Light Reading

Apigee Acquisition Brings Analytics to APIs

Sarah Thomas
1/8/2014
50%
50%

The application programming interface (API) management guru Apigee announced Wednesday that it is moving deeper into the network by acquiring the predictive analytics vendor InsightsOne.

The acquisition will help Apigee Corp. customers wrap a layer of predictive analytics around all the data they have traversing the network at the API level. The vendor has dabbled in this combination before. In February, it introduced its Apigee Insights, which layers in user interaction and contextual feedback. But acquiring InsightsOne takes its capabilities to the next level by adding predictive, real-time analytics. (See: Apigee Offers Mobile App Analytics.)

"We won't only give you context on what happened, but on what could or will happen," Apigee CEO Chet Kapoor told us. "This has been a phenomenal experience in working through this with our customers. Predictive is clearly the killer app of big data."

In the enterprise, Kapoor cited Gartner Inc. numbers that predictive performance metrics can increase profitability by 20% by 2017. As for network operators, they can use it to predict and prevent churn, tailor marketing promotions, or fix network problems in advance.

InsightsOne predominantly serves the healthcare and financial services industries, but it plans to make operator inroads under Apigee. InsightsOne CEO Waqar Hasan said his company can predict a customer problem a month before it happens, alerting the enterprise to fix it before it becomes an issue. For example, Blue Cross has been using the software to predict unhappy customers by their claims information, demographics, and other accessible data and then reach out to those who might be unhappy but haven't called in.

Apigee, which has raised $107 million in venture capital funding, supports customers from big operators like AT&T Inc. (NYSE: T) to enterprises like Walgreens and GM. Apigee and InsightsOne expect the merged company's platform to be especially appealing for enterprise APIs, which operators like AT&T are aggressively targeting. (See: Apigee Adds $35M for APIs.)

"You are not sowing a thousand seeds and waiting for a couple to grow" in the enterprise, Kapoor said. "You already have a predictive business relationship with a customer. Now we're just figuring out different way to approach it."

The price was not announced. The companies said they will continue to offer InsightsOne as a standalone product, with plans to integrate it into Apigee's products in mid-2014. Hasan will join Apigee's executive team.

— Sarah Reedy, Senior Editor, Light Reading

(2)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/8/2014 | 11:51:59 AM
Apigee's future
The API space is a competitive one. I think Apigee is one of the biggest, oldest management companies on the block, but some of its competitors like Mashery and Layer 7 have been snatched up. Think APigee is the next acquisition target? Or, given its size, perhaps an IPO is in its future.
SarahReedy
50%
50%
SarahReedy,
User Rank: Blogger
1/8/2014 | 11:50:53 AM
APIs everywhere
Data from APIs is just one of many forms of data a network operator can collect to get a full customer picture, but I think it's a valuable one. It's not just from smartphone apps either, but ALL connected devices. As we've seen at CES, that list is growing.
Flash Poll
From The Founder
Ericsson's Hyperscale Datacenter System (HDS) 8000, featuring Intel's Rack Scale Architecture, caused a stir when it was announced at MWC 2015. For more on this revolutionary product, join me on Thursday, April 30 at 12:00 p.m. EST for a Super Webinar event, A New Hardware Paradigm for the Telco Data Center.
LRTV Documentaries
CableLabs' Clarke Updates Cable Virtualization

4|23|15   |   05:41   |   (1) comment


Former BT exec now leading CableLabs' NFV and SDN efforts explains key role of open source and updates efforts to virtualize the home network.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. II

4|23|15   |   08:19   |   (1) comment


In the second installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about cultural change, network slicing and technology advances.
LRTV Interviews
Ericsson's CTO Talks Transformation: Pt. I

4|23|15   |   09:27   |   (3) comments


In the first installment of an in-depth two-part interview, Ericsson's CTO Ulf Ewaldsson talks to Light Reading CEO and founder Steve Saunders about the incredible transformation underway in the communications networking industry.
LRTV Documentaries
LTE Paves the Way for the 5G Revolution

4|20|15   |   4:20   |   (0) comments


Håkan Andersson, head of 5G product strategy of the Radio Business Unit at Ericsson, discusses the role of LTE, the US and other industry verticals in building a true 5G ecosystem.
LRTV Documentaries
The 3GPP's Road to 5G Standardization

