& cplSiteName &

Amdocs Wants to Be Big in Carrier Big Data

Sarah Thomas
5/28/2014
50%
50%

Amdocs says its new Insights Big Data Platform, announced Wednesday, is the first end-to-end big data analytics platform specifically built for communication service providers. But has the vendor bitten off more than it can chew?

At least one analyst suggests Amdocs should learn to crawl before it can really walk the walk with what it's promising -- a big data analytics system that combines information across operators' networks, OSS/BSS, and external social media feeds.

Heavy Reading analyst Ari Banerjee calls Amdocs' big data play interesting, but doubts if the initiative will really be successful. The company isn't known in analytics, he says, typically choosing to partner with SAS or IBM to target service providers. An end-to-end big data approach is good marketing-speak, but Banerjee suggests it may not be enough to convince network operators Amdocs is a serious player.

"The market will be convinced only when they can show sufficient success in this space," he says. "For the time being, we will wait and watch. I am treating this just as an Amdocs announcement with not a whole lot of meat."

That said, Amdocs is making some very meaty promises. The launch builds on a Proactive Care proof-of-concept Amdocs Ltd. (NYSE: DOX) was showing off in the fall at the TM Forum show in San Jose, Calif., and -- to its credit -- Rebecca Prudhomme, vice president for product and solutions marketing at Amdocs, says the company does have one tier-one service provider using that part of its now commercial offering. (See Why Your Klout Score Really Matters.)

Today's announcement brings together the whole package from Amdocs, including TeraScale, its real-time usage tracking software, with Proactive Care to monitor social media, and BI and Data Warehousing services. And, Prudhomme says it takes advantage of its recent acquisitions of Actix and Celcite to pull data deeper from the network. (See Amdocs Shines SON Acquisitions on RAN.)

The end result, Prudhomme explains, is an end-to-end platform that ingests, cleans, and analyzes all the data an operator has about a customer. Amdocs is pitching the platform through a series of apps --some of which are still in testing -- depending on what the operator's need is: marketing, network operations, customer care, etc. She says they can mix and match the apps and access the data through a single interface.

"Our vision is launching a carrier-grade big-data analytics platform that will not only collect and manage data, but apply meaningful analytics to bring real-time service value to the service provider business," Prudhomme says. "We see the opportunity for Amdocs to inject real-time analytics across our CES [customer experience systems] platform."

To make that proposition more enticing, Amdocs is also offering what it calls data science as a service (DSaaS), leveraging the data scientists it acquired through its 2008 acquisition of ChangingWorlds, along with its own domain experts, to essentially provide consulting services to operators. So, for example, a data scientist with expertise in marketing analytics will team up with an Amdocs marketing expert to suggest to operators what they can and should do with what they find out from their data. (See Amdocs to Buy ChangingWorlds.)

Amdocs may be a new face in big data, but it is at least jumping into the right market at a time when a lot of operators are still working out their strategies. Heavy Reading forecasts that the market for big data technology and services in the communications sector will grow by more than 400% over the next seven years from $1.95 billion in 2013 to $9.83 billion in 2020. (See Telco Big Data Market to Thrive.)

Amdocs will be showing off its Insights Big Data Platform at the TM Forum Live, taking place next week in Nice, France. (See NFV Takes Center Stage for TM Forum.)

— Sarah Reedy, Senior Editor, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
aribanerjee
50%
50%
aribanerjee,
User Rank: Light Sabre
5/29/2014 | 10:22:46 AM
Re: Big data market
Key players in this space are IBM, Teradata, SAP, SAS etc vendors. There are quite a few others in this space. These are all datawarehouse/analytics vendors who have core exptertize in this space and have been doing all sorts of data (big or small) management over the last decade or so.
aribanerjee
100%
0%
aribanerjee,
User Rank: Light Sabre
5/28/2014 | 12:00:29 PM
Re: Big data market
It is already hurting Amdocs and hence we see repackaging and press releases before TMF Nice. Amdocs analytics story as I mentioned has been non-existent and most of what they talk about now can be attributed to their product marketing and PR machinery at their creative best.
DOShea
50%
50%
DOShea,
User Rank: Blogger
5/28/2014 | 10:59:59 AM
Re: Big data market
I feel like many companies are still figuring out their stories in regard to big data analytics. And everyone is looking at it in one way or another. I'm starting to hear from optical equipment vendors that are looking at different angles. I don;t think it's too late, but as with SDN, companies right now also might be in teh mode of playing around with the term, perhaps trying to stretch what it means to fit their own market ambitions.
Educational Resources
sponsor supplied content
Educational Resources Archive
From The Founder
The independent evaluation of Nokia's key virtual network functions (VNFs) was a defining moment for the Finnish giant.
Flash Poll
Live Streaming Video
The Real-World View of Service Provider Innovation
Executives from Deutsch Telekom, Facebook, AT&T, Vodafone, and Masergy share insights from their company’s major transformation efforts and updates on key issues including open source, managed cloud connections and 5G.
LRTV Documentaries
Light Reading Hall of Fame 2016

