Light Reading
Latest version of Apigee Insights combines InsightOne's predictive analytics capability with APIs for a deeper understanding of customer behavior, before and after it happens.

Apigee Puts InsightsOne Acquisition to Work

Sarah Reedy
4/10/2014
50%
50%

Just three months after acquiring InsightsOne, Apigee is unveiling its first predictive analytics product to spring from the combined company assets.

Apigee Corp. 's latest iteration of Apigee Insights blends the hoard of data from its application programming interfaces (APIs) with InsightsOne's predictive analytics technology to reach the goal of crafting new services and offers tailored to individual customers. (See Apigee Acquisition Brings Analytics to APIs.)

Apigee first introduced Insights on its own back in February 2013 in order to help its customers, including AT&T Inc. (NYSE: T) and Telefónica SA (NYSE: TEF), understand user interaction through contextual feedback. The addition of InsightOne's predictive analytics means that the company deploying the analytics platform -- whether it be in healthcare, telco, or retail -- should also be able to predict future customer behavior, not just react to it. (See Apigee Offers Mobile App Analytics.)

For example, Waqar Hasan, Apigee senior vice president for big data and former CEO of InsightsOne, suggests a carrier could analyze who is calling whom, then combine that with data on customer demographics and app usage to make a more compelling offer. Or, an enterprise or developer could tweak an API and adapt one of its apps based on how it observes its customers using it.

Apigee is offering the platform either on-premises or in the cloud, which an increasing number of companies are asking for today. Despite the complexity it could introduce in the network with more instances running at once, Hasan says the move to virtualization has been a positive development for the company.

"There is enough standardization in that area that we can actually benefit from much lower resource usage and reduce our operating costs, and customers' operating costs," he tells Light Reading, while adding that a lot of service providers aren't that far along in the move to virtualization yet.

As they do make the plunge, predictive analytics and the real-time responses they enable will only become more important, both from a network monitoring perspective, as SevOne's acquisition today addresses, and from the subscriber management perspective that Apigee is pitching. (See SevOne Acquires Log Analytics Startup.)

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
4/11/2014 | 12:16:52 PM
Re: APIs explained
@Sarah thanks for the link to the infographic. Visualizations can clarify a lot at a glance.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/10/2014 | 10:41:21 AM
APIs explained
If you need more color on what APIs do, this infographic explains it well: http://blog.smartbear.com/api-testing/the-api-revolution/ 

Is it relates to big data, they are essentially another form of granular data to analyze. It's smart for Apigee to extend its value proposition in this way with acquisitions like InsightsOne.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With CEO of SwitchCom

10|30|14   |   4:13   |   (0) comments


SwitchCom, an IT company based in Angola, recommends a variety of Huawei solutions and hardware to their customers in the energy industry.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Ethiopia's Ministry of Water Irrigation & Energy

10|30|14   |   4:08   |   (0) comments


Gosaye Mengistie of Ethiopia's Ministry of Water Irrigation & Energy discusses the collaboration with Huawei in that country.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Dongfang Electronics Corporation

10|30|14   |   5:46   |   (0) comments


Dongfang Electronics Corporation, headquartered in Chengdu, China, is one of China's largest manufacturers of power generators and contractors of power station projects.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview with Zimbabwe's Customers

10|30|14   |   3:31   |   (0) comments


Representatives of Zimbabwe's Ministry of Power and Development discuss the energy needs of their country as well as new areas of improvement due to enhanced ICT capabilities.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Colbún Chile

10|30|14   |   4:29   |   (0) comments


In Chile, an aging energy infrastructure was in dire need of a modern update. Claudio Valenzuela of Colbún discusses how Huawei's ICT solutions continue to provide crucial information to improve the grid and how an in-country engineer is a cricial asset.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With YuLiao

10|30|14   |   6:27   |   (0) comments


Yu Liao, chairman of the Chinese Association for Renewable Energy in Germany, discusses the role that ICT solutions play in helping to grow renewable energy resources in Germany.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview

10|30|14   |   2:54   |   (0) comments


Sifang has been working with Huawei on several projects. JingTao Wu, Assistant President of Beijing Sifang Automation Co. Ltd., believes that the cooperation with Huawei can facilitate Sifang's process of internationalization.
LRTV Huawei Video Resource Center
A Better Connected Smart Grid: Powering Laos

10|30|14   |   5:38   |   (0) comments


Representatives of Electricite Du Laos (EDL), a state-owned corporation, discuss the importance of ICT solutions in serving their country's energy needs.
LRTV Huawei Video Resource Center
2014 Huawei Electric Power Industry Summit: Interview With Junwei Lu

10|30|14   |   4:50   |   (0) comments


Professor Junwei Lu of Griffith University Australia describes his work with micro grid technology and the future of the power industry.
LRTV Documentaries
The Next-Gen Network Disconnect

10|29|14   |   01:23   |   (0) comments


There's a lot of talk about making networks more simple with SDN, NFV and next-gen broadband technology – but what about the complexity of introducing such capabilities?
LRTV Custom TV
Grow Your VPN Service Revenue

10|27|14   |   4:00   |   (0) comments


Watch how CSP product managers can better differentiate and maximize the value of their Internet, VPN and cloud services for business services customers, by adding premium application performance visibility to their data services.
LRTV Huawei Video Resource Center
Add SmartSense to Make Your Network Ready for 4K

10|27|14   |   3:23   |   (0) comments


To make current networks ready for the coming 4K TV challenges, Huawei SmartSense solution will conveniently add experience and operation capabilities to boost telcos' future business.
Upcoming Live Events
November 6, 2014, Santa Clara
November 11, 2014, Atlanta, GA
December 2, 2014, New York City
December 3, 2014, New York City
December 9-10, 2014, Reykjavik, Iceland
February 10, 2015, Atlanta, GA
May 6, 2015, McCormick Convention Center, Chicago, IL
May 30, 2015, The Westin Peachtree, Atlanta, GA
June 9-10, 2015, Chicago, IL
Infographics
WhoIsHostingThis.com presents six of the world's most extreme WiFi hotspots, enabling the most epic selfies you can imagine.
Hot Topics
Microsoft's Skype Embraces WebRTC on IE
Sarah Reedy, Senior Editor, 10/27/2014
FTC Slaps AT&T With Throttling Lawsuit
Sarah Reedy, Senior Editor, 10/28/2014
China's MVNOs Hit the Wall
Robert Clark, 10/27/2014
Let's Not Kill SDN & NFV With Silos
Francois Locoh-Donou, Senior VP, Global Products Group, Ciena, 10/28/2014
Wheeler Gets Down With OTT
Mari Silbey, Independent Technology Editor, 10/29/2014
Like Us on Facebook
Twitter Feed