4|17|15   |   4:43   |   (0) comments


Satoshi Nagata, chairman of the 3GPP's TSG-RAN group and a manager at NTT Docomo, explains the standardization process for 5G, as well as the biggest challenges and opportunities.
LRTV Documentaries
AlcaLu CTO Makes the Case for a New 5G Air Interface

4|16|15   |   3:54   |   (0) comments


Michael Peeters, CTO of wireless at Alcatel-Lucent, explains why 5G will require a new air interface to meet its diverse performance targets.
LRTV Documentaries
AlcaLu + Nokia: The New Uber-Vendor

4|15|15   |   2:42   |   (4) comments


Heavy Reading Senior Analyst Gabriel Brown discusses the technological and competitive opportunities and challenges if a merger between Alcatel-Lucent and Nokia comes to pass.
LRTV Huawei Video Resource Center
Huawei's Data Center Power Play

4|15|15   |   6:22   |   (0) comments


Huawei has developed industry-leading energy efficiency capabilities for its indoor and outdoor data center solutions, explains Dr. Fang Liangzhou, vice president of Huawei's Network Energy product Line.
LRTV Huawei Video Resource Center
Huawei’s Routers, Switches Get the Green Mark

4|15|15   |   2:02   |   (0) comments


TUV Rheinland's Frank Dudley explains how Huawei's routers and switches have been successfully tested by energy efficiency experts and have gained Green Mark Certification.
LRTV Documentaries
A Finn, a Frenchman & a Guy From New Jersey Walk Into a Merger...

4|15|15   |   3:17   |   (0) comments


Stop us if you've heard this one before... Light Reading CEO Founder & CEO Steve Saunders weighs in on the technical and cultural implications of a Nokia and Alcatel-Lucent merger.
LRTV Huawei Video Resource Center
Accounting for Better Solutions

4|10|15   |   02:31   |   (1) comment


Murad Yousuf, CTO at Saudi Arabia's Ministry of Finance (Dept. of Zakat & Income Tax), talks about the benefits of deploying router technology from Huawei.
LRTV Huawei Video Resource Center
What's in Store for Huawei & DataCore?

4|10|15   |   05:44   |   (0) comments


At the CeBIT trade show in Hannover, Germany, George Teixeira, CEO of software-defined storage (SDS) specialist DataCore Software, explains why he has just signed a partnership agreement with Huawei Technologies.
Upcoming Live Events
May 6, 2015, Georgia World Congress, Atlanta, GA
May 12, 2015, Grand Hyatt, Denver, CO
May 13-14, 2015, The Westin Peachtree, Atlanta, GA
June 8, 2015, Chicago, IL
June 9-10, 2015, Chicago, IL
June 9, 2015, Chicago, IL
June 10, 2015, Chicago, IL
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
November 11-12, 2015, The Westin Peachtree Plaza, Atlanta, GA
All Upcoming Live Events
Infographics
In its latest survey covering network operators' plans and strategies for ICT transformation, Heavy Reading asked telecom operators worldwide to identify the most important goals and objectives for their ICT transformation initiatives. Heavy Reading also asked operators about the importance of a "digital first" strategy, which enables customers to complete an interaction across different digital channels, such as web and mobile self-service and social media.
Hot Topics
Comcast Formally Ends Its Bid for TWC
Mari Silbey, Independent Technology Editor, 4/24/2015
What if the Comcast Merger Fails?
Mari Silbey, Independent Technology Editor, 4/20/2015
Google's WiFi-First Mobile Service 'Fi' Is Here
Dan Jones, Mobile Editor, 4/22/2015
Comcast Merger May Hinge on Hulu
Mari Silbey, Independent Technology Editor, 4/22/2015
Google Ready to Release Thousands of Loons
Sarah Thomas, Editorial Operations Director, 4/20/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Many leading communications companies can claim to have undergone significant periods of reinvention during their histories, but none have been through more major ...
Data Center Interconnect, or DCI, is one of the hottest sectors in telecom currently. Since coming back to Light Reading last year, prodigal-son style, I've ...
Cats with Phones
Learning Curve Click Here
Pierre could never remember how to use Excel.
Latest Comment