some of my info off the grid for some (albeit little any more) semblence of privacy.

Retailers have learned the good and bad of collecting and storing too much data the hard way. While maintaining some information is necessary for a retailer's sales, often they collect too much personal identifiable information.
kq4ym
50%
50%
kq4ym,
User Rank: Light Sabre
2/19/2014 | 7:37:59 AM
Re: analytics collaboration
AT&T with IBM can certainly create a great dog and pony show to present to those mid-size cities and utilities to attempt selling the services. But, whether those mostly municipal leaders will find a place in tight budgets is probably what's going to move the pitch for analytics forward or not. The analytical approach is going to have to demonstrate some pretty good saving in operational costs, or the percieved ability to predict future scenarios. 
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
2/18/2014 | 5:29:49 PM
Use cases
The release really emphasized security and customer data privacy, which makes sense given the heightened scrutiny around exposing your data. The idea in a smart city is to collect data from traffic lights to better manage traffic jams or parking meters to optimize parking lot layouts. It'll be interesting to see what commercial opportunities spring from it. You know there has to be some marketing-related activities in there too.
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
2/18/2014 | 3:03:56 PM
analytics collaboration
It sounds like a very ambitious projects. It'll be something to see the results of such a collaboration.
Educational Resources
sponsor supplied content
Educational Resources Archive
More Blogs from Que Sera Sarah
Making recruiters solely responsible for increasing diversity is not effective when there isn't internal buy in, Facebook's struggles to diversify show.
Virtual reality wasn't the only vomit-inducing feature of this year's CES. Booth babes and boys' clubs were still dominant, although there was progress afoot in Vegas.
Join Women in Comms and Intel 5G General Manager Caroline Chan tomorrow at noon EST for a live radio show chat on professional and technological risk taking.
In time for Internet of Things World, IoT World News profiles four women who are driving the technology behind IoT.
Women in Comms and its 40 member companies are gearing up for an even bigger and better 2017, and we want YOU to join us on the path to gender equality in comms.
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Custom TV
ADVA Talks Innovation & the Future of Networking

1|17|17   |     |   (0) comments


Ray Le Maistre and Christoph Glingener, CTO of ADVA Optical Networking, discuss the current state of the industry, cooperation and collaboration, open innovation and the future of networking.
LRTV Custom TV
Cisco's Infinite Video Platform

1|17|17   |     |   (0) comments


Cisco's Infinite Video Platform allows service providers to deliver broadcast-quality video over IP networks. Infinite video supports many devices, from 4K TVs to tablets to game consoles. Join Cisco's Rajeev Raman for a brief tour and live demo.
LRTV Interviews
Masergy: Ability to Adapt Key for NFV

1|16|17   |   6:40   |   (0) comments


Speaking at Light Reading's 2020 Vision in Rome, Masergy's VP, Global Technology, Ray Watson, said agility is key to providing the mix and match NFV-based services that are driving business for the managed service provider today.
LRTV Interviews
Equinix: The Data Explosion

1|13|17   |   4:16   |   (0) comments


At Light Reading's 2020 Vision in Rome, Eric Schwartz, president of EMEA, Equinix, talked about how Equinix is helping its customers manage the influx of data today, and how it's preparing for a future filled with millions of connected IoT devices.
LRTV Interviews
Heavy Reading: The Changing Data Center Landscape

1|12|17   |   6:05   |   (1) comment


At Light Reading's 2020 Vision event in Rome, Heavy Reading's Senior Analyst Roz Roseboro talks about how virtualization is impacting data center evolution and how that evolution is affecting the relationship between service providers, data center operators and public cloud providers.
LRTV Interviews
Boingo: Prepping for Millions of Devices

1|12|17   |   5:07   |   (1) comment


At Light Reading's 2020 Vision in Rome, Boingo's CTO Derek Peterson discusses how wireless operators will address the needs of low-bandwidth and high-bandwidth apps at the same time, the need for more MHz, the impact of IoT and more.
LRTV Interviews
Comcast Shows Off Gig Gateway at CES

1|11|17   |     |   (1) comment


With its largest presence at CES in years, Comcast took the wraps off its long-awaited gigabit gateway and a new platform for managing the home WiFi network. Light Reading Senior Editor Mari Silbey sat down with EVP Chris Satchell to discuss the latest Comcast advance, and met with VP of Product Strategy and Development Andrea Peiro to walk through a demo of the ...
LRTV Interviews
Colt: End-to-End Key for 2017

1|10|17   |   6:21   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Nico Fischbach of Colt said having a multi-carrier, end-to-end service proposition is going to be key for 2017 -- and SD-WAN is instrumental in making it happen.
From the Founder
Cisco's Clemson on Mobile Cloud Video

1|9|17   |     |   (1) comment


Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators. "If you think about where we're going… whether it's a mobile application, or a video ...
LRTV Custom TV
VMware Telco NFV Solutions – Preparing for 5G & IOT

1|9|17   |     |   (0) comments


Shekar Ayyar, EVP & Corporate Strategy/General Manager of Telco for VMware, discusses VMware's Telco NFV solutions role and foundation for the Imminent Arrival of 5G & IOT.
LRTV Interviews
Heavy Reading: Big Video Set to Disrupt

1|6|17   |   4:39   |   (0) comments


At Light Reading's 2020 Vision Executive Summit in Rome, Heavy Reading's Adi Kishore talks about the challenges of managing and monetizing bandwidth-intensive video, and how service providers will need to transform their networks to cope with the big video explosion.
LRTV Interviews
Heavy Reading: IoT Set to Disrupt

1|5|17   |   7:07   |   (0) comments


Heavy Reading's Senior Analyst of IoT, Steve Bell, tells Light Reading how the Internet of Things (IoT) will transform service provider markets, business models and mindsets, and how virtualizing the network core and Fog networking is key to meeting the agility and flexibility demands of IoT in the future.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
Hot Topics
Ericsson: 5G Heralds 'New' New Economy
Mari Silbey, Senior Editor, Cable/Video, 1/12/2017
Next Plugfest Gets G.fast Closer to Market
Brian Santo, Senior editor, Test & Measurement / Components, Light Reading, 1/13/2017
Growing Pains Will Force Telcos to Shape Up
Iain Morris, News Editor, 1/17/2017
TV's Paradox: No HDR Without 4K
Mari Silbey, Senior Editor, Cable/Video, 1/17/2017
IBM, FDA Look to Blockchain to Secure Health Records
Scott Ferguson, Editor, Enterprise Cloud, 1/12/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
Light Reading founder and CEO Steve Saunders chats with Sportlogiq CEO Craig Buntin about sports data analysis.
Eyal Waldman, CEO of Mellanox Technologies, speaks to Steve Saunders, CEO of Light Reading, for an exclusive interview about the 100 GB cable challenge, cybersecurity and much more.
Animals with Phones
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.