Light Reading

Amdocs Wants to Be Big in Carrier Big Data

Sarah Thomas
5/28/2014
50%
50%

Amdocs says its new Insights Big Data Platform, announced Wednesday, is the first end-to-end big data analytics platform specifically built for communication service providers. But has the vendor bitten off more than it can chew?

At least one analyst suggests Amdocs should learn to crawl before it can really walk the walk with what it's promising -- a big data analytics system that combines information across operators' networks, OSS/BSS, and external social media feeds.

Heavy Reading analyst Ari Banerjee calls Amdocs' big data play interesting, but doubts if the initiative will really be successful. The company isn't known in analytics, he says, typically choosing to partner with SAS or IBM to target service providers. An end-to-end big data approach is good marketing-speak, but Banerjee suggests it may not be enough to convince network operators Amdocs is a serious player.

"The market will be convinced only when they can show sufficient success in this space," he says. "For the time being, we will wait and watch. I am treating this just as an Amdocs announcement with not a whole lot of meat."

That said, Amdocs is making some very meaty promises. The launch builds on a Proactive Care proof-of-concept Amdocs Ltd. (NYSE: DOX) was showing off in the fall at the TM Forum show in San Jose, Calif., and -- to its credit -- Rebecca Prudhomme, vice president for product and solutions marketing at Amdocs, says the company does have one tier-one service provider using that part of its now commercial offering. (See Why Your Klout Score Really Matters.)

Today's announcement brings together the whole package from Amdocs, including TeraScale, its real-time usage tracking software, with Proactive Care to monitor social media, and BI and Data Warehousing services. And, Prudhomme says it takes advantage of its recent acquisitions of Actix and Celcite to pull data deeper from the network. (See Amdocs Shines SON Acquisitions on RAN.)

The end result, Prudhomme explains, is an end-to-end platform that ingests, cleans, and analyzes all the data an operator has about a customer. Amdocs is pitching the platform through a series of apps --some of which are still in testing -- depending on what the operator's need is: marketing, network operations, customer care, etc. She says they can mix and match the apps and access the data through a single interface.

"Our vision is launching a carrier-grade big-data analytics platform that will not only collect and manage data, but apply meaningful analytics to bring real-time service value to the service provider business," Prudhomme says. "We see the opportunity for Amdocs to inject real-time analytics across our CES [customer experience systems] platform."

To make that proposition more enticing, Amdocs is also offering what it calls data science as a service (DSaaS), leveraging the data scientists it acquired through its 2008 acquisition of ChangingWorlds, along with its own domain experts, to essentially provide consulting services to operators. So, for example, a data scientist with expertise in marketing analytics will team up with an Amdocs marketing expert to suggest to operators what they can and should do with what they find out from their data. (See Amdocs to Buy ChangingWorlds.)

Amdocs may be a new face in big data, but it is at least jumping into the right market at a time when a lot of operators are still working out their strategies. Heavy Reading forecasts that the market for big data technology and services in the communications sector will grow by more than 400% over the next seven years from $1.95 billion in 2013 to $9.83 billion in 2020. (See Telco Big Data Market to Thrive.)

Amdocs will be showing off its Insights Big Data Platform at the TM Forum Live, taking place next week in Nice, France. (See NFV Takes Center Stage for TM Forum.)

— Sarah Reedy, Senior Editor, Light Reading

(6)  | 
Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View        ADD A COMMENT
aribanerjee
50%
50%
aribanerjee,
User Rank: Light Sabre
5/29/2014 | 10:22:46 AM
Re: Big data market
Key players in this space are IBM, Teradata, SAP, SAS etc vendors. There are quite a few others in this space. These are all datawarehouse/analytics vendors who have core exptertize in this space and have been doing all sorts of data (big or small) management over the last decade or so.
aribanerjee
100%
0%
aribanerjee,
User Rank: Light Sabre
5/28/2014 | 12:00:29 PM
Re: Big data market
It is already hurting Amdocs and hence we see repackaging and press releases before TMF Nice. Amdocs analytics story as I mentioned has been non-existent and most of what they talk about now can be attributed to their product marketing and PR machinery at their creative best.
DOShea
50%
50%
DOShea,
User Rank: Blogger
5/28/2014 | 10:59:59 AM
Re: Big data market
I feel like many companies are still figuring out their stories in regard to big data analytics. And everyone is looking at it in one way or another. I'm starting to hear from optical equipment vendors that are looking at different angles. I don;t think it's too late, but as with SDN, companies right now also might be in teh mode of playing around with the term, perhaps trying to stretch what it means to fit their own market ambitions.
Educational Resources
sponsor supplied content
Educational Resources Archive
Flash Poll
From The Founder
Network architects aiming to upgrade their networks to support agile, open, virtualized services in the 21st century need to consider new criteria when choosing between technology suppliers.
Live Streaming Video
BTE 2015 Sponsor Keynote: HP
Dr. Prodip Sen, CTO, Network Functions Virtualization, HP
LRTV Custom TV
Red Hat Demo

