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Amdocs Dives Into Mobile SPIT Pool

Carol Wilson

The $120 million acquisition of Actix by Amdocs may be overshadowed by the industry's much larger M&A deals of the past few days, but it is a significant step for the major service provider IT (SPIT) vendor into the mobile customer experience realm.

With this deal, Amdocs Ltd. (NYSE: DOX) is buying a company already selling analytics systems that help improve radio access network (RAN) performance, as well as self-organizing network capabilities that automate the network optimization process. Both Actix Ltd. functions fit neatly into the customer experience realm in which Amdocs currently plays.

Amdocs is getting more than useful technology for its money. Though the price was not revealed, Actix is a profitable company that claims to have provided its technology to about 350 mobile operators during its 30-plus years. It currently has more than 60 deployments for its most recent platform, ActixOne.

Also, Amdocs isn't the only major systems supplier to have identified network optimization capabilities as a key requirement of its mobile operator customers. Ericsson AB (Nasdaq: ERIC)'s acquisition of Optimi , JDSU (Nasdaq: JDSU; Toronto: JDU)'s purchase of Arieso Ltd. and Cisco Systems Inc. (Nasdaq: CSCO)'s buyout of Intucell are all recent examples of major vendors snapping up mobile SPIT specialists to satisfy the mobile broadband network management needs of their carrier customers.

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— Carol Wilson, Editor-at-Large, Light Reading

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User Rank: Lightning
9/4/2013 | 3:23:14 AM
Re: Cable impact
Thats a nice sweet price for Actix !
User Rank: Blogger
9/4/2013 | 2:28:36 AM
Re: Cable impact
It could well be that Actix has already started developing a version of ActixOne for cable infrastructure and that was one of the attractions for Amdocs... certainly at the moment Actix is a mobile sector play.
User Rank: Blogger
9/3/2013 | 5:28:52 PM
Re: Cable impact
Yup, I figured that. But I thought I'd ask because one of my mdocs contacts said this could have cable implications. Didn't make sense to me but I wanted to check it out. Thanks. 
Carol Wilson
Carol Wilson,
User Rank: Blogger
9/3/2013 | 3:35:33 PM
Re: Cable impact
Alan, this is really an acquisition aimed at the wireless space - it addresses radio access networks. So I don't think it has immediate or dramatic impact on cable. 

User Rank: Moderator
9/3/2013 | 3:15:32 PM
Interesting move, could provoke other acquisitions
Carol, agreed-- this is a noteworthy move by Amdocs. All the CEM/OSS/policy players are wrestling with the problem of how to get accurate real-time information from the RAN to help improve analytics and provide an end to end view of network conditions when making policy decisions, especially from the subscriber pov. Actix has an  approach to the problem that has been quite successful. 

The interesting question now is, who's next? After Amdocs/Actix and Cisco/Intucell, there are quite a few other small vendors in this area with various fixes on the RAN congestion issue, and I think we could see more acquisitions. 

User Rank: Blogger
9/3/2013 | 3:14:36 PM
Cable impact
Hey Carol, not to be too parochial or asnything, but do you know what this deal might mean for cable operators?  Amdocs is a fairly big player in the cable space and looking to get biger. Will this acquisition give them any more capabilities that MSOs would csre about? 
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