Light Reading
Latest version of Apigee Insights combines InsightOne's predictive analytics capability with APIs for a deeper understanding of customer behavior, before and after it happens.

Apigee Puts InsightsOne Acquisition to Work

Sarah Thomas
4/10/2014
50%
50%

Just three months after acquiring InsightsOne, Apigee is unveiling its first predictive analytics product to spring from the combined company assets.

Apigee Corp. 's latest iteration of Apigee Insights blends the hoard of data from its application programming interfaces (APIs) with InsightsOne's predictive analytics technology to reach the goal of crafting new services and offers tailored to individual customers. (See Apigee Acquisition Brings Analytics to APIs.)

Apigee first introduced Insights on its own back in February 2013 in order to help its customers, including AT&T Inc. (NYSE: T) and Telefónica SA (NYSE: TEF), understand user interaction through contextual feedback. The addition of InsightOne's predictive analytics means that the company deploying the analytics platform -- whether it be in healthcare, telco, or retail -- should also be able to predict future customer behavior, not just react to it. (See Apigee Offers Mobile App Analytics.)

For example, Waqar Hasan, Apigee senior vice president for big data and former CEO of InsightsOne, suggests a carrier could analyze who is calling whom, then combine that with data on customer demographics and app usage to make a more compelling offer. Or, an enterprise or developer could tweak an API and adapt one of its apps based on how it observes its customers using it.

Apigee is offering the platform either on-premises or in the cloud, which an increasing number of companies are asking for today. Despite the complexity it could introduce in the network with more instances running at once, Hasan says the move to virtualization has been a positive development for the company.

"There is enough standardization in that area that we can actually benefit from much lower resource usage and reduce our operating costs, and customers' operating costs," he tells Light Reading, while adding that a lot of service providers aren't that far along in the move to virtualization yet.

As they do make the plunge, predictive analytics and the real-time responses they enable will only become more important, both from a network monitoring perspective, as SevOne's acquisition today addresses, and from the subscriber management perspective that Apigee is pitching. (See SevOne Acquires Log Analytics Startup.)

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
4/11/2014 | 12:16:52 PM
Re: APIs explained
@Sarah thanks for the link to the infographic. Visualizations can clarify a lot at a glance.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
4/10/2014 | 10:41:21 AM
APIs explained
If you need more color on what APIs do, this infographic explains it well: http://blog.smartbear.com/api-testing/the-api-revolution/ 

Is it relates to big data, they are essentially another form of granular data to analyze. It's smart for Apigee to extend its value proposition in this way with acquisitions like InsightsOne.
Flash Poll
From The Founder
It's clear to me that the communications industry is divided into two types of people, and only one is living in the real world.
LRTV Documentaries
The Rise of Virtual CPE

1|27|15   |   01:38   |   (3) comments


As NFV strategies evolve from tests and trials to production telco networks, expect to hear a lot about virtual CPE (customer premises equipment) rollouts during 2015.
LRTV Documentaries
Optical Is Hot in 2015

1|23|15   |   01:56   |   (2) comments


Optical comms technology underpins the whole communications sector and there are some really hot trends set for 2015.
LRTV Custom TV
Policy Control in the Fast Lane

1|22|15   |   2:57   |   (0) comments


What's making policy control strategic in 2015 and beyond? Amdocs talks with Heavy Reading's Graham Finnie about the key factors driving change in the data services landscape. Find out what his policy management research reveals about the road ahead for policy control – and sign up for
LRTV Documentaries
Highlights From the 2020 Vision Executive Summit

1|21|15   |   4:33   |   (2) comments


In December 2014, Light Reading brought together telecom executives in Reykjavik, Iceland to discuss their vision for high-capacity networks through the end of the decade. The intimate, interactive meeting was set against the backdrop of Iceland's spectacular natural beauty. As one of the event's founding sponsors, Cisco's Doug Webster shared his company's ...
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Harmonic, Helping Carriers Accelerate 4K Video Deployment with Huawei

1|20|15   |   5:42   |   (1) comment


At IBC, Peter Alexander, Senior Vice President & CMO at Harmonic, speaks about the growing interest in pay-TV service and its branching into multiple devices.
LRTV Huawei Video Resource Center
Sony Marketing Director Olivier Bovis Discusses the Outlook for 4K and Cooperation With Huawei at IBC 2014

1|20|15   |   6:50   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Huawei Pay-TV Partner Envivio, Helping Carriers Accelerate 4K Video Deployment

1|20|15   |   2:57   |   (0) comments


At IBC, Olivier Bovis, Marketing Director of Sony, speaks about the coming of the 4K era.
LRTV Huawei Video Resource Center
Pay-TV's Networked Future

1|20|15   |   6:29   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about the future of the pay-TV industry and its transition.
LRTV Huawei Video Resource Center
Jeff Heynen: Distributed Access Will Help MSOs Compete in the Future

1|20|15   |   2:26   |   (0) comments


At IBC, Jeff Heynen, Principal Analyst at Infonetics, speaks about moving to distributed access and the future trend of cable business.
LRTV Interviews
Cisco Talks Transformation

1|20|15   |   13:02   |   (0) comments


In December 2014, Steve Saunders sat down with Cisco VP of Products & Solutions Marketing Doug Webster at Light Reading's 2020 Vision executive summit in Reykjavik, Iceland. They spoke about Cisco's approach to network virtualization as well as how service providers can begin to monetize high-capacity networks through the end of the decade.
LRTV Interviews
Bob Wilson, Arsenal Legend: The Light Reading Interview

1|16|15   |   35:36   |   (3) comments


Arsenal goalkeeping legend Bob Wilson was Light Reading's guest interviewee at the 2020 Vision Executive Summit in December. See what the former soccer star and sports broadcaster had to say when he took to the stage in Iceland.
LRTV Custom TV
What MEF Third Network Initiative Means for SDN & NFV

1|14|15   |   6:13   |   (0) comments


Vitesse Semiconductor CTO Martin Nuss discusses the importance of the MEF Third Network initiative and why it's good news for SDN/NFV industry initiatives.
Upcoming Live Events
February 5, 2015, Washington, DC
February 19, 2015, The Fairmont San Jose, San Jose, CA
March 17, 2015, The Cable Center, Denver, CO
April 14, 2015, The Westin Times Square, New York City, NY
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
September 9-10, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
December 1, 2015, The Westin Times Square, New York City
December 2-3, 2015, The Westin Times Square, New York City
Infographics
Hot Topics
Google Continues Gigabit Expansion
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/27/2015
BlackBerry Wants Net Neutrality Protection – That's Just Sad
Mitch Wagner, West Coast Bureau Chief, Light Reading, 1/22/2015
Verizon Ready for Google MVNO Challenge
Dan Jones, Mobile Editor, 1/22/2015
FiOS Picks Up Pace Again
Alan Breznick, Cable/Video Practice Leader, 1/22/2015
Indiana Carrier Takes Fiber to the Farm
Jason Meyers, Senior Editor, Gigabit Cities/IoT, 1/22/2015
Like Us on Facebook
Twitter Feed
Webinar Archive