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Network Service Brokers
Caroline Chappell | Analyst
The reuse of existing products and/or components is providing new opportunities for network service brokers.

SDP and IMS platforms can benefit from this reuse and operators are showing great interest in these "new" products.
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Combining Telco Services: The Network Service Broker Opportunity
It has become clear that there is a need to find a way to speed up the process for new services and delivery. Operators have recognized they need to reuse services in order to accomplish this. These same operators are interested in new service creation and delivery architectures that support the assembly of telecom products from reusable service components. This has been part of the rationale for investments in session description protocols (SDPs) and IP Multimedia Subsystems (IMS).

One of the first problems operators face in trying to understand what they need to accelerate the creation and delivery of telecom products from reusable service components and how different vendors' products can help them, is the confusing range of terms in this area. Many terms are used fairly interchangeably to describe technology. It is important for operators and vendors to understand the differences between the technologies in order to effectively create new products.

Vendors suggest that successful services that begin life as mash-ups may be re-implemented using service brokering technology for performance, maintenance, and scaleability purposes. Service brokering is an alternative approach to mash-ups for building services (products) from combinations of other services/products, and network service brokering can accommodate network protocol latencies and other carrier-grade concerns while supporting fast and flexible product assembly.

Vendors and standards bodies should work toward an agreed and adopted definition of the Service Capability Interaction Manager (SCIM), unambiguous roles for applications, and a standard way of expressing service interactions between network and the IT/Web services broker domain. Since inter-domain interactions are supported by non-standard interaction scripting languages and interfaces, operators should recognize that there will be a trade-off between becoming locked into a network service broker vendor's proprietary, combinatorial service interaction environment, and the flexibility and richness of the interactions they will be able to orchestrate between any IT and/or network application.

This report examines current definitions of the service broker and the way service brokering differs from the IT paradigm of service orchestration. It discusses various approaches to service brokering at different levels of the network architecture and how these can be mapped onto vendor products at this stage in the market. Finally, this report also examines future trends for service brokering versus service orchestration and discusses the relationship between service brokering and "mash-ups" in the Web 2.0 domain.

Combining Telco Services: The Network Service Broker Opportunity provides critical insight and analysis for a range of industry participants, including:

Operators who are interested in new service creation and delivery architectures that support the assembly of telecom products from reusable service components
Network service broker vendors needing independent analysis of the market opportunity for their technologies, and the likely pace of adoption
Investors seeking guidance on the size of the market opportunity for suppliers in the network service broker segment, and on the likely market leaders in this emerging sector

Sample research data from the report is shown in the excerpts below:
Table of Contents (ssi0908toc.pdf)
Operators must support product assembly and the preferred deployment as well as considering the category of network service broker. They also need to look carefully at the functions individual products provide. The following excerpt shows how select vendor products support network service broker functions. These functions can vary widely, even within categories, particularly with regard to support for protocols and state machines, advanced service interaction management, and extended support for network and operational management platforms.
[click on the image above for the full excerpt]
Companies profiled in this report include: Aepona Group Ltd.; Alcatel-Lucent (NYSE: ALU); AppTrigger Inc.; Convergin Inc.; Huawei Technologies Co. Ltd.; Ericsson AB (Nasdaq: ERIC); IBM Corp. (NYSE: IBM); jNetX Inc.; Leapstone Systems Inc./Motorola Inc. (NYSE: MOT); OpenCloud Ltd.; and Tekelec Inc. (Nasdaq: TKLC).
Total pages: 31
JULY 2008
Content Delivery Platforms: The Next Big SDP Dilemma
This report examines content delivery platforms such as the roles open to operators, the range of content delivery infrastructure functions, and the option to outsource infrastructure roles and capabilities. It also analyses the impact that market change and new operator requirements will have on the vendor community. A comparative analysis of 16 leading companies and their delivery products and functions is included with this report.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
APRIL 2008
Telco SOA Frameworks: A Blueprint for Service-Layer Transformation
This report examines the use of SOA principles and technologies in IT-based service-layer transformation. It profiles three of the IT transformation market's newest contenders, Alcatel-Lucent, Amdocs, and Nokia Siemens Networks, and evaluates how their grand designs stack up against each other and those of other IT transformation vendors.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
FEBRUARY 2008
Subscriber Data Management: It's Time to Get Personal
This report analyzes emerging subscriber information management approaches and technologies, as well as two key categories of application that help operators deliver a personalized customer experience: identity management and real-time decision enablement. It also evaluates the products and strategies of 14 leading vendors in this market.
READ SUMMARY
Including table of contents, executive summary, and financial metrics
NOVEMBER 2008
Creating Telco Mashup
DECEMBER 2008
Order to Cash: OSS Support for End-to-End Fulfillment
JANUARY 2009
Assuring the Customer Experience: IT and Network Infrastructure Management
FEBRUARY 2009
The Service Factory: Packaging the Next-Generation Service Creation Environment
* Calendar subject to change
ANALYST
Caroline Chappell
Caroline writes the Services Software Insider research newsletter, addressing the latest developments telecom service delivery technology.
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Caroline Chappell
CONTACT AUTHOR
ANALYST
Denise Culver
Denise is the author of VOIP Services Insider. She has more than ten years' experience in technology journalism.
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Denise Culver
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ANALYST
Tim Kridel
Tim writes for both Unstrung Insider and Cable Industry Insider. He has previously covered the wireless and cable industries for a number of research firms, including Heavy Reading.
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Tim Kridel
CONTACT AUTHOR