7|2|15   |   10:53   |   (0) comments


Red Hat's Nicolas Lemieux demonstrates how Red Hat is driving innovation through open source communities.
LRTV Custom TV
Red Hat's Approach to OpenStack Adoption

7|2|15   |   5:17   |   (0) comments


Red Hat's Radhesh Balakrishnan outlines his company's open source strategy for both enterprises and telcos.
LRTV Custom TV
The New IP Goes Mobile With vEPC

7|2|15   |   1:12   |   (0) comments


Heavy Reading's Gabriel Brown discusses results of a Light Reading survey sponsored by Brocade that shows a clear commitment by mobile operators to move quickly to virtual EPC deployment.
LRTV Custom TV
Making Business Sense of SDN

7|2|15   |   1:42   |   (0) comments


Results of a Brocade-sponsored survey show that CSPs have a clear sense of SDN use cases but are wrestling with the business case. Sterling Perrin of Heavy Reading looks behind the numbers.
LRTV Custom TV
NFV Will Be Here Sooner Than You Think

7|2|15   |   2:22   |   (0) comments


Forget the usual ten-year cycle for new technologies – NFV will be a core part of CSP networks in five years, based on results of a Brocade-sponsored survey, says Heavy Reading's Caroline Chappell.
LRTV Custom TV
The New IP Gains Traction With CSPs

7|2|15   |   1:42   |   (0) comments


Roz Roseboro of Heavy Reading analyzes results of a Light Reading survey sponsored by Brocade showing that CSPs are getting serious about making the transition to the New IP era.
LRTV Custom TV
It's (Real) Time for Analytics

7|2|15   |   1:42   |   (0) comments


Heavy Reading's Jim Hodges looks at how CSPs say they plan to use analytics to deploy new services in real time as part of The New IP, based on results of a survey sponsored by Brocade.
LRTV Documentaries
IoT in Action

6|30|15   |   1:39   |   (7) comments


Two co-workers discuss the benefits of IoT technology.
LRTV Interviews
Ericsson Opens Up on OPNFV

6|30|15   |   14:16   |   (1) comment


Martin Bäckström, VP and head of industry area Datacom at Ericsson, talks to Light Reading founder and CEO Steve Saunders about the emergence of OPNFV, the importance of standards and Ericsson's OPNFV plans.
LRTV Custom TV
NetNumber Founder Discusses NFV/SDN Impact on SP Networks

6|26|15   |   4:15   |   (0) comments


NetNumber Founder Doug Ranalli examines why SPs need a new network infrastructure for service agility. While NFV and SDN are the tools, the old ways of thinking about signaling control are inhibitors. Doug provides his recommendations.
LRTV Custom TV
Orchestrating NFV vCPE Services Across Multivendor Networks

6|26|15   |   5:46   |   (0) comments


Nirav Modi provides an overview of vCPE, the fastest-growing NFV use case, showing how Cyan's Blue Planet orchestrates vCPE services across a multivendor infrastructure to rapidly deliver new managed services for business customers.
LRTV Custom TV
ZTE at LTE Summit Amsterdam 2015

6|26|15   |     |   (0) comments


As one of the leading global telecommunications providers, ZTE presented its cutting-edge technology at LTE World Summit 2015 in Amsterdam. On display at ZTE's booth were the latest R&D achievements in wireless, 5G development, HetNet, deep convergence of FDD and TDD, and RCS/IMD/iSDN/vCN.
Upcoming Live Events
September 16-17, 2015, The Westin Galleria Dallas, Dallas, TX
September 29-30, 2015, The Westin Grand Müchen, Munich, Germany
October 6, 2015, The Westin Peachtree Plaza, Atlanta, GA
October 6, 2015, Westin Peachtree Plaza, Atlanta, GA
October 14-15, 2015, New Orleans Ernest N. Morial Convention Center, New Orleans, LA
November 5, 2015, Hilton Santa Clara, Santa Clara, CA
All Upcoming Live Events
Infographics
Hot Topics
Who's Feeding Fiber to LinkNYC Hotspots?
Mari Silbey, Senior Editor, Cable/Video, 6/29/2015
Colt to Jettison Ailing IT Business
Iain Morris, News Editor, 6/30/2015
Eurobites: Activist Investor Takes Stake in AlcaLu
Paul Rainford, Assistant Editor, Europe, 6/30/2015
What's a Gigabit Good For?
Carol Wilson, Editor-at-large, 7/1/2015
Like Us on Facebook
Twitter Feed
Webinar Archive
BETWEEN THE CEOs - Executive Interviews
Casa Systems has been going from strength to strength over the last couple of years. In 2013, it became the first vendor to ship an integrated CCAP device -- the ...
Cedrik Neike, SVP of Global Service Provider, Service Delivery, at Cisco, talks to Light Reading founder and CEO Steve Saunders about solving service provider customer problems in a virtualized, DevOps world, including multivendor support and the future of network procurement.
Cats with Phones