5|23|16   |   05:43   |   (0) comments


Find out who has been welcomed into Light Reading's Hall of Fame this year.
LRTV Custom TV
ZTE TM Forum Highlights

5|23|16   |     |   (0) comments


ZTE showcased its new ICT solutions at TM Forum in Nice.
LRTV Interviews
Gamma's MD on the Emergence of UC2

5|20|16   |     |   (0) comments


Gamma Communications Managing Director David Macfarlane believes the unified communications (UC) market has reached a tipping point.
LRTV Custom TV
The Ultimate 5-Minute Guide to Digital Customer Engagement

5|20|16   |     |   (0) comments


In this short video, you will hear all about how Digital Customer Engagement is the key to meeting customer expectations, keeping them happy, and maximizing revenue. VP Product & Marketing at Pontis, Ofer Razon, breaks down for us the five essential capabilities for successful Digital Customer Engagement. Don’t miss!
LRTV Custom TV
NFV in 2016: Part 1 – NFV Use Cases Get Real

5|19|16   |   05:57   |   (0) comments


Consensus is building around the key use cases for NFV, including managed IP services at the network edge and on customer premises, which can generate new revenues from enterprises/SMBs and consumers; Evolved Packet Core to support LTE migration; and adjacent technologies, such as TAS and IMS, to support VoLTE and next-generation charging and policy control ...
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 3

5|19|16   |     |   (0) comments


Steve Vogelsang discusses the challenges of operational transformation and how Nokia helps its customers. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Level 3: Why UC Is In Demand

5|17|16   |   04:12   |   (1) comment


Andrew Edison, Level 3's senior VP of sales, EMEA region, talks about the drivers of growth in the unified communications services market.
LRTV Custom TV
ARM's OPNFV Action

5|17|16   |     |   (0) comments


At the ARM booth at MWC 2016, Joe Kidder and Bob Monkman speak to Light Reading about OPNFV and their upcoming action.
LRTV Custom TV
Nokia's Steve Vogelsang on NFV – Part 2

5|16|16   |     |   (0) comments


Steve Vogelsang gives advice to service providers on how to move to NFV. Join Steve at the Big Communications Event in Austin the morning of May 24, on his keynote and optical networking panel.
LRTV Interviews
Interoute CTO on NFV's Maturity

5|13|16   |   06:46   |   (1) comment


Matt Finnie, CTO at international operator Interoute, explains how NFV has made life easier in terms of logistics and how Interoute can now enable a 'software-defined moment' for its customers.
LRTV Huawei Video Resource Center
UBBS 2016 Highlights

5|12|16   |     |   (0) comments


Highlights of Huawei's UBBS event in Hong Kong.
LRTV Huawei Video Resource Center
European 2020 Digital Agenda

5|12|16   |     |   (0) comments


Anacom's Fatima Barros discusses the plan to bring ultrafast broadband to Portugal by 2020.
Upcoming Live Events
May 24-25, 2016, Austin Convention Center, Austin, TX
September 13-14, 2016, The Curtis Hotel, Denver, CO
December 6-8, 2016,
June 16-18, 2017, Austin Convention Center, Austin, TX
All Upcoming Live Events
Infographics
A new survey conducted by Heavy Reading and TM Forum shows that CSPs around the world see the move to digital operations as a necessary part of their overall virtualization strategies.
Hot Topics
WiCipedia: Short Skirts & Back-Up Plans
Eryn Leavens, Special Features & Copy Editor, 5/20/2016
Nokia Plays It Smart With Major Mobile Devices Brand Deal
Iain Morris, News Editor, 5/18/2016
Ingenu Revs Up IoT Rhetoric
Iain Morris, News Editor, 5/18/2016
Google Doubles Down on Machine Learning, AI
Mitch Wagner, West Coast Bureau Chief, Light Reading, 5/19/2016
Like Us on Facebook
Twitter Feed
BETWEEN THE CEOs - Executive Interviews
In this latest installment of the CEO Chat series, Craig Labovitz, co-founder and CEO of Deepfield, sits down with Light Reading's Steve Saunders in Light Reading's New York City office to discuss how Deepfield fits in with the big data trend and more.
Grant van Rooyen, president and CEO of Cologix, sits down with Steve Saunders, founder and CEO of Light Reading, in the vendor's New Jersey facility to offer an inside look at the company's success story and discuss the importance of security in the telecom industry.
Animals with Phones
Live Digital Audio

Our world has evolved through innovation from the Industrial Revolution of the 1740s to the information age, and it is now entering the Fourth Industrial Revolution, driven by technology. Technology is driving a paradigm shift in the way digital solutions deliver a connected world, changing the way we live, communicate and provide solutions. It can have a powerful impact on how we tackle some of the world’s most pressing problems. In this radio show, Caroline Dowling, President of Communications Infrastructure & Enterprise Computing at Flex, will join Women in Comms Director Sarah Thomas to discuss the impact technology has on society and how it can be a game-changer across the globe; improving lives and creating a smarter world. Dowling, a Cork, Ireland, native and graduate of Harvard Business School's Advanced Management Program, will also discuss her experience managing an international team focused on innovation in an age of high-speed change.