KeyMetric Uses Bandwidth's App Platform to Boost ROI
RALEIGH, N.C. -- Bandwidth, one of the nation’s leading communications technology companies, today announced KeyMetric, a leading marketing and advertising analytics company, has chosen Bandwidth’s APIs for call tracking to power its call analytics and tracking software platform. With Bandwidth’s APIs for call tracking, KeyMetric can support businesses large and small to measure and optimize their online marketing and advertising spend, accurately connecting each phone call back to the originating source, advertisement, keyword or search term.
The ability for a business to connect both online and offline engagements to all of their marketing and sales investments is critical, especially given that upwards of 65 percent of all online searches can result in an offline phone lead or purchase. Optimizing media buys, keyword bids and content placements using both online and offline conversion data means there is less guesswork in determining which investments actually deliver value.
“Bandwidth’s APIs for call tracking have exceeded our expectations,” said Greg Swanson, Chief Technology Officer at KeyMetric. “Working with a large telecom carrier, and not having to worry about any of the telecom complexity was wonderful. It was easy to develop the functionality we needed using their APIs, which allowed our developers to stay focused on our core products.”