& cplSiteName &

Apigee Acquisition Brings Analytics to APIs

Sarah Thomas
1/8/2014
50%
50%

The application programming interface (API) management guru Apigee announced Wednesday that it is moving deeper into the network by acquiring the predictive analytics vendor InsightsOne.

The acquisition will help Apigee Corp. customers wrap a layer of predictive analytics around all the data they have traversing the network at the API level. The vendor has dabbled in this combination before. In February, it introduced its Apigee Insights, which layers in user interaction and contextual feedback. But acquiring InsightsOne takes its capabilities to the next level by adding predictive, real-time analytics. (See: Apigee Offers Mobile App Analytics.)

"We won't only give you context on what happened, but on what could or will happen," Apigee CEO Chet Kapoor told us. "This has been a phenomenal experience in working through this with our customers. Predictive is clearly the killer app of big data."

In the enterprise, Kapoor cited Gartner Inc. numbers that predictive performance metrics can increase profitability by 20% by 2017. As for network operators, they can use it to predict and prevent churn, tailor marketing promotions, or fix network problems in advance.

InsightsOne predominantly serves the healthcare and financial services industries, but it plans to make operator inroads under Apigee. InsightsOne CEO Waqar Hasan said his company can predict a customer problem a month before it happens, alerting the enterprise to fix it before it becomes an issue. For example, Blue Cross has been using the software to predict unhappy customers by their claims information, demographics, and other accessible data and then reach out to those who might be unhappy but haven't called in.

Apigee, which has raised $107 million in venture capital funding, supports customers from big operators like AT&T Inc. (NYSE: T) to enterprises like Walgreens and GM. Apigee and InsightsOne expect the merged company's platform to be especially appealing for enterprise APIs, which operators like AT&T are aggressively targeting. (See: Apigee Adds $35M for APIs.)

"You are not sowing a thousand seeds and waiting for a couple to grow" in the enterprise, Kapoor said. "You already have a predictive business relationship with a customer. Now we're just figuring out different way to approach it."

The price was not announced. The companies said they will continue to offer InsightsOne as a standalone product, with plans to integrate it into Apigee's products in mid-2014. Hasan will join Apigee's executive team.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/8/2014 | 11:51:59 AM
Apigee's future
The API space is a competitive one. I think Apigee is one of the biggest, oldest management companies on the block, but some of its competitors like Mashery and Layer 7 have been snatched up. Think APigee is the next acquisition target? Or, given its size, perhaps an IPO is in its future.
Sarah Thomas
50%
50%
Sarah Thomas,
User Rank: Blogger
1/8/2014 | 11:50:53 AM
APIs everywhere
Data from APIs is just one of many forms of data a network operator can collect to get a full customer picture, but I think it's a valuable one. It's not just from smartphone apps either, but ALL connected devices. As we've seen at CES, that list is growing.
From The Founder
The time has come for a telecom app store to save the industry.
Flash Poll
Live Streaming Video
Charting the CSP's Future
Six different communications service providers join to debate their visions of the future CSP, following a landmark presentation from AT&T on its massive virtualization efforts and a look back on where the telecom industry has been and where it's going from two industry veterans.
LRTV Documentaries
BCE 2017: Intel's Take on Network Transformation

5|24|17   |     |   (0) comments


In this BCE 2017 keynote, Lynn Comp discusses Intel's vision for areas such as analytics, automation and service assurance. For more videos and BCE coverage, see http://www.lightreading.com/bce.asp.
LRTV Documentaries
Order From Chaos: The Steve Saunders BCE Keynote

5|24|17   |   17:27   |   (0) comments


Kicking off BCE 2017, Light Reading founder Steve Saunders lays blame for NFV's slow ramp-up and urges telecom to return to old-fashioned standards building and interoperability testing.
Think of this as the video sequel to the recent columns he's written about NFV and the prospect of a telecom app store. (See

LRTV Documentaries
Service Provider Panel: Partnering in the Digital Era

5|22|17   |     |   (0) comments


Coopetition has always been part of telecom, but the ecosphere now includes data centers, vendors, apps developers, cloud service providers and Internet content providers. This BCE 2017 panel explores the new attitudes among network operators as to the value and variety of ...
LRTV Interviews
Site Demo: AT&T's IoT Flow Platform

