IT service of SME is a huge market for telco carriers. As survey shows that the estimated value created by cloud computing industry for SME in the coming years will up to hundreds of billions USD. At present SME most pressing demand is enterprise management, customer relationship management, production, and R&D. Convergent communication help enterprises effectively lower operation management costs. In the next few years, SME are likely to increase investments on IT infrastructure by 15% year on year. Huawei helps carriers explore cloud service market of SME.
Carriers adopt new business model by offering ICT value-added services for enterprises. For example, Vodafone VBP deployed enterprise cloud platform two years ago and is offering cloud services for various enterprises mainly in Europe. In China, the three carriers are providing CT services for subscribers with traditional advantages and also providing IT applications and services for cooperating with third-party software vendors. For example, the customer department of China Mobile is planning to build a new department responsible for providing solutions for SME. China Mobile will also start a project for designing and developing a cloud service platform for SME in China, and launch a nationwide education cloud service project. In 2012, China Telecom build IT systems for SME, promote broadband services among the enterprises and increase the Internet bandwidth for enterprises, and build a common cloud service platform for enterprises. IT services bring much more value to both carriers and enterprises and are therefore becoming the focus of carriers.
In the cloud era, many vendors are attracted by great potential and mass market volume on SME market, as cloud computing technology and SaaS business model is more and more mature and get much focus. To meet service requirements of SME, carriers require unified service platform, E2E cloud service solutions, and independent service product templates that can be easily customized and deployed. Based on a unified cloud service platform, Huawei provides E2E service to help carriers explore cloud service market of SME, improve quality of enterprise services, add revenue sources, and increase service revenue, so as to gradually transform to ICT service providers.
Huawei tailors solutions for SME.
Huawei has carried out many surveys on requirements of SME. The results show that enterprises focus on how they can benefit from IT systems in terms of marketing, finance, product, and efficiency improvement. The top priority of enterprise is market explore. The second is finance. Capital is critical to enterprise. The third one is production and efficiency improvement.
Based on common requirements of enterprises, Huawei offers an open cloud service platform for SME. When developing a solution, Huawei fully study reuse of carriers' existing assets and continuous evolvement. The solution enables carriers to quickly deploy cloud services to earn revenue from SME.
Capabilities are core competition of carriers in contrast to IT vendors. The platform enables carriers to make use of advanced technologies to provide cloud services for enterprises to earn revenue. From the platform, carriers can use public cloud resource pools and other resource pools to quickly create up-to-date online service to attract enterprise customers. On the platform, carriers can also virtualize and cloudify CT capabilities, pack CT capabilities and IT capabilities (including virtual machine, cloud desktop, and converged communications capabilities), and deploy them together.
Huawei's solution, carriers can aggregate requirement-based charging business model, XaaS integration framework, XaaS, and traditional ADC services on a cloud operation management platform, set up PaaS platforms that provide ICT capabilities, and provide cloud service products to meet marketing and communications requirements of SME. These products include VPMN, converged communications, video surveillance, cloud conference, email, mobile OA, and financial management, which satisfy operation of enterprises. Enterprises can use these products directly without the need of build their own IT equipments. This is a great cost-effective solution.
China Mobile (Hubei branch) deployed XingYe cloud services to help boost development of SME.
Huawei worked with China Mobile (Hubei branch) to create a cloud service platform that providing CT capabilities to government's public service websites. The platform helps China Mobile (Hubei branch) to attract enterprise by aggregating resources from business partners and providing easy access to IT services. In 2012, China Mobile (Hubei branch) attracts about 1000 enterprises and gains a revenue increase of 100 million Yuan.
The XingYe cloud platform aims to satisfy ICT requirements of SME. It is developed based on the core communication capabilities of China Mobile, cloud computing technologies, and ICT convergence, and aggregate enterprise IT applications. Located in Hubei province. Cloud resources are managed and allocated centrally. This feature helps IT providers reduce cost of development, test, and market explore and improve product operation capabilities. The new business model where customers rent required cloud applications from carrier ensures reliable, affordable IT services for SME.The XingYe cloud service features:
Base consolidation: The XingYe cloud platform provide converged communications capabilities.
Based on IMS, converged communications platform features VoIP, SMS, IM, multimedia conferencing, and other CT capabilities, and provides the capabilities externally.
Horizontal development: Common IT requirements of SME are fulfilled.
China Mobile (Hubei branch) integrates its "Power 100" IT suites and IT applications provided by famous SaaS vendors to create basic ICT converged service packages. These include E-commerce, procurement, sales, inventory applications, website building, OA, and CRM applications.
China Mobile (Hubei branch) create mobile middleware platform to apply ICT converged services to mobile devices. Customers can use the Wireless-City client application on their mobile devices.
By Using CT capabilities, China Mobile (Hubei branch) offer ICT capabilities of XingYe cloud platform to the public service platforms of local governments (such as the governments of the Xiangyan, Shiyan, Jingzhou cities). Along with the Economics and Information Committee, China Mobile (Hubei branch) promotes the XingYe cloud platform to enterprises online and offline by using the public service platforms.
Vertical development: Unique IT requirements of customers in specific industries are fulfilled.
The IT applications from China Mobile (Hubei branch) can be integrated by leading vendors so that local governments in Hubei province can promote the applications in industries such as the logistics industry as well as in government affairs such as customs clearance, taxing, and enterprise supervision. Enterprises are more likely to use the IT applications promoted by the governments. Currently, some IT applications have been integrated with the catering industry supervision platform of the Bureau of Industry and Commerce in Hubei.
Huawei cooperates with carriers to provide services in enterprise cloud era.
Huawei provides cloud IT services for SME across enterprise business process. The services help enterprises market and promote products, improve the efficiency of intra-enterprise communication, collaboration, and production management, and access social public services including loan, tax agent, law consultation, and technical training services. To reduce enterprise's IT cost, the XingYe cloud platform enables enterprises to directly access public services provided by local governments and IT services provided by carriers. This benefits both enterprises and carriers in the enterprise cloud era.