& cplSiteName &

Apigee Puts InsightsOne Acquisition to Work

Sarah Thomas
4/10/2014
50%
50%

Just three months after acquiring InsightsOne, Apigee is unveiling its first predictive analytics product to spring from the combined company assets.

Apigee Corp. 's latest iteration of Apigee Insights blends the hoard of data from its application programming interfaces (APIs) with InsightsOne's predictive analytics technology to reach the goal of crafting new services and offers tailored to individual customers. (See Apigee Acquisition Brings Analytics to APIs.)

Apigee first introduced Insights on its own back in February 2013 in order to help its customers, including AT&T Inc. (NYSE: T) and Telefónica SA (NYSE: TEF), understand user interaction through contextual feedback. The addition of InsightOne's predictive analytics means that the company deploying the analytics platform -- whether it be in healthcare, telco, or retail -- should also be able to predict future customer behavior, not just react to it. (See Apigee Offers Mobile App Analytics.)

For example, Waqar Hasan, Apigee senior vice president for big data and former CEO of InsightsOne, suggests a carrier could analyze who is calling whom, then combine that with data on customer demographics and app usage to make a more compelling offer. Or, an enterprise or developer could tweak an API and adapt one of its apps based on how it observes its customers using it.

Apigee is offering the platform either on-premises or in the cloud, which an increasing number of companies are asking for today. Despite the complexity it could introduce in the network with more instances running at once, Hasan says the move to virtualization has been a positive development for the company.

"There is enough standardization in that area that we can actually benefit from much lower resource usage and reduce our operating costs, and customers' operating costs," he tells Light Reading, while adding that a lot of service providers aren't that far along in the move to virtualization yet.

As they do make the plunge, predictive analytics and the real-time responses they enable will only become more important, both from a network monitoring perspective, as SevOne's acquisition today addresses, and from the subscriber management perspective that Apigee is pitching. (See SevOne Acquires Log Analytics Startup.)

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Ariella
50%
50%
Ariella,
User Rank: Light Sabre
4/11/2014 | 12:16:52 PM
Re: APIs explained
@Sarah thanks for the link to the infographic. Visualizations can clarify a lot at a glance.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
4/10/2014 | 10:41:21 AM
APIs explained
If you need more color on what APIs do, this infographic explains it well: http://blog.smartbear.com/api-testing/the-api-revolution/ 

Is it relates to big data, they are essentially another form of granular data to analyze. It's smart for Apigee to extend its value proposition in this way with acquisitions like InsightsOne.
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
Cisco's Conrad Clemson, recently promoted to head up the company's Service Provider Apps & Platforms developments, talks to Light Reading's Founder and CEO Steve Saunders about how he's bringing cloud video, mobile and virtualization together to empower network operators.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
MLBAM: Live Sports Streaming Will Be Big

3|30|17   |     |   (0) comments


MLB Advanced Media EVP and CTO Joe Inzerillo explains why live sports streaming will take off over the next few years despite major technical challenges.
LRTV Custom TV
Xilinx Disruptive Technology Breakthrough for 5G Wireless

3|30|17   |     |   (0) comments


Xilinx has integrated multi-giga-sample RF data converters into its 16nm MPSoCs devices for the industry's first All Programmable RFSoC, eliminating the need for discrete ADCs and DACs.
LRTV Huawei Video Resource Center
Turkcell Challenges Turkey's Current TV Market

3|29|17   |     |   (0) comments


Baris Zavaroglu, TV and rntertainment business director of Turkcell, explains Turkcell's strategy in elevating the small and uncertain TV market in Turkey.
LRTV Huawei Video Resource Center
Altibox’s Infrastructure Synergy Strategy Reduces Deployment Costs

3|29|17   |     |   (0) comments


Thomas Skjelbred, CEO of Altibox, on how to improve efficiency and reduce deployment coast through infrastructure synergy in Norway.
LRTV Huawei Video Resource Center
Ismail Butun on the Changing Role of Turkcell

3|29|17   |     |   (0) comments


Ismail Butun, chief marketing officer of Turkcell, explains the importance of video and mobile services for the future of the company.
LRTV Huawei Video Resource Center
IDC's Emir Halilovic on Trends of Cloudification

3|29|17   |     |   (0) comments


Emir Halilovic of IDC CEMA discusses the future and direction of cloudification. Also, the all-cloud approach taken by Huawei and others in the industry.
LRTV Custom TV
How Intel Is Powering the 5G Era

3|29|17   |     |   (0) comments


Light Reading tours a series of 5G "super demos" so see how Intel envisions the 5G-connected future. We take a look at a prototype connected BMW, a light pole with environmental sensors that provides 5G wireless to a smart home and a fully untethered virtual reality experience.
LRTV Custom TV
Source Photonics CEO Doug Wright Talks About the Future of Source Photonics

3|29|17   |     |   (0) comments


Source Photonics' CEO, Doug Wright, talks to Light Reading about how the company is continuously investing in its operations to meet not only its customers' current technology demands but also to deliver their next-generation technology needs.
LRTV Custom TV
Live Demo: DevOps in Service Chains & 5G Network Slices PoC

3|29|17   |     |   (0) comments


Executives from PoC collaborating companies – Patrick Waldemar, VP and Head of Technology at Telenor Research, John Healy, VP of the Datacenter Network Solutions Group at Intel, Vincent Spinelli, SVP of Global Sales and Marketing at RIFT.io, Mats Eriksson, CEO and co-founder of Arctos Labs, and Mats Nordlund, CEO and co-founder of Netrounds – review ...
LRTV Documentaries
The Year of Fat & Skinny Bundles

3|29|17   |   21:06   |   (0) comments


In this fireside chat, Roku's Andrew Ferrone predicts that 2017 will be the year of multichannel OTT video bundles and spells out other trends in the OTT and pay-TV markets.
LRTV Huawei Video Resource Center
BBWF 2016: Orange Poland's Next-Gen Central Office

3|28|17   |     |   (0) comments


Introduction to Orange Poland's legacy next-generation central office solution.
LRTV Custom TV
Viavi at OFC 2017

3|28|17   |   4:15   |   (0) comments


Light Reading's Editor-in-Chief Craig Matsumoto reports from the Viavi booth at OFC and gets an update on the 400G testing market from Tom Fawcett, VP and GM of LAB & Production. At this year's event, Viavi won three awards from Lightwave magazine and showcased an interoperability demo with Ethernet Alliance and Finisar.
Upcoming Live Events
May 15-17, 2017, Austin Convention Center, Austin, TX
May 15, 2017, Austin Convention Center - Austin, TX
June 6, 2017, The Joule Hotel, Dallas, TX
All Upcoming Live Events
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
FTTH No Slam Dunk for Cable
Carol Wilson, Editor-at-large, 3/23/2017
Unlocking China's $194B Telecom Market
Robert Clark, 3/27/2017
Ericsson Tightens Focus, Warns of $1.7B Q1 Hit
Iain Morris, News Editor, 3/28/2017
WiCipedia: Supergirls, No More Excuses & Media Monitoring
Eryn Leavens, Special Features & Copy Editor, 3/24/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
At MWC 2017, Qualcomm's CTO Matt Grob talks to Light Reading's CEO and Founder Steve Saunders about the progress being made in the development of the technologies and standards that will underpin 5G.
Animals with Phones
Working From Home Doesn't Work for Everyone Click Here
You shouldn't nap on your keyboard, for instance.
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.