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Please contact:
Jeff Claudino
Director of Sales, Insider Research Services
619-229-9940
or via email at:
claudino@lightreading.com |
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| Accelerating Telco Services Through SaaS/PaaS: Strategies for SDPs in the Cloud |
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A perfect storm of technologies (including IP networks, Web technologies, and virtualization) have emerged over the past decade. These technologies have matured and can be used to create a seamless computing platform that is apparently distributed yet centralized and apparently local yet physically remote. This ubiquitous computing platform is known as the cloud and cloud computing, and is regarded as the next big trend in the IT industry.
Cloud computing is still evolving, but certain ideas are strongly associated with it. When cloud computing supports "on tap" consumption of IT and network infrastructure, it is also known as utility computing or infrastructure as a service (IaaS). Software as a service (SaaS), an evolution of the application service provider (ASP) concept that fell out of favor early in the decade, is closely linked with cloud computing, since an SaaS provider makes applications available for rental over IP-based networks in real time.
Service/feature reuse is also a hot topic since it speeds up service creation, enabling service providers to bring innovative services to market faster. It is also a central tenet of the Web mashup movement. Traditionally, features have been locked into specific platforms/applications, only available for use by those that have bought the platform/application, forcing strict competition. The mashup philosophy takes a feature, hosts it in a cloud to make it accessible, exposes it through an API to make it usable, and drives value from the explosion in usage and from the intrinsic value the usage of the feature has for a particular customer.
There are many questions that telcos need to answer. Should they build a platform as a service (PaaS) themselves, either internally and/or to support an external developer ecosystem? If they do decide to build, will their existing service-oriented architecture (SOA)-based service delivery platform (SDP) developments support the new cloud paradigm, or do they need to design a PaaS from the ground up? Developer ecosystems will require incentives, such as excellent support and collaboration tools and the opportunity to work with telco assets. As more vendors set up development in their own PaaS, there will be a growing opportunity to syndicate these to telcos.
Accelerating Telco Services Through SaaS/PaaS: Strategies for SDPs in the Cloud distinguishes between SaaS providers, which are focused on serving software (applications and utilities) to end customers from the cloud, and PaaS providers, which focus on making services available from the cloud for developer consumption and which may or may not have a revenue model. This report also discusses new approaches to service innovation, such as service exposure and service syndication, which are blurring the boundaries between SaaS and PaaS. This is a complicated and confusing new market, underpinned by the slippery concept of the SDP. Finally, the report lists and profiles 15 leading vendors in telco services.
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| Sample research data from the report is shown in the excerpts below: |
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 Table of Contents (ssi0109toc.pdf) |
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| Operators and vendors are exploring four approaches that can be supported by a cloud-based SDP and are not mutually exclusive to turbo-charge time-to-market for new services. The first approach, service incubation, can be used to support an internal development community or to open up an incubation platform to external developers. The second, service exposure, is about making existing data, application features, and system assets available as services that can be consumed by new groups of customers or reused by developers for rapid mashup into new products. The third, service aggregation, is an established strategy for broadening the range of services an operator an offer. The final approach, service syndication, can be used to complement service aggregation – it can be thought of as a kind of virtual aggregation of services. The following excerpt classifies the vendors and products profiled in the report as PaaS- or SaaS-related and looks at the cloud-based service innovation approaches they support. |
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| [click on the image above for the full excerpt] |
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 Companies profiled in this report include: Aepona Group Ltd.; Apprenda LLC; Ribbit Corp., a subsidiary of BT Group plc (NYSE: BT; London: BTA); Dapper Inc.; IBM Corp. (NYSE: IBM); Jamcracker Inc.; Kapow Technologies Inc.; Mashery Inc.; Microsoft Corp. (Nasdaq: MSFT); the Organization for the Advancement of Structured Information Standards (Oasis); Sprint Nextel Corp. (NYSE: S); StrikeIron Inc.; Sun Microsystems Inc. (Nasdaq: JAVA); the TeleManagement Forum; and Vodafone Betavine, a subsidiary of Vodafone Group plc (NYSE: VOD). |
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| Total pages: 31 |
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| To view reports you will need Adobe's Acrobat Reader. If you do not have it, it can be obtained for free at the Adobe web site. |
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