5|19|17   |   04:25   |   (0) comments


At AT&T's R&D center in Tel Aviv, Israel, project leader Eyal Segev talks about the operator's Flow platform and how it helps to prototype IoT applications.
LRTV Documentaries
Agent of Change: A Q&A With AT&T's John Donovan

5|18|17   |     |   (0) comments


Carol Wilson talks with the man leading AT&T's transformation efforts about the challenge of change.
LRTV Documentaries
BCE Service Provider Panel: The New Business Realities

5|18|17   |     |   (0) comments


For virtualization to happen, the telecom industry first has to grapple with key functional aspects of SDN and NFV that need to be universal, such as onboarding of virtualized network functions and federation of software-defined networks.
LRTV Interviews
BCE Service Provider Keynote: CenturyLink

5|16|17   |   22:32   |   (0) comments


Aamir Hussain leads the Product Development and Technology organization at CenturyLink, which includes the company's information technology function. He is an experienced senior technology executive with more than 25 years of proven success in the implementation of global technology operations, operationalization of complex technology, infrastructures and business ...
LRTV Interviews
CenturyLink CTO on Transformation

5|16|17   |   7:43   |   (0) comments


The 80-year-old telco has already gone through several transformations, including every time it made an acquisition, but its purchase of Level 3 coupled with changes in technology and customer expectations necessitates its biggest transformation yet.
LRTV Documentaries
Light Reading Hall of Fame 2017

5|15|17   |   5:05   |   (1) comment


Find out who made it into Light Reading's Hall of Fame this year.
LRTV Interviews
Site Visit: AT&T's Tel Aviv R&D Center

5|15|17   |   09:58   |   (1) comment


Nir Shalom, general manager and VP of application development at AT&T Israel, talks about the key service developments undertaken at the AT&T R&D facility in Tel Aviv and how the team there has adopted new ways of working.
Telecom Innovators Video Showcase
Act on Your Intelligence With Amdocs aia!

5|15|17   |     |   (0) comments


Amdocs CMO Gary Miles explains how communications service providers can seize the AI opportunity with Amdocs real-time digital intelligence platform.
LRTV Interviews
Logtel CEO: Making Sense of IoT

5|15|17   |   09:48   |   (0) comments


Jacques Bensimon, founder and CEO of Tel Aviv-based training and consultancy Logtel, talks about the need to make IoT more than just a buzzword.
Infographics
With the mobile ecosystem becoming increasingly vulnerable to security threats, AdaptiveMobile has laid out some of the key considerations for the wireless community.
Hot Topics
AT&T's Donovan: Women Adapt Faster Than Men
Sarah Thomas, Director, Women in Comms, 5/18/2017
Sonus & Genband Finally Combine to Form $745M Company
Dan Jones, Mobile Editor, 5/23/2017
Cities Clamor for More Clout at FCC
Mari Silbey, Senior Editor, Cable/Video, 5/23/2017
What's Blocking 4K TV Today
Alan Breznick, Cable/Video Practice Leader, Light Reading, 5/22/2017
Fright Wigs & Cocktails: BCE 2017 in Pics
Mitch Wagner, Editor, Enterprise Cloud, 5/19/2017
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
One of the nice bits of my job (other than the teeny tiny salary, obviously) is that I get to pick and choose who I interview for this slot on the Light Reading home ...
TEOCO Founder and CEO Atul Jain talks to Light Reading Founder and CEO Steve Saunders about the challenges around cost control and service monetization in the mobile and IoT sectors.
Animals with Phones
What Brogrammers Look Like to the Rest of Us Click Here
Live Digital Audio

Playing it safe can only get you so far. Sometimes the biggest bets have the biggest payouts, and that is true in your career as well. For this radio show, Caroline Chan, general manager of the 5G Infrastructure Division of the Network Platform Group at Intel, will share her own personal story of how she successfully took big bets to build a successful career, as well as offer advice on how you can do the same. We’ll cover everything from how to overcome fear and manage risk, how to be prepared for where technology is going in the future and how to structure your career in a way to ensure you keep progressing. Chan, a seasoned telecom veteran and effective risk taker herself, will also leave plenty of time to answer all your questions live